LinkedIn ghost-writing and strategy for CEOs // EO Member

Sales doesn’t fail from lack of ideas. 

It fails when teams default to cold outreach instead of building a system.

Every business owner starts as salesperson, marketer, storyteller, and tribal leader - all in one.

That works well but founder fuel burns fast... 🔥

At first, your energy sells the vision. You’re close to every customer. And you are the leader of your tribe. 

But usually, around the 5–20 employee mark, cracks begin to show. You want to move from working 'in' your business to working 'on' your business - so you hire someone to take over marketing.

Your first junior marketer arrives and…
- Launches a cold outreach campaign.
- Subscribes to HubSpot for $800/month.
- Tries a podcast.

Then, the cold outreach gets paused after no one replies. The HubSpot account sits dormant because you're too busy to hand over your contacts. And the podcast dies after seven episodes because it didn't bring ales. 

And you think: Marketing doesn’t work for us. Do I have to keep doing this myself? 🤨

Good news: You don't. 

Over the past 25 years, I’ve built five businesses, sold three, and advised on 75+ marketing projects.

Because of what I’ve seen, I believe marketing simply fails because nobody makes these 3 calls:
- Choosing one strategy every team member can explain and believe in.
- Sticking with that one strategy long enough to make it work.
- Holding everyone (including you, the founder) accountable with KPIs.

Making those 3 calls is what I call the CMO Gap.

→ Founders want to step out of marketing and need a CMO who makes decisions. But they can only afford a junior marketer who can’t do that.

Our program, CONTENT TURBO, closes that gap: In six months, we implement a repeatable and customised marketing system your team can run on their own, no agencies, no tool bloat, no false starts. 

Just a system that delivers at a fraction of a CMO's cost. 

It's the CMO I wanted in my five businesses but could't afford.


👉 If you’re ready to outgrow the marketing chaos, let’s connect.

✉️ Email me: chappuzeau@storylux.com
💬 WhatsApp me: +44 7375 428 095

Simon Chappuzeau

Viral posts and AI don't build businesses.

Systems do.

A while back I explored how people go viral on LinkedIn and what impact that had on the business.

It was fascinating, fun, and insightful but not one viral post moved the needle for the businesses of my guests.

If you want to revisit that, it's part of the StoryLux podcast (link in the comments).

In season 2 I dove into AI’s role in content creation and found that, yes, it’s powerful but that AI can’t fix a broken marketing systems.

That brings me to the announcement of this new season, Season 3.

This time we'll be talking to business owners who have crushed their lead generation with focus and consistency.

It’s about the quiet power of focus and repeatability.
→ One ICP.
→ One channel.
→ One proven cadence, done consistently.

No shortcuts, no hacks.

So far, I had two inspiring conversations with Glain Roberts-McCabe, PCC, CTDP (she/her) who's built a solid coaching business with simple processes.

And another inspiring call with Marcello Gortana, MBA, who turned out to be a (fellow) South African, now living in Canada!

So, if you want to hear inspiring stories of businesses that grew by focusing (less is more), then season 3 might just be what you need!

It’s launching soon.

Stay tuned.

I turn founder stories into marketing systems that can be run by their teams.

Marcello Gortana, MBA and Glain Roberts-McCabe, PCC, CTDP (she/her)

No alternative text description for this image

Is LinkedIn slowly turning into TikTok?

Here’s what I’ve noticed:

My feed no longer starts with posts from people I chose to follow. Instead it starts with a (viral) post from someone I’ve never heard of.

Yes, the post is often relevant, even interesting to the point that I find myself, ten minutes later doom-scrolling trying to remember “Why did I open this app again?” 🤔 

The shift feels subtle, but I thinks it’s not: 

It’s changing LinkedIn from what I liked about it:

A network-driven platform to an interest-driven one.

It's replacing relationships with reach.

I follow people for a reason. Not just because they had one great post, but because I believe in their thinking.

I’ve read their books, and studied their frameworks.

That trust is the glue of a real professional network.

When the algorithm sidelines those relationships in favour of single-hit posts, something gets lost.

Have you seen the same? 

What are your thoughs?



-------



I preparing the third season of my podcast, featuring founders who built their companies with a single target audience, a single offer, and a single acquisition path.

If you’ve taken that route and want to share the system behind it, please direct message me.

The biggest challenges marketers face:

Convincing the founder to trust facts.

I can't count the number of times that I found myself in discussions with business owners, junior marketers, sales people and other stakeholders about what would be the most effective thing to do in marketing. 

The predicament in these situations?

They come from an anecdotal viewpoint. They saw the one influencer who went viral. One email list guru who's doing 7 figures by sending one weekly email. Or the TikTok influencer who's cracked the code and now selling millions.

The problem is that these successes are anecdotal. Not empirical.

They skew the perception of what's likely to work.


As a marketer, I can't operate from a strategy of luck. That's what these 'success' stories are: anecdotal evidence that something works. 

I can only act based on empirical evidence and frameworks that have proven to work - mostly not to that wild success of the one in a million TikTok influencer. But more often than one in a million. 

As long as a strategy delivers a positive ROI it has worked well enough (and definitely better than an anecdotal success story that can't be replicated).

So, the question really is:

Do you trust statistical evidence that something will work enough to not be tempted by 'success' stories?

If so, your marketing is highly likely to make you money. 



-------



Most small companies can’t afford a $10K/month CMO to build a working marketing system. We help founders fill that gap by installing a marketing system and training their team to run it.

Follow me to learn how to build a marketing system that fits your business model.

From £0 to £22m with laser focus. How a self-funded food business grew in one of the most competitive industries in the world.

In December 2016, George Taylor started cooking clean meals in his one-bed flat, hand-delivering them to local gyms.

By 2023, he had turned Lions Prep into a £22m-a-year subscription business.

How did he do it without spreading himself thin on dozens of channels or burning cash on ads?

Here’s the marketing playbook behind Lions Prep’s early days:

1️⃣ George picked a niche and stuck with it.
→ The brand was built for gym-goers.
→ Messaging, meals, and visuals all screamed: “Performance fuel.”
→ That clarity made them memorable and referable for gym-goers.
Most businesses are not that clear on their ICP.

2️⃣ George treated his deliveries like market research.
→ George delivered meals and gathered insights from his customers.
→ Local gyms became live market research labs.
→ Every conversation shaped the product, the positioning, the promise.
Most businesses disconnect sales & delivery from marketing research.

3️⃣ George used storytelling as their main marketing driver.
→ Behind-the-scenes kitchen content built operational trust.
→ Instagram was built credibility through transparency.
→ Customers shared transformation photos.
Radical transparency built an avid audience.

4️⃣ George grew cash-flow before spending on campaigns.
→ Subscriptions created predictable revenue.
→ That stability funded consistent service and slow, strategic growth.
The new subscription model supported a healthy cash-flow. 

5️⃣ George didn’t advertise until he was sure it would work.
→ Paid ads only came in 2020–2021, once:
✔ The message was clear
✔ The audience was loyal
✔ The systems were stable
Most business advertise when they lack that clarity, wasting money. 

Effective marketing is about relentless focus on the right audience, the right channel, and the right message.

That’s what most businesses skip.


P.S.: In 2022 Lions Prep became Frive and successfully expanded their ICP. But that's a story for another time... 



-------



Most small companies can’t afford a $10K/month CMO to build a working marketing system. We help founders fill that gap by installing a marketing system and training their team to run it.

Follow me to learn how to build a marketing system that fits your business model.

Jason Fried and his team built a $1M+ revenue business, with only 1 product and 1 channel. How did they do that?

In 2004, Jason Fried and his team at 37signals were a small web design agency in Chicago, drowning in email threads and missed deadlines.

Because available alternative like Microsoft Project were too big and clunky, they simply scratched their own itch and built a project management tool that did what they needed.

That internal tool became Basecamp.

On February 4, 2004, Basecamp officially launched.
- No press release.
- No newsletter.
- No lead magnets.

Just a blog post on Signal v. Noise (the company’s internal blog). Jason Fried said:

“We just blogged about what we were building. People followed along and shared it.”

At first, Basecamp was used only by 37signals themselves and their own clients. But it quickly resonated with other freelancers, agencies, and small teams - people just like them.

The user base of Basecamp wasn’t built through paid traffic or launch campaigns, it grew organically through their essays, reflections, and product updates.

And: they didn’t call themselves 'thought leaders', they were just thinking in public.

How did that impact their growth?

Here are the numbers that I could find:
- 2004: Launched with 45 paying customers in month 1
- 2005: Hit $1 million in annual revenue (100% bootstrapped)
- 2006: Published Getting Real, a book on building simple software
- 2008: Reached 2 million users across all accounts (free + paid)
- 2010: Basecamp had become the company's flagship product and they rebranded to Basecamp, stopping any agency work. 

How did they do it? 

1️⃣ With relentless focus on one ICP: small, overworked teams. 

2️⃣ With relentless focus on one channel: their blog. 

3️⃣ And through relentless focus on one message: Simple tools for calm work and no engagement-optimised content.

Now you will say to me, Simon, that was in the early 2000s! 

Well, I believe things are not really that different today, people still love original thought. 

Real thinking still resonates with people, whether on a blog, a podcast, or a LinkedIn post.

What made Basecamp work wasn’t when they built, it was how they built:
- One clear product
- For one clear audience
- Shared through one consistent point of view - for years!

That’s still the most reliable marketing system there is, simple scales but only when the thinking is sharp.



-------



Most small companies can’t afford a $10K/month CMO to build a working marketing system. We help founders fill that gap by installing a marketing system and training their team to run it.

Follow me to learn how to build a marketing system that fits your business model.

Most small business owners overcomplicate content.

They chase trends, read SEO blogs, and try to “rank.”

But content doesn't sell because it’s optimised but because it addresses the information gaps that prevent a buying decision.

There are the five types of content buyers are quietly searching for:

Price
How much does something cost? We are all looking for this, aren't we? Yet, most websites bury this. 

Problem Discovery
The real use of an FAQ section? To reduce buyer anxiety by surfacing past client questions or objections.

Competitor Comparisons
Your buyer is already comparing options. Why not help them - and do it with integrity.

“Best Of” Lists
These pieces signal quality by giving a clear benchmark. Buyers want to know the bar before they commit to any option.

Reviews and Testimonials 
If your reviews and testimonials reinforce the previous four, trust is built, and buying becomes easy.

When it comes to what you write on your website and LinkedIn, you don’t need to reinvent the wheel.

Simply address what keeps buyers from buying.

Replace: “What should we post this week?”

With: “What’s still unclear to someone trying to buy from us?”

That question will build you a better content calendar than any AI prompt or SEO checklist.


P.S.: Bonus thought: if content is hard, it's often because the ICP is too broad. Have a razor blade ICP and these five content areas become as easy as simply interviewing your sales team. 



-------



I'm preparing the third season of the StoryLux podcast, featuring businesses that grew by focusing on a single target audience, a single offer, and a single acquisition path.

If you’ve taken that route of focus, please direct message me.

From £0 to £22m with just one ideal client persona.

How a self-funded business grew by niching down.

Lions Prep (before it became Frive) didn’t grow by serving multiple client personas or being present on all social media channels. 

It instead started to grow with a relentless focus on one ideal client persona (gym goers), and one channel (direct sales in gyms). 

In 2016, George Taylor started cooking clean meals in his one-bed flat and hand-delivering them to local gyms. By 2023, it had become a £22m-a-year subscription business.

So how did they do it, without spreading themselves thin across a dozen channels or serving multiple ideal buyers (just to be safe)?

Here’s the marketing playbook behind Lions Prep’s early growth:

1️⃣ They were bold and narrowed down on a small vertical.
→ The brand was built for a very specific kind of gym-goers.
→ Messaging, meals, and visuals all screamed: “Performance fuel.”

Most businesses are afraid to narrow down on one ICP.


2️⃣ They treated their product delivery like discovery calls.
→ George delivered meals and gathered insights from his customers.
→ Every conversation shaped the product, the positioning, the promise.

Most businesses disconnect sales and delivery from customer research.


3️⃣ They learned the product isn't the story.
→ George obsessed over the product and facts.
→ Growth slowed, until they started telling stories around the business.

Most business still believe that 'they will come if we build it'

George chose to show behind-the-scenes content, customer transformations, and what life looked like at Lions Prep.

Instagram went from a gallery of nice pictures to a diary, a credibility engine. That one shift from features to stories unlocked broader traction.

Good marketing is about focusing on one ideal client persona until you get everything right and growth happens. 

Most businesses don't see growth and think they have to diversify.




-------



Most small companies can’t afford a $10K/month CMO to build a working marketing system. We help founders fill that gap by installing a marketing system and training their team to run it.

Follow me to learn how to build a marketing system that fits your business model.

Your brand is not what you say it is. 

It is what your customers say it is. 

The other week I was evaluating a refurbishment company. The website was beautifully designed, perfect layout, with great photos. I was intrigued.

Then I checked the handful of Google reviews.

One five-star rave obviously written by a family member (same rare last name).

And another one was a page-long takedown describing step-by-step operational issues with that company.

Where it really got interesting was the fact that several positive reviews described completely different projects:

Not luxury refurbishments, Hamptons league, but simple backyard upgrades.

Outch.

The problem wasn’t the bad review, it was the contradiction:
- The website promises prestige.
- The public describes patch-up jobs.

A sleek website used to be the signal when it was expensive to build a website. The fact that someone had the resources to build a expensive website was in- and on itself a trust signal.

But that's different today: everybody can design a great website in minutes. And with that, websites have lost their trust signal quality. 

The only thing we are left with is what other people say about a brand.

And we've gotten really good at picking up nuances in reviews, whether they are fake, a friends favour review, or an over-demanding client. 

What matters today is: consistency between a braind claim and what customers report publicly about a brand.

If the claims of a website don't match reviews and other indicators, every brand  collapses like a balloon at a kids party.

A brand is not what you claim.

It is what your customers say.



-------



I'm preparing the third season of the StoryLux podcast, featuring businesses that grew by focusing on a single target audience, a single offer, and a single acquisition path.

If you’ve taken that route of focus, please direct message me.

BlackBerry went from niche pager to $3.4 billion in profit in under a decade by focusing on ONE:

- one ICP, 
- one product, and 
- one channel.

To anyone who's too young to remember 😉 : Before smartphones were a thing, BlackBerrys were the coolest phone to have. 

How did they achieve that in barely a decade? (And why did they disappear in an even shorter period of time?)

BlackBerry had a relentless focus. Their entire go-to-market strategy was built around telecom carriers serving enterprise IT departments.

- One channel: carrier + procurement partnerships
- One ICP: enterprise professionals
- One message: secure, instant communication

BlackBerry owned an entire category and erased itself in a few short years.  

How did that happen?

In the early 2000s, mobile email was slow, insecure, and unreliable. Executives depended on laptops, VPNs, and delayed sync.

BlackBerry built a device that solved one problem for them:
- instant, secure email in your pocket.

That single use case turned into one of the fastest enterprise adoption waves in tech history. By the mid-2000s:
- BlackBerry had millions of enterprise users
- It dominated corporate mobile communication
- Governments, banks, and law firms standardized on it globally

Their entire system was built with relentless focus:
- One user: enterprise professionals
- One buyer: IT departments
- One promise: secure real-time communication

Then Apple launched the iPhone in 2007. BlackBerry initially dismissed it as a consumer toy and kept optimising what had always worked. 

This insistence was reinforced from its founder Mike Lazaridis (the guy in the picture). He believed the needs of their ICP would always be keyboard-first, security-first. 

The problem was that the needs of their ICP changed when they saw the iPhone: The same executives who once demanded keyboards now wanted touch-screen navigation, and app ecosystems.

BlackBerry lost sight of their changing ideal buyer's needs and thus lost their ideal buyers. By the time they shipped serious touchscreen competitors, the platform gap was already unbridgeable.

So what actually killed BlackBerry?

Not their relentless focus. 

But that they treated a preference of their ideal clients as a permanent feature. Their real mistake was freezing their internal model of that customer while the market evolved.



-------



Most small companies can’t afford a $10K/month CMO to build a working marketing system. We fill that gap by installing a marketing system and training their team to run it.

Follow me to learn how to build a marketing system that works for you.

Audrey Chia 🚀

Scale Smarter with AI-Supercharged Copy | 💛 Copywriting + AI + Personal Branding

You've 2 options in today's AI landscape.

Wing it and hope your content keeps up.
Leverage AI with human strategy.

99% of businesses are stuck in lane one. 
But that 1%? They're sprinting — fast.

You don't need a NASA team to compete. 

What you need is someone who can blend copywriting, strategy, and AI.

There are two ways I can help.

☝️
Copywriting & brand strategy 
10X the impact of your landing pages, ads and funnels with AI-driven copy that converts.

✌️
Bespoke Workshops 
AI, copywriting and personal branding workshops for businesses that want to stay ahead. 

Why work with me?
 
↳ I have a unicorn background in copywriting, AI & growth. 
↳ I use AI in my workflows to get you faster results.
↳ I only work with a select 3-5 clients. 

Apply to work with me: 
www.closewithcopy.co

___

Co-founder: Jesus 💛 
“To do good works.” - Ephesians 2:10

Founder

I run a hybrid human X AI copywriting consultancy. 

The goal is simple — to help you find smarter ways to scale. 

How? By combining the best of human strategy with AI execution. 

There are 2 ways I can help.

AI: 
Bespoke AI content systems that save you 70% more time with a 3X increase in ROI.

Human: 
Done-for-you copywriting to 10x conversion rates of your landing pages, ads and funnels. 

Drop me a DM with "copywriting services". 

Or visit: www.closewithcopy.co

Audrey Chia

I’ve spent 1000+ hours figuring out LinkedIn.
(And built my entire business with $0 in ad spend.)

After hundreds of posts, experiments, pivots and data dives… 

I finally turned everything I’ve learned into one guide.

A guide for business owners who want to win the LinkedIn game in 2026.

I power packed this book with: 
•	battle-tested strategies my clients use every day
•	prompts, templates, and workflows you can plug in instantly
•	real examples from founders, C-suites, and senior leaders who built visibility from scratch
•	the exact methods I use to turn LinkedIn into a predictable inbound engine

This is the same approach that helped my clients like Natasha, Eldred, and Terry build their credibility fast.

Watching them grow has been one of the most rewarding parts of my work.

🎁It’s the 1st of December — so here’s my early Christmas gift.🎁

My way of saying thank you for showing up, supporting my work, and being part of this community.

For the next 24 hours, I’m giving you this guide for FREE.
(It’s usually $49.)

How to get it: 

1️⃣ Like this post
2️⃣ Comment “LinkedIn”
3️⃣ Save this post (top right •••)

⏰P.S. If you want priority access, just Repost it and I’ll send it straight to your inbox. 

I hope this helps you build momentum, clarity, and confidence as you head into 2026.

Here’s to growth in 2026🥂

PS: Grab it here - https://lnkd.in/gvEKMXvE 💛

Building Brands That Convert | Copywriting + AI + Content Strategy | Founder of Close with Copy | Your Growth Partner 💛

How To Build Your Personal Brand In 2026

I’m going FULL BANANAS 🙈🍌🙉 
over how ridiculously easy it is now to create
LinkedIn content that actually pops off the feed.

Let’s be honest, LinkedIn is noisy.
Everyone’s posting. Everyone’s “creating.”
But very few are standing out.

That’s why creativity matters.
When you find a tool or workflow that lets 
you turn a simple idea into a scroll-stopping 
visual, suddenly your brand feels "fresh" again.

If your LinkedIn looks boring...
If your ideas aren’t landing...
If your carousels feel too text-heavy...

These prompts will flip that completely.

But the magic isn’t in the tool, the model, or the prompt.
The real magic is in your imagination and what you choose to create.

Go bananas.  Make something wild.
Drop your creations in the comments 🍌✨

Nano Banana prompts for Creators 

Anyone can use AI to generate LinkedIn content. 
But how many can use AI to craft copy that converts?

Many of my clients come to me saying,
"Audrey, I'm using ChatGPT to post consistently 
but why isn't it working?" 

That's because they're missing one key 
ingredient to great copy - strategy. 

Most ChatGPT content feels flat. 
And it's often very soulless. 

So here's what I think.
In 2026, there'll be more people creating content.
But very FEW will stand out.

And the ones who do? 
Well, they would be using the Human x AI approach.  
That means using AI as a power tool, not a crutch.

To win, you need a system that blends 
strategy with content psychology.

A second brain trained in your voice
Smart prompts with sharper judgment.

Here’s how I build it:
 ✅ Define your strategic positioning
 ✅ Establish 3 core content pillars
 ✅ Build a custom GPT with your voice
 ✅ Use AI tools to scale and systemise
 ✅ Edit ruthlessly to remove AI giveaways

The result?
A LinkedIn presence that grows reach, 
drives leads, and actually converts.

Because AI alone can’t understand 
your audience or nail emotional nuance.

You need to give it the right input
to get the best output. 

💛 Save this post for later (top 3 buttons on the right)
💌 Or DM me "2026" if you want to get your brand's content system set up for success in 2026.

Building Brands That Convert | Copywriting + AI + Content Strategy | Founder of Close with Copy | Your Growth Partner 🎁

The Dream AI Workflow Every Creator Needs

I just hit 68,000 followers on LinkedIn.
But here’s what that number actually means to me 💛

It means 3 years of showing up every week.
Of testing, tweaking, and trusting the process.
Of building a strategy and fine-tuning it until it worked.

It’s been a journey but it's also the BEST
investment I have made.

And along the way, LinkedIn gave me gifts I never expected:

💛 Inbound leads that filled my calendar
 💛 Brand collabs I once thought were out of reach
 💛 Podcast invites & speaking gigs 
 💛 The confidence to build new income streams 
 💛 And above all, client wins that make every bit of it worth it

LinkedIn has completely changed my life.
And if you're reading this, I want you to know,  
it can change yours too.

If 2026 is the year you finally launch your own business
or and find next dream job, LinkedIn is the platform to be.

Because it's not just a social media site.
It's a network of opportunity. 

So if that's you, let me walk alongside you.
To help you tell your story and build the brand of your dreams. 

To all 68,000 of you, thank you.
You made this dream possible for me.

Onwards & upwards! To God be the glory. 
_

P.S. DM me "LinkedIn" if you're serious about building your brand in 2026. Let's journey together.

I just hit 68K followers (here's what it actually means) 

Most people know LinkedIn carousels work.
But most people still don’t post them
because creating one from scratch takes way too long.

You need a structure.
You need sharp headlines.
You need clean design.

And if any of that feels heavy,
the idea dies before slide one is even made.

That’s why I’ve been testing the 
Venngage AI Carousel Generator, and here’s the truth:

It removes 90% of the friction.

You type in a clear prompt ( audience, tone, slide structure, key points )
and the tool generates an entire carousel for you in minutes.

No blank canvas.
No design overwhelm.
No starting from zero.

What makes it powerful is that it handles the parts creators get stuck on:

✨  Instant slide structure: Hook, problem, solution, frameworks.
✨  Clean layouts: Visuals, spacing, alignment handled automatically.
✨  Editable copy: You can refine, shorten, or sharpen every headline with built-in AI tools.
✨  Design support: It gives suggestions to improve colors, readability, and flow.

The result? A polished, swipe-worthy carousel that feels like a designer touched it.

If you want to post more consistently, check out Venngage here: https://lnkd.in/guFrFDng

P.S. Super excited to share a surprise code with my community.
Use AUDREY30 for 30% off Premium and Business till Dec 31 with Venngage.

How to Design a LinkedIn Carousel in Minutes

Most founders treat content like a magic trick 🪄
Post something. Hope it goes viral.  Repeat.

But content isn’t about sleight of hand.
 It’s about strategy.

 Without the right playbook,
 you’ll keep casting spells that fizzle.

Here’s the 5-step magic formula I use to help clients:
 ✨ Build demand
 ✨ Increase inbound leads
 ✨ And create brand content that actually converts

🔮 Step 1: CAPTIVATE YOUR AUDIENCE
 Understand their fears, desires, and pain points.
 No one follows a magician who only talks about themselves.

🔮 Step 2: SET CLEAR GOALS
 Know what you’re building.
 Is it Thought Leadership? Inbound?
 Then align your funnel: TOFU → MOFU → BOFU.

🔮 Step 3: QUALITY > QUANTITY
 Posting daily won’t help if your spells don’t land.
 Add your human touch. Leverage visuals. Use your voice.

🔮 Step 4: BE CONSISTENT
 Magic takes practice.
 Create templates. Stick to a plan. Show up, again and again.

🔮 Step 5: ANALYZE & OPTIMIZE
 The best spellcasters tweak their potions.
 Track performance. Refine what works.

Want a strategy that drives real business results for 2026?
DM me "Content Magic" & I’ll show you how we blend 
human X AI to scale your content engine.

🧙🏻Tell me, what's your secret magic tip for Linkedin?

How to master your content strategy for 2026

Can you pitch your BIG idea in one page? 

If you’re a founder, creative or marketer, 
you need to convey your ideas, fast.

That’s where Venngage’s AI One Pager Generator comes into play.

It turns your strategy into a sales asset in minutes.

All you need to do is tell it: 
✨  Your goal (e.g. “Launch Q4 campaign”)
✨  Your audience’s pain points (e.g. CMOs with low ROI visibility)
✨  Your brand voice (e.g. clear / confident / no jargon)
✨  And 2 - 3 proof points

This AI tool turns your thoughts into a one-pager 
with your value proposition in a PDF-ready design 

It’s like a design partner and copy editor in one.
Try it, tweak it and share it.

P.S. Super excited to share a surprise code with my community. 
Use AUDREY30 for 30% off Premium and Business till Dec 31 with Venngage.

Can You Pitch Your Big Idea in One Page?

AI is changing how we work, grow, and create.
And these experts are making it happen.

From growing businesses faster to creating amazing content in minutes,
these experts are showing how AI can make life easier and work better.

Here’s a list of 20 people making AI practical and impactful:

♻️ AI x Business Transformation — Susan Frew, CSP
📔 AI x Training — Valeriya Pilkevich
🔨 AI x Marketing Strategy — Liza Adams
🔑 AI x Automation — Nancy Bain
🏑 AI x Strategy — Karl Yeh
💰 AI x Sales Pipelines — Lanny M. Heiz ✨
🔎 AI x SEO — Anna York
🎨 AI x Creative Visuals — Drew Brucker
📈 AI x E-Commerce Growth — MJ Jaindl
➕ AI x Business Solutions — Pooja Jain
🛤️ AI x Beginner Training — Heather Murray
🔖 AI x B2B Marketing — Nicole Leffer
🏢 AI x Automation Architecture — Nadia Privalikhina
🕴‍AI x Leadership Transformation — Dajana Achelpohl
☁️ AI x Cloud Services — Andrejs Karpovs
🏗️ AI x Marketing Agencies — Jimmy Wigerstedt
🪴 AI x Business Growth — Florian Camiade
🖌️ AI x Visual Design — Eugene Woo
🧑‍🎓 AI x SaaS Innovation — Taras Oliinyk
👩‍🎨 AI x Human-First Marketing — Dan Sanchez

These creators are making AI easy to understand and showing how to use it in real life.

Save this list, follow them, and start learning.
AI isn’t the future, it’s happening now.

 Part 2 of 20 AI Experts to follow before 2025 ends

Most people don’t struggle with content because of creativity.
They struggle because they’re planning in their head… not in a roadmap.

Whether you’re mapping out LinkedIn content, a product launch, 
a hiring plan or a full GTM strategy — you need clarity, sequencing, and direction. 

Without that, everything feels reactive.

That’s why I’ve been testing Venngage’s AI Roadmap Generator.

You give this AI tool:
✨ your goals
✨ your target audience
✨ key priorities
✨ timelines or constraints

And it turns all of that into a structured roadmap you can actually execute on.

With a strategic breakdown of phases, milestones, and action steps
so you can move from “I should try something” to “here’s the exact path forward.”

If you're someone who wants to get going and stay consistent, 
this tool removes a huge amount of friction.

Try it yourself:  https://lnkd.in/gFDD2avC

P.S. Super excited to share a surprise code with my community.

Use AUDREY30 for 30% off Premium and Business till Dec 31 with Venngage.

#2 How to Grow on LinkedIn in 90 Days 

You don't have to fear being replaced by AI,
if you know how to leverage it.

When I first launched Close With Copy, 
my client texted me a link to ChatGPT,
"Audrey, you're going to be replace."

3 years later, Im standing on the other side.
Leaning into AI. Hosting workshops. Building AI teams.

Who would have imagined that my greatest fear
turned into my greatest opportunity? 

Mia AI is a global community making AI learning 
more inclusive and accessible.

So when they reached out about a workshop, I said yes 💛
It's my mini way of giving back to my community. 

I know there are so many other copywriters, creatives
and marketers who are still on the fence about AI.
Worried about how it might take over our jobs.

You know what. I feel the same. 

I too feel overwhelmed by 100s of new tools.
Worried that my skill sets are no longer relevant. 
And I have to constantly up skill myself to stay ahead. 

The world is rapidly changing. 
But if there's one thing I'm in control of...
It's HOW I'm going to embrace the change. 

Join me on my LIVE session with MIA 
AI & Copywriting: How to Leverage AI to Build Brands That Convert.

Where I'll cover:
👉 The Human × AI workflow (strategy meets execution)
👉 How to maximise ChatGPT (and why most people use it wrong)
👉  Real-world use cases (that you can apply instantly)

I believe in learning & growing. 
Let's keep going, together. 

Register here & I'll see you LIVE: https://lnkd.in/gKX4KfQj

“We ranked 400+ articles a month — without paid ads.”
Most brands think they have a content problem.
But often, it's an SEO strategy problem.

In our latest episode of The AI Marketer's Playbook, I spoke with Steven Schneider, co-founder of TrioSEO, a B2B SEO & AI agency that blends human creativity with AI efficiency — and helps brands turn browsers into buyers.

We covered:
✨  Why AI-written content alone causes traffic spikes… and crashes
✨  How to build authority in Google’s AI-first search era
✨  TrioSEO’s exact workflow using SEOwind, Lovable & custom GPTs
✨  The biggest SEO myths founders still believe (like “more blog posts = better rankings”)

If you want content that ranks and converts, this one's for you.

🎧  Full episode →
Apple/Spotify - https://lnkd.in/gDyWfSP8
Youtube - https://lnkd.in/g3ZUuN33

Thank you Steven for sharing your views on SEO with AI.

What's your #1 SEO or content challenge right now?

Spending thousands on ads and still not seeing results?
(You're probably making these 5 mistakes.)

Most founders obsess over how their ads look…
and forget the one thing that actually moves the needle:

The copy.

Because no matter how beautiful your ad is,
if the copy doesn’t sell, the ad won’t convert.

When clients come to me, it’s usually the same pattern:
Great visuals. Great product.
Weak messaging.

Once we fix the copy, everything changes.
One client went from 1% CTR to 5%

Another boosted ROAS from 1x to 7x
Same budget. Same audience. Different copy.
Here are the 5 copy mistakes killing your ad performance:

❌ No Big Idea
 Your ad blends into the feed.
✔️ Lead with one bold idea that stops the scroll.

❌ Weak Headline
 If the first line doesn’t hook, nothing else matters.
✔️ Promise a benefit or spark instant curiosity.

❌ Trying to talk to everyone
 Which means you resonate with no one.
✔️ Speak to one specific person with one specific problem.

❌ Feature dumping
 People don’t buy features. They buy outcomes.
✔️ Highlight the transformation and ROI.

❌ No clear positioning
 You look like every competitor running the same ads.
 ✔️ Make it obvious who you’re for and why you're the only choice.

Great design gets attention.
Great copy gets results.

Swipe through to learn how to write ads that stand out, connect, and convert.

P.S. If you want to stop wasting money on your ads, DM me "COPY" and let's get your marketing funnel fixed.

Why Your Ads Aren’t Converting

“AI isn’t replacing salespeople,
 it’s replacing the 5 tools they juggle.”

Christian Peverelli has trained 500+ founders, scaled a YouTube channel to 300k+ and now he’s building Outbond, an AI sales assistant helping GTM teams sell like the top 1%.

In this episode of The AI Marketer's Playbook, we explore:
✨  The biggest mistake founders make after building their product
✨  How AI is transforming cold outreach into a strategic advantage
✨  A live demo of how Outbond handles prospecting, research & messaging

Seriously, I was blown away by Outbond after Christian's demo.

I jumped on it straight after the podcast. 🤯 

If you're in business, marketing or sales,
this is an episode you DON'T want to miss.

🎧 
Full episode → https://lnkd.in/gyXmDYvY
Podcast → https://lnkd.in/gs7y5vMA

P.S. Check out Outbond here: https://lnkd.in/gWGBcvhZ

It's already my new favourite AI sales tool.

Ho Ho Ho, guess who I have with me?
It’s Mr SANTA….by Synthesia 🎅🏻

If you’re looking to send someone an Xmas surprise,
You’d love this new video feature by Synthesia! 

I just tested their Santa Video Generator and wow
this is the cutest, quickest way to send a hyper-personalised holiday message.

I made a Santa video in under a minute, and here’s how easy it is:

Step 1: Go to "www.synthesia.io/santa"
Step 2: Add your script 
Add the person’s name, a detail about them, and what you want Santa to say.
Step 3: Hit Generate

And in seconds… you get a magical video, ta da 🎄

In my video, I shared how simple the whole process is 
— type → generate → done.

Plus, it’s available in over 140+ languages. 

And it’s so realistic, kids & adults believe the magic. 
If you need a meaningful last-minute surprise, this is such an easy win.

Go make yours and tag me, let’s spread a little magic together. 💫

The best part? It’s completely free ;) Thank you Synthesia 

#MadeWithSynthesia

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The Battle

Simon Chappuzeau

Audrey Chia

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taplio

The Battle

Simon Chappuzeau

Audrey Chia

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Simon Chappuzeau's LinkedIn Performance

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Performance ScoreSimon Chappuzeau's LinkedIn Performance