LinkedIn ghost-writing and strategy for CEOs // EO Member

Sales doesn’t fail from lack of ideas. 

It fails when teams default to cold outreach instead of building a system.

Every business owner starts as salesperson, marketer, storyteller, and tribal leader - all in one.

That works well but founder fuel burns fast... 🔥

At first, your energy sells the vision. You’re close to every customer. And you are the leader of your tribe. 

But usually, around the 5–20 employee mark, cracks begin to show. You want to move from working 'in' your business to working 'on' your business - so you hire someone to take over marketing.

Your first junior marketer arrives and…
- Launches a cold outreach campaign.
- Subscribes to HubSpot for $800/month.
- Tries a podcast.

Then, the cold outreach gets paused after no one replies. The HubSpot account sits dormant because you're too busy to hand over your contacts. And the podcast dies after seven episodes because it didn't bring ales. 

And you think: Marketing doesn’t work for us. Do I have to keep doing this myself? 🤨

Good news: You don't. 

Over the past 25 years, I’ve built five businesses, sold three, and advised on 75+ marketing projects.

Because of what I’ve seen, I believe marketing simply fails because nobody makes these 3 calls:
- Choosing one strategy every team member can explain and believe in.
- Sticking with that one strategy long enough to make it work.
- Holding everyone (including you, the founder) accountable with KPIs.

Making those 3 calls is what I call the CMO Gap.

→ Founders want to step out of marketing and need a CMO who makes decisions. But they can only afford a junior marketer who can’t do that.

Our program, CONTENT TURBO, closes that gap: In six months, we implement a repeatable and customised marketing system your team can run on their own, no agencies, no tool bloat, no false starts. 

Just a system that delivers at a fraction of a CMO's cost. 

It's the CMO I wanted in my five businesses but could't afford.


👉 If you’re ready to outgrow the marketing chaos, let’s connect.

✉️ Email me: chappuzeau@storylux.com
💬 WhatsApp me: +44 7375 428 095

Simon Chappuzeau

Lunacy Creative

CEO, Copychief

Freelance

I find the story and message behind your product or service and turn it into powerful, compelling copy that inspires those who read it, bonds your audience with you, and moves them to buy.

Copywriter/Poet

Families First

Working one-on-one with Developmentally Challenged Adults to live their lives to the fullest.

Community Outreach Specialist

Metropolis Open Mic

Organized, Marketed, Ran, and Performed at a weekly Open Mic Night at Metropolis Wine Bar.

Master of Ceremonies

Custom-tailored AI Copywriting solutions.

Addison got into copywriting & internet marketing in 2013 in order to learn how to promote his own music.

In the time since, he’s written thousands of emails and millions of words of copy across dozens of niches, working with influencers, coaches, entrepreneurs, and gurus of all shapes and sizes.

Addison has been featured on the CopyChief Radio Podcast, and has both spoken and performed from stage at all 3 years of CopyChief Live (before Covid).

You can find out more about Addison’s music and other projects at addisonrice.com

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The Battle

Simon Chappuzeau

Addison Rice

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