LinkedIn ghost-writing and strategy for CEOs // EO Member

Sales doesn’t fail from lack of ideas. 

It fails when teams default to cold outreach instead of building a system.

Every business owner starts as salesperson, marketer, storyteller, and tribal leader - all in one.

That works well but founder fuel burns fast... 🔥

At first, your energy sells the vision. You’re close to every customer. And you are the leader of your tribe. 

But usually, around the 5–20 employee mark, cracks begin to show. You want to move from working 'in' your business to working 'on' your business - so you hire someone to take over marketing.

Your first junior marketer arrives and…
- Launches a cold outreach campaign.
- Subscribes to HubSpot for $800/month.
- Tries a podcast.

Then, the cold outreach gets paused after no one replies. The HubSpot account sits dormant because you're too busy to hand over your contacts. And the podcast dies after seven episodes because it didn't bring ales. 

And you think: Marketing doesn’t work for us. Do I have to keep doing this myself? 🤨

Good news: You don't. 

Over the past 25 years, I’ve built five businesses, sold three, and advised on 75+ marketing projects.

Because of what I’ve seen, I believe marketing simply fails because nobody makes these 3 calls:
- Choosing one strategy every team member can explain and believe in.
- Sticking with that one strategy long enough to make it work.
- Holding everyone (including you, the founder) accountable with KPIs.

Making those 3 calls is what I call the CMO Gap.

→ Founders want to step out of marketing and need a CMO who makes decisions. But they can only afford a junior marketer who can’t do that.

Our program, CONTENT TURBO, closes that gap: In six months, we implement a repeatable and customised marketing system your team can run on their own, no agencies, no tool bloat, no false starts. 

Just a system that delivers at a fraction of a CMO's cost. 

It's the CMO I wanted in my five businesses but could't afford.


👉 If you’re ready to outgrow the marketing chaos, let’s connect.

✉️ Email me: chappuzeau@storylux.com
💬 WhatsApp me: +44 7375 428 095

Simon Chappuzeau

Heather Murray

AI For Non-Techies | nontechies.ai

I believe AI should be accessible to everyone. 
So I built a business that teaches it in a simple, honest way. 

AI for Non-Techies (does what it says on the tin, really) offers: 

- AI training for teams (in-person or online)
- AI Academy for small businesses/freelancers 
- "Train the AI Trainer" courses 

Have a little look at what we do: https://nontechies.ai/

Oh, and a bit about me: 

- $75m revenue generated for clients using AI
- Working with brands such as Toyota, Mitsubishi, Google, Salesforce and many others 
- AI Consultant to UK government + local authorities
- Top 5 MarTech influencer globally
- On the ISO panel for AI and cyber security globally
- Winner: AI Trailblazer at the AI Revenue Summit 2024
- Winner: Top Women in SaaS 2024
- Featured regularly in Forbes Magazine
- International keynote speaker
- 20 years in marketing and sales (legal + finance)

I'm a humungous believer in doing your bit for your local community. I run Festive Friends, which provides free social events for older people who have no friends or family.  I believe AI has huge potential to reduce digital exclusion, too. 

To book training, speaking or a chat, contact my EA, Katie, who you can access via my email: heather@nontechies.ai.

Founder

AI for Non-Techies, born from a newsletter of the same name, was launched out of a clear need for non-technical AI education.   I'm deeply passionate and enthusiastic about helping non-technical people understand and integrate AI into their work and personal lives.

Channel 4 nabbed me as I got off stage
"Can you come and speak to our women about AI?"
Abso-bloody-lutely I can.

I knew exactly who to bring with me: Sharona Hutton, Founder of Women of AI Agency (who represent 70 of the best women AI experts globally - and me 😉)

I opened by asking the room of talented women how they FEEL about AI. 

It’s a very emotive topic that throws us all over the place:

→ Scary headlines tell us we’ll all lose our jobs
→ Bosses pressure us to start using it daily
→ It’s so fun too - the silly images, filters, music
→ But it seems everyone else knows more than us

I explained that the vast majority of people right now (yes, still..LinkedIn is a very deceptive bubble) aren’t aware of 1% of its capabilities. 

So I did a few live demos to show how I use it: 

As an expert thinking partner and devil’s advocate
As a range of useful experts (HR, finance, legal)
As a counsellor and for anxiety support 

I emphasised that AI augments what you put in, showing all of my best workflows start with a considerable voice note ramble from me, and a batch of documents giving proper background.

Sharona then moved onto AI’s effect on the gender gap: 

→ Women are 3x more likely to lose their jobs to AI than men
→ We represent just 22% of global AI talent (14% at senior level)
→ Female-founded AI companies receive 6x less capital per deal than males

…but also how we can push against this widening of the gender gap by getting hands on and experimenting with AI. Then sharing our findings with other women. 

Research shows that when women engage in low-stakes "AI sandbox" experimentation, confidence scores jump dramatically. One Cisco programme saw employee AI confidence leap from 62% to 91% after just three months of structured experimentation. 

Thank you so much Nicola Griffin for inviting us into Channel 4 - we hope it’s the beginning of a strong relationship with an organisation we adore.

Today - we dig deeper into closing that gender gap at the International Women’s Day AI Summit by Sharona’s very own Women of AI.

I’ll be speaking about how I’m teaching AI to my technophobe Dad.
More on that very soon.

PS If you're looking for an enthusiastic, energetic and engaging speaker for your event or offsite, drop me a DM. I'm now taking bookings for Q3 and Q4.

taplio

The Battle

Simon Chappuzeau

Heather Murray

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taplio

The Battle

Simon Chappuzeau

Heather Murray

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Heather Murray's LinkedIn Performance

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