💥 LinkedIn Top Voice voice in motorsports 💥

Hit the 🔔 and follow me for insight into the world of motorsports across: 

🏁Sponsorships
🏁Branding 
🏁Licensing
🏁Education 
🏁Mentorship
🏁Industry news
🏁Female representation

I can support you select the best motorsport partnership for your brand.

Motorsports can open you up to an audience of over 1 billion people worldwide. 

🏎️ Formula 1 
🏍️ MotoGP
🔋 Formula E
🏎 WEC

For the last 24 years I've worked with some of the world’s biggest brands, providing: 

-  Exclusive partnership opportunities 
- Negotiation of deals and collaborations 
- KPI setting and measurement of ROI
-  Bespoke brand activations 

How does it work?

- A tailored approach 
- Unbiased data driven roadmap 
- Built around your commercial objectives

7 reasons why motorsport:

1. 𝗚𝗹𝗼𝗯𝗮𝗹 𝗔𝗽𝗽𝗲𝗮𝗹
Major motorsport events have a global following, attracting fans from diverse backgrounds and cultures

2. 𝗧𝗵𝗿𝗶𝗹𝗹 𝗮𝗻𝗱 𝗘𝘅𝗰𝗶𝘁𝗲𝗺𝗲𝗻𝘁
High-speed action, intense competition, skilful manoeuvring, providing fans with an adrenaline rush and excitement

𝟯. 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 𝗮𝗻𝗱 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻
Motorsport serves as a testing ground for cutting-edge automotive technology, driving innovation in vehicle design, aerodynamics, and safety features

𝟰. 𝗖𝗲𝗹𝗲𝗯𝗿𝗶𝘁𝘆 𝗗𝗿𝗶𝘃𝗲𝗿𝘀
Star drivers, such as Hamilton, Leclerc, Norris, Marquez, contribute to the sport’s allure, building a fanbase beyond traditional motorsport enthusiasts

𝟱. 𝗠𝗲𝗱𝗶𝗮 𝗖𝗼𝘃𝗲𝗿𝗮𝗴𝗲
Extensive media coverage, documentaries, series, online content, help reach a broad audience and keeps fans connected

𝟲. 𝗦𝗽𝗼𝗻𝘀𝗼𝗿𝘀𝗵𝗶𝗽 𝗮𝗻𝗱 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴
Motorsport provides global platforms for sponsors to showcase their brands, enhance the brand reputation, build B2B opportunities

𝟳. 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗮𝗻𝗱 𝗙𝗮𝗻 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁
(Motorsport fans are a huge community online and offline, ready to be engaged and live the excitement of the sport they love)

Silvia Schweiger

10 out of 11 F1 teams have their HQ or major operations in the UK.

Welcome to F1’s Motorsport Valley.

A 50-mile cluster of engineering excellence and motorsport innovation:

1. McLaren (Woking)
2. Mercedes (Brackley)
3. Aston Martin (Silverstone)
4. Cadillac (Silverstone)
5. Red Bull Racing (Milton Keynes)
6. Racing Bulls (Milton Keynes)
7. Williams (Grove)
8. Alpine (Enstone)
9. Haas UK Technical Centre (Banbury)
10. Audi F1 Project (Bicester)

 
You could visit all of them in a single day, or two.
That’s how compact, and competitive, this ecosystem is.

And it’s not just the teams.

It’s an entire ecosystem:

• 4,500+ specialist suppliers
• 41,000+ jobs
• The world’s top motorsport engineers, technicians, designers...
• Universities fuelling the talent pipeline
• £12 billion annual impact on the UK economy

***

So when people ask why F1 remains rooted in the UK, despite being a global sport?

Because the UK built it, and transformed it into the world’s largest hub of motorsport expertise and talent.

One of the most efficient, high-performance industrial clusters in the world.

Not just suppling F1, but also Formula E and almost every major racing category in the world.

From the first ever Formula 1 World Championship race to Aston Martin’s futuristic HQ.

From Enstone’s legacy walls to Red Bull’s MK-7 campus. 

It's like the Silicon Valley...but of 4 wheels.


P.S Ever seen the visual below before?

Get your brand in front of 2B+ people with motorsport

The representation of the F1 Motorsport Valley

The Principal Strategy Engineer behind Max’s win?

Hannah Schmitz, and yes, she was on the podium again.

It was great to see Red Bull celebrate Max's win with her on the podium.

There is so much technology and data behind F1, but it’s still people who interpret that data and make split-second decisions under pressure.

That’s where the real difference is made.

Max won the Qatar GP thanks to his talent and a perfect strategy, and Red Bull brought Hannah Schmitz onto the podium to celebrate the victory.
A well-deserved moment.

She played a vital part in that win, and in many other successes over the years, working alongside a skilled team of analysts.

This was not her first appearance.
She was on the podium in 2019 at the Brazilian Grand Prix, when she collected Red Bull’s constructors’ trophy after Max Verstappen’s win.

Hannah’s journey is one of talent, preparation and remarkable clarity in high-pressure environments.

She graduated from Cambridge in 2009 with a Master’s in Engineering, joined Red Bull on a student placement, and in 2021 became Principal Strategy Engineer.

Seeing her on that podium in Qatar mattered.
It was a recognition of teamwork, talent and expertise.

And yes, also a celebration of a skilled woman thriving in one of the most specialised environments in sport.
 
As Max said yesterday: 

“Really well done with the strategy. That was awesome.”

From £125M losses per season and the brink of bankruptcy, to a $5B valuation and 2 World Championships.

McLaren’s transformation over the past 7 years is one of the most remarkable story in modern sport.

New F1 fans and the Papaya Army see a cool, winning, modern team.
But the journey to get back on top was anything but easy.

McLaren had to sell its Woking headquarters in 2021 and sign a 20-year leaseback just to pay its employees.

And today?

- Back-to-back Constructors World Champions
- Drivers’ World Champion 
- Valued at $5 billion

A turnaround of this scale never happens by chance.

It was strategic.

When Zak Brown took over McLaren Racing in 2018, the team was struggling.

Almost last on the grid, a shrinking fanbase, not many sponsors (they have over 50 sponsors today)

Zak Brown started treating McLaren as a global brand.
He is not just a motorsport executive.
He’s a marketer, a businessman, a brand builder.

Performance mattered, but the story mattered just as much.

So they built the Papaya universe:
a world that connects F1, IndyCar, Formula E, Extreme E, and esports under one colour, one voice, and one growing community.

He prioritised people over points.
Engagement and leadership over ego.
Long-term value over short-term noise.

McLaren became a leader in:
- Commercial diversification (with tailored offers for every partner)
- Fan-first content, digital innovation and activations
- Immersive storytelling

They started speaking the language of modern audiences:
relatable, fun, human.

Because emotional connection drives commercial value, even in motorsport.

And when you add wins on track?

You build one of the most powerful packages in global sport.

Well done to the entire McLaren Family and to Lando Norris for believing in a dream even when if was unthinkable, and turning it into reality.


P.S Are you happy with Lando's win?

Audi finally “revealed” their Formula 1 car.
Except… they didn’t.

What we saw was a brand statement, an identity concept, a colour scheme.
Not the actual F1 car that will race in 2026.

And that was exactly the point.

This reveal was a strategic corporate move:
a declaration of intent, a way to introduce the new team identity months before the real car appears.

No sponsors. No technical details.
Just the Audi brand placed firmly at the centre.

As with every team, the real F1 car will be unveiled in January, together with their commercial partners.

Because let’s be honest:
you can be Audi, Mercedes, Aston Martin or Ferrari… but in F1 nobody succeeds alone.

You need sponsors, and the more, the better.
(McLaren is a perfect example)

What Audi delivered with this first PR moment was the marketing phase:

• Set the tone
• Define the identity
• Generate attention
• Signal seriousness to potential partners

This wasn’t the car reveal.
It was the positioning.

And strategically?
A very smart move.

P.S. please don’t tell me you really think Audi would race with no sponsors...

Debunking a career myth: “You need to be a motorsport fan or a car/bike lover to work in motorsport.”

I hear this every day.

From people hoping to work in the industry, and from those who only see the show on track and not the skills behind it.

And it remains one of the biggest misconceptions, especially for women, who are often not seen as “naturally passionate” about motorsport.

Here’s the truth, shaped by my own experience:

Being a fan doesn’t make you a successful professional.
Understanding the business does.

Motorsport is a global industry built on technology, mechanics, data, commercial strategy, hospitality, marketing, logistics, services, partnerships and so much more.

There is a whole world happening off the track and none of it requires you to be a fan.

My job is to bring knowledge, strategy, ideas and accountability to the brands investing in this space.

And that’s how you build a lasting career:
by approaching motorsport with perspective, not fandom.

What I’ve learned in 20+ years:

👉 You don’t need to fit a stereotype.
👉 You don’t need to be the "petrolhead” in the room.
👉 You need skills, resilience and the ability to translate value for the companies you work with.

And if you are passionate about the job you do?
That becomes the spark that elevates everything, in motorsport and far beyond.

What’s the biggest career myth you’ve had to challenge in your own journey?


#LinkedInNewsUK

Why is LEGO’s partnership with F1 so successful?


1. It’s fun, and universally loved.

From the full-scale LEGO cars at the Miami drivers’ parade to the latest Vegas stunt (the LEGO Cadillac driven by Terry Crews escorting the top three drivers to the podium) every activation is joyful, relevant and instantly recognisable.

LEGO doesn’t just show up.
It creates moments fans want to share.

2. It bridges generations.

LEGO brings F1 closer to younger fans (8–12 and beyond), while tapping into the nostalgia of adults who grew up building sets.
It turns F1 into a shared family experience, parents and kids engaging with the sport together.

3. Their purpose is crystal clear.

LEGO is investing in the next generation of builders and drivers.
They’re backing F1 Academy, supporting Dutch driver Esmee Kosterman in 2026, and launching the Speed Champions LEGO version of her car.

A playful partnership on the surface, but deeply strategic underneath.

***

LEGO is building an F1 universe people genuinely want to be part of.

Engaging. Collectible. Fun.

It works for families, fans, F1 and the brand itself.


P.S. What’s your favourite LEGO moment this season?
1. Max wearing the LEGO sunglasses.
2. The LEGO flowers for the F1 Academy podium.

Many people say banning F1 grid girls was progress.

I disagree. Here's why.

I started working in motorsport when grid girls were a paddock presence.
(I often hired them for clients and brand activations.)

Most were professional models working in fashion, events, and major sports productions. Others were students earning money through part-time work.

For some, it was their first step into a motorsport career.

But their presence became controversial, misaligned with how women "should" be represented in the sport.

I understand that.

The narrative around women in motorsport needed to evolve. 
The old "cars + beautiful women" stereotype is outdated. 
And I've always supported representation, inclusion, and more pathways for women.

But change didn't need to mean removal.

We could have reimagined the role:
• A more modern, less provocative presentation
• Include men alongside women
• Shift the purpose, not erase the presence

Instead, the role was banned in F1 2018.
(In MotoGP they are still present, but just with some teams.)

If the goal is to empower women and expand their opportunities, removing an entire group of women from paid, professional work doesn't achieve that.

Do you think banning grid girls was the right move?

Toto Wolff just sold 15% of his Mercedes stake to George Kurtz, CrowdStrike CEO, for about $300M.

The deal values Mercedes F1 at $6 billion, a record for an F1 team, and gives Kurtz 5% ownership.

Here's why this matters:

1) THE BUSINESS MOVE

Wolff cashed out at the absolute peak, while remaining CEO and Team Principal.

This is the natural evolution of F1’s business model: diversification in a market that's never been stronger.

F1 teams are no longer just racing outfits. They're entertainment platforms, technology companies, and global brands worth billions.

The $6 billion valuation proves it.

2) THE STRATEGIC FIT

CrowdStrike, a leading cybersecurity firm, has been Mercedes' partner since 2019.

Now its CEO becomes:

• A shareholder
• A board-level partner
• The team's Technology Advisor

It's capital + expertise.

• Cybersecurity
• Data analysis
• System security

All critical for modern F1 operations.

Wolff continues to prove he is one of the sport’s sharpest strategists.

Do you think the deal is overvalued or good business?

3 main learnings from the 2025 MotoGP season.


I’ve just wrapped up the final race of the year in Valencia, and what a season this has been both for me, as a motorsport advisor, and for the clients I’ve supported throughout the championship.

Even after 20+ years in this paddock, there is still something to learn.
That’s the beauty of this sport: it never stops evolving.
And neither should we.

From a marketing and business perspective, these are my 3 key takeaways from 2025:

1️⃣ Strategy first, always.
A sponsorship only works if the strategy is clear from the beginning.
Define the goals, set the KPIs, and monitor them consistently throughout the season.

Without this, you’re not building a partnership, you’re improvising.

2️⃣ Plan your assets early.
Asset planning should start before the lights go out.
Once the season begins, everything gets more complicated: timelines, approvals, availability, rider schedules, team priorities.

The earlier you plan, the more you can maximise.

3️⃣ Adapt your content, not your strategy.
You’re investing in a sport, and in humans.
Things change quickly on track: injuries, performance dips, unexpected results, unpredictable storylines.
You can adjust your content and some tactical activations, but your main strategy should remain solid.

A partnership is never built, or measured, solely on track results.

+ Bonus learning:
The first year of any partnership is a learning year.
Test, try, understand where you are, and take everything you learn into the next season.

That’s how strong, long-term sponsorships are built.

***

As a motorsport professional, it’s been a privilege to work with brilliant client, teams, riders, and colleagues.

MotoGP is evolving. 
The business around it is evolving. 
And the opportunities for brands are bigger than ever.

See you in 2026 👋

P.S. Who would you pick as the rider of the year in MotoGP?

li_at

JSESSIONID

Talks about #business, #formula1, #motorsport, #sponsorship, and #professionals

Christine Kieffer

The last Italian to win a Formula 1 Drivers’ World Championship?

We need to go back 72 years…

Alberto Ascari, 1953.

In a sport that has crowned 34 champions from 11 nations, Italy,  the country that gave birth to so much racing culture, engineering, and passion, hasn’t celebrated a Drivers’ Champion since Ascari’s back-to-back titles in ’52 and ’53.

Since then, we’ve seen British dominance (10 champions).

We’ve seen Germany define an entire era  with Schumacher alone reshaping the meaning of dominance and winning 5 consecutive titles with Ferrari.

And the Finnish Kimi Räikkönen being the last driver to win a title in an Italian car in 2007.

Italy’s legacy in F1 is extraordinary, but our last Drivers’ World Championship still sits in black-and-white photos.

The question is: when will we see an Italian driver, or an Italian car, back on top of the world again?

Will the 35th F1 World Champion be the 11th British one in 75 years?

29.4% of all F1 World Champions in history are British drivers.
Almost 1 out of 3.

Starting in 1950 with the Italian Giuseppe Farina, the story of the Formula One World Champion has been dominated by a single nation.

Yes: 10 F1 champions come from the UK.
No other country comes close.

But when you look at the full picture, the diversity of origins tells a fascinating story about how this sport has evolved over the decades.

A few insights worth highlighting:

- Germany stands out with 3 champions who collected an incredible 12 titles: Schumacher’s 7, Vettel’s 4 and Nico Rosberg’s 1.
Incredible to see how one man shifted the competitive balance of an entire era.

- Brazil has produced legends, not just champions: Senna, Fittipaldi, Piquet.
8 titles across 3 drivers.
Senna’s impact goes far beyond statistics.
He changed the cultural identity of the sport.

- Finland has 3 champions: Häkkinen, Räikkönen and Rosberg (Keke).
A small nation with a huge racing heritage.

- Some countries appear only once, but with unforgettable names:
Spain (Alonso), Canada (Villeneuve), South Africa (Scheckter), Argentina (Fangio), New Zealand (Hulme).

And of course the one and only from the Netherlands: Max Verstappen.

Speaking of Fangio…five titles in an era where driving was closer to survival than racing.

- The US has 2: Phil Hill and Mario Andretti, both unique, both icons in their own right.

***

So who takes the next title?

 a) A British driver (becoming the 11th)
 b) An Australian driver (becoming the 3rd)
 c) A Dutch driver (yes...the same one)

this is a visual where you can see where the last 34 F1 world champion come from and how many per nation

Will MotoGP enter a new era with Liberty Media coming on board?


MotoGP is one of the most intense championships in global sport, and one of the biggest motorsport championships in the world.

It’s exciting, thrilling, emotional.

The racing is fast, intense, and incredibly entertaining, an explosive sport that keeps you hooked from the first lap.
Even if you don't anything about motorbikes.

Just being there and experience the noise and the speed is already part of the entertainment.

So is there room for growth?
Yes, absolutely.

And that’s exactly what Liberty saw huge potential, both in new and existing markets.

For me, this is great news.
Because their vision will bring:
- more attention
- more opportunities
- more sponsors
- more engagement with fans

In short, more growth for the entire ecosystem.

Of course, big changes always come with a bit of scepticism.
I’ve heard people in the paddock worry that MotoGP will now attract too many new faces who don’t really understand the sport.

And I get it.
There are already so many people who are new to MotoGP.
They don’t know the rules, the protagonists, let alone the history or the community behind it.

As someone who has worked in this sport for over 20 years, yes it can be frustrating.
But this is also what progress looks like.

Every sport must evolve to remain actual, grow and expand its audience.

And trustworthy, skilled professionals (new or experienced) will continue to thrive and help MotoGP connect with new stakeholders and a wider fan base.

Growth doesn’t mean losing identity.
It means bringing more people to love what we already know is extraordinary.

Do you think there will be a "Ride to survive" series?

“Silvia, if you were a brand, you’d be…Mercedes-AMG F1.”

(and you are Top 9% creator worldwide, #1 in motorsport in the UK)

Precision, innovation, and a touch of winning sophistication.

That’s what my content reflects, alongside the values I care about:

• Diversity & Inclusion
• Female empowerment
• Women in Tech / STEM

I loved my 2025 Creator Rewind by Favikon, thanks Jeremy Boissinot for this clever tool.

Finally a recap with a bit of humour, personality, and something more than cold metrics.

It made me look at my work and stats in a fresher, lighter way.

Content creation can be very hard and overwhelming.
It's much more than writing a post or sharing a picture.
It's not vanity

It’s a vision, a strategy, and a daily commitment.

And I’m happy to see that my work is paying off.

Onwards.

P.S. If you could pick a team to “be,” which one would you like to be?

Mickey and Friends walking through an F1 paddock?

Would you have ever imagined it?

Well, it just happened in Las Vegas, marking the start of Disney’s global partnership with Formula 1.

From 2026, Disney becomes an official global sponsor of F1, and Las Vegas was the perfect stage to start “fueling the magic.”

I was curious to see the reactions…and they’ve been overwhelmingly positive.

Across social media, fans are calling it “the greatest collab ever.”

Nostalgia, excitement, surprise.
People loved seeing two cultural powerhouses meet in a context nobody expected.

And that’s exactly the point.

Will there be skepticism? Of course.
Any bold partnership brings that.

But this collaboration is already increasing fan engagement.

It opens the door to new demographics: families, younger audiences, and casual fans who might not have connected with F1 otherwise.

People keep asking me: “How will this actually work?”
Magic and motorsport don’t look like the most natural fit.

But this is where good marketing proves its value:
bridging worlds that rarely meet and creating emotional impact.

Disney’s “Fuel the Magic” campaign will deliver unique fan experiences, exclusive content, and products that blend storytelling with racing, expanding what it means to be part of F1 today.

There’s enthusiasm, curiosity, and yes, mixed reactions.
Normal when a brand steps into new territory.

But this is F1 in 2026:
not just racing, but culture, creativity, entertainment, and global storytelling.

And partnerships like this show that the sport isn’t standing still.
It’s growing its universe.


P.S. Be honest: did you smile when you saw Mickey in the paddock?
I did, so cute!

Lando Norris’s neon yellow is part of his brand identity.

Do you know who first picked and owned that colour in motorsport?

Valentino Rossi.
That neon yellow was his trademark.

Like the "red Ferrari", he turned that yellow into a brand in itself.
If you saw that shade in MotoGP, you didn’t need a name.
You instantly knew who it belonged to.
And from that single colour, he built an entire merchandising empire.

Today, we’re witnessing the same phenomenon again… with Lando Norris.

Everyone now recognises that neon as Lando’s yellow.
Yet he has always been honest about its origin. 
He openly credits Rossi:

“What got me into Valentino was just his colours… I was five years old, and it just looked cool.”

That honesty is important.
But the strategic lesson is even more important.

Because when we talk about personal branding in motorsport, Lando Norris is doing it better than anyone else on the current grid.

And yes, it all starts with one smart decision: choosing a visual signature and owning it relentlessly.

1️⃣ A Strong visual signature is your shortcut to memory.

Lando’s neon yellow is everywhere (helmets, merch, graphics, content).
After a few exposures, your brain does the work for you:
colour → Lando.
Exactly the same mechanism Rossi mastered years earlier.

He combines that colour with soft, organic shapes, intentionally human, approachable, instantly recognisable.
That’s visual DNA. And it scales.

2️⃣ Personality Before Polishing

What makes Lando’s brand resonate is how closely it matches who he is.
Playful, approachable, slightly chaotic, but real.

When people teased him saying his neon looked like a tennis ball?
He simply replied: “I don’t care. I like it.”

That confidence lands.
Fans connect with him.
Sponsors trust him.
He’s authentic without being messy, a balance very few athletes achieve.

3️⃣ A Brand built to live beyond the track.

Look at Valentino today: he retired from MotoGP, yet his yellow still sells, still signals who he is, still carries equity.

Lando is building the same long-term foundation.

His visual identity works in F1, gaming, lifestyle content, future projects. Anywhere he chooses to go.
Becoming World Champion won’t require a rebrand.
It will simply amplify what already exists.
Exactly as it did for Valentino.


***

This is what long-term brand strategy looks like.

The takeaway?
Colour is not decoration, it’s identity.
Consistency is not repetitive, it’s recognition.
Authenticity is not optional, it’s trust.

Lando understood this early.
Rossi perfected it decades ago.


P.S Is there a colour that instantly makes you think of an athlete?

Women riding motorbikes are fewer than men, and that’s ok.

It just made meeting these incredible women in MotoGP even more powerful.

A car can be a commodity.
A motorbike is something more.

It's passion, identity, and a choice that reflects who you are and how you want to feel.

Owning one means embracing a way of life.

So meeting these women on track had an even deeper meaning.

They are true bikers.
They live their passion openly, confidently, beautifully.
I spent the whole weekend with them, listened to their stories, their motivations, their journey into this world.

They are all so different, yet united by the same passion: bikes.

I’ve also worked with some of them as influencers in motorsport, and let me tell you, they are outstanding professionals.

Knowledgeable, passionate, incredibly competent.
They know exactly who they are and how to express it, on track and off it.

***

This is the side of MotoGP I have loved the most this year:
a passionate community growing in a truly authentic way.

Women belong to motorsport, and far beyond it.


P.S Guess who is the only one who doesn't ride a bike?

Trust & Safety to Brand Partnerships | Ex-TikTok & Meta| UK Global Talent |Navigating Networking, Online Safety, Corp Fashion & Visibility for the Corporate girlies | 1M+ Impressions, 500+ 9-5ers Trained

Call me Yoncé Noire 👑 
As a huge fan of Beyoncé (if you didn't get the reference) I believe in two things: standing out from the crowd and running the world.

I help professionals go from hidden gems to industry Icons.

Career Highlights 🎖️ 
✨ Lived in 4 Countries 🇳🇬 🇺🇸 🇮🇪 🇬🇧 
✨ Exemplary 7-year career in Law, & Trust and Safety
✨ Worked with 3 industry leaders: TikTok Twitter, Meta's Oversight Board. 
✨ Partnered with 10+ orgs : UC Berkeley, Oxford University, All Tech is Human, World Economic Forum, Trust and Safety Professional Association, Integrity Institute, Queen Mary University, The Alan Integrity Institute, Albright, Linkedin, Formula E, Andretti
 
✨ Nominated as "Trailblazer of the Year 2024" for significant contributions to driving impactful campaigns and fostering partnerships that empower professionals through strategic initiatives and advocacy.

As a global voice on career visibility, leadership, and modern professional development, I've built a brand that spans four countries, Fortune 500 companies, and global stages.

First Mission- To shape online safety, content governance, and technology policy frameworks for global platforms, advice on complex Trust & Safety issues, regulatory trends, and ethical tech initiatives at scale.

Secondary Mission- To redefine how professionals show up  blending ambition, authenticity, and main character energy to create lasting impact.

I partner with brands at the intersection of fashion, tech, and personal growth to build movements, not just marketing campaigns. 
Whether it's through powerful workshops, iconic storytelling, or strategic thought leadership, I bring the energy, strategy, and community you need to make your message unforgettable.

✨ Let’s build the future of leadership and visibility  one trailblazer at a time.

Pearlé Nwaezeigwe

If you feel sh*tty as the year ends, this is for you.


Every December, LinkedIn turns into a highlight reel.
Promotions. Spotify Wrapped. Achievement threads.
A never-ending carousel of “wins.”

But for many people?
This season feels heavy.

Maybe you were laid off.
Maybe you quit a job that was dimming your light.
Maybe you’ve been searching for months with no direction — hi, same.
Maybe you’re exhausted from chasing every opportunity because “a bird in hand is better than none.”

I get it. Truly. 🤗 

Here’s my unpopular opinion:

Not every year is meant to be a highlight reel.

Some years are meant to break you open so alignment can finally walk in.

This year might have felt slow, stagnant, or confusing because it wasn’t a harvest year, it was a planting one.

Bozoma Saint John  (queen of reinvention) has gone through losses most of us can’t fathom. And still, her biggest blessings only showed up when she stopped chasing and stood still long enough for alignment to find her.

Read that again.

Standing still isn’t failure.
Standing still is strategy.

So if you:
→ Lost opportunities
→ Turned down things that didn’t feel right
→ Walked away from misaligned jobs
→ Spent more time waiting than winning

You’re not behind.
You’re being positioned.

2026 might just be your harvest year but only if you stop sprinting toward things that were never meant for you.

Hot question for you:
What’s one thing you’re no longer chasing?

#MondayMotivation

Trust and Safety| Brand Partnerships Manager| Policy Communications & Campaign Strategy| Luxury Sponsorships & Motorsports || Ex-TikTok & Meta|

Being in a room full of bold women will either humble you, inspire you, or ignite you. 
For me, it was all THREE.

On Tuesday, I had the chance to attend a founder-led event by Rathbones that I can only describe as equal parts inspiring, grounding, and necessary.

Picture this:
→ Women building products from scratch
→ Women navigating funding conversations still shaped by bias
→ Women who are so busy leading, they forget to plan their exit strategy (not just selling but what happens if they step away?) Vivienne Heyhoe

One founder, backed by neuroscience created fragrances designed to trigger specific emotions. Audrey Semeraro
I literally spent 10 minutes smelling science-backed perfumes EDENISTE parfum and rethinking my entire olfactory identity 😂
Innovation is wild.

But what struck me most was the collective honesty in the room.
The VC who admitted how few women get into venture.
The founders who shared how their pitches are picked apart detail-by-detail…
…while male founders get funded based on vibes, ambition, and future projections.

It’s frustrating.
It’s familiar.
And it’s exactly why spaces like this matter.

We talked about:
→ The cultural shift needed to fund women the same way we believe in men
→ Why female founders need to think about legacy and exit planning early
→ How audacity—yes, audacity—remains a survival skill for women in business
(Something I preach often: state the facts, show the value, and take up the space you’ve earned. 
Call me if you need some coaching 😉 )

But the highlight?
Meeting a brilliant young woman in sixth form Adeola E whose future is blindingly bright.
Moments like that remind me that representation isn’t just nice to have, it’s necessary fuel. ❤️ 

As Thanksgiving approaches, my heart is full.
Full of gratitude for the women who build boldly.
For the women juggling ambition, family, burnout, creativity, and still showing up.
For every female founder, operator, investor, or intrapreneur breaking ceilings quietly and loudly. Kate Bond Maria Grogan Lettie Burton Caroline Ericsson Louise Thomas Anna Ostergren Jo Goodall Ester Moya Dr. Fangzhu Yu Iwona Kerr

And a huge thank you to EKATERINA DOUBININA Caroline Rausch, CFA for curating such a meaningful experience.

To every woman on this platform:
I see you.
I’m rooting for you.
Thank you for taking up space in industries that were never designed with us in mind.

I thought I’d work at the United Nations until life handed me a different path entirely.


Today, Snapchat reminded me of a moment I didn’t realize would transform my whole career. 
7 years ago, I was at the World Economic Forum speaking about a project on #AIandchild rights, fully convinced I was on my way to becoming an international human rights lawyer. 

That was the dream. That was the identity. That was the path I thought I was committed to.

But that presentation, that room, that conversation shifted something so deeply that I didn’t even understand the impact until much later.

I left UC Berkeley not with law firm plans, but with a new passion for technology and online safety, a field I had never imagined myself stepping into and one I built without writing a single line of code.

I still remember the long nights in 2019 when I was learning everything I could about #trustandsafety, digital harms, social media regulations, and platform accountability. 

It was hard, it was overwhelming, and sometimes it felt like I was moving blindly, but it was also one of the most rewarding choices I’ve ever made.

 I’m grateful for the younger me who took those risks, followed her curiosity, and believed she could create a new path from scratch.

Tomorrow, I get to share this story with professionals across Africa especially in Nigeria — as we talk about career pivots, breaking into tech, and building meaningful work even in an industry that looks different than it did a few years ago. 

People are still breaking in, still making impact, still building legacy, and still proving that tech has room for purpose-driven paths.

So if you’re entering this year with a desire to pivot, grow, or simply understand how to begin, consider this your invitation. 

I’ll be breaking down my journey, the frameworks that helped me navigate it, and the lessons I wish someone had told me earlier.
Join me tomorrow at 4pm WAT (link in comments)
Thank you Jeremiah Ajayi for the invite

 P.S. I genuinely can’t believe how young and fashionable 24-year-old me looked in that photo. 
Time is flying and I’m just trying to keep up. 😂

International Men’s Day isn’t just a date. 
It’s a reminder to appreciate men beyond words. 

Growing up as the only girl in my family shaped the way I see men.
I was surrounded by brothers and male cousins. 
Later found myself in male-dominated spaces again, in law school, in tech, and in many of the rooms I work in today.
Those environments taught me something powerful: men feel deeply, even when they’ve been conditioned to stay silent.

Over the years, I’ve learned that many men struggle to reach out when life gets complicated.
Not because they don’t want support, but because they were never taught that asking for help is part of strength not the opposite of it.

So what has actually helped?

→ Creating space without pressure.
Some of the most meaningful conversations I’ve had with men happened when I wasn’t trying to “fix” anything. I was simply present, listening, and letting the silence be comfortable.

→ Showing interest in the things they genuinely love.
I used to be a serious Arsenal fan — like shouting-at-the-TV serious — and watching games with classmates and coworkers often created an unexpected emotional bridge.
It’s funny how talking about football can lead to talking about real life.

→ Building communities where men feel safe to show up as themselves.
When I served as the Lead for TikTok’s Black ERG in Ireland, I saw firsthand how powerful it is when Black men have a space where they can express their frustrations, fears, wins, and hopes without judgment.
Those moments reminded me that safe spaces aren’t a “nice-to-have.” They are essential.

As we celebrate International Men’s Day, I honour every man who has shaped my journey —
-the colleagues who advocated 
-the sponsors who opened doors,
-the friends who showed up with honesty and vulnerability,


Thank you for the ways you lead.
Thank you for the ways you show up.
And thank you for trusting the people around you with your truth, even when the world expects you to keep it all together.

Now I’d love to hear from you:
What has helped YOU or someone you know feel more comfortable asking for help when things get difficult?

Ps. i got to match outfits with the stylish Mattia Calvello, PMP at 2024 Marketplace Risk 💚  who wore it best? 😉 

 #Movember #LinkedInNewsEurope

When I was 10, I memorized billboards. 
This week, I met the people who create them. Wild. 🤯 

Growing up, I didn’t obsess over the products in magazines.
I obsessed over the campaigns.

The concepts.
The storytelling.
The creativity.
The possibility of someone who looked like me being the face of a global ad.

I wanted to be a model.
Or an ad woman.
(Yes, I contain multitudes 😂)

Last week, something full-circle happened.

I found myself at the Media For All [MEFA] awards filled with the very people who make the ads, campaigns, and cultural moments I spent my childhood dissecting.
And the best part?
Their commitment to inclusion + diverse representation is real not a buzzword, not a checkbox.

Which means…
the chances of someone like me showing up on a screen, in a campaign, or on a billboard?
Exponentially higher.

To everyone I met that night, thank you for the warmth and the wisdom, and to Evelyn Oluwole, thank you for inviting me into such an incredible space. Congratulations to all the nominees and winners too!
Lucy Daramola💡Ndubuisi Uchea Annika Allen Gray (She/Her) Jenny P Lisa💫 Goodchild Maria Clarke Michelle Sarpong Dagmar Bennett FRSA Elizabeth Anyaegbuna Adele Lewis Bridgeman Maria McDowell

And to my 10,000 readers:
I’m manifesting at least ONE #blacktie event before the year ends (I have dresses, trust me 😉 )
If any brand or agency is looking for a fun, memorable, dynamic face for an upcoming campaign, I’d love to be part of the creative magic. 🔥 

What’s one childhood dream you secretly hope circles back to you?

Ps I am obsessed with the 1st photo, the colors... ❤️

One DM turned my summer into a partnerships era I’ll never forget.


This summer was the summer of partnerships.
What started as a simple outreach for a ticket turned into behind-the-scenes access at one of the biggest events of the season: Formula E.
Not doing this alone, as i had the brilliant Yemurai R as my co-host

We worked with Andretti Global, interviewed drivers, highlighted STEM careers across teams, and amplified the work of women in #motorsport.
Representation matters and it was powerful to document it in real time. Girls on Track UK

And the impact?
100K+ impressions and countless new people discovering what makes this sport and its professionals extraordinary.
Thank you Liv Perry Tabithah Lacy-Smith (née Rahman) for the opportunity 

I had the absolute time of my life, and I’m excited for what’s ahead as Formula E kicks off Season 12 in Brazil this Saturday.

If you’re a comms or partnerships lead looking to:
→ spotlight diverse professionals
→ showcase the culture + innovation behind #motorsport
→ tell stories that blend STEM, visibility, and impact

Send me a DM, I’m your girl.

Ps. I had way too much fun making this recap edit 🔥  lmk what you think ⬇️ 
PPs who knew "Too Big for your boots" is a hype song?

2025 in Summary 😅

Anyone else or is it just me?

If i had to start my career from scratch, ONE thing i would invest in: My Network


One of the smartest moves you can make is to cultivate a strong and diverse network. 
Remember, no one climbs the ladder alone: "your network is your net worth."

Here's a playful challenge for the ambitious social butterflies on LinkedIn: 
Why not meet a new face every week? 

That's right, 4 fresh connections a month!

Let's dive into some savvy and fun ways to broaden your horizons and forge meaningful bonds:

1. Cold Outreach with Warmth: Drop a charming note to 5-10 people you admire weekly. Propose a quick coffee chat or a virtual meet-up. Keep it light and friendly!

2. Friendly Introductions: Nudge your current connections for intros to new faces. There's magic in a friend-of-a-friend introduction!

3. Hit the Scene: Get out there! Attend industry mixers, conferences, or local gatherings where like-minded folks flock.

4. Join the Club: Tap into professional groups or niche communities that spark your interest.

5.Learn and Mingle: Enroll in workshops or classes that not only educate but also help you meet fellow enthusiasts.

6. Volunteer with Heart: Engage with causes you care about and meet others who are just as passionate.

7. Sweat and Socialize: Jump into social sports or fitness groups. It’s networking with a dose of endorphins!

8. Digital Hangouts: Stay active in online communities across LinkedIn, Reddit, or Facebook. It’s like mingling from your sofa!

9. Bookworms Band Together: Start or join a book club. It’s a classic way to connect over shared stories.

10. Master the Social Media Maze: Use platforms like LinkedIn to fish for potential connections in the vast online sea.



What’s your top networking tip for thriving professionals? Drop your wisdom below and share this with your colleague ♻️ ⬇️

The truth no one wants to say out loud about AI
The teams who win are the ones who can storytell, not just code.

This week, I spent two hours with the incredible leadership team at Masakhane African Languages Hub, sharpening how they communicate complex, world-shaping AI work to global audiences. Masakhane

We focused on speaking with:
→ Confidence
→ Clarity
→ Cultural Power

One of the most powerful moments?
We took their most complex AI concepts and Masakhane’s deeply rooted organisational values and broke them down so simply that a 5-year-old could understand the story.

Because if you can translate your mission for a child, you can translate it for the world:
funders, policymakers, global partners, and the communities you serve.
Clear. Human. Resonant.

Because when your mission is technical, layered, and deeply rooted in community impact, your voice must travel just as far as your research.

In the room, I watched researchers transform dense explanations into stories that were clear, compelling, and culturally grounded, the kind of storytelling that makes funders listen and policymakers care.

Here’s the truth: If your voice doesn’t enter the room, your impact never will.

✨ If your organisation is:

→ Working in AI, tech, or innovation
→ Preparing leaders for global stages
→ Struggling to translate complex work into simple messaging
→Or shaping your 2026 visibility strategy…

I’d love to support your team.

I run bespoke workshops on communication, visibility, and executive presence, built to help leaders connect with any audience.

Your work deserves to be understood by the world, not just experts.

Visibility isn’t vanity,  it’s strategy.
Few weeks ago, over 300 people showed up to learn why and how. 🤝🔥

I’m still blown away by the comments, the takeaways, the messages, the DMs.
 Thank you. Truly.

Your reflections reminded me exactly why I do this work.
Because in 2025, your digital presence often speaks before you do.
 It’s not just about what you can do…
 It’s about who knows you can do it.

During the session, we focused on one thing:
Shifting from complacent → confident.
→ Building a personal brand that attracts the right people
 → Communicating your value clearly and unapologetically
 → Using online platforms with intention, not anxiety
 → And learning how visibility creates opportunities long before you step into the room

Most of our biggest breaks don’t come from applications.
 They come from conversations.
 From a post someone remembered.
 From a “Hey, I saw your comment…”

We also walked through the H.U.S.T.L.E. Framework (trademark pending 😉 )
✨ H – Have a sense of self
 Know your why before chasing opportunities.

✨ U – Understand the market
 Know what’s in demand and where you fit.

✨ S – Sacrifice your ego
 Feedback grows you. Pride blocks you.

✨ T – Trust your gut
 Sometimes intuition is data in disguise.

✨ L – Leverage your experience
 Your receipts are already there — use them.

✨ E – Energy
 It introduces you before you even speak.

I’m so grateful to every single person who attended, commented, shared their “aha” moments, and walked away ready to show up differently.

If you attended: what was your biggest takeaway?
 Drop it below — I want to hear it. 🔽✨

And if you’re looking for a workshop facilitator or a comms executive to elevate your employer branding and internal visibility strategy, my inbox is always open.

I shouldn't share this but this real secret to breaking into a new industry:


Your authenticity 

Last week, I had the honor of speaking on a virtual panel hosted by EmpowerQ — the first organization supporting queer professionals in Nigeria.
A full-circle moment for me, and a necessary conversation for our ecosystem.

We talked about #TrustandSafety, the industry that protects users online, creates safer experiences, and quietly shapes what billions of people see, share, and engage with.

I broke it down the way I wish someone had done for me years ago:

→ What Trust & Safety actually is
→ The paths within it (policy, comms, investigations, public policy, product & more)
→ And the big question everyone had:

How do you break into a new industry when you don’t know a single person?

Here’s the advice I shared the same advice that helped me build a career from Law to Tiktok→ Twitter → Oversight Board → global stages:

Authenticity travels further than connections.
Your personality, your story, your lived experience, that is what opens doors.
Your expertise matters, yes, but your authenticity is what makes people remember you.

Huge thank you to everyone who attended and engaged thoughtfully.
And special thanks to Jeremiah Ajayi for the invitation, I’m grateful you trusted me with such an important conversation with Nneka Idika Daly Daniel U.

If you’re building panels or curating conversations for 2026, I’m now opening my books for speaking engagements on:

→ Digital Trust & Safety
→ Online Safety for Marginalized Communities
→ Authentic Leadership & Visibility
→ Career Growth and Breaking into Tech

My DMs (and inbox) are open.

Let’s build safer, braver digital spaces together. 🌈✨

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The Battle

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