Co-Founder @ Atom & Echo || Grow your brand 10X faster in 90 days || Brand strategist || Personal Branding | LinkedIn growth

Are you struggling to make your impact on LinkedIn?
Finding it hard to get your voice heard among all the noise?

Even better...

Are you having trouble connecting with clients you know you can help?

If you're saying YES to any of these, you're in the right place!


Hi, I'm Sija, Co-Founder of Atom & Echo.

For ~2 yrs, I've been deep into the LinkedIn game—helping founders like you build personal brands that stand out. We've worked with amazing founders from the US, Australia, Africa, India & more.

Together, we've revamped 30+ profiles & crafted content strategies that actually work.

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🔥 Sijah provided invaluable assistance in optimizing my LinkedIn profile. Their consulting services were exceptionally thorough, focusing on every aspect of the profile to ensure it aligned with my professional goals and industry standards. I highly recommend Sijah’s expertise – Raaj Tailor - Co-Founder Akilam. Inc
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What I offer:

We put in the work—together. I respect your time and your business, and I expect the same from you.

Our sessions aren't magical because I do everything for you. They're magical because I show you exactly what needs to be done. Every tip, every click, every "algorithm hack"—all yours.

I've put in the work, so you don't have to.

To put it bluntly...

I'm putting my experience on the line for you, combining it with a deep understanding of this amazing platform.

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🔥 Sijhah's work is simply superb. His LinkedIn strategy, content, and design elements that align a personal brand with its customers are outstanding. I highly recommend Sijhah to founders or CXOs looking to build their personal brand on LinkedIn—he is your go-to resource - Venkatesh Majji_Serial entrepreneur (2 exits)
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Ways we can work together:

1. Profile Revamp – Let's make your LinkedIn profile as landing page!.
2. Content Strategy Session – We'll build a content plan tailored to you.
3. Free Content – Learn for $0 through my posts on LinkedIn.

Interested?

Let's talk - Click on the 'book an appointment' button

For anything else, I'm just a DM away.

Thanks for reading this far. 

You're awesome! ❤️

Sijhah Sadique

Founder-led growth is the only growth strategy that matters right now.
It works so well. 

We've worked with 50+ founders, this is what we see 
Founders who show up win.
Founders who hide behind their brand lose.

Here's what founder-led growth actually means:
- Write about what you're building.
- Talk about problems you're solving.
- Make videos explaining your approach.
- Have real conversations publicly.

Let people know your company through your name, not your logo.

This is why it works:
⤷ Investors back founders they know
⤷ Customers buy from people they trust
⤷ Talent joins leaders they respect
⤷ Partners work with humans, not brands

You can have the best product in the market.
But if no one knows who's behind it, you're invisible.

The founders winning right now are building personal brands that drive everything else.

Are you the face of your company's growth?

Co-founder @ Atom & Echo | Founder-led growth | Connecting you with people who matter

We created a $100K pipeline in 10 days with 12,000 dead leads sitting in our CRM. Here's exactly how we did it.

We created a $100K pipeline in 10 days with 1292 dead leads which was sitting in our CRM. Here's exactly how we did it.

These weren't just any leads. They were closed-lost deals from 2020-2021 who rejected my client’s old product and have no idea what they’ve built since.

So we decided to test something: What if we went back to them?

The workflow:
Step 1: Pulled 1,292 leads from the dead pile (just 13% of total)
Step 2: Enriched through Clay for current LinkedIn data
Step 3: Discovered the goldmine
⤷ 46% moved to new companies (often better fits for our product)
⤷ 40% of those who stayed got promoted to decision-maker roles
Step 4: Sent one simple email sequence

That's it. No fancy tactics. Just reaching out with an update.

Results after 10 days:
→ 5 enterprise demos booked
→ $80-100K in pipeline
→ Haven't even started LinkedIn outreach or calling yet

We have 12000 dead leads in our CRM, and we’ve used only 13% of our closed-lost database.

Why this works better than cold outreach? 
Cold prospect = Zero trust, zero context
Closed-lost lead = Already knows your brand, understands the problem

These people are
Already familiar with your company
Their problems likely got worse since 2020
Have no clue your product evolved

Instead of burning budget chasing completely cold prospects, we went back to people who already understood the problem space.

This proved to us
Starting a conversation with someone who knows you > Starting from scratch

Now our client wants to scale this across the full 12,000.
If you have old CRM data from 2020-2021 sitting there, you're ignoring a goldmine.

Comment "Lost Deals" and I'll send you the exact Clay workflow we used.

Open video: Clay - 10 November 2025 on loom.com

November wasn't just good. It was proof of craziness.
We got 84 active leads in 30 days for a B2B client.

Here's the breakdown:

Email Outreach:
- 1,764 leads contacted
- 5,056 emails sent
- 90 replies (4.42% reply rate)
- 60 positive replies (67% positive rate)

LinkedIn Outreach:
- 645 messages sent
- 108 connections accepted
- 48 replies
- 28 positive replies

The strategy is so complicated 🤯
hyper-personalization.
AI stalking their recent posts.
"I noticed you mentioned..." openers.

I’m just kidding 😛

It was actually simple 
→ Clean, targeted list
→ Clear offer addressing real problem
→ Multi-channel approach (email + LinkedIn)
→ Value-first messaging

When we think about how we got these results, we have direct answer:

We paired the outreach with active founder presence on LinkedIn. While prospects received emails, they could see the founder posting consistently about the exact problems we solve.

Cold email got attention.
LinkedIn presence built credibility.
Combo closed meetings.

The leads who converted best? The ones who checked the founder's profile after reading the email and found consistent, valuable content.

This is founder-led growth in action
Distribution (outreach) + Authority (personal brand) = Pipeline

84 leads in 30 days isn't luck.
It's systematic execution across channels.

want these exact system for your B2B business:

1.⁠ ⁠Connect with me
2.⁠ ⁠Comment "MEETINGS"

I will personally reach out.

Kenny Bhosale

Executive Officer

The Bridge

Helping develop leaders, leadership teams and organisations, to help leaders and their people thrive and get results.

Founder | Leadership Coach & Consultant

Institute for Strategic Leadership

As a leadership coach, I work alongside an awesome team to coach and develop some of the best leaders and emerging executives in Australia and New Zealand.

Leadership Coach

DivergenThinking

Helping a start-up business to create impact and generate awareness of neurodiversity - so leaders can boost productivity, drive innovation, support mental well-being and tap into the power of their neurodiverse workforce.

Business Partner

Royal New Zealand Navy

Leading a passionate and high-performing team of coaches, trainers and facilitators dedicated to helping emerging leaders take the next step in their leadership journey.

Head of Leadership Development

New Zealand Defence Force

I began his leadership journey at age 17 when he joined the NZ Defence Force, and very early on, discovered a real drive to want to be the best leader I could for my troops. Over the years, I tried, tested, practiced, failed and learned how to lead in some tough and unforgiving environments – from operations onboard Warships and in the Middle East, to natural disasters and enterprise-level change in commercial and multinational environments.

Operational and Strategic Leader

Working directly with CDF (Chief Executive) and leading in high performing team provide military/staff support to; including international engagements in France, Germany, Philippines, Fiji and Timor-Leste, by engaging senior leaders, MoD and  Embassy staff in NZ and overseas.

Military Assistant to Chief of Defence Force

MFO - Multinational Force & Observers

Leading the Force HQ staff as the Executive Officer for the MFO, a multi-national force of 12 nations responsible for monitoring peace in the Sinai peninsula in the Middle East.

Leadership & Team Development | PCC | EMBA | MSc | Member ICF, IECL and IoDNZ

I am an ex-military officer (18 years of active service) and an executive leader turned leadership development specialist. I am an IECL accredited Executive Leadership Coach and ICF Professional Certified Coach (PCC) with a Master of Science in Change Leadership and an Executive MBA. In 2022, I founded The Bridge to help leaders bridge the gap between leadership philosophies and real-life skills. Since then, my team and I have coached senior leaders in diverse industries for success in strategic and C-suite roles, focusing on pragmatic, outcome-oriented approaches.

We are here to support your leaders, leadership teams and organisation. Visit our website to learn more or reach out for a conversation!

kenny@thebridgeleaders.com
www.thebridgeleaders.com

Helping executive leaders who understand the value of good leadership, and are looking to create the rights leadership culture, systems and process to get the best out of their teams, get results and beat the competition.

Good communication isn’t a speaking skill.
It’s an 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗶𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 skill.

If you’re delivering a speech, 
Giving a TED talk, or presenting on stage, then yes.
Language, articulation, and delivery matter.

But most leaders don’t influence from a stage.
They influence in everyday conversations.

In one on one chats.
In small groups.
In the messy, human, interpersonal space.
Where communication often breaks down 

So, as leader we are better off when we:

Listen with the intent to understand.
Speak with the intent to be understood.
(Not with the intent to impress).

Do that consistently 
And you won’t just communicate better,
But you’ll deepen their trust.

Happy Monday!

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Founder & CEO, The Bridge | PCC | EMBA | MSc

Leaders don't make decisions by consensus.
Period.

Yet the lure of consensus seeking
still plays out in decision-making.

- Sometimes it's a desire to please everyone
- Other times a fear of being seen as authoritative
- Sometimes fear of blame and consequences
- Or sometimes it's a desire to be liked

Whatever the reason,
you risk having too many cooks in the kitchen

And ultimately,
it starts to impact 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗮𝗻𝗱 𝗽𝗮𝗰𝗲.

Instead, look to:
- Seek input to broaden the options.
- Encourage critical thinking to challenge solutions.
- Understand others emotions to help empathise.
- Take a balcony view to maintain perspective.
- Set the vision to align conversations.

𝗕𝘂𝘁 𝘂𝗹𝘁𝗶𝗺𝗮𝘁𝗲𝗹𝘆, 𝗬𝗢𝗨 𝗼𝘄𝗻 𝘁𝗵𝗲 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻, and the accountability of that outcomes that accompany that decision.

Pleasing people at the cost of the outcome
That's not leadership.
Nor will it work in the long run.

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🔔 Follow for more.
🚀 Get the best out of your leaders and teams.
💬 Get in touch to find out how.
🎓 Cartoon: Tom Fishburne

The 'noble martyr' story feels good as a leader.
Until you realise 
𝗧𝗵𝗲 𝘁𝗿𝗮𝗻𝘀𝗮𝗰𝘁𝗶𝗼𝗻 𝘁𝗵𝗮𝘁 𝘆𝗼𝘂'𝗿𝗲 𝗶𝗻 😐 

After all, it’s a job.
You will move on.
Your team will move on.
Your boss will move on.
The company will replace you all.

The late nights, the sacrifices, the burnout
will fade and be forgotten.

Your loyal team will sing praises of the new leader.
Everyone will find their new norm.
And business will continue fine without you.

This isn’t a call to stop caring in the now.
𝗜𝘁’𝘀 𝗮 𝗰𝗮𝗹𝗹 𝘁𝗼 𝗸𝗲𝗲𝗽 𝗽𝗲𝗿𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲.

Protect your health.
Set your boundaries.
Keep developing yourself.
Keep building for a life beyond your role.

A reminder for anyone who needs it today 🙂

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⚠️Fellow coaches, watch out for stuff like this⚠️

I don’t often post this, but this was annoying professionally and personally.

𝗧𝗟𝗗𝗥: A social media company is impersonating International Coaching Federation (Australasia) pretending to be a 'partner' to scam coaches new to the coaching business.

𝗣𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹𝗹𝘆:
I sit on the Board of ICF Australia as Director of Partnerships. If there was a partnership, I think I would know. There isn’t one.

𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗹𝘆:
There are far too many people constantly targeting vulnerable coaches and consultants. Most coaches get into this work for the right reasons and don’t always have a background in business or social media. That makes us easy targets for the charlatans promising to “build your brand”, “10X your leads”, “launch your course”, or help you have “10k months”.

People who claim to know how to grow a coaching business, but haven’t actually done it in any meaningful or sustained way. Like it or not, coaches (like you and I) are a cash cow for these players.

I know, because I’ve fallen for these offers myself. 

Sure, on a good day, you see through this. But when your bank balance is negative, you’re calling banks and 2nd tier lenders to cover overheads and pay your team, when your confidence is low, when you’re looking for a lifeline... a pitch can feel like a silver bullet. That’s exactly when these things land.

So if you’re a coach or new to business, be careful. If something feels off, feel free to send it to me, even if we don't know each other. I’m happy to give you my two cents, for what they are worth.

I’ve been there, and I’d hate to see others make the same mistakes I did 🙂 

Happy Friday!

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This month's guest was an absolute treat!
I always love this part of what we do 💛

Once a month, we come together as The Bridge coaching team, to learn and grow.

And for this month's session, we welcomed Kerry Makin-Byrd, PhD: author, psychologist and good friend of Yumi, one of our coaches.

We talked about manifestation from a science perspective.

Her core idea was simple: we are manifesting all the time, not in a mystical way, but in a neurological way.

Our brains are constantly selecting tiny pieces of the world to focus on, building stories from them, and then acting on those stories. Most of the time it happens on autopilot. The challenge is to pause long enough to notice it!

Given I often run at 100miles an hour 😅 
And given my own talks I do on rewriting stories, 
This really landed with me! 

It was a timely reminder, as we enter this overwhelmingly busy time of the year.

Brilliant session, and shout out to Kerry for the awesome wānanga. Reach out to her if you are interested in learning more 🙂

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taplio

The Battle

Sijhah Sadique

Kenny Bhosale

Followers

Posts

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Performance ScoreSijhah Sadique's LinkedIn Performance

Performance ScoreKenny Bhosale's LinkedIn Performance

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taplio

The Battle

Sijhah Sadique

Kenny Bhosale

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sijhah Sadique's LinkedIn Performance

Performance ScoreKenny Bhosale's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSijhah Sadique's LinkedIn Performance