Co-Founder @ Atom & Echo || Grow your brand 10X faster in 90 days || Brand strategist || Personal Branding | LinkedIn growth

Are you struggling to make your impact on LinkedIn?
Finding it hard to get your voice heard among all the noise?

Even better...

Are you having trouble connecting with clients you know you can help?

If you're saying YES to any of these, you're in the right place!


Hi, I'm Sija, Co-Founder of Atom & Echo.

For ~2 yrs, I've been deep into the LinkedIn game—helping founders like you build personal brands that stand out. We've worked with amazing founders from the US, Australia, Africa, India & more.

Together, we've revamped 30+ profiles & crafted content strategies that actually work.

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🔥 Sijah provided invaluable assistance in optimizing my LinkedIn profile. Their consulting services were exceptionally thorough, focusing on every aspect of the profile to ensure it aligned with my professional goals and industry standards. I highly recommend Sijah’s expertise – Raaj Tailor - Co-Founder Akilam. Inc
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What I offer:

We put in the work—together. I respect your time and your business, and I expect the same from you.

Our sessions aren't magical because I do everything for you. They're magical because I show you exactly what needs to be done. Every tip, every click, every "algorithm hack"—all yours.

I've put in the work, so you don't have to.

To put it bluntly...

I'm putting my experience on the line for you, combining it with a deep understanding of this amazing platform.

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🔥 Sijhah's work is simply superb. His LinkedIn strategy, content, and design elements that align a personal brand with its customers are outstanding. I highly recommend Sijhah to founders or CXOs looking to build their personal brand on LinkedIn—he is your go-to resource - Venkatesh Majji_Serial entrepreneur (2 exits)
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Ways we can work together:

1. Profile Revamp – Let's make your LinkedIn profile as landing page!.
2. Content Strategy Session – We'll build a content plan tailored to you.
3. Free Content – Learn for $0 through my posts on LinkedIn.

Interested?

Let's talk - Click on the 'book an appointment' button

For anything else, I'm just a DM away.

Thanks for reading this far. 

You're awesome! ❤️

Sijhah Sadique

Founder-led growth is the only growth strategy that matters right now.
It works so well. 

We've worked with 50+ founders, this is what we see 
Founders who show up win.
Founders who hide behind their brand lose.

Here's what founder-led growth actually means:
- Write about what you're building.
- Talk about problems you're solving.
- Make videos explaining your approach.
- Have real conversations publicly.

Let people know your company through your name, not your logo.

This is why it works:
⤷ Investors back founders they know
⤷ Customers buy from people they trust
⤷ Talent joins leaders they respect
⤷ Partners work with humans, not brands

You can have the best product in the market.
But if no one knows who's behind it, you're invisible.

The founders winning right now are building personal brands that drive everything else.

Are you the face of your company's growth?

Co-founder @ Atom & Echo | Founder-led growth | Connecting you with people who matter

We created a $100K pipeline in 10 days with 12,000 dead leads sitting in our CRM. Here's exactly how we did it.

We created a $100K pipeline in 10 days with 1292 dead leads which was sitting in our CRM. Here's exactly how we did it.

These weren't just any leads. They were closed-lost deals from 2020-2021 who rejected my client’s old product and have no idea what they’ve built since.

So we decided to test something: What if we went back to them?

The workflow:
Step 1: Pulled 1,292 leads from the dead pile (just 13% of total)
Step 2: Enriched through Clay for current LinkedIn data
Step 3: Discovered the goldmine
⤷ 46% moved to new companies (often better fits for our product)
⤷ 40% of those who stayed got promoted to decision-maker roles
Step 4: Sent one simple email sequence

That's it. No fancy tactics. Just reaching out with an update.

Results after 10 days:
→ 5 enterprise demos booked
→ $80-100K in pipeline
→ Haven't even started LinkedIn outreach or calling yet

We have 12000 dead leads in our CRM, and we’ve used only 13% of our closed-lost database.

Why this works better than cold outreach? 
Cold prospect = Zero trust, zero context
Closed-lost lead = Already knows your brand, understands the problem

These people are
Already familiar with your company
Their problems likely got worse since 2020
Have no clue your product evolved

Instead of burning budget chasing completely cold prospects, we went back to people who already understood the problem space.

This proved to us
Starting a conversation with someone who knows you > Starting from scratch

Now our client wants to scale this across the full 12,000.
If you have old CRM data from 2020-2021 sitting there, you're ignoring a goldmine.

Comment "Lost Deals" and I'll send you the exact Clay workflow we used.

Open video: Clay - 10 November 2025 on loom.com

November wasn't just good. It was proof of craziness.
We got 84 active leads in 30 days for a B2B client.

Here's the breakdown:

Email Outreach:
- 1,764 leads contacted
- 5,056 emails sent
- 90 replies (4.42% reply rate)
- 60 positive replies (67% positive rate)

LinkedIn Outreach:
- 645 messages sent
- 108 connections accepted
- 48 replies
- 28 positive replies

The strategy is so complicated 🤯
hyper-personalization.
AI stalking their recent posts.
"I noticed you mentioned..." openers.

I’m just kidding 😛

It was actually simple 
→ Clean, targeted list
→ Clear offer addressing real problem
→ Multi-channel approach (email + LinkedIn)
→ Value-first messaging

When we think about how we got these results, we have direct answer:

We paired the outreach with active founder presence on LinkedIn. While prospects received emails, they could see the founder posting consistently about the exact problems we solve.

Cold email got attention.
LinkedIn presence built credibility.
Combo closed meetings.

The leads who converted best? The ones who checked the founder's profile after reading the email and found consistent, valuable content.

This is founder-led growth in action
Distribution (outreach) + Authority (personal brand) = Pipeline

84 leads in 30 days isn't luck.
It's systematic execution across channels.

want these exact system for your B2B business:

1.⁠ ⁠Connect with me
2.⁠ ⁠Comment "MEETINGS"

I will personally reach out.

DEBTWORKS

At Debtworks, we craft debt solutions to help businesses grow. We're your financial wingman, getting you funds without the fuss!

- Grew a dynamic team of 20+ financial problem solvers.
- Pioneered alternate financing over traditional equity-only methods.
- Designed 500+ custom financial solutions for diverse needs.
- Enabled 70% clients to retain business control with non-dilutive capital.
- Boosted average business value by 30% by unlocking growth opportunities.

Co-Founder

OMG APPARELS

- Collaborated with influencers
- Oversaw 15+ years of brand evolution.
- Expanded brand from Asia to North America.
- Achieved top men's sportswear status in Asia.

CEO and Co-Founder

Kosmic Music

- Boosted sales by 30% annually.
- Fostered partnerships with local musicians.
- Expanded brand presence in the Indian market.

Marketing Manager

15 years scaling a sportswear brand taught me one crucial lesson:
Great businesses don't fail because of bad products.
They fail because of bad financing.

I watched countless brands struggle with the same issues:

- Banks demanding personal guarantees
- Equity investors wanting majority control
- Growth opportunities missed due to capital constraints

After building OMG APPARELS from an Asian brand to a North American success story, I realized:
Traditional financing wasn't built for modern businesses.

That's why I co-founded Debtworks in 2019.

Today, we're transforming how businesses access capital:
✓ Facilitated debt fund of ₹1500+ crore without diluting equity
✓ Facilitating up to $3M in US debt financing
✓ Helped 1200+ founders maintain control
✓ Increased client business value by 30% on average
✓ Created flexible financing solutions across Tech, SaaS, Manufacturing & Retail

Our solutions include:

→ Revenue-based financing
→ Term loans
→ Invoice discounting
→ Purchase order financing
→ Working capital solutions in dollars

From managing artists at Kosmic Music to scaling OMG APPARELS across continents, I've seen how the right capital at the right time can transform businesses.

Now, I'm helping founders write their own success stories - without sacrificing ownership.
Looking to scale your business while keeping control? Let's connect.

Chetan Ahuja

Don't ask: "Should I raise equity or debt?"
The right question is: "Does my business qualify for debt?"

Simple math to decide: 
If you're doing ₹5 crore ARR with healthy margins, you can raise ₹1-2 crore debt at a decent interest without giving up equity.

If you're pre-revenue or burning cash, debt will kill you faster than equity.

Debt isn't for everyone. But if you qualify, it's the smartest capital you can raise.

#debtfinancing #startups #founders

Here's the decision tree I use with every founder 👇

Helping founders raise non-dilutive capital | Co-founder at Debtworks

About 11,223 startups closed in India so far in 2025. Why do you think it's happening? Here's what I think ↓

→ Drop in flow of VC funds 
→ Raised funds, upgraded office first
→ Hired "experienced" talent at 3x cost
→ Launched expensive marketing before PMF
→ Burned through runway in 6 months

The founders who survived did the opposite.

They kept the same frugality that got them funded. They scrutinized every rupee like it was their last. They built processes before scaling teams.

Think about it
₹10 lakh fancy office = ₹50 lakh revenue needed
₹30 lakh on marketing with no ROI = ₹1.5 crore revenue needed
Hiring 5 people early = burning runway with no return

Most startups confused fundraising with business success.

Money in the bank isn't validation. It's borrowed time.
Your funding isn't a prize. It's a ticking clock.

The companies that survived treated investor money like it was limited.

Because it is.

If you're building with revenue, you don't need to be part of these statistics. You need smart capital that doesn't dilute your ownership.

#startups #funding #entrepreneurship

Last week, I met a founder looking for debt to manage his previous two loans. This is why NBFCs are pulling back hard on unsecured lending.

1 in 5 MSMEs now have three or more active loans. When cash flow tightens, they all default together. NBFCs lent aggressively for years, and now the defaults are piling up faster than anyone expected.

So every major NBFC is retreating to secured lending.
And I get it. When you're bleeding, you stop the bleeding first.

But here's what happens next: thousands of MSMEs that survive on quick access to working capital are going to suffocate. 

Founders think unsecured debt is easy money. No collateral, quick approval, why not take it?

I've seen businesses with ₹5 crore revenue take ₹8 crore in debt across multiple NBFCs. When one payment gets delayed, everything collapses. They come back asking for more capital to "bridge the gap."

That's when businesses die.

Taking debt to service debt isn't a strategy. It's a countdown. And when the clock runs out, you don't just lose the business. You lose years of work, your team, everything you built.

To survive this scientific borrowing is the key:
→ Borrow only when there's a clear revenue plan
→ One loan at a time, paid off before taking the next
→ Use debt to scale what's working, never to fix what's broken

If you're thinking about raising unsecured debt, talk to us first. We'll look at your financials, figure out if borrowing makes sense, and connect you with the right lender if it does.

But if your numbers don't support more debt, we'll tell you that too.

Don't risk years of hard work with undisciplined borrowing. The NBFC pullback is just starting. The businesses that make it through will be the ones that treated debt like a tool, not a lifeline.

#funding #debtfinancing #startups

Things to take care before you quit your job to start a business
(skip two of these 👇 and you're already behind)

- 18-24 months of savings to cover all personal expenses
- Health insurance secured for you and your family
- Zero personal debt - no credit cards, loans, or EMIs
- Spouse/partner genuinely on board with the decision
- At least 10 real customer conversations done
- Clear answer to: who pays you, how much, and when
- Emergency fund separate from business capital
- Understanding that your first idea will probably pivot
- Mental preparation for 12+ months of no steady income

Corporate job gives you salary, insurance, stability, and a safety net. So make sure you've built your own safety net before you walk away from theirs.

Quitting isn't brave. Quitting prepared is smart.

#startups #founders #entrepreneurship

"We're hoping to hit ₹100 crore ARR this year."
I hear this often from founders looking for funds.

Hoping. Not planning. Not executing. Hoping.

And every time I hear it, I know exactly how that conversation is going to end.

Hope is not a business strategy. It never was, and it never will be.

When I ask founders how they'll get to their revenue target, here's what I usually get:

"Market is growing, so we should grow too."
"Once we raise funds, we'll hire and scale faster."
"Our competitors are doing well, so we will too."

That's not a plan. That's a prayer.

Lenders don't fund hope. Investors don't bet on hope. Customers definitely don't buy based on your hope.

They want to see:
→ Which exact customers are you closing this quarter?
→ What's your sales pipeline worth right now?
→ How many deals convert at what average ticket size?
→ Where's the bottleneck and how are you fixing it?

Real numbers. Real names. Real timelines.

I've worked with founders who said "we're hoping" and founders who said "here's how." The difference is brutal.

The "hoping" founders are still pitching the same deck two years later.

The "here's how" founders closed their funding in 60 days and hit their targets in 8 months.

You can hope all you want. 
But the market rewards execution, not optimism.

If your revenue target is based on hope, you don't have a business plan. You have a wish list.

Fix that before you talk to any lender or investor.

#startups #founders #businessstrategy

The biggest lie the world is telling founders right now:
"you have to just build a great product."

I've worked with hundreds of startups. The many that failed had great products.

That's just not how it works. 

A lot goes behind the successful product/startups
→ Build distribution before you scale
→ Convince top talent to bet on you
→ Talk to hundreds of customers every week
→ Learn to raise capital smartly
→ Master selling without burning cash
→ Stay long enough to see results

A great product gets you to the starting line.
Everything else gets you to the finish.

Do not spend time perfecting features, success depends on spending 90% of your time on distribution, sales, and staying alive.

Your product won't sell itself. 
Your team won't magically appear. 
Your funding won't just show up.

You have to build the machine that makes it all work.

Building a company isn't about having the best product. It's about outlasting everyone else while solving real problems.

#startups #entrepreneurship #founders

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sijhah Sadique's LinkedIn Performance

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