Product Manager at Best Buy | Building Community @Theproductchannel 20k+ | Co-Host @Everything Product Podcast

Product Leader specializing in transforming enterprises through AI-powered platform products, with 14+ years of experience taking complex technical challenges from 0-to-1 and leading breakthrough products that redefine industries

At Best Buy, spearheaded the development of a developer portal and AI-powered digital assistant, solving enterprise-wide information discovery challenges and significantly accelerating development velocity across the engineering team

Led the creation of Opticom 360, an AI-telematics platform transforming urban fleet management and smart city operations, now deployed across major US cities.

At Bosch, I pioneered a predictive content engine powering the Universal Automotive Diagnostic Tool, revolutionizing the automotive diagnostic industry.

Beyond corporate innovation, I'm deeply committed to advancing the product management field. I co-host the 'Everything Product' podcast (41,000+ subscribers across 52 countries) and founded 'The Product Channel' newsletter (20,000+ subscribers across 114 countries), sharing insights that influence strategic thinking in product management.

⭕️ Siddhartha Saladi, MBA, MS

Iffort

As a Digital Account Director, I am responsible for driving growth and managing marketing operations. My key responsibilities include:

- Developing and implementing strategies to increase revenue and expand the organization's reach.
- Managing marketing operations, including social media, website strategy and content, search engine optimization (SEO) and website metrics, and performance marketing.
- Creating and maintaining reports and dashboards for measuring global leads, opportunities, and tracking ROI for marketing events and programs.

I am passionate about current trends and creating digital marketing campaigns. I am innovative and have a proven track record of success in managing and growing organizations. If you are looking for accelerating your digital marketing journey, you can get in touch with me at: kushan.shekhar@iffort.com

Digital Account Director

Digigatr

As an Entrepreneur I am responsible for new business acquisition, P&L analysis, leading a team, and driving excellence at work through practice and innovation.

Digital Marketing Consultant

MRM//McCann

Mrm//McCann is an international direct and digital marketing agency. It is a subsidiary of McCann Worldgroup. I was responsible for driving B2B and B2B2C marketing initiatives for Mastercard and provide support in their sales enablement programmes. I was also involved in proposal creation for new prospects.

Senior Account Manager

Iffort is a digital agency based out of Delhi NCR. During my tenure with Iffort, I was responsible for driving growth of Brands like Lonely Planet India, Skyscanner India, Star EGEC, HarperCollins India, Alston, and Erabelle. My role & responsibilities were as mentioned below:

1.	Client Servicing 
2.	Creating Digital Marketing Strategies
3.	Social Media Marketing
4.	Media Planning
5.	Growth initiatives
6.	Proposal Creation for New Prospects 
7.	Team Management

Digital Account Manager

Kingdom of Dreams

Kingdom of Dreams is a Live Entertainment Destination offering Live Broadway Styled Shows in Gurgaon and my key responsibilities entailed:

1.	Digital Marketing Promotion Planning
2.	Content Planning
3.	Driving Digital Partnerships 
4.	Liaison with the Agencies
5.	Driving Online Ticket Sales

Sr. Marketing Executive

Monetizing Megabytes: Navigating the Digital Revenue Stream!


🌟 About Me: I’m a passionate digital marketer with 20 years of experience in driving digital ROI for global brands like Lonely Planet India, Skyscanner, HarperCollins India, Star EGEC, and Mastercard. In the last two decades, I have worked with brands like IBM, Accenture, Kingdom of Dreams, Iffort, and McCann Worldwide. Currently, as a Digital Account Director at Iffort, I orchestrate strategic campaigns that blend creativity, data, and innovation.

🔑 Key Strengths:

1. ROI Approach: I take the business lens to view brands' challenges and need to map them with the audience behaviour only to come up with strategies.

2. Digital Storytelling: Nothing beats a good brand story to connect, engage, and convert a prospect into a lifetime customer in a world where everything is so short lived. 

3. Data Whisperer: Numbers tell stories, and I’m fluent in their language. Whether it’s optimising ad spend or fine-tuning conversion rates, I leverage data to unlock growth.

4. Tech Enthusiast: From AI-driven personalization to immersive AR experiences, I’m at the forefront of digital trends. Let’s turn tech buzzwords into tangible wins.

📈 Impact Highlights:

30+ Brands, 100+ Campaigns: I’ve steered diverse brands toward digital excellence, from startups to industry giants.

ROI Alchemist: My secret sauce? Transforming marketing investments into measurable returns. Let’s talk numbers!

🌐 Mission Statement: “Empowering brands to thrive in the digital ecosystem. Let’s create meaningful connections, one click at a time.”

📚 Learning Never Stops: When I’m not strategizing, you’ll find me devouring books, movies, and a brewing conversations over a strong masala chai.

🤝 Let’s Connect: Ready to explore synergies? Reach out—I’m just a message away!

taplio

The Battle

⭕️ Siddhartha Saladi, MBA, MS

Kushan Shekhar

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