I am a seasoned Data Scientist/Analyst with a rich experience spanning two years in the field. Over the past year, I have proudly contributed my skills and expertise to the dynamic teams of both Data Science (Personalisation - ML) and Data Engineering at McAfee. My journey has been marked by a relentless pursuit of excellence and a passion for transforming data into meaningful, concrete insights.

My proficiency in SQL, Python, Spark, my ability to figure out a way around blockers on the go, and my decisiveness with sound reasoning has been the cornerstone of my success, enabling me to extract, analyze, and interpret data with precision. My adeptness in these tools has empowered me to spearhead feature engineering projects, playing a pivotal role in enhancing the value of data and optimizing its use for strategic decision-making.

One of my significant accomplishments includes being a key contributor to the establishment of a feature store at McAfee. 
As we all know, from start to end, 70% of time in most Machine Learning projects is spent on finding out correct POCs within the company, communicating with them to acquiring the correct data and also understanding it, predicting probable metrics to be obtained from it, and then performing the pre-processing. 
Developing a feature store involved a lot of Feature Engineering, gaining close familiarity with the raw data, understanding the business and performing a lot of SQL intricacies, not to forget a lot of internal communication. The objective was to cut down on the preprocessing time and provide Data Scientists 
with data they could rapidly build prototypes upon without having to worry about the entire logistics of how it came to be. The nature of this 'pre-processed' data was that it could support a lot of Data Science efforts, since this data captured the essential behavior of our customers. 

This innovative solution has not only streamlined workflows but has also facilitated the acceleration of data-driven innovation within the organization.

Motivated by my unwavering commitment to continuous growth and a thirst for knowledge, I am eager to expand my horizons into the realms of Data Engineering and Data Science. Drawing upon my foundation in analytics and my proficiency in key technologies, I am excited to take on new challenges and leverage my skill set to drive transformative insights and solutions.

In essence, my journey reflects a fusion of experience, technical prowess, and an unrelenting desire to create value from data.

Sidharth Kriplani

Self Employed

I help businesses grow their social media accounts organically!

1) End-to-end Social media marketing
2) Instagram Marketing
3) Linkedin Marketing 
4) Personal branding

Social Media Manager 

Ads Triangle

1.Create a holistic social media marketing plan that drives traffic to the website and landing pages. 
2. Establish work plan for keyword research, competitor analysis, content topics, writing editing, and publishing.
3. Create social media content and manage their end to end social media accounts as a social media manager. 
4. Helped their clients improve their instagram marketing. 
5. Successfully achieved stable blogs position on the FIRST page of SERPs using white-hat SEO tactics.
6. Using analytics to improve content ranking and strategies.
7. Provide monthly analytics reports on blog performance Measure the success of content marketing initiatives overtime to illustrate ROI and inform future content marketing investments

Sr. Content writer and Social Media Manager

FreeKaaMaal

1) Craft content for blogs, and articles on regular basis 
2) Research and write PR for e-commerce companies. 
3) Create social media content and build brand awareness through their social media accounts. 
4) Helped businesses improve their social media accounts. 
3) write deal content and On-page content for diverse domains 
4) Use diverse tools for keywords and content quality for better ranking. 
5) Create meaningful and user friendly long content upto 2500 words for on page.

SEO Content Writer & Social Media Executive 

JustGoWeb Digital

1) Responsible to conduct online research and create content on a regular basis. 
 2) Wrote content on varied topics- health, travel, technical and so on.  
3) Create social media content for their clients.  
4) Helped their clients improve their social media progress. 
5)  Assigned the task of creating content for blogs, classifieds and product description.
 6) Handled the task of reviewing and editing articles to ensure the high quality of the content. 
7) Created content as per SEO requirements for better search engine rankings. 
8) Working closely with the SEO team to produce website content for technical and health supplement websites. Inclusive of creating Meta description and title tags. 
9) Published online works on SEO and Digital marketing.

Social Media Content Writer

Hi, 💁‍♀️

I help D2C Business owners 𝐃𝐎𝐔𝐁𝐋𝐄 their social media reach, engagement, and 
overall 𝐠𝐫𝐨𝐰𝐭𝐡 𝐢𝐧 30 𝐝𝐚𝐲𝐬, through organic strategies.

Here's my story ⬇️

I started my career as an SEO content writer but soon realized that writing wasn’t enough for me.

I’ve always been interested in knowing how the content I write works for my clients.

I’ve always been interested in finding out what else I can do to help them achieve their business goals.

Through my curiosity, I discovered my love for Marketing. ❤️

With time, I transitioned from writing social media posts to managing my clients’ social media accounts. Instagram and LinkedIn are the social media platforms of my focus.  I’ve helped my clients with D2C, DTC marketing and doubled their results in 30 days!

In one instance, I helped a client revive his dormant Instagram account and increase his
account's reach from 103 to 12,130 new users within a month.

That’s a 𝐰𝐡𝐨𝐩𝐩𝐢𝐧𝐠 4,871% 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐢𝐧 𝐚𝐜𝐜𝐨𝐮𝐧𝐭'𝐬 𝐫𝐞𝐚𝐜𝐡! All done organically and without him having to spend a single cent on paid ads!

That’s the power of organic growth!

If done right, it rewards you with followers, engagement and real customers, ready and willing to pay for your products and services.

I specialize in creating D2C content and engagement strategy & writing, community
building, SEO for social media platforms, and end-to-end social media management.
.
.

DM me to know how can your business grow through social media marketing. 📥

taplio

The Battle

Sidharth Kriplani

Neha Sharma

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