Founder, Blackboard-Digital | Helping founders & CXOs leverage LinkedIn for Leads & Leadership | AI in Marketing newsletter | B2B Content Creator | B2B Marketer

Shubhangi operates at the intersection of healthcare, marketing, and executive communication - helping life sciences brands and leaders show up with clarity, credibility, and consistency.

At the IQVIA Institute, she works on external awareness and engagement initiatives that position the company’s thought leadership, innovations, and expertise at the forefront of the industry. Prior to this, she worked at ZS, where she promoted ZS’s capabilities and expertise within the highly regulated MedTech industry clients. 

Beyond her full-time roles, she specializes in LinkedIn marketing for senior executives - helping founders, CEOs, and leadership teams turn their profiles into influence platforms. From executive ghostwriting to LinkedIn training workshops, she helps companies activate their people as a powerful brand asset.

She is also the creator of the AI in Marketing Newsletter, where she explore how marketers can responsibly and practically use AI to drive content, performance, and strategy.

Her work spans:
- B2B healthcare marketing & external positioning
- LinkedIn strategy for executives & teams
- Thought leadership content & training
- AI’s role in the future of marketing

*Opinions and views shared are personal*

Shubhangi Mittal

Edelman

Responsible for over strategy creation and ongoing successful execution of Social Media Projects.
Worked effectively with senior-level clients such as executives to build trusting and long-lasting relationships with key accounts.
Educated group instructors on their expectations, including client interaction, professionalism and group management.
Created effective, strategically sound and innovative marketing communications plans.
Reined in project costs while meeting key milestones.
Solicited client feedback on consultant performance and reviewed, implemented and executed changes to enhance project delivery.

SENIOR DIGITAL CONSULTANT

Skymet Weather Services Pvt Ltd

Defined and led a strategic PR & Policy charter aimed at securing VC funding. GramCover received undisclosed amount in pre-series A funding in two tranches.
Access to & working relations with senior journalists helped showcase Jatin Singh (MD, Founder, Skymet & GramCover) as a pioneer in the Agri-tech space, covered by - ET (Leader’s tomorrow), Forbes, Mint etc. Jatin & Dhyanesh (CEO & Co-Founder, GramCover) are now quoted as industry voice.
Led & published industry white papers, in realms of Crop, Monsoon, and Insurance, which are widely quoted in the press. These whitepapers have influenced policy decision and are referred to and widely quoted by Senior journalists. 
Drove the PR & Comms strategy for business transformation via both internal & external communication
Conducted training and established spokespersons’ profiles for both the brands which lead to an increase in SOV.
Creating a Press Kit, updating and managing social media handles for the brands and their spokespersons, has led to an increase in followers on LinkedIn and Twitter for all stakeholders.
Represented & showcased Skymet and GramCover at industry and competitive events, Skymet won Business World Award for 2019, and GramCover won a cash award worth Rs 20 Lacs at GIIF (Run by the World Bank), winner at India Insuretech Forum and many more accolades.

Head Of Strategy and Corporate Communications

Consulting start-ups (Happy Moo, Trezher and yet to be launched international niche magazine) on products- market research, web site development, content writing and media planning. Happy-Moo has now expanded and is meeting investors.
Enrolling 5000 Delhi school students and teachers in exchange programmes for a leading NGO. 
Content Consultant and Guest writer for Daily Nation, Nairobi (Kenya) which helped Nation Media in getting Indian diaspora in Kenya subscribe to the online version and increased PVs by 5 million.

Media Consultant & Guest Writer

LiveMint

Created custom solutions for big ticker clients for Mint (Native, On-ground, Digital & Print) resulting in cumulative revenues worth Rs 20 Cr.
Drive marketing initiatives for opening the brand to a newer audience using resources apart from HT which helped deliver an increase in cumulative 20 million PV and increase in revenues. 
Execution of events under Hindustantimes.com Dialogues, Mint CEO 30, MINT IOT and client lead custom made events which lead to increase in revenues worth Rs 10 Cr and increase in circulation by 20 % due to interacting directly with company heads.

AGM & Lead integrated solutions

BluFox Entertainment Pvt. Ltd

Conceptualisation, Monetisation & Brand activation for Clients of BluFox Entertainment Pvt. Ltd in Mumbai, adding in revenues worth Rs 5Crs.
Executing events - Product of the Year, RBS Gala Dinner, Channel V V-Day, Diwali shopping carnival, Mall décor and activations on behalf of the company which lead to newer clients and increase in overall revenues by 2Crs.
Handling PR for the event, getting coverage in local media- increase in the share of voice for the brands which were not there earlier.

Chief Event Evangelist

Hindustan Times

Drive marketing initiatives for opening the brand to a newer audience beyond the web via mainline advertising in Print and Radio, lead to an increase for PVs by 10 Million
Managed social media marketing for Hindustantimes.com and Live mint, which lead to increase PVs and UUs by two-folds (15 Million PVs)
Product Development for re-design of Hindustantimes.com
Sales enablement for the sections, mobile applications and special initiatives on hindustantimes.com and Livemint.com

Brand Manager

ESPN STAR Sports

Executed one of the most expansive launches of Universe of Sports in Trade, which lead to Star Cricket becoming the number one subscribed channel.
Managed the Media (planning & buying) & liaison with the media agency & the media directly, helped save Rs 5 Lacs per annum for the company.
Handling and Re-launching ‘GrandSlam Plus’ because of which 10,000 new cable operators were added and this, in turn, lead to an increase in revenues by 1 Cr.

Communications Executive

Grey Group

Part of the communications team that took India to the world with The Incredible India campaign (Yoga)

Management Trainee

I am a Senior Consultant with over fifteen years of experience working across brands on strategic marketing initiatives.   
I have been responsible for spearheading thought leadership and personal branding initiatives for the top clientele for Edelman across APAC. 
As Head- Corporate Communications and Brand strategy at Skymet & GramCover, I was responsible for defining and leading the strategic PR & Policy charter aimed at securing VC funding for GramCover. GC received undisclosed amounts in pre-series A funding in two tranches due to the efforts. Access to & working relations with senior journalists helped showcase the spokespersons.
As AGM & Lead – Integrated solution at HT Media Ltd, I have worked with different business heads including editors for planning and executing high profile events for Mint and HindustanTimes. 
At HT Media Ltd. I was also known as the digital evangelist in the system as I was responsible for HT & Mint, to be on-boarded as publishers on Facebook, Twitter and LinkedIn, while charting their business and editorial plan. 
Invited as a speaker at I-COM 2016 Global Summit on Native marketing (Seville, Spain) to present a case study on the work done for various clients.

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