Shubham S.

Brand Manager at Dole Singapore-Malaysia | Consumer Goods Marketing | Helping new marketers grow in their careers

A believer in the power of brands to influence sustainable lifestyle choices, I love scaling brands from 1 to 10 rapidly. 

-------- Current Role:----------

At Grab, to grow key QSR brands’ reach and revenue in SEA. I am handling end to end enterprise services on Grab for them. 

-------- Past Roles:----------


I was building Kind Kones, a plant based ice cream brand with no palm oil or negative additives. 

Whether it's door to door selling to presenting in board rooms, I donned every hat with humility. 

I helped a team of 40+ people to expand the business in SG/MY/Middle East. 

Before that,  I expanded Dole's business through in India, Singapore, Malaysia, Mongolia and Brunei. 

I also led Dole juices launch in Jollibee, Fairprice and 2600 7-Eleven stores, apart from regular retail listings and marketing.

Previously, I was leading marketing and BD for India business where I helped Dole reach $1M + revenue in Year 1, including co-branded partnership with McDonald’s in 150 stores.
 
I also love to distill interesting marketing and startup concepts to help young folks grow.  

Hence, I write on LinkedIn. 

-------- Japan experience:----------

Previously, I was the youngest Project Lead in Japan in Energy sector but soon realised my heart was in marketing. 

To confirm that my heart's voice isn't a quarter life crisis, I conducted food tours in Tokyo, dabbled in own sandwich business and consulted in food industry. 

The love for marketing was confirmed!  

The issue of sustainability is also close to my heart. 

-------- Student life:----------

So, prior to FMCG life, I published research papers in the field of Sustainable resources and technologies like Bio-fuels, Bio-Lubricants, Gas Emission control and also filed a patent related to Fuel Oil Storage. 

I have also developed a sub-$100 Solar Dryer for rural community which can work beyond sunset.

My outdoor interests range from Copy Writing, Geo-politics, Snowboarding, Mountain Trekking.  Food-trotting in groups and other times I can be found writing and creating food recipes.

Chief Operating Officer

I buy the same eggs, bread, and red pineapples 🍍 every week. 

Yet, the price I see can change based on data I don't control. 

The person standing behind me in the grocery line might have bought the same bread for 20% less...or more, who knows?

Thanks to flex-pricing, we will now have personalized grocery prices. 

🍍 In the UK, Sainsbury's uses "Your Nectar Prices" for personalized app deals. 

🍍 In the US, Walmart uses digital shelf tags to change prices in seconds, 

🍍 Instacart shows upto 23% different prices to different people. 

🍍 Target also uses sophisticated algorithms for offers in their Circle program.

Ultimately it is about maximizing the profit pool and taking price transparency away from consumers. 

Nothing wrong with that...

But grocery staples evoke very raw reactions. 

There is something primal about not being able to get the same price as my neighbor. 

Stores can charge you more based on your distance from the store, desperation, frequency, and buying behavior on other apps.

Not sure how I feel about this yet. 

What's your view? 

#shubhamspeaks

Shubham Sharma 🍍

Grab | ex-COO Kind Kones | Bain Advisory | P&L Management | QSR

Limited authority, high accountability

When I started franchising, I hit a wall: 

I couldn’t just "roll out" marketing ideas like I did in my own stores.

In my own shops, I had total control. If I wanted a "Tuesday Special," it happened. 

But it was rather hard to implement something with franchisees. 

The same dilemma is faced by regional managers in QSRs or corporate; 

🍍 most have limited agency but high accountability. 

They "feel the heat" from corporate to hit aggressive growth targets, yet they have zero power over a franchisee’s final decision to participate. 

🍍Whether it’s a project manager without direct reports or a Public Health Official without legislative power, the result is the same - Inefficient work. 

In these situations, I have 2 solutions that helped me: 

1) Do a pilot with brand money first. 
2) For long-cycle innovation, co-create with the franchisees or local teams. Once they are cooking with you, they will eat as well. 

If you don't have innovation budgets or ideas, you are screwed. 

PS: If you were in this situation, how would you mitigate it?

I always felt Pizza Hut had better ingredients among the QSR Pizza Brands. 

But over the years that message was missing. 

Until Pizza Hut decided to change it, 

🍍 the brand invited acclaimed chef Yanis Yahoui to hand-pick from their every-day ingredients, 

to craft and serve a fine-dining tasting menu to 8 culinary experts. 

The guests arrived expecting a curated gastronomic experience from the chef. 

Needless to say, the chef turned the Pizza Hut's ingredients into beautiful dishes. 

Then the reveal came.

🍍I just wish Pizza Hut showed a behind the scenes footage too where the chef picks the 'true' ingredients. 

The intent is great but the outcome leaves something to be desired. 

Watch the video, what do you think?

#shubhamspeaks

Matteo Lombardi

Stratega

Stratega is a company that provides Digital Marketing Solutions for SMB's and Start-ups.
Within such a competitive environment in the Digital World, our Mission is to help our Clients Succeeding with a Strategic approach that involves a Deep Examination of all the relevant aspect involved Digital Marketing related to Your Company.
Our analytical approach starts with a detailed Company Assessment followed by an extensive Data Analysis phase that would design the right path towards your Business Goals.

Founder & Digital Strategist

PickEat

Responsible for defining the company's strategic sales and marketing 'vision' and for guiding the Chief Marketing Officer (CMO)

Chief Strategy Officer (CSO)

it's campus | startup accelerator

Start-up mentorship on Facebook Ads & Digital Strategy. My role is to support the Start-ups involved in the acceleration program by providing them recommendations on "how to implement a fast and scalable digital strategy" according to the KPIs set for the Demo Day.

Start-up Mentor

Italia's Growth Talent

The first Italian conference on the company's growth, 100% online.

More info at www.italiasgrowthtalent.it

Marketing Manager

Accenture

Italian Market - October 2018 - February 2019
UKI Market - February 2019- currently employed

Job Description:

•	Manage a portfolio of SMB clients with responsibility for growing revenue
•	Uplift revenue by providing consultative advice to small and medium-sized businesses (SMBs) to help them grow their businesses across multiple channels - chat, email and phone
•	Demonstrate the value of our SMB advertising solutions 
•	Provide pre and post-sales support for all self-service products
•	Take responsibility for helping SMB clients drive results via their marketing campaigns through consultation, education, and support
•	Provide vital product insights and feedback from our customers to engineering.

Social Media Account Executive

Centre of English Studies (CES)

An Activity Leader works with students on guided tours, sports, afternoon/evening activities and parties. 

Job Description:

- This figure is responsible for looking after the students and ensuring they have a fun and interesting time.
- It’s a varied role: in the mornings the Activity Leaders are responsible for helping students get to class on time, testing and explaining new students about their new academic life; managing relationships with previously present students and helping to promote the social activities by making informational material and going around to classrooms making announcements. 
- Every afternoon and during the weekend the students have tours to various attractions around Dublin, guided by an Activity Leader.

Activity Leader

Move Your Inspiration srl

Development of my dissertation project: Strategic analysis of the company
Main points:
Resources and competences analysis
Competitive environment and competition analysis

Internship Student

Zamira Fashion Limited

Coordinator of the project for the development of a female collection (20 pieces).
The job was related to the team management and customer relationship. 
Also detailed translations of the fashion schedules from Italian to English

Team Coordinator

Founder @Stratega | CSO @Pickeat | B2B Tech Growth Marketer - sharing all my knowledge for free 🚀

Pickeat.it 👉 signed 4 partnerships with 10k+ companies in 2 months with NO BUDGET

Klondike.ai 👉 13 sales meetings worth 150.000€ booked in 2 months with NO BUDGET

vtenext.com 👉 37 MQL generated and positive ROI in 2 months with NO BUDGET

Redrays.io 👉 prototyped their app and saved 60% of the development costs

Duomodesign.it 👉 generated positive ROI with Facebook ads for 3 years straight

Would you like to achieve the same results for your business?
Email me: matteo@stratega.co

At Stratega our passion is your growth and we achieve it by partnering with you on digital marketing activities.
We do it as your business would be our business, following step by step your path towards your goal.

My academic career

☣︎2014 BSc in Management & Economics at the University of Florence

☣︎2014 PAL-INT Entrepreneurship course at the University of Florence

☣︎2017 MSc in Strategic Management at the University of Pisa

☣︎2018 Italia - USA foundation prize winner for Academic achievements (top 1000 in Italy)

☣︎2019 Scholarship & Master in Global Marketing & Communication at Centro Studi per l'impresa

& extra CV

☣︎ 2019 - Partner with The Start-up Training through Stratega for Digital Strategy

☣︎ 2020 - Moderator and Host for Growth Hacking Italia

☣︎ 2020 - Marketing Manager @ Italia's Growth Talent the biggest online marketing event in italy

☣︎ 2020 to date - Start-up Mentor for It's campus for Facebook ads & Digital Strategy

☣︎ 2020 Growth Hacking graduate at Growth Tribe

taplio

The Battle

Shubham S.

Matteo Lombardi

Followers

Posts

Engagements

Likes

Performance ScoreShubham S.'s LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Shubham S.

Matteo Lombardi

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Shubham S.'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreShubham S.'s LinkedIn Performance