Shubham S.

Brand Manager at Dole Singapore-Malaysia | Consumer Goods Marketing | Helping new marketers grow in their careers

A believer in the power of brands to influence sustainable lifestyle choices, I love scaling brands from 1 to 10 rapidly. 

-------- Current Role:----------

At Grab, to grow key QSR brands’ reach and revenue in SEA. I am handling end to end enterprise services on Grab for them. 

-------- Past Roles:----------


I was building Kind Kones, a plant based ice cream brand with no palm oil or negative additives. 

Whether it's door to door selling to presenting in board rooms, I donned every hat with humility. 

I helped a team of 40+ people to expand the business in SG/MY/Middle East. 

Before that,  I expanded Dole's business through in India, Singapore, Malaysia, Mongolia and Brunei. 

I also led Dole juices launch in Jollibee, Fairprice and 2600 7-Eleven stores, apart from regular retail listings and marketing.

Previously, I was leading marketing and BD for India business where I helped Dole reach $1M + revenue in Year 1, including co-branded partnership with McDonald’s in 150 stores.
 
I also love to distill interesting marketing and startup concepts to help young folks grow.  

Hence, I write on LinkedIn. 

-------- Japan experience:----------

Previously, I was the youngest Project Lead in Japan in Energy sector but soon realised my heart was in marketing. 

To confirm that my heart's voice isn't a quarter life crisis, I conducted food tours in Tokyo, dabbled in own sandwich business and consulted in food industry. 

The love for marketing was confirmed!  

The issue of sustainability is also close to my heart. 

-------- Student life:----------

So, prior to FMCG life, I published research papers in the field of Sustainable resources and technologies like Bio-fuels, Bio-Lubricants, Gas Emission control and also filed a patent related to Fuel Oil Storage. 

I have also developed a sub-$100 Solar Dryer for rural community which can work beyond sunset.

My outdoor interests range from Copy Writing, Geo-politics, Snowboarding, Mountain Trekking.  Food-trotting in groups and other times I can be found writing and creating food recipes.

Chief Operating Officer

What tons of emails can’t do, 

a face to face session can turbocharge that! 

That’s where our Grab Philippines team brought key clients in one hall and got our cerebral juices flowing. 

At the end, every group came up a key campaign to lock in the next 60 days. 

KFC folks, I am looking at you now. 

Let’s create fire with this ‘Spark’! 



Jack Foley Shivangi Kakkar  Roxie Tarroquin Eiji Macasaet  

#shubhamspeaks

Shubham Sharma 🍍

Grab | ex-COO Kind Kones | Bain Advisory | P&L Management | QSR

No alternative text description for this image

After Prive’s exit, Providore is also gone. 

As per their social media release, they will cease operations this week. 

People in the CBD associate the brand for bringing great cafe, deli experience and it is sad to see it leave. 

My heart goes out to the staff who were affected and were not informed in advance as per reports. 

🍍Singapore remains a volatile place for F&B and we can see the tide turning towards online deliveries. 

🍍Consumers are rejecting $20 avocado toasts and mundane menus. They can pay premium but only for novelty. 

I still see queues for $100 omakase. 

Opening a cafe is no more a viable retirement plan folks. 

Watch out. 


#shubhamspeaks

Mascots are back in vogue. 

They faded out in the last 50-60 years but are back with a bang. 

Whether it is Duolingo's mascot marrying Luckin's 

or going to Japan for Sumo contest

or cleaning sponge brand Scrub Daddy’s growing following on TikTok, 

Thanks to AI, the mascots are flourishing. 

🍍 The production and animation costs are down

🍍 They have a personality through social media and chatbot

🍍 In a world of "cancel culture," a mascot is a permanent, scalable asset that doesn't age or go off-script.

Campaigns using a mascot are 37% more likely to gain market share. 

I have always been a big fan of unhinged mascots and tried my fair bit to create a MOMster during my Dole days with great success. 

I want the boring AI/B2B tech companies to have mascots now; 

why should FMCG have all the fun?

#shubhamspeaks

Visionary marketing strategist and CX researcher with 20+ years transforming insights into bold brand actions. Trusted by Fortune 500s to drive loyalty, growth, and customer delight. Expert in decoding complex human behaviour into profitable marketing strategies across 20+ global markets.

Carl Geraghty

Happy birthday Mark Zuckerberg 

Well, not quite. Actually,  not at all. But it is 17 years since he said “Move fast and break things” 

He certainly did break things

Shared reality
The economics of journalism
Attention as a stable resource
Privacy as default
Adolescence and status formation
Political tempo
The boundary between private and performative life
My heart

Let's have a reset, shall we? Move slow and fix things 

#tagr #timetothink
#toxictwat

I spent this morning at a Marketing Society session on the China brand revolution, and this is what you missed

Domestic consumption in China has softened, demographic momentum has slowed, and founders who once had sufficient growth at home now operate in an environment that requires international expansion as a strategic imperative. “Chu hai,” the act of going global, has moved from aspiration to operating mandate. At the same time, China’s innovation base has deepened. Patent volume remains high, engineering capability is mature, and the most distinctive evolution has taken place in operating speed. Automotive development cycles that once stretched to five years are now compressed into eighteen months. Product innovation has expanded into process innovation.

From the research presented, three broad outbound models are already visible. The first is what Siew Ting Foo described as value and velocity. It rests on engineering strength, vertical integration, cost control, and rapid iteration. Brands such as BYD illustrate how this model scales through execution discipline and supply chain control. It delivers market entry with momentum and scale, and its limitations appear when regulatory friction and geopolitical sensitivity shape access.
To know more about the second and third models, you should connect with Siew Ting, as she created them and she can help you in youir efforts to “go global with soul.” 

Across the panel discussion that followed, one recurring theme surfaced: China’s domestic marketing system has been shaped by intense performance accountability. Every yuan invested carries an expectation of return, often measured in real time. As brands expand internationally, that mindset is evolving. Founders appear willing to invest in brand equity alongside sales velocity, and multinational executives operating in China described restructuring teams around integrated content, community, and commerce functions in order to align daily execution with cultural relevance.

And a lot more besides, too much to fit into one post, alas

Let me leave you with this: The question for marketers outside China is less about whether Chinese brands will travel and more about what aspects of their operating model will reshape global practice. The pace of iteration, the embedding of commerce inside culture, and the elevation of community as a core asset suggest that the playbook is already evolving.

Thanks to Brynie B McBurney and team for another The Marketing Society event, and to Connie Chan, Mohamed Elsharkawy and Dylan Yu for the panel insights and last but not least Siew Ting Foo and Rica Facundo for bringing it all together so expertly!

#tagr #timetothink
#reportinglive

taplio

The Battle

Shubham S.

Carl Geraghty

Followers

Posts

Engagements

Likes

Performance ScoreShubham S.'s LinkedIn Performance

Performance ScoreCarl Geraghty's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Shubham S.

Carl Geraghty

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Shubham S.'s LinkedIn Performance

Performance ScoreCarl Geraghty's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreShubham S.'s LinkedIn Performance