Shubham S.

Brand Manager at Dole Singapore-Malaysia | Consumer Goods Marketing | Helping new marketers grow in their careers

A believer in the power of brands to influence sustainable lifestyle choices, I love scaling brands from 1 to 10 rapidly. 

-------- Current Role:----------

At Grab, to grow key QSR brands’ reach and revenue in SEA. I am handling end to end enterprise services on Grab for them. 

-------- Past Roles:----------


I was building Kind Kones, a plant based ice cream brand with no palm oil or negative additives. 

Whether it's door to door selling to presenting in board rooms, I donned every hat with humility. 

I helped a team of 40+ people to expand the business in SG/MY/Middle East. 

Before that,  I expanded Dole's business through in India, Singapore, Malaysia, Mongolia and Brunei. 

I also led Dole juices launch in Jollibee, Fairprice and 2600 7-Eleven stores, apart from regular retail listings and marketing.

Previously, I was leading marketing and BD for India business where I helped Dole reach $1M + revenue in Year 1, including co-branded partnership with McDonald’s in 150 stores.
 
I also love to distill interesting marketing and startup concepts to help young folks grow.  

Hence, I write on LinkedIn. 

-------- Japan experience:----------

Previously, I was the youngest Project Lead in Japan in Energy sector but soon realised my heart was in marketing. 

To confirm that my heart's voice isn't a quarter life crisis, I conducted food tours in Tokyo, dabbled in own sandwich business and consulted in food industry. 

The love for marketing was confirmed!  

The issue of sustainability is also close to my heart. 

-------- Student life:----------

So, prior to FMCG life, I published research papers in the field of Sustainable resources and technologies like Bio-fuels, Bio-Lubricants, Gas Emission control and also filed a patent related to Fuel Oil Storage. 

I have also developed a sub-$100 Solar Dryer for rural community which can work beyond sunset.

My outdoor interests range from Copy Writing, Geo-politics, Snowboarding, Mountain Trekking.  Food-trotting in groups and other times I can be found writing and creating food recipes.

Chief Operating Officer

What tons of emails can’t do, 

a face to face session can turbocharge that! 

That’s where our Grab Philippines team brought key clients in one hall and got our cerebral juices flowing. 

At the end, every group came up a key campaign to lock in the next 60 days. 

KFC folks, I am looking at you now. 

Let’s create fire with this ‘Spark’! 



Jack Foley Shivangi Kakkar  Roxie Tarroquin Eiji Macasaet  

#shubhamspeaks

Shubham Sharma 🍍

Grab | ex-COO Kind Kones | Bain Advisory | P&L Management | QSR

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After Prive’s exit, Providore is also gone. 

As per their social media release, they will cease operations this week. 

People in the CBD associate the brand for bringing great cafe, deli experience and it is sad to see it leave. 

My heart goes out to the staff who were affected and were not informed in advance as per reports. 

🍍Singapore remains a volatile place for F&B and we can see the tide turning towards online deliveries. 

🍍Consumers are rejecting $20 avocado toasts and mundane menus. They can pay premium but only for novelty. 

I still see queues for $100 omakase. 

Opening a cafe is no more a viable retirement plan folks. 

Watch out. 


#shubhamspeaks

Mascots are back in vogue. 

They faded out in the last 50-60 years but are back with a bang. 

Whether it is Duolingo's mascot marrying Luckin's 

or going to Japan for Sumo contest

or cleaning sponge brand Scrub Daddy’s growing following on TikTok, 

Thanks to AI, the mascots are flourishing. 

🍍 The production and animation costs are down

🍍 They have a personality through social media and chatbot

🍍 In a world of "cancel culture," a mascot is a permanent, scalable asset that doesn't age or go off-script.

Campaigns using a mascot are 37% more likely to gain market share. 

I have always been a big fan of unhinged mascots and tried my fair bit to create a MOMster during my Dole days with great success. 

I want the boring AI/B2B tech companies to have mascots now; 

why should FMCG have all the fun?

#shubhamspeaks

Build and grow personal brand for Entrepreneurs and Leaders |Speaker| Sustainability Enthusiast|

“How should I use LinkedIn?”

If you are asking this question.

Then you came to the right place.

You are an entrepreneur 
you are a director and hold a Leadership role 
You are a content creator

Doesn’t really matter who you are, what matters is how much you understand LinkedIn. 

So even if you are at the start of your career and business or have decades of experience.

LinkedIn is the place to be right now. 

Get the first movers’ advantage before others get on board too.

Some of my clients did and now they are getting most of their leads from LinkedIn.

Have you decided to act? If yes, then read further, if not then go see my posts.

Now that you are here, this is how I can help you:

1.	LinkedIn Coaching: My premium offer to give you either 1-1 coaching or group coaching and teach you all about LinkedIn.
2.	Client Hunting: I will help you understand how to get clients on LinkedIn for your businesses and close them.
3.	Keynote Speaker: For all educational institutes and conferences that are looking for someone who can speak on the importance of LinkedIn and Sustainability.

Didn’t find what you were looking for? Visit my website here or drop me a message and let’s see how I can help you.

Remember, I can’t help you until you help yourselves. So, take action now!

See you soon,
Aown.

taplio

The Battle

Shubham S.

Aown Muhammad Sahi

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Performance ScoreShubham S.'s LinkedIn Performance

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taplio

The Battle

Shubham S.

Aown Muhammad Sahi

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Shubham S.'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreShubham S.'s LinkedIn Performance