Growth @Rifa AI | Making AI work like your most reliable teammate | Previously @ Topmate | 30u30 IQ

AI isn’t replacing people. It’s replacing processes that slow them down.

At Rifa AI, we’re building intelligent agents that automate back-office conversations across chat, voice, email, and support without breaking ops.

The goal isn’t to sound human.
The goal is to get work done, with AI that can reason, act, and complete entire workflows across tools.

Our best users don’t even realize they’re talking to a bot.
That’s the point.

Before this, I led growth at Topmate and picked up a few hard truths:
 → Shiny doesn’t scale
 → Funnels lie
 → Speed breaks things, but it also builds them

Rifa is a tougher game. The stakes are higher.
You’re shipping into systems where mistakes cost trust, not just clicks.

That’s why I care about:
 → AI that’s functional, not performative
 → Growth that’s compound, not chaotic
 → Shipping like it’s a reflex, not an event

If you’re building at the intersection of AI, ops, and velocity, let’s chat.

Shubham Khoker

I just saw Ankit's post about Topmate hitting profitability, and I couldn’t scroll past without smiling.

To the world, "profitability" is a financial metric. To me, having been in the trenches with Ankit and Dinesh, I know it’s a badge of pure grit.

I’ve said this before, and I’ll say it again: My time as Head of Growth at topmate.io was my real MBA.

It was the most intense classroom I’ve ever stepped into. Working with both of you gave me my earliest instincts for product, growth, and just... how to operate in absolute chaos without losing clarity.

A lot of the DNA I carry today as a founder comes straight from those months. The pace, the difficult decisions, and the relentless execution.

You don’t forget teams like that.

Seeing them hit profitability is a reminder of what consistent execution looks like when most people would have given up.

Huge congratulations to Ankit, Dinesh, and the entire team.

This win is well-earned. So proud to have been a small part of this journey.

Everyone’s busy calling themselves “AI-first.”
But your customers don’t care about it. 

When we first started pitching to healthcare clients, I thought leading with “AI-powered” would make their eyes light up. Instead, it usually made them lean back in their chairs, because for most healthcare stakeholders, AI-first sounds risky.

They’re not thinking about the model you used.
They’re thinking: what happens if it fails? Will it violate compliance? Leak data? Or give the wrong answer to a patient?

So now, I start those conversations differently.
About what we’ve done to make sure AI actually works when it’s supposed to.

Every voice agent we build passes through a simple checklist before going live:
→ Does it log every interaction for audit trails?
→ Does it know when to stop and escalate to a human?
→ Does it meet every compliance protocol, even if no one’s watching?

Once that foundation is clear, then the conversation about automation begins.

AI might get you in the door, but risk management keeps you in the room.
That’s what actually builds long-term trust.

I predict AI will vanish by 2030.
And I say that as someone who spends every single day building with it.

Not literally, but in how we talk about it. 
Five years ago, AI was a buzzword.
Today, it’s a feature.
Five years from now, it’ll just be invisible infrastructure.

No one will brag about “AI-first” anymore, just like no one says “internet-first” today. Because the best technology always disappears behind the experience.

When we deploy voice agents in hospitals, no patient ever says, “Wow, this AI bot is amazing.”

They just say,
“Finally… someone actually picked up.”
That’s the direction we’re headed. AI won’t live in headlines or product launches.

It’ll live inside workflows, quietly fixing things that humans don’t have the time or patience to.

So, here’s what I’m betting on:
𝟭/ 𝗔𝗜 𝘄𝗶𝗹𝗹 𝘀𝘁𝗼𝗽 𝘀𝗼𝘂𝗻𝗱𝗶𝗻𝗴 𝘀𝗺𝗮𝗿𝘁 𝗮𝗻𝗱 𝘀𝘁𝗮𝗿𝘁 𝗯𝗲𝗶𝗻𝗴 𝗱𝗲𝗽𝗲𝗻𝗱𝗮𝗯𝗹𝗲.
We’ve hit peak hype, and the next winners won’t be the flashiest demos; they’ll be the ones that never break in production. 

𝟮/ 𝗥𝗲𝗴𝘂𝗹𝗮𝘁𝗶𝗼𝗻 𝘄𝗶𝗹𝗹 𝗯𝗲𝗰𝗼𝗺𝗲 𝗮 𝗺𝗼𝗮𝘁.
In healthcare, reliability is the foundation. The companies that bake guardrails in from day one will outlast the ones chasing speed.

𝟯/ 𝗜𝗻𝘁𝗲𝗿𝗳𝗮𝗰𝗲𝘀 𝘄𝗶𝗹𝗹 𝗱𝗶𝘀𝗮𝗽𝗽𝗲𝗮𝗿.
Typing, clicking, searching; all of it will fade into natural conversations. Your voice will become the universal remote for how you access systems.

And maybe that’s the irony:
AI will be everywhere, precisely because it will feel like it’s nowhere.
By 2030, the best AI won’t feel like AI at all, it’ll just feel human.

If that happens, what’s one part of your workflow you hope disappears first?

Building should feel hard.
But it shouldn’t feel blurry.

Most people assume burnout happens when you work too much.
In my experience, it’s when you don’t know what you’re working towards anymore.

The chaos creeps in quietly: 
→ Too many priorities
→ Too many opinions
→ Too many half-baked “let’s just test it” plans

Suddenly your calendar’s full, your brain’s fried, and you're still not moving.
And the worst part?
You start confusing activity with progress.

I’m not anti-hustle.
I’m anti-chaos.

The only thing that’s ever pulled me out of a spiral wasn’t rest—it was clarity.
Clarity of: 
→ What problem actually needs solving
→ What to drop (even if it’s shiny)
→ What not to chase this quarter

Because burnout isn’t just about energy.
It’s about direction.

And sometimes the most productive thing you can do is… stop and think.
That’s not a “growth hack.”
That’s survival.

Tag a founder who needs to hear this.

The first time I had to let someone go, I didn’t sleep that night.

I kept replaying the conversation in my head; the silence after I said their name, the way they nodded slowly, the awkward gratitude at the end.

Nothing prepares you for that moment.
When we hired our first person at Rifa AI, it felt like validation, like someone believed in what we were building.

But when it doesn’t work out, it hits differently.
You start asking yourself if you could’ve coached better, communicated sooner, or just seen it coming.

That’s when I learned something that never makes it into startup books:
Company culture isn’t defined by how you celebrate wins. It’s defined by how you handle endings.

Hiring is about hope.
Firing, when done right, is about honesty.
Both take a piece of you.

And both, in their own way, make you a better builder — and maybe, a better human.

When you’re a non-technical founder building a technical product, impostor syndrome moves in next door, rent-free.


There have been times when the team was deep in conversation about inference speeds and vector databases, and I’d be there, nodding, jotting notes, then Googling half the terms later, only to realize I still didn’t get all of it.

However, I’ve learned that it’s part of the job.
I’m lucky to have a co-founder who lives and breathes the tech side (that’s Sameer). My role has always been to connect what we’re building to what the customer actually feels.

So I stopped pretending to understand everything and started asking the simplest questions again.

Every time I asked a “dumb” question, the conversation got clearer for everyone in the room. We stopped over-explaining to each other and started building something users could actually use.

Over time, it has become my strength. I stopped trying to sound technical and focused on what I can understand and build with.

Yeah, impostor syndrome still drops by sometimes, but I’ve learned to make peace with it.

If you’re a non-technical founder quietly sitting through a technical meeting, feeling like an outsider, you’re not behind.

You’re just seeing the problem through a different lens.
And sometimes, that’s exactly what your team needs.

Everyone says “talk to your customers.”
I’m taking that advice one notch higher, and I’ll pay you for your time.
No clickbait. Stay with me till the end.

As we explore the healthcare vertical at Rifa AI, I’ve realised something important:
You can’t automate an industry you don’t understand.
You can’t sit behind dashboards and guess how frontline workflows operate.

So before we ship anything in healthcare, I want to learn from the people who actually hold the system together. The ones who deal with chaos, patient load, insurance calls, and operational bottlenecks every single day.

That’s why I want to speak with:
→ Front desk staff at hospitals/clinics
→ Patient coordinators
→ Medical receptionists
→ Nurses who work closely with ops/patient flow

I’m not looking for confidential data. I’m looking for operational reality. I want to know where the friction is, what the "unwritten rules" of your workflow are, and what tools drive you crazy.

And yes, I’m happy to compensate for your time.
It could be a paid virtual meeting or a conversation over a coffee.

If you work in US healthcare operations and are open to a 30-minute paid chat (or know someone who fits), drop me a DM, tag them below, or share this post.

If you’re planning to build a startup, here’s the part that no MBA or mentor ever tells you.

Last week, when Anisha Jain and the HIVE team at the University of Chicago asked me to speak to their students, I said yes instantly.

Because I remembered what it felt like to be in their shoes.
Hungry to build something, unsure where to start, and confused by all the startup terms around “AI,” “product-market fit,” “fundraising,” and “the right time.”

Back then, I thought progress would be about finding the perfect idea or learning the right framework. But, once you get past the excitement and the theory, you hit the part where nothing looks linear, certainty disappears, and you have to build even when your confidence doesn’t show up with you.

That’s the phase that actually teaches you what matters, and here’s what I learned during that phase:
1. Start with a problem that keeps bothering you.
You don’t need to know how to code on Day 1. What you really need is a problem you can’t ignore... something you’re willing to think about even when no one’s watching.

2. A co-founder is someone who believes in the same future you see.
Skills can be hired, but what you can’t hire is someone who shows up on hard days with the same energy as you do.

3. Investors look for clarity more than big pitches.
If you can explain what you're building, who it helps, and why now is the right moment, the conversation changes instantly.

4. Your early job will teach you more about building a company than any “startup guide.”
For me, most of my instincts came from Topmate, the messy days, the mistakes, the adrenaline, the long nights. That’s where I learned how startups actually work.

None of this shows up in the pitch decks or the headline interviews. But it’s exactly what determines whether you ship something real or just talk about it.

So, if you’re at that stage: excited, overwhelmed, curious, questioning everything, that’s exactly where most real journeys begin.

P.S. What’s one lesson your founder journey has taught you?

I thought I knew what leadership was.
Then I became a founder.

Turns out, leading one branch of the company and leading a company are two completely different things.

When I was working as a Growth Head, it was about ownership within a structure.
We had a clear direction, a set goal, and a team to rally.

Someone had already built the walls of the house; my job was to optimize the rooms, fix the wiring, and ensure growth. There was stability, even in chaos.

At Rifa, I quickly realized leadership from the ground up is a whole different game.

There is no existing structure. You are literally building the walls while simultaneously deciding what kind of house you even want to live in.

The shift is profound, and honestly, sometimes scary.
You stop being a functional head and become the emotional backbone of the entire operation. Every product pivot, every client bet, every tough hiring call has effects that you simply cannot delegate away.
 
They need someone who can admit, "Yes, this is fog," and still be the first one to take a step forward.

That's the real leadership muscle I had to build, and that’s the part most leadership books skip:

The silence that comes with being responsible for everything, and the humility it takes to show up every day, even when you don’t have all the answers.

If you've made the jump from employee to founder, what surprised you most about leadership?

People keep asking me, "When will your AI be smart enough to replace a nurse?"

I tell them that's the wrong question.

The right question is, "How can our AI be reliable enough to handle the 5 hours of administrative work that burns a nurse out every single day?"

The goal isn't to replace our heroes, it's to give them room to be human. Isn’t it?

You don’t need a dev team or a $50K budget to build a voice agent anymore.
Hard to believe, but that’s where we are now.

I’ve seen companies spend months wiring together APIs, vendors, and compliance checks just to make a phone line “talk.” By the time it goes live, the use case has already changed.

That’s the gap we’re closing with Rifa.
Building automation shouldn’t feel like building another product; it should feel like setting one up.

With our platform, you can design, test, and deploy a compliant AI voice agent in minutes. 
You don’t need to know coding. 
You can simply drag, drop, and go live on any phone number.

And it doesn’t stop when the call ends.

→ Your CRM updates automatically.
→ Follow-ups get scheduled.
→ Issues get flagged without anyone touching a dashboard.

Because real automation shouldn’t add another layer of complexity, it should remove it. That’s what we’re betting on at Rifa: making AI powerful and practical for the people who actually use it.

If building automation were this simple, what’s the first workflow you’d hand off?

We are building an AI Voice Agent to automate phone calls. But to get our first 10 customers, I had to make hundreds of phone calls myself.

That’s the irony of building in AI today. 
Everyone wants to automate everything, including product development and GTM.

But here’s the reality I’ve seen time and again, from leading growth to now building Rifa…
AI can automate workflows, but can’t automate trust.

And when you are selling into industries where a single mistake has consequences— healthcare, finance, compliance-heavy ops—that difference matters.

These buyers aren't looking for a "cool AI tool." 
They're worried because the risk surface has expanded:

_ "What if the response is wrong?"
– “Who is liable for the model’s error?”
– “How do I explain this to an auditor?”
– “What does this break in my existing workflow?”
– “What happens if the model behaves unpredictably?”

These aren’t objections you solve with a funnel, or a case study, or an automated sequence.
These are objections that need context, interpretation, and reassurance. 

And this is where old-school GTM suddenly becomes a superpower again because it helps buyers process risk at a human pace.

That’s why the AI companies that are winning right now have strong trust-building mechanisms:
• High-context conversations
• Non-scalable onboarding
• Long-form demos
• Domain fluency
• Founder-led selling in v1
• Field intelligence from real calls

Because GTM in AI is about risk translation before efficiency or growth. 

If your product is AI-first, your early GTM must be risk-first. 
And right now, risk is still interpreted by humans, not workflows.

See, AI will eventually sell AI.
We’ll get there.

But we're in the messy middle, where technology has leapfrogged, but buyer psychology hasn’t caught up.

The biggest mistake you’re making as a founder is trying to make your GTM move as fast as your tech. While in reality, it should match the pace of your buyer’s fear.

Don't let the hype trick you into hiding behind your screen.

P.S. Are you also seeing traditional channels outperform the automated ones right now?

House of Creators

Founder

Tegro(🐯,🐯)

Host

SuperGaming

Host & Experience Orchestrator

PlanetSpark

Associate Director

Senior Brand & Community Manager

Brand & Community Consultant

Housr

Head of Community

Community Lead

CoHo.in

Senior Community Manager

Community Manager

Kuch Bhi Reviews

Youtuber

Crescendo Global

👉 What I did in this role:

→ Dived right into content creation. Each piece I wrote wasn't to fill space – it was to grab and turn our audience's attention into action.

→ Handled social media marketing (almost) like a pro. I turned our social pages into places where people visited, engaged and connected.

→ Focused big time on community building. It wasn't about posting stuff, it was about starting real conversations and building relationships. It was about brewing emotion with content around our social media pages. 

🌱 What did I learn at the internship:

1️⃣ Learned that the right words can really draw people in.

2️⃣ Found out that each interaction on our posts meant we were doing something right.

3️⃣ It's not about how many, but about how much we connect.

4️⃣ Saw firsthand how creative ideas can come alive and really work on social media.

5️⃣ Gained a solid understanding of digital marketing – not the theory, but the real hands-on stuff.

Saw the power of social media in action – how it can spread a message and build a community.

#ContentCreation #SocialMediaMarketing #CommunityBuilding #DigitalMarketing

P.S. Every day at Crescendo was a lesson in the power of words and connections in the digital world 🔥📈💯

Marketing Intern

High On Startup

July 2017, the heart of India's startup ecosystem and there I was, fresh-faced and eager to dive into the world of innovative minds.

So, what was I up to? Imagine chatting with over 100 startup founders from all over India. 

Yep, you read that right! 

I was the guy asking the questions, digging into their stories and, oh boy, it was like having a front-row seat to the coolest entrepreneurial show in town.

But wait, it wasn't about the chit-chat. 

I was juggling a bunch of hats – editing videos until they were just perfect, penning down blogs that felt like stories rather than articles, and playing around with YouTube and LinkedIn to get our content out there. 

It was all about striking the right chords with our audience, you know?

In a nutshell, my time at High On Startup was like being in the driver’s seat of a supercharged content machine. 

From hosting interviews to hitting 'publish' on social media, it was a roller-coaster two months where I learned a ton and probably drank way too much coffee!

Fast forward to today, and those experiences are like little gems in my pocket, constantly reminding me how cool and unpredictable the world of startups is. And hey, who knows where the next adventure lies?

So, that's my story! From interviewing founders to spinning content magic – it's been one heck of a ride.

#StartupLife #ContentCreation #MarketingAdventures #Community

P.S. Sometimes, I daydream about a reunion with all those founders. Imagine the brainstorming session! 🧠

Denziti Media

Back in 2017, I jumped into the marketing world with an internship at Denziti Media. 

2 months in Gurgaon and I was all about social media, content and building community. 

It was like playing in a digital sandbox, except this one was all about strategy and creativity.

My days were jam-packed with content creation. But this wasn’t any content. 

It was the kind that gets people talking, the kind that gets people excited about a brand. 

We were building a community from scratch and I was right in the thick of it.

There my role went way beyond the typical intern chores. 

I was part of the creative storm, brainstorming ideas and helping craft campaigns that resonated with our audience. 

It was all about making that emotional connection through social media – turning followers into a close-knit community.

Creating content was more than just a task, it was about weaving stories that people could relate to, stories that made them stop scrolling and start engaging. 

From analyzing market trends to getting hands-on with event management, every day was a new lesson in how to make social media work for you.

What I loved most? This wasn’t your sit-back-and-watch kind of internship. 

I was right there, in the mix, tossing ideas around and watching them come to life. 

It was a crash course in the art of digital marketing – understanding how content and community go hand-in-hand.

Looking back, those 2 months at Denziti Media were more than an internship. 

They were the foundation of my understanding of the digital world. 

Lessons in content creation, community engagement and the sheer power of social media have stayed with me ever since.

#MarketingInternship #ContentCreation #CommunityBuilding #SocialMediaAdventures

P.S. If only learning about ROI was as fun as those days, maybe I’d be better at managing my finances today 💸

Hi, I’m Jatin, a community builder by profession and a content guy from the heart.

Ever since my childhood (literally, like when I was 12 years old), I started a debate club. Back then, I got 8 students from my class and a total of 14 students from other sections together to debate on motions like - THBT ozone layer depletion is a man-made disaster in the making. Trust me, those days this is all we used to talk about.

However, I fell in love with content and community building later when I started, Kuch Bhi Reviews - a YouTube channel. I, along with 2 of my friends, was successful in growing it to 3K+ community members that lead to 200K+ views in a year’s time on the YouTube channel. 

It was great learning that helped me understand the power of doing things together! 

Along with this, I kept participating in debate competitions across the country and got a chance to meet phenomenal speakers. It is when I enjoyed the most being a part of a community. 

In 2016, I decided to do my first internship. Where I got a chance to meet 100+ startup founders PAN India, I interviewed them for a digital marketing agency, Denziti Media under their project, High on Startup.

After such a crazy internship, I was pushed to take up a job but I hadn’t quite figured it out then. So, I joined an internship program in leadership hiring an executive recruitment firm, Crescendo Global Services to understand the recruiter mindset and market demand. Thankfully, I was able to get the answers I was looking for from this internship. 

Finally, I explored the community piece properly with CoHo, one of the 1st coliving brands of India. The journey with them was insightfully ecstatic. I curated over 250+ experiences in less than a year. Met so many people in these events and got to know countless beautiful stories.

I moved to Housr with an intent to build MEGA communities and have been exceedingly happy since then. Housr is India’s 1st MEGA coliving brand that means there are over 500 members living together in one establishment. Now, that’s what I’m talking about!

My true strength lies in my ability to celebrate the victory of another. Trust me when I tell you this, I wasn’t born with it. I had to learn it. If you’d like to know what I’m talking about then a cup of coffee is what I’d like to get with you. 

Drop a message when you’re open to sharing your story because I’m interested. 

Let’s connect!

Jatin Saini

Last year, Mumbai Police summoned the CEO of BookMyShow.
This year, SEBI warned the founder of Ola Electric.
Different industries. Same story.

A communication lapse turned into a reputation collapse, and it happened within hours.

That’s how the internet works now. 
It does not wait for your PR team.

It forms opinions before your company can form a statement.
When you don’t control your narrative, the market will.
And that version becomes the truth.

That’s why founders like Deepinder Goyal, Nithin Kamath, and Anand Mahindra invest time in personal branding.

Not for followers.
For first-response power.

Because in 2025, brand is no longer marketing, it’s risk management.

This Saturday, I’ll be breaking this down live at YourStory Media TechSparks 2025, Bangalore at 2pm.

If you’re building something real but still relying on others to “tell your story,”
this masterclass will change how you see communication forever.

🎥 Attaching a short clip from my last session, watch it, and you’ll know why this matters.

Get your pass: https://lnkd.in/gNYuveCa

See you at TechSparks.

I build personal brands for CEOs, VCs & founders

I learned the biggest lesson from an Uber driver at 1:30pm.

I was on my way to TechSparks that afternoon, sitting in the backseat of an Uber, mentally rehearsing what I wanted to say on stage. I must’ve looked a little tense because the driver quietly reached into his door pocket, pulled out a Bisleri bottle and handed it to me without saying a word. 

A few minutes later, we got stuck at a long red light. A woman walked up to the car asking for money. I didn’t have the energy to deal with anything, so I looked away and pretended to be busy on my phone. The driver didn’t do that. He rolled down the window and gave her a purple 50-50 biscuit packet he had in the car.

I thought that was it... but then an older woman came at the next red light.

Before I could even think what he would do, he reached into the dashboard, pulled out a packet of JimJam and gave it to her.

By the time we reached my venue, the bill was ₹1100.

I paid him ₹1,250.

As someone who grew up in India, tipping is not my default setting... but that afternoon, it didn’t even feel like “tipping.” It felt like the natural response to someone whose behaviour made an impression on me.

And this is exactly the point I want to make. 
People keep asking how to build a personal brand.
Most think it starts with content. Or a strategy. Or better hooks.

But sitting in that Uber, watching this man repeat the same small acts of kindness with three different people and expecting nothing back, goes to say: 

Your personal brand is not built on LinkedIn.
It’s built in your default behaviour.

Not the PR trained version you show when the camera is on.
The one that comes out when you’re tired or distracted.
The one you repeat without thinking strategy.

Because reputation is a direct result of those tiny patterns you don’t even realise people are noticing.

The only reason people will trust you (online or offline) is because your behaviour matches your words, every single time.

#personalbranding

The best investor in the world, Warren Buffett, didn’t take an online course on value investing.

The best body transformation story in India, Ankit Baiyanpuria, didn’t take a ₹50,000 fitness program.

The best language learners in the world, immigrants, didn’t take Duolingo’s 365-day streak challenge.

The best coders, the ones who built early Google, Facebook, PayPal, didn’t take a 40-hour “Full Stack Bootcamp”.

The best filmmakers, Nolan, Rajkumar Hirani, Tarantino, didn’t take a Masterclass subscription.

The best salespeople, actual closers in the field, didn’t take a ₹4999 “High-ticket sales” course.

The best editors in India right now, half of YouTube, didn’t learn from a structured curriculum.

If you genuinely want to learn something, you will.

With or without FITTR.
With or without Duolingo.
With or without Coursera.
With or without Teachable.
With or without a guru shouting “10x” into your face.

People think the course will replace the effort.
It never does. It never has. It never will.

When the desire is real, you don’t wait for the “right course”.
You just start... and that’s why the ones who succeed,
would have succeeded anyway.

It felt wrong today.

I don’t know how else to say this.

I reached IGI around 6:30am, stepped outside, and the first breath I took was cold and dusty and honestly a little painful. 

A friend was driving to pick me up. She called on the way, didn’t even bother with a “hello.” She coughed into the phone - that rough Delhi winter cough you hear everywhere but pretend isn’t a problem.

I asked if she was fine.

She sounded irritated in that “don’t ask me stupid questions” way and said, “My eyes are burning. I can’t even see the road properly.”

I told her she shouldn’t have come, I could’ve taken an uber.

She laughed, not because it was funny, but because sometimes you laugh when you’re trying not to think about how bad things actually are.

We reached her flat and she told me what her manager said, “come to office unless it gets worse.”

Bro… what is “worse”?

Chest tightening after two breaths?
Coughing until blood comes out?
Or collapsing at the damn gate?
 
I don’t know how to explain this but it actually makes me angry - how normal everyone is about it.

We wake up with dusty, bitter taste in our mouth, our throats burn the moment we step outside... and still… still… companies act like breathing is optional.

Maybe I sound angry, I probably am, but this is ridiculous. People are hurting and acting like they aren’t because companies know the air is toxic and still say, “see you at 9am.”

It’s insane we’re even talking about this like it’s a minor inconvenience.

Nobody should risk their health to prove something at work.

We need to treat air pollution like we treated Covid.

Anyway… we are remote and we are hiring.

https://lnkd.in/d-_Wfinw 

Nothing about today felt normal and I don’t think we should pretend it is anymore.

#hiring #remotework #remotejobs

I read a longevity post today that said:

“I’m not sharing this as a CEO, but as a fellow human…”

Followed by a “gravity causes aging” hypothesis, big science quotes and a beautifully designed PDF.

Interesting idea... but this is a pattern I’ve seen before (and founders know this):

When a company publishes a theory this polished, it's not sharing curiosity, they’re preparing a category.

You don’t spend 2 years “trying to disprove” a hypothesis, bring in Harvard & Salk quotes, design a 24-page studio-grade deck, and brand it under a company... unless there’s a product on the way.

It’s classic Silicon Valley playbook.

Create the belief → Create the category → Create the product.

But the part that bothered me is simple:

We haven’t fundamentally changed how humans age.
We’ve only stopped them from dying early.

People live longer today because of:

☑ vaccines
☑ sanitation
☑ antibiotics
☑ fewer deaths in childhood + childbirth

Not because we slowed aging.

The real levers of health-span (the years you live well) have not changed at all.

They still come from things no one can monetise:

☑ home-cooked food over app-delivered meals
☑ stress that is not outsourced to caffeine
☑ sleep that does not need a tracker
☑ sunlight, walking, lifting things
☑ less “biohacking gadgets”
☑ more “basic routines”

There’s no device, angle table, or micro-gravity simulation that replaces dal-chawal and discipline.

Founders will always build new markets - that’s the game, but as consumers, we should separate good storytelling, from good science, and excitement from evidence.

What do you think: Is this the future of health-tech? Or just another well-marketed shortcut looking for customers?

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Shubham Khoker

Jatin Saini

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taplio

The Battle

Shubham Khoker

Jatin Saini

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Posts

Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Shubham Khoker's LinkedIn Performance

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Performance ScoreShubham Khoker's LinkedIn Performance