Led a couple of Stripe's most successful products from their early days (Stripe Connect, Stripe Terminal). Helped build the Product Management function at Stripe, as one of the early members of the PM team and as Stripe's first PM Manager. Led & grew several products at Twitter, Google, Yahoo, including some products & features you probably use daily / weekly.

Now, I advise startup founders, coach executives, do occasional speaking engagements, and teach.

Oh, and I also write about product management, leadership, org psychology, and strategy. >500k people have chosen to follow my writing & my ideas across Twitter, LinkedIn, Threads, and YouTube.

~

Find more of my links at: linktr.ee/shreyasdoshi

Shreyas Doshi

A founder asked me in a recent advising call: “why do you teach?”

Here’s what I shared with him:

- It helps me scale my startup advising work: unfortunately, I cannot advise all the founders who reach out. In fact, I take very few formal advising roles, because I want to be certain it’s the right mutual fit (high growth company, fit with founder, challenging problems / huge opportunity, mutual availability). So my teaching is a great option for founders I cannot advise.

- I absolutely love it: in this next chapter of my career, I’ve decided to only work on things that I absolutely love. This means saying No to high prestige, rational opportunities (e.g. VC, leadership roles, podcasting, venture backed startup, etc.) Teaching is something I knew I wanted to do since my teenage years (at the time, I wanted to teach French, as I was very good at it in 10th grade). It isn’t for everyone and it is hard, but if it is for you, why not do it?

- It might be the best way *for me* to create further positive impact on our industry: to be clear, I don’t do anything because “I want to create a dent in the universe” (I know I won’t create any dent in the universe and will be forgotten shortly after I’m gone and I think that’s a wonderful thing, not something to be sad about). So while I am not teaching mainly to create a big impact, it is wonderful to read notes from 100s of students every month on how their products, teams, and their career are better off after taking my class. The total impact is hard to measure (and I am not going to try & measure it), but my gut says that the compounding impact from my teaching might be meaningful.

- I still get to solve fun product problems: one reason my teaching resonates strongly with some students is that I treat everything like a product. My (very small) team and I do more product thinking (and immediate application of that thinking) on a daily basis than I ever remember doing at Tier 1 companies I’ve worked at as a PM (reason: we are a tiny close-knit company and we view every problem through a product lens). This means exercising empathy, simulation, creativity, design in everything we do from course design, to communications, to community design, to marketing, to our operations. Plus, through my advising work, I get to work on the biggest product / GTM problems that founders are facing across dozens of domains and products.

- It works with my life: I work all 7 days of the week (mainly on my advising & teaching). The weeks I am teaching are particularly very intense (everyone in my house and my mom in India knows that I am basically unavailable those weeks). On the flip side though, my teaching + advising give me a lot more control over my schedule than almost any other work would. This means that I’ve been able to spend a lot more time with my son (17yrs, only child) over the past 4+ years than I could have otherwise. I like that.

Thank you for reading this far and for your continued love and support 💙 🙏

ex-Stripe, Twitter, Google, Yahoo. Startup advisor.

Common Miracles

I help brands transcend indifference with words and ideas worth believing in. 

Talk to me about naming a new company, product, or service, because first impressions have massive ripple effects. 

Talk to me about defining and distilling your voice, because energy eats substance for breakfast. 

Talk to me about nailing your messaging and manifesto, because then you'll never be lost for words.

Chief Weird Officer

Ideas On Acid

Ideas On Acid is a set of 50 creative practices that help you think more adventurously.

Author

Becolourful

Writer

The Firefly Project

Creative Consultant

Recharge

Copywriter

Pip Decks

Editorial Consultant

Author - Idea Tactics

CMO (Chief Meme Officer) 👀

Code Computerlove

Human-centred creativity and communication. 

I ran strategy workshops with senior execs at publicly listed companies and major non-profits. 

And my thinking and writing helped shape brand strategies, web content, and marketing campaigns for the agency’s key clients.

Content & Creativity Lead

Creative campaigns and original newsworthy research for an eclectic set of clients. Made some very successful quizzes, secured global media coverage, and drove a shedload of traffic to clients’ websites. 

I was also interviewed on BBC Radio in 2018, discussing research I commissioned for Code on screen-time and digital wellbeing.

Principal Content Marketing Manager

I established Code's content marketing offering and managed search and content campaigns for brands including Brother, Bayer, HMV and JCT600.

Search & Media Manager

Tecmark UK

I got Icelolly.com to #1 on Google for the insanely competitive term "cheap holidays".

Search Campaign Manager

Insight Film Festival

Secured national press coverage, managed festival blog and helped lead overall marketing strategy.

Marketing & PR Coordinator

63336 Limited

Remote work before it was cool - answering live SMS questions on all topics imaginable with accuracy and wit. Everything from “is it normal to keep discarded eyelashes in an envelope?” to “how many baked beans would fit in Buckingham Palace?”

Question Answerer

Brand-led, brain-lodging, belief-building copy, content and campaigns. 

I've been doing this stuff since the year the iPhone launched.

As a writer and creative consultant, I’ve worked with everyone from garden shed shops to giants like the BBC. And my creative thinking tools are used in organisations like Nike, LEGO, and (I’ll admit this one came as a surprise…) the UK government. 

Talk to me about: 

- Giving something a name that sticks and spreads

- Defining how a brand sounds and what it should say

- Growing an audience and being known for the right things

- Creative concepts that sparkle in a world of sludge

- Editorial content that people actually want to read 

DM me anytime to book a free discovery call.

👁️ Joel Stein

Some recent bits from my swipe file for your enjoyment.

Chief Weird Officer. Helping brands Transcend Indifference™. Focus: Voice / messaging / editorial. Sectors: B2B / luxury / agency / charity. Books open Feb 2026 onwards ✌️

Lidl tote bag. Headline: “darling, we’re almost out of inflatable kayaks” 

Manscaped billboard: “stay chuffed with your bits”

Funny message on Justin’s peanut butter jar

Typeform reddit ad: “you don’t know what they find cringey - until you typeform”

Heals shop window: there’s a reason why the best chairs are always taken. 

90s Nike magazine ad: some people take tennis too seriously. We make shoes for them. 

**Please Do Not Eat in the Library.**

The ants will get in.  
They will learn how to read.  
Then, they will get too smart.  
**Knowledge is Power.**  
**Power Corrupts.**  
So… the ants will turn **evil**  
and **take over the world.** 

“Research is about observing how people want to live, not asking them what they want.” 

— Helen Edwards

In case you didn’t know, one of my favourite things to do as a writer is NAMING STUFF. 

Sadly, I fear I may have peaked when I came up with ‘Bin Juice’ for John Lyons FCIM’s video series — a regular dose of marketing wisdom, delivered by John next to some wheelie bins, naturally. 

It’s been a joy seeing John bring Bin Juice to events with bin sponsorships, and even become the shirt sponsor for his son’s football team. 

But nothing quite matches “the stench of success” the postie dropped off today… yep, it’s a branded Bin Juice fragrance 😎

And nope, this original “eurgh de toilet” doesn’t smell of rotting cabbage and suburban despair. It’s actually a rather delightful marriage of grapefruit, bay, and patchouli. 

Amazing. 

You can check out Bin Juice here: https://lnkd.in/efMeZt7p. Mr Lyons really knows his stuff. 

And if you need something naming — edgy or otherwise — I’d love to chat ✌️

Me holding a bottle of Bin Juice fragrance

Bin Juice: official bin sponsor of Mcr Tech Festival 

No alternative text description for this image

Yep. 

As true for people as for brands. 

#KeepItWeird

—-

Credit: Tyler Spangler

There is nothing worse than becoming a watered down version of someone else. 

taplio

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The Battle

Shreyas Doshi

👁️ Joel Stein

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Shreyas Doshi's LinkedIn Performance

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