Shlomo Genchin

tl;dr: I make fun ads for B2B tech and share what I learn along the way. 
DM or email for collabs: Shlomo@thecreativemarketer.net 
Now, here’s how my story…

Hey! I’m Shlomo. I live in Tel Aviv with my girlfriend, Michal :)

I like surfing, reading, and coming up with stupid memes and puns.

That’s why I decided to become a copywriter.

I didn’t really know how to learn copywriting, so I googled “the best copywriting school in the world,” signed up, and moved to Berlin.

After graduating, I worked at some of the world’s largest ad agencies in Europe, making ads for brands like Burger King, Coke, and Michelin.

One day, I got a call from a VC firm called Ground Up. I didn’t really know what Venture Capital meant, but it sounded cool, so I said yes. My new job was helping our 50 portfolio companies with their content and ads.

So I started testing the creative techniques I’d learned during my agency days with our B2B startups. 

The results were amazing – more clicks, more leads, more users.

Turns out B2B ads can be fun AND effective.

Since then, I’ve:

• Made ads for Semrush, AppsFlyer, Siemens, and dozens of startups.

• Given talks and workshops at companies like Monday.com, Amdocs, Artlist, and Lemonade.

• Sold 300+ copies of my course Boring Products, Fun Ads.

• Shared my free techniques and tools with 50k+ LinkedIn followers and 12k+ newsletter readers.

If you wanna collab or just chat about surfing, Ashtanga yoga, books, creativity, or anything else, drop me a line: Shlomo@thecreativemarketer.net :)

Head of Creative

Ground Up is a VC firm. I use creative marketing to: 
• Help our 45+ early-stage startups grow their brands and revenue.
• Create content and promote the fund.

“But does it have legs?”

My first teacher at Miami Ad School, Yigit, taught me that most ad ideas are just one-offs.

They only have one headline. One visual. One execution.
So even if the ad is great, its impact is... pretty limited.

Concept ads are different.

• They're scalable: One execution can turn into five.

• They’re fluid: A static ad can turn into a video, a tweet, or even a PR stunt.

• They’re contagious: Instead of looking for flaws, clients suggest more angles.

Here’s one of my favorite ad concepts ever:
It definitely has legs :)

I make B2B ads | Check out my course Boring Products, Fun Ads: loved by 400+ marketers from companies like Semrush, Apple, and Hubspot | Okayish surfer 🏄‍♂️

Ad hooks used to feel like a mystical thing everyone said I needed, but nobody really explained how to create one.

So I spent the past few weeks rewatching my favorite SaaS ads to find what really makes a great visual hook.

I found these 8 archetypes:

1. Setting: Pick an unexpected place or time. (e.g., LinkedIn)

2. Scale: Make your subject tiny, huge, or multiplied. (e.g., Mailchimp)

(*I learned this one from my friend Alex Garcia. 
Highly recommend following him.)

3. Familiarity: Use famous or nostalgic elements. (e.g., Monday)

4. Object: Focus on a unique object or prop. (e.g., Cake)

5. Character: Cast animals, aliens, or unique actors. (e.g., Miro)

6. Beauty: Show beautiful people, places, or designs. (e.g., Air)

7. Movement: Add eye-catching motion or visual effects. (e.g., Hootsuite)

8. Angle: Shoot from a unique angle or point of view. (e.g., QuickBooks)

And in tomorrow’s newsletter, I’m sharing my full visual hook gallery with 24 examples from top tech companies.

You know where to join :)

I spend 20+ hours a week researching how top websites do SEO. Follow me for SEO case studies every week and replicate their growth 📈

I help brands grow where attention is moving next:

Google, ChatGPT, and AI-powered search.

Over the last 8+ years, I have built organic growth engines from scratch across SEO, content, and distribution, without relying on paid ads.

🟢 Some highlights:

• Grew Bit.ai from 0 to ~400K/mo 
• Grew Elink.io from 0 to ~100K/mo 
• Built RemoteVerse.com and grew a 21,000+ follower remote work community on Quora 
• Became one of the most viewed writers in the marketing niche
• Built multiple niche sites to ~15,000 monthly visits
• Instagram and YouTube communities (16k+ and 2.5k subscribers)

🟢 On the B2B + agency side:

• Worked closely with Jake Ward on LinkedIn content strategy, generating millions of monthly views
• Partnered with Rob Hoffman to build 10+ no-code AI SEO tools for audits, lead gen.
• Delivered SEO audits and content strategy for brands like American Express, Justin Welsh, TubeBuddy, Sourceful, Friendly Captcha, Wiza, and more at Jake's agency. 

🟢 My current focus is AI-first discovery:

• Founder of Etheo, a SaaS tracking brand visibility inside ChatGPT, Gemini, and LLMs
• Write The SearchVerse, a weekly AI + SEO newsletter read by thousands
• Sponsorships with companies like Profound, Writesonic, Wellows, and others

I am most useful when the goal is 
- building organic growth, 
- turning content into revenue, and 
- preparing for AI-driven search.

DMs open for collabs, consulting, and partnerships.

Devansh Parashar (Dev)

156 blog posts = 28,000 customers.

I didn’t believe it either - here’s the breakdown:

If you have 0 marketing budget...

Write content.

Let’s say you publish:

→ 3 blogs a week (1,500 words each)
→ That’s 12 blogs/month = 18,000 words
→ Over a year: 156 blogs = 234,000 words

Now imagine each blog attracts just 50 visits/day:
→ 50 x 365 x 156 = 2.85 million organic visits/year

And if just 1% converts...
→ That’s 28,500 customers

No ads.
No hacks.
No paid media.

Just SEO + consistency.

If you're bootstrapping your brand, product, or service -
this is your compounding edge.

Start writing.

#1 SEO in India by Favikon | Helping Brands Rank in Google, ChatGPT & LLMs with AI SEO | DM for Collabs

SEO is the most underpaid profession.

Companies want:
- A content strategist
- A technical specialist
- A UX advisor
- A data analyst
- A backlink builder
- A Google-whisperer
- A CRO expert
- A writer
- A developer

But instead of hiring 10 roles…

They hire 1 SEO.

💰 Pay them $50K
📈 Expect $5M in traffic
😅 Ask: “Why aren't we ranking yet?”

Here’s what people think SEO is:

“Add some keywords and get Yoast green.”

Here’s what it actually is:

- E-E-A-T
- Canonicals
- Digital PR
- Crawl budget
- Technical SEO
- Schema markup
- XML sitemaps
- Internal linking
- Site architecture
- Topic clusters
- AI content QA
- Brand mentions
- Content decay
- Core Web Vitals
- Entity optimization
- AI brand tracking
- Programmatic SEO
- LLM optimization
- Log file analysis
- Algorithm updates
- Search intent mapping
- GSC/Semrush/Ahrefs/Screaming Frog

SEO isn’t a task. It’s a channel.

But the people driving millions in revenue through organic…

They are often the most:
- overlooked
- overworked, and 
- underpaid.

SEOs - what’s the wildest thing you’ve been asked to do that wasn’t SEO?

Drop it below 👇

(And feel free to tag someone who needs to see this.)

----------

I’m Devansh 👋

- I’m building etheo to track AI brand search.
- Measure brand visibility on ChatGPT, Claude, Perplexity.
- Benchmark against competitors fast and easy.
- 1/3rd the cost than competitors


👉 Link in the comments.

undefined undefined

Google Analytics

SEO Training Certification Course 

Content-Led SEO

The Complete Digital Marketing Course

Ultimate Photoshop Training: From Beginner to Pro

C Language

Google Adwords Mobile Certification

Introduction to Programming Using Java

Master AI + SEO before your competitors do. Join 3,000+ SEOs getting weekly insights in my free newsletter. Subscribe below 👇

⏳ 7+ years of experience in Marketing, SEO, and Social Media. 

🌍 Founder of the 2nd largest community for Remote Workers on Quora.

🏆 Certified in Google Analytics, SEMRush, Hubspot, & Ahrefs. 

💼 I have spearheaded the content strategy for 2 SaaS products- Bit.ai & Elink.io, growing their blog traffic from 0 to 200k a month.

😍 I love technology, marketing, startups, and the internet! I'm always on the lookout for creative strategies and understanding customer behaviour online to help market products, build communities, and grow businesses. 

✍️I have been one of the most viewed writers (in the marketing niche) on Quora.

3,000+ SEO pros read what matters in AI & SEO (every Wednesday)

SEO With AI

Ahyaan W.

SEO isn't hard.

Selling SEO is.

Clients don't care about keyword clusters.
Or domain authority.
Or meta tag audits.

They care about this:
- Will this help me get more leads?
- Will this grow my revenue?
- Can I stop relying on paid ads?

Here's the problem:

You're speaking features while they're buying benefits.

Use this 3-part framework.

Flip any feature into a benefit:

We do [FEATURE]
→ which helps you [OUTCOME]
→ so you can [BUSINESS BENEFIT]

Example:
"We write SEO blog posts"
→ "which helps you rank for buying-intent keywords"
→ "so you can drive inbound leads 24/7"

This carousel breaks down exactly how to rewrite your entire pitch using this framework.

Stop listing what you do.

Start showing what they get!

#seo #seofreelancer #freelancing 

-----

Hi I’m Devansh Parashar (Dev) 👋
- I built etheo to track your brand visibility in AI search
- See where ChatGPT, Claude, Gemini, and Perplexity mention you
- If you want more AI citations in 2025, Etheo helps you get them

🔗 Link in the 1st comment 👇

most freelancers dont know how to sell seo

Too lazy for SEO? 

Perfect.

Most startup founders don’t have:
- Time to learn SEO
- A budget for expensive tools
- A team to execute it

But you don’t need any of that to start winning.

I just broke down 7 lazy-but-lethal SEO tactics that:
✅ Cost $0
✅ Take <15 minutes
✅ Work even if you’re a team of one

We’re talking:
→ Quora & Reddit traffic hijacks
→ Tracking your brand inside ChatGPT
→ Boosting Domain Rating in days, not months
→ Letting Google ads do your keyword research (yes, really)

It’s lazy.
It’s tactical.
It works.

Slide 3 is my favorite 🔥

Save this - you’ll want to use it late 👀

#seotactics 
#seo

Lazy SEO - How to do SEO with $0

SEO vs AEO vs GEO - What Should You Focus On? 

Here's a simple framework I use with clients to decide where to focus their efforts:

→ SEO = Rank in Google
→ AEO = Be the direct answer
→ GEO = Be cited by AI 

Here’s when to use each:

✅ 5 scenarios where SEO is the priority:

1. “Best laptops for gaming”
→ Users want to browse. Win with long-form guides.

2. “Buy running shoes online.”
→ Optimize product/category pages.

3. “SEO agency in New York”
→ Combine local SEO with organic rankings.

4. “Free marketing tools for startups”
→ Listicles + lead magnets = lead gen gold.

5. “Compare Kajabi vs Teachable”
→ Create BOFU content to drive conversions.

Focus: Keywords, depth, backlinks, technical SEO

✅ 5 scenarios where AEO wins:

1. “What’s the capital of France?”
→ Snippet-ready. One-line factual answer.

2. “How do I reset my password in Notion?”
→ FAQ content. Mark it up with schema.

3. “How to fix a leaky faucet?”
→ Step-by-step content + voice optimization.

4. “What is APR?”
→ Clean, concise definitions = snippet bait.

5. “Is almond milk dairy-free?”
→ Be the answer Alexa reads out.

Focus: Structured answers, schema, natural language

✅ 5 scenarios where GEO matters most:

1. “Best skincare routine for dry + oily skin”
→ Users go to ChatGPT for personalized advice. Be cited.

2. “Best smartphone for photography under $500?”
→ AI bots summarize reviews. Your product list better be in there.

3. “How does blockchain work?”
→ If you're not cited in AI overviews, you’re invisible.

4. “Marketing automation tools for B2B SaaS”
→ Tools like Perplexity pull from trusted sources. Be one of them.

5. “Explain SEO like I’m 5”
→ Clear, credible, readable = GEO content that AI loves.

Focus: E-E-A-T, structure, conversational tone, citations

Most brands need all three:

↳ SEO for long-term traffic
↳ AEO for instant visibility
↳ GEO for future-proofing in AI search

But which to lead with?

That depends on the query 👇

--------------------------------

🔥 Bonus for SEO Nerds 

Want to know where your content shows up in AI answers?

I built Etheo. co – an AI visibility tracker.

See which keywords trigger snippets and citations, and how to boost your AI reach.

Link in comments

Wait... aren’t SEO, GEO, and AEO all the same thing?”

That’s what a client asked me last week.

I get it - these acronyms can feel like alphabet soup.

So here’s the clear, no-jargon breakdown I gave them:

→ SEO (Search Engine Optimization)
- Still the foundation.
- It’s how your site ranks in Google using:
- Keywords
- Backlinks
- Technical performance
- E-E-A-T (Experience, Expertise, Authority, Trust)

→ GEO (Generative Engine Optimization)
- Ensures ChatGPT cite your brand.
- Well-structured, referenced content
- Metadata like llms.txt
- Clear, AI-readable formatting

→ AEO (Answer Engine Optimization)
- Think voice search. Snippets. Instant answers.
- You want to be the answer
- Q&A format
- Short, clear responses up top
- Schema markup
- Authoritative presence

Here’s the difference:

→ SEO = Help users find you
→ GEO = Help AI cite you
→ AEO = Be the answer directly

In 2025, it’s not about picking one.

It’s about integrating all three into your strategy.

Because if you’re not optimizing for how humans and machines discover you-
You’re already falling behind.

-----------------------------

🔥 Bonus: 

If you're trying to track how your content performs across SEO, GEO, and AEO touchpoints, 

I built something for that.

It's called Etheo. co - an AI-powered visibility tracker.

It helps you see:
 → Where your content shows up in AI-generated answers
 → Which keywords trigger citations or snippets
 → What to tweak to increase AI referencing

Link in the comments 👇

💰 1 Blog Post = $10,000?

Sounds like clickbait.

But it's not.

Here's how a single SEO-optimized article can become a revenue-generating machine.

- No ad spend
- No cold outreach
- No viral posts required

Just long-form content, smart SEO, and compounding results.

Let’s break it down, step-by-step.👇

#seohack 
#seotactics

1 blog can make you $10K by Devansh Parashar

I almost quit SEO at $900/month.

Then these 5 offers took me to $10K.

I spent 18 months saying yes to everything.

Every client wanted something different.

I had no structure.

No clear path from first call to retainer.

Then I realized something:

Most SEO freelancers don't have a skill problem.

They have an offer problem.

You can't sell "SEO services" anymore.

It's too vague. Too commoditized.

So I built 5 clear offers.

Each one solves a specific problem.

And they're designed to build trust sequentially.

You earn the right to bigger commitments.

Here's how it works:

📌 Offer 1 - The Traffic Health Check

A 90-minute audit answering 3 questions: what's working, what's broken, what's the fastest path to leads.

Deliverables: 1 Loom, 1 page action plan.

Price: 300 to 500 dollars.

This converts cold leads into clients.

Then you upsell them into offers 2, 3, 4.

-----

📌 Offer 2 - The Money Page Revamp

Ignore the blog. Touch homepage, pricing, and top 3 service pages.

Rewrite for real search terms, clear offers, FAQs, and internal links.

Deliverables: copy, SEO structure, implementation notes.

Price: 1,000 to 2,000 dollars.

This proves you move conversion. Not just traffic.

-----

📌 Offer 3 - The Content Engine Sprint

One focused month. Plan and ship 4 to 8 high intent pieces with internal link maps and CTAs pointing to money pages.

No retainers yet.

Price: 2,000 to 3,000 dollars.

Shows content isn't just blogs. It's a pipeline into revenue.

-----

📌 Offer 4 - The GEO and AEO Visibility Audit

Your 2026 expert play.

Where does the brand appear in AI answers? Which competitors are stealing visibility? What needs to be published or fixed?

One report, one workshop, one roadmap.

Price: 2,000 to 4,000 dollars.

Moves the client from "we need content" to "we need you in the room".

-----

📌 Offer 5 - The Ongoing Growth Partner

Only sell this to people who bought at least one of the first four.

Monthly strategy call, fixed implementation hours, reporting across SEO, GEO, and AEO.

Price: 2,000 to 4,000 dollars per month.

You don't need 10 of these.

5 good ones get you to 10k.

-----

Put this together, and you'll hit 10k fast:

- 4 audits per month at 500 → 2,000
- 2 money page revamps at 1,500 → 3,000
- 1 content sprint at 2,500 → 2,500
- 1 retainer at 3,000 → 3,000
- Total: 10,500 dollars per month.

You don't need an agency.

Just 5 clear offers that solve clear problems:
- Clarity
- Conversion
- Content
- AI visibility
- Ongoing growth

Start by building offer 1 this week.

Price it at 300 to 500 dollars.

Run it for 5 clients.

Then use the feedback to build offer 2.

📌LET'S TALK:

If you're an SEO freelancer right now, which of these 5 offers do you have?

90% of your content is invisible.

The other 10%?

Google rewrites it anyway.

Google doesn't need your blog anymore.

• It synthesizes your insights.
• Summarizes your expertise.
• Replaces you in search results.

All without sending a single click.

And if your content strategy is still keyword spreadsheets, bot-friendly writing, and chasing rankings over usefulness?

You're not just losing traffic.

You're becoming irrelevant.

Here's how to win in zero-click search:

🟢 Step 1: Stop writing solved queries

Google answers simple questions instantly now.

Instead:

• Write about nuance
• Write about controversy
• Write what AI can't replicate

Your unique point of view wins.

🟢 Step 2: Interview your experts weekly

→ Block 30 minutes every week.
→ Turn those conversations into posts, videos, articles.
→ Real insights beat generic content every time.

One good conversation fuels everything.

🟢 Step 3: Syndicate one piece into 10 assets

Publish strategically across platforms:

• Reddit: Honest breakdowns
• TikTok: Quick tutorials
• LinkedIn: Insights and carousels
• YouTube: Deep walkthroughs
• Email: Recap and next step

🟢 Step 4: Publish for the journey

Not just the transaction.

Show up when they're:
• Lost
• Exploring
• Just curious

Build trust before they need you.

The old playbook is dead.
- Keywords.
- Filler blogs.
- Last-click thinking.

The new playbook:
- Be early.
- Be useful.
- Be human.

Show up everywhere your audience learns.

Don't just publish content.

Earn trust.

Solve problems.

Shape the journey.

Because in zero-click search, the best content isn't what ranks highest.

It's the content people actually remember.

Most SEO careers start with a $3,000 course. 

Mine would start with 3 free audits.

The SEO industry has changed completely.

In 2020, credentials got you hired.

In 2026, clients ask three questions:
• Can you rank us on Google?
• Can you get us cited in ChatGPT?
• Can you turn traffic into revenue?

No proof? No clients.

So if I had to rebuild from 0?

I would spend 90 days manufacturing proof.

Here is the exact system:

Step 1 → Pick one painful problem.

Not "I do SEO".

Something specific and valuable.

• "I help SaaS founders show up in AI."
• "I help local businesses get booked calls."

One sentence. One focus.

----

Step 2 → Build 3 tiny case studies.

Find struggling sites. Audit them free.

Implement a few high leverage fixes.

Track the results publicly.

Package each one into a story:

• The problem
• What you changed
• The results

----

Step 3 → Learn by shipping, not reading.

For every project, practice three things:

• SEO → Fix crawl, links, on page.
• GEO → Track AI answer visibility.
• AEO → Rewrite for AI recommendations.

Ask: Are we ranking? Cited? Recommended?

----

Step 4 → Build public proof of work.

• 1 LinkedIn post per day.
• 1 breakdown per week.

Not tips. Real stories with numbers.

• "How I improved signups 27% fixing 3 pages."
• "Why this brand ranks but loses in ChatGPT."

----

Step 5 → Productize 3 offers fast.

Lock small results into clear offers.

• Clear deliverables
• Clear prices
• Clear timelines

No 27 page proposals. No "it depends".

----

Step 6 → Talk to 100 people.

Spend more time in DMs than tools.

• Talk to founders about traffic fears.
• Talk to content leads about AI anxiety.

Every conversation becomes content or a better offer.

Learn their language so well that your content sounds like their thoughts.

Skills can be rebuilt.

Proof of work and positioning compound.

If I had to start over?

I would not try to be "the best SEO".

I would be the most useful person for one specific problem.

At the intersection of SEO, GEO, and AEO.

Swipe through for the full breakdown →
----

♻️ REPOST to help fellow SEO's in their career!
🔔 Follow Devansh for more

Start an SEO career in 2026

Everyone pretends to understand SEO, AEO, and GEO.

Most are just guessing.

Ask them to explain the difference, and you get blank stares.

If you only focus on traditional SEO in 2025, you're leaving traffic on the table.

Because search has evolved.

People don't just type queries into Google anymore.

→ They ask Siri while driving.
→ They chat with ChatGPT for recommendations.
→ They expect instant answers without clicking anything.

That's where AEO and GEO come in.

- SEO gets you ranked.
- AEO makes you the answer.
- GEO gets you cited by AI.

3 different strategies. 3 different outcomes.

All critical for modern visibility.

Most brands are still stuck optimizing for 2015 Google.

Meanwhile, their competitors are showing up in voice search, featured snippets, and AI chatbot responses.

The game has changed. Your strategy needs to catch up.

In this breakdown, I'll show you exactly what each one means, when to use them, and how to dominate all three channels.

Just practical steps you can implement today.

Ready to future-proof your content strategy?

Let's dive in.

#SEO 
#GEO 
#AEO

SEO GEO AEO Explained By Devansh Parashar

Every week, I try to explain what I do for a living 👨‍💼

And every week, I fail.

So instead of explaining SEO to my dad…

I turned the pain into memes.

This week’s set includes:
→ Clients who think SEO is “just add keywords”
→ Google updates that feel like personal attacks
→ Traffic graphs that look like horror movies
→ And the daily comedy of reporting results no one reads

If you’ve ever had to explain SEO at a family dinner (and immediately regretted it) -

These 10 memes are for you 👇

#seomemes

SEO memes january 

I collect SEO memes the way Lara Acosta collects viral posts 📈

Obsessively.

Today's drop includes: 
→ Clients who think "just add keywords" still works 
→ Google updates that feel like boss fights 
→ AI Overviews stealing clicks without remorse 
→ And SEOs pretending not to care about rankings (they do)

If you've ever refreshed Search Console like it's Instagram,

These 10 memes are for you 👇

------

♻️ Repost to share good vibes for this weekend. 
🔔 Follow Devansh for SEO memes every Friday :)

#seomemes #seohumor

SEO Memes 30th jan by Devansh Parashar

Agency owners: AI search visibility is broken.


Your clients are invisible in ChatGPT.

Perplexity recommends your competitors instead.

Gemini doesn't even know they exist.

Meanwhile, their competitors are getting cited in every AI response.

Here's what's actually happening:

- AI  make buying recommendations to users daily
- Your clients aren't getting cited.
- Their competitors are.
- They're losing deals they'll never even know about.

I found Wellows to fix this.
- It tracks brand citations across ChatGPT, Gemini, and Perplexity.
- It shows you where competitors are mentioned instead.
- It finds the publishers who can get your clients cited.

The result?
- 3x more AI citations in 90 days.
- Direct contact info for verified publishers.
- A new service offering clients will pay premium for.

Here's the exact 3-step system we use:

📌 [See carousel for the full breakdown]

This works for:
- ChatGPT citations
- Perplexity recommendations
- Gemini search results

You can report AI visibility to clients as a new revenue stream.

If you're tired of watching competitors dominate AI search, this is for you.

AI SEO for Agency owners

10 SEO memes I created instead of explaining traffic drops to client 🙈

The past few months have been… a lot.

Between 
- Surprise Google updates, 
- AI search quietly stealing clicks, and 
- Clients asking “any update?” like it speeds up indexing - 

there wasn’t much sanity left.

So instead of giving the same traffic-drop explanation over and over,

I turned the chaos into 10 fresh memes.

This month’s batch features:
→ Core updates that hit harder than reality
→ Keyword tools making up numbers confidently
→ AI Overviews taking credit for your work
→ And GSC graphs scarier than any horror movie

If you’ve sighed at your dashboard even once this month,

These memes are for you 👇 

#seomemes #seohumour

SEO memes 16th January 

If you hate doing SEO

I get it. 

SEO is a grind.

It takes time, consistency, and content - lots of it.

But if you’re a founder…

You don’t have time.

You don’t want to blog.

And you definitely don’t want to wait 6 months for results.

That’s why I put together:
✅ 7 fast SEO shortcuts
✅ No writing required
✅ Each takes <15 minutes

You’ll get more traffic without doing “SEO.”

👇 Steal the playbook in the next slides

#seotactics 
#seotips 
#seo

For founders who hate doing SEO by Devansh Parashar

SEO isn't dying. It's going dark.

Clicks are disappearing. Mid-funnel data is vanishing.

And most marketers are still optimizing for a world that no longer exists.

Here’s what’s happening, 

And how to future-proof your content strategy in the AI era:

📌 The Problem: Zero-click search is the new default.

When users ask Google a question
they often get a full answer without ever clicking a link. 

That means:
– No site visit
– No engagement
– No behavioral data to learn from

But the biggest loss?

The conversation in the middle of the funnel is now invisible.

You can still see what people buy.

But you can’t see how they’re making the decision.

That middle layer
where trust is built and preferences form
is gone unless you adapt.

📌 Here’s how smart marketers are responding:

1. Shift from keywords to questions.

Stop optimizing for “best running shoes” and start addressing:
 – “Which shoes reduce knee pain?”
 – “Are Hoka or Brooks better for long runs?”

Content should simulate the AI conversation, not just rank.

2. Rebuild your content strategy around visibility

Track impressions, not just traffic. 

You’re now playing a game of presence,
how often you’re cited, summarized, or surfaced in AI answers.

3. Create mid-funnel proxies.

 If you can’t track comparisons through search, capture them elsewhere:
 – Embedded quizzes
 – Email flows that mirror research behavior
 – Strategic social listening around product questions

4. Design for topical authority.

Forget stuffing pages with variations of a keyword. 

Build structured, deep content ecosystems around 
- themes
- use cases
- buyer questions.

--------------------
 
Let’s take Allbirds.

Instead of optimizing just for “best sustainable sneakers,” they could restructure a content hub around:

- “Are Allbirds good for walking long distances?”
- “How do Allbirds compare to Nike’s eco-line?”
- “What materials are used in sustainable shoes?”

Each question gets its own structured answer, tagged and linked in a topical cluster. The goal?

To show up in AI-generated answers, not just on search results pages.

This shifts them from keyword-hunting to question-claiming, 
a far more durable long-term strategy in zero-click search.

--------------------

We’ve entered a visibility-first, conversation-led era of search.

Want to stay ahead with the latest in AI + SEO?

♻️ Subscribe to my free newsletter [link in comments].

If I had to grow a SaaS from 0 to 1,000 customers in 2026, I would ignore Google.


Your customers moved to AI search months ago.

ChatGPT. Gemini. Claude. Perplexity.

That's where buying decisions happen now

Here's what I'm doing: 

Start with one question your customer asks.

Not a broad niche. One specific question.

"What tool tracks SEO visibility in AI?"

That's your entire positioning in one sentence.

Build five pages that AI loves to cite:
1. Homepage.
2. Comparison pages.
3. Alternatives pages.
4. FAQ hub.
5. Playbooks.

Format like answers, not blog posts.

I tested "best async team update tool" repeatedly.

Same 4 sites cited every single time.

I copied their format. Made mine better. Ranked fast.

Let's do the math.

- Pick 50 prompts your buyers actually ask AI.
- Each gets about 500 searches per month.
- You're cited in 20% of answers.
- That's 5,000 people seeing your name monthly.
- Converts to 500 site visits, 25 trials, 2-3 paid.
-25 customers a month just from AI citations.

Blue links are dying. AI citations are growing.

Swipe through the carousel for the full framework 📈

#aiseo #aisearch

Get your first 1000 Saas customers from AI SEO

Most SEO advice is nonsense.

Too many "experts" gatekeep a simple strategy.

And replacing it with overcomplicated fluff.

If you want actually to win at SEO, stop trying to master 500 ranking factors.

Do these 3 things- really well:

1. Build a technically sound website.

- Fast
- Responsive
- Doesn’t frustrate visitors. 

2. Go deep in your niche.

- Obsess over the user’s intent. 
- Make content more useful than your competitors.

3. Cluster your content and link it up.
 
- Think in ecosystems, not silos. 
- Internal link related topics

You don’t need a PhD in Google patents.

You need clarity, consistency, and common sense.

Nail these 3, and you won’t just get traffic.

You’ll dominate your niche.

SEO isn't hard.

Overthinking it is.

-——-

I’m Devansh Parashar (Dev)  

- I run a free AI + SEO newsletter
- I share 7 must-know AI SEO headlines
- That will reshape your SEO in 2026

🔗 Link in the 1st comment 👇

R.L. Stine wrote 235 Goosebumps books 📚

None of them is scarier than a Google Core Update!

I've survived 8 of them. 

Each one taught me that job security in SEO is a myth 

And Google's documentation is fan fiction.

So I did what any traumatized SEO would do: 

I made parody book covers 😁

"The Canonical Tag That Led to Nowhere." 
"The XML Sitemap That Wouldn't Die." 
"Attack of the Zero Click Search."

Swipe if you've lived through any of these →

#seomemes

taplio

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Devansh Parashar (Dev)

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The Battle

Shlomo Genchin

Devansh Parashar (Dev)

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Shlomo Genchin's LinkedIn Performance

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Performance ScoreShlomo Genchin's LinkedIn Performance