Building Stori | Head Personal Branding & Content Marketing | Personal Branding Strategist | Managing Brands & People

I’m a marketing strategist with 4+ years of experience working across personal branding, influencer marketing, content strategy, and creator-led storytelling.
I’ve worked closely with coaches, founders, and creators - helping them shape narratives, build personal brands from the inside out, and show up online with clarity and confidence.

Over the years, I’ve interacted with countless influencers and digital creators, understanding deeply what drives visibility, trust, and audience loyalty.
This experience has shaped the way I approach marketing:
not as a loud performance, but as a human conversation.

For the past two years, I’ve also been building and strategising a newsletter from scratch.
A big part of this work involves researching how real people communicate - digging into Reddit threads, analysing LinkedIn posts, studying creator patterns, and speaking to people who show up authentically online.
From all these insights, we create simple, actionable prompts that make personal branding feel less intimidating and more accessible.

And then there’s my other identity - the writer.
For the last 1.5 years, I’ve been working quietly on my personal blog, where I talk about emotions, womanhood, the things we internalise, and the feelings we rarely articulate.
It’s where I’ve discovered that sharing honestly creates space for others to say, “I feel that too.”

My work is strategy.
My writing is honesty.
My brand is a blend of both.

If you’re someone who values storytelling, authenticity, emotional depth, and marketing that feels human - we’re speaking the same language.

Shivi Jalota

Passionate about Finance, Audit, Investment Banking and Content Creation, I am a first attempt CA and a graduate from the SGGSCC DU'21, currently working with EY Strategy and Transaction as an Associate. 

Here is a quick brief about me!

Professional - EY SaT: 
1] Conducted buy-side financial due diligence for Private equity firms on marquee deals

2] Focused on revenue analysis, EBITDA, and customer margins, providing key financial insights to
investors.

3] Assessed cost structures and participated in operational site visits for deeper business understanding.

4] Built Functional PLs and Business analysis and derived key conclusion resulting in effective decision making. 

Professional - EY Audit: 

1] Conducted Statutory Audits of entities with valuation of USD 3 Billion+, in the TMT Sector

Implemented Data analytics to perform audit procedures to get more efficient outcomes, characterized by 20% reduction in time and increased accuracy across 5+ financial areas

2] Ensured compliance with 15+ relevant Ind AS, Disclosure requirements, Company Law, and other regulations, fortifying transparent and accurate financial reporting

3] Managed 12+ significant areas and performing required substantive and analytical procedures

4] Specialize in Logistics, Quick commerce and B2B supply chain companies

5] Conducted IPO procedures and Audit for Indias mist valuable logistics startup (Turnover: Rs 6,800 Cr, Issue size: Rs 5,235 Cr) and assisted in filing and complying with the SEBI ICDR regulations in collaboration with valuation team.

6] Worked on Issuance of various types of letters including valuation letters, comfort letters, consent letters, arrangement letters, etc. in addition to preparing IPO proceeds utilization certificate.

7] Identified SCOTs and WCGWs of 15+ areas, performed walkthroughs, test of controls, and analytical reviews to ensure effective ICFR and conclude on Nature, Time and Extent of Audit Procedures.

8] Implemented Risk Control Matrix (RCM) ensuring robust control mechanism and enhancing risk management effectiveness.

Content and others: 

1] Actively into content creation and Influencer industry with 75k+ followers and 20mn+ views 

2] Worked with 10+ brands for collaborations, content & strategy 

3] National level debater and love doing podcast 

4] Solo traveller and an avid photographer.

For Brand Collaboration/Discussions, drop a DM or mail on jayhotani.work@gmail.com

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Shivi Jalota

CA Hotani

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