Building Stori | Head Personal Branding & Content Marketing | Personal Branding Strategist | Managing Brands & People

I’m a marketing strategist with 4+ years of experience working across personal branding, influencer marketing, content strategy, and creator-led storytelling.
I’ve worked closely with coaches, founders, and creators - helping them shape narratives, build personal brands from the inside out, and show up online with clarity and confidence.

Over the years, I’ve interacted with countless influencers and digital creators, understanding deeply what drives visibility, trust, and audience loyalty.
This experience has shaped the way I approach marketing:
not as a loud performance, but as a human conversation.

For the past two years, I’ve also been building and strategising a newsletter from scratch.
A big part of this work involves researching how real people communicate - digging into Reddit threads, analysing LinkedIn posts, studying creator patterns, and speaking to people who show up authentically online.
From all these insights, we create simple, actionable prompts that make personal branding feel less intimidating and more accessible.

And then there’s my other identity - the writer.
For the last 1.5 years, I’ve been working quietly on my personal blog, where I talk about emotions, womanhood, the things we internalise, and the feelings we rarely articulate.
It’s where I’ve discovered that sharing honestly creates space for others to say, “I feel that too.”

My work is strategy.
My writing is honesty.
My brand is a blend of both.

If you’re someone who values storytelling, authenticity, emotional depth, and marketing that feels human - we’re speaking the same language.

Shivi Jalota

Wood Mackenzie

Senior Marketing Operations Manager

Disprz

Manage the implementation and operational facets of the Account-Based Marketing (ABM) tool 
Supervise contact database management, driving enhancements through third-party vendors and tools (e.g., Apollo.io, Dun & Bradstreet, ZoomInfo); ensure data accuracy and compliance with data protection regulations.
Administer data hygiene and the HubSpot marketing automation system, ensuring seamless integration with the CRM.
KPI reporting, tracking and analysis: Develop and present regular reports and forecasts on marketing performance, campaign results, and ROI. Analyze performance by channel/campaign, providing actionable insights and recommendations for optimization.
Collaborate closely with the GTM marketing team to implement marketing automation and custom campaigns aimed at business growth. Segment the database for targeted campaigns based on persona, past engagement, messaging, and customer journeys, eliminating friction in the customer experience through timely automation (e.g., exit intent).
Develop and refine lead scoring mechanisms and the lead qualification process.
Lead a team of 2 - 3 members focused on marketing operations, automation, and website development and maintenance. 
Budget tracking: Monitor and manage the marketing budget, ensuring effective allocation of resources.

Associate Director - Marketing Operations

Uniphore

Build and maintain dashboards and reports that cover key quantitative results like website behavior, lead velocity, pipeline velocity, website conversions and the impact of program spending.
Monitor expenses from all areas of marketing, and analyze using this as an input for key metrics including Cost per Lead, Cost per Opportunity, and ROI.
Build and execute the long-term marketing tech-stack roadmap, defining processes and interactions with external systems for attribution modeling, predictive account scoring, data enrichment, and sources of performance.
Advise on campaign design and execution to drive improved customer experience and engagement and stronger alignment with overall GTM strategies
Track, measure and analyze campaign performance to constantly improve overall program effectiveness and increase the impact of marketing on revenue
Develop reports that help the marketing team analyze key KPIs such as channel performance and effectiveness, campaign performance and contribution to pipeline and other key conversion metrics.
Create clear workbacks that leverage appropriate owners and stakeholders for projects that may include the selection and adoption of new technologies, and remain accountable for the project's success
Support marketing, with clear training and documentation on workflows and technologies
Develop insights and make recommendations including evaluation of new technologies to improve and optimize marketing team performance and process

Marketing Operations Manager

TE Connectivity

Analyze marketing’s campaigns and demand generation program effectiveness at driving leads, customers, and revenue for the business unit.
Identifies and generates needed insights to improve the business & marketing performance, shows leadership to bring insights forward, in addition to generating analyses.
Leverage insights to propose segmentation, targeting & marketing effectiveness / improvements
Utilize various tools (Adobe, Tableau, Alteryx, Excel, SQL, Eloqua) to join disparate data sources together to create a more robust story for the business
Collaborate cross functionally to prioritize new initiative/enhancements to be implemented to deliver against Marketing’s overall SMA & CRM objectives
Create and distribute weekly, monthly, and quarterly performance reports
Conduct ad hoc data analyses and performance reports as needed

Senior Analyst - Data & insights

Jifflenow

Utilize Marketing Automation like Hubspot and Act-on for lead nurturing, management and sales insight 
Managing all SEO activities such as link building, keyword strategy to increase rankings on all major search networks.
Analyze the market, competitors providing actionable insights.
Create unique e-mail campaigns like Lead Nurturing Campaign, Account Based Marketing campaign and Customer Growth Campaign to increase customer base, improve brand awareness and drive conversions using platforms such as  Act-on and Hubspot.
Handling day-to-day Search Engine Marketing activities including campaign planning, implementation, budget management, performance review, and organization of paid search campaigns.
Creating Marketing Dashboard by pulling the data from different data sources
Using SQL, Excel for data extraction, validation & manipulation 
Help business teams with extraction, validation of data from multiple systems & preparation of reports.
Work closely with US Sales Team to refine and improve the lead scoring strategy and lead management process.

Senior Market Research Analyst

ICMG

Gathering and analyzing customer insights from marketing automation and CRM.
Performing SEO analysis and implement on page and off page SEO to generate traffic for the websites.
Monitoring the website traffic through Google Analytics.
List segmentation of the available data based on target customers and previous trend of qualified leads and customers.
Assist in the Email Campaign planning and analyzing email campaign performance.
Managing A/B testing on email campaign and landing pages and analyzing the results, reporting on them and providing recommendations for improvements.
Understanding the competitor’s strategy.
Creating engaging social media strategies and execution plans that cultivated audiences, increase web presence and enhanced brand awareness.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

Business Consultant

Karvy

MANAGEMENT TRAINEE

Associate Director - Marketing Operations at Disprz

Results-oriented marketing professional with over 11 years of experience in research, analytics, CRM, and campaign management. Skilled in leading and managing SEO/SEM, marketing database, email, social media, webinar, and display advertising campaigns, with a proven track record of driving business growth and increasing brand visibility.

Proficient in analyzing market trends and customer needs to develop highly-effective targeted marketing campaigns. Experienced in handling large datasets using SQL, Excel, and Access, with expertise in marketing automation tools such as HubSpot, SFMC, Pardot, Eloqua, and Marketo, as well as CRM platforms like Salesforce.

Specialties include:

Digital Marketing Strategy
Market Research and Analysis
Marketing Automation
Campaign Management
Data Analytics and Visualization
CRM Integration and Optimization

With a strong academic background including an MBA in Marketing and a Bachelor's degree in Computer Engineering, I bring a blend of analytical skills and creative thinking to drive marketing initiatives and achieve business objectives.

taplio

The Battle

Shivi Jalota

Bikash D.

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