Helping startups & businesses grow their online presence by up to 400% | Building Clan Coaster | Becoming A Thought: Xchromozone

Ex-founder @ ViaSuccess | Customer Success Roots & Product Lead Mindset

82% of Customer Success Professionals recommend Customer Success as a profession, despite that, a staggering 42% of companies still navigate without a dedicated Customer Success Tool, relying on spreadsheets instead.

This paradox is not lost on us at ViaSuccess, where we're committed to turning the tide.

With ViaSuccess I am on a mission not just to innovate but to inspire. 

My mantra? Stand out, don't just blend in. I quote too much (I mean it because I even got it tattooed) from the Sanskrit symbol "Breathe," a beautiful reminder to do things that come naturally.

My entrepreneurial journey is a tapestry of passion and purpose. From launching Tiska on Wooplr in 2016 to weaving narratives as a freelance copywriter, I've always been driven by a love for creation and connection. ViaSuccess is my latest canvas, where I merge my expertise in SaaS, customer success, and marketing to paint a picture of sustainable growth for companies and their cherished customers.

I founded ViaSuccess to address a gap I saw firsthand: brilliant SaaS teams hindered by patchwork solutions. ViaSuccess is the bridge over that gap, a place where strategy and technology meet to create seamless customer journeys and where customer success teams find their stride, turning users into advocates and churn into a thing of the past.

Beyond business, I am a storyteller, a thinker, and an eternal optimist. Whether through the written word or the solutions I craft, I am all about making connections that matter and stories that resonate. When I'm not deep in strategy sessions or championing customer success, you'll find me exploring the power of digital omnichannel experiences to elevate brands to sensation status.

And if you're ready to see what ViaSuccess can do for you, why not start with our 15-day free trial?
https://viasuccess.io/sign-up/

Here's to making every breath count in business and beyond!

Shivanshi Bhatia

Understand Agency

Owner & Creative Director

adidas

Brand Manager

Serviceplan Group

Art Director

Owner & Creative Director at Understand.Agency // Transforming digital to the future // STRATEGY + DESIGN + 3D // Understand festival creator

How to turn an idea into a successful product? I have spent half of my life answering this question. The success of any modern product is based on digital marketing — this is what I love and know how to do.

Digital marketing of the future is a complex system of many processes and tools that only operate successfully combined together. I know how to create successful brands and transform digital marketing. I put a part of myself into each project, genuinely and professionally dealing with a process.

My name is Mike Sidorov. I am the founder and creative director of the Understand Agency with 8 years of experience in creating interactive websites, advanced design, complex 3D graphics, production and communication strategies. I am also a co-founder of a marketplace of modern art and a lecturer.

I can create a project from scratch — from an idea to a final product and I love what I do. For more than 10 years in digital, I have put a part of my soul in the development of hundreds of successful brands and have built a team capable of modernizing or bringing any project to the digital space.

My agency now is a team of more than 30 people, each of whom is assigned to one of three full-fledged departments, which work together to holistically address the challenges of the companies and help them to succeed.

1. The Analytics department starts with a strategy. In order to achieve goals, they analyze the essence of a business and build a global knowledge base that allows businesses to understand the most efficient way to achieve their business goals.
2. Design department develops cutting-edge websites and inspiring corporate identities that produce a wow-effect and are completely result-oriented.
3. The 3D Production department produces complex 3D motion, organizes remote video shooting, without which it is impossible to achieve brand awareness and attract an audience.

The uniqueness of our approach lies in the systematic interaction of three departments, which allows us to effectively solve problems and focus on business goals, rather than building work processes. That’s just how modern digital works. That’s just how I work.

Focus on:
CONSTRUCTION & DEVELOPMENT
IT, FINTECH & CRYPTO
FMCG & HORECA
ART & FASHION 

Watch more on https://www.understandagency.com/

Mike Sidorov

Opened new Tallinn last week.

Wallester have been in Estonia for years. But years of being present and years of being ready are different things. Fast growth changes what you need. New partnerships demand infrastructure. So we built it.

The room was full of people who actually matter - Visa, AWS, the banks, government. Not there for ceremony. They came because they understand what we're doing. They know Estonia isn't random. It's where fintech infrastructure actually works.

When you're building payment infrastructure across Europe, you need this setup. You need the core team in a place built for solving hard problems. You need partners who get it. You need to move faster than competitors who are still figuring out their structure.

We have that now.
The office makes us faster. It lets us ship products that actually solve problems for our clients.
The team made the evening special. But they make the work special every day!

Chief Marketing Officer at Wallester. We’re hiring: Event Manager

How We Prepare Conference Stands at Wallester

We treat conferences as campaigns

Here's what works:

1) Create a WOW object at the center.
Live product demo on LED screens. Real cards issuing. Real transactions. People understand what Wallester does in 30 seconds instead of listening to explanations. Clarity through experience.

2) Develop a complete merchandise concept.
Quality materials. Thoughtful design. Connected to what we do. Something people want to keep and use. Every piece signals that we care about details.

3) Show the product through technology.
Don't talk about the platform. Demonstrate it. LED screens, live data, interactive experience. The product becomes the booth. Visitors watch something working in real-time.

4) Build real UGC mechanics.
Design actual incentive—meaningful prizes, visibility on our channels, real recognition. People share when the exchange feels fair. Give them a reason to create content worth seeing.

5) Sync marketing and sales before the event.
Same script. Clear handoff. BDM follow-up sequence mapped out. One flow from first contact to closing. Aligned teams move together.
Brief everyone. Own the coordination.

6) One person leads. Clear roles for each team member. Personal presence on the stand. Single point of accountability when decisions need to happen fast.
Prepare your materials kit.

7) Product video (30 seconds). Screenshots. One-page pitch. QR links. People ask the same questions repeatedly. Fast answers. Links they can share.

8) Coordinate PR early.
Months before. Get mentioned in organizer communications. Secure speaking slots. Drive qualified people to your booth. Speakers on stage drive traffic to your stand.

9) Consider team appearance.
Branded apparel. Consistent styling. Premium details. How your team looks signals quality before anyone talks to you. Every detail matters.

My professional path started with design. Making posters for top events in Saint Petersburg, still in university.

Then marketing at Adidas Originals. Ran two Boiler Room festivals, 300+ events total. Brought youth culture into museums. Learned how brands actually connect with people.

Founded two marketing agencies. Built teams of 40. Managed marketing for NTT DATA — Japanese tech giant, top 10 globally.

Now CMO at Wallester. Running full-stack marketing for a fintech reshaping corporate card infrastructure across Europe.

Design taught me craft. Adidas taught me culture. Agencies taught me how to build fast. Corporate taught me how to scale.

At Wallester, I use all of it. Brand strategy, performance systems, team structure — everything runs together as one.

Marketing works when creative and systems move together. That’s how I built my path.

Web Summit Happened. Here's What Mattered.

I didn't attend it. Read the reports instead

Key thoughts:

First: brand isn't reach anymore.
It's culture. Zoomers don't care how many people saw your ad. They care if you're real. Memes outlive banners. Context beats polished copy. You either shape culture or you disappear.

Second: your data is bleeding out.
$32B. That's what Fortune 500 loses annually when people leave and take knowledge with them. For fintech teams, this is critical. Corporate memory is an asset. You either systematize it or lose it.

About AI: the productivity myth.
Everyone thinks agents multiply output by 10x. Reality is 10-15%. Here's why: AI doesn't fix chaos, it speeds it up. Works only when your process is already structured. That's where discipline matters more than tools.

Where competitors sleep.
While everyone talks about AI agents, actual strong companies are building infrastructure. Data pipelines. Systems. Not viral campaigns. That's the gap.

New skill for marketers: workflow design.
Not ChatGPT prompting. Building operations with agents doing work you shouldn't touch. That separation - "I use AI" vs "AI runs my operations" - is where you get ahead.

taplio

The Battle

Shivanshi Bhatia

Mike Sidorov

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taplio

The Battle

Shivanshi Bhatia

Mike Sidorov

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mike Sidorov's LinkedIn Performance

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Performance ScoreMike Sidorov's LinkedIn Performance