Helping startups & businesses grow their online presence by up to 400% | Building Clan Coaster | Becoming A Thought: Xchromozone

Ex-founder @ ViaSuccess | Customer Success Roots & Product Lead Mindset

82% of Customer Success Professionals recommend Customer Success as a profession, despite that, a staggering 42% of companies still navigate without a dedicated Customer Success Tool, relying on spreadsheets instead.

This paradox is not lost on us at ViaSuccess, where we're committed to turning the tide.

With ViaSuccess I am on a mission not just to innovate but to inspire. 

My mantra? Stand out, don't just blend in. I quote too much (I mean it because I even got it tattooed) from the Sanskrit symbol "Breathe," a beautiful reminder to do things that come naturally.

My entrepreneurial journey is a tapestry of passion and purpose. From launching Tiska on Wooplr in 2016 to weaving narratives as a freelance copywriter, I've always been driven by a love for creation and connection. ViaSuccess is my latest canvas, where I merge my expertise in SaaS, customer success, and marketing to paint a picture of sustainable growth for companies and their cherished customers.

I founded ViaSuccess to address a gap I saw firsthand: brilliant SaaS teams hindered by patchwork solutions. ViaSuccess is the bridge over that gap, a place where strategy and technology meet to create seamless customer journeys and where customer success teams find their stride, turning users into advocates and churn into a thing of the past.

Beyond business, I am a storyteller, a thinker, and an eternal optimist. Whether through the written word or the solutions I craft, I am all about making connections that matter and stories that resonate. When I'm not deep in strategy sessions or championing customer success, you'll find me exploring the power of digital omnichannel experiences to elevate brands to sensation status.

And if you're ready to see what ViaSuccess can do for you, why not start with our 15-day free trial?
https://viasuccess.io/sign-up/

Here's to making every breath count in business and beyond!

Shivanshi Bhatia

TA Monroe Digital

We help B2B SaaS companies to build Marketing Revenue engines to meet and exceed revenue and growth goals in 6 months (or less) in a scalable, predictable, and sustainable way.

CEO & Founder

Host at Revenue Engine Podcast: Uncovering Insights in B2B SaaS with Top Business Leaders, Marketers, and Technologists.

Host Of Revenue Engine Podcast

Luxury Shopping Network

Principal

Adsimilate Marketing, Inc.

•	Develop and execute efficient and scalable SEM programs.
•	Manage and maintain daily/monthly PPC spends for about 30 clients to ensure each campaign meets the desired performance metrics.
•	Collaborate with the client senior management on aligning business objectives (e.g. increased profit, generate leads/sign ups, increase sales for key products etc.) with PPC and marketing strategy.

Digital Director

American Stock Transfer & Trust Co LLC

Investor Relations

Account Solutions Group

Account Representative

🚀 Building marketing revenue engines | 🎤 Host of Revenue Engine Podcast | CEO at TA Monroe

Why B2B SaaS marketing stalls

• Wrong channels → the right buyers never see you
• Generic messaging → pain points go unanswered
• Leaky funnel → traffic leaks before revenue

What we do:
For 15 years I’ve diagnosed and fixed those exact gaps for SaaS and tech teams. At T.A. Monroe we run a three-part diagnostic:

Channel ROI – Are we where the ICP actually is?

Message–market fit – Does copy hit exec-level pains?

Funnel friction – Where do prospects drop?

The result
• +47 % qualified leads
• –56 % CAC
• 18 % faster sales cycles

Ready to turn budget into a predictable pipeline?
alex@tamonroe.com | tamonroe.com | (646) 844-9480

Alex Gluz

Brandon Rhoten, CMO at GroundTruth, shared why marketing attribution is broken on the #RevenueEnginePodcast: 

"Marketers don't speak in the language of everyone else in their organization. We try to talk about reach and impressions... that means nothing to someone who's running a P&L."

His end-to-end framework for B2B marketing attribution:

▶️ Language - Translate metrics to P&L (profit & loss) impact, not impressions 
▶️ Journey - Track complete sequences, not last-click activities
▶️ Measurement - Connect media to actual foot traffic and revenue 
▶️ Documentation - Show exactly when cuts impact future results

Full episode available. Link in the comments👇

#B2BSales #MarketingStrategy #Attribution #SaaSGrowth

CEO at TA Monroe | Predictable Paid Media & Demand Gen for B2B SaaS | 🎤 Host of Revenue Engine Podcast

"Marketing is art in the service of commerce."

Loved this framing from Brandon Rhoten, CMO at GroundTruth, on the #RevenueEnginePodcast.

Creative work matters. Brand matters. But connecting it to business outcomes is what makes marketing indispensable.

His advice: Speak the language your CFO and CEO already use (revenue, margin, and growth).

That's how you earn a seat at the table.

Full episode link in comments.

#B2BMarketing #MarketingROI #DemandGeneration

taplio

The Battle

Shivanshi Bhatia

Alex Gluz

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taplio

The Battle

Shivanshi Bhatia

Alex Gluz

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alex Gluz's LinkedIn Performance

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Performance ScoreAlex Gluz's LinkedIn Performance