Product Designer from Ukraine. Worked with the variety of web and mobile projects as a designer and as well as Manager. Built design systems from scratch for several clients (as native mobile apps for Android and iOS, as well web products). Proficient in Figma.

Tetiana Shevtsova

Spread Group

• Advancing the company's UX/UI maturity through the advocacy of human-centered approaches.
• Translating complexity into user-centric design concepts using design thinking and UX metrics.
• Conducting UX consulting, roadmap planning, and competitive analysis to drive strategic initiatives.
• Collaborating with researchers to develop comprehensive usability test plans.
• Leading the publication of an internal UX newsletter to keep stakeholders informed about our latest research, testing and design projects.

Senior UX/UI Designer

Fashion ID GmbH & Co. KG

Manager Chapter UI/UX

• Lead Designer in the Welcome Discover domain focused on customer acquisition & content exploration.
• Responsible for User Research & Testing, Information Architecture, Interaction Design, and Prototyping across all web and mobile products of Peek & Cloppenburg Düsseldorf.
• Conducting both quantitative and qualitative studies and using the collected data as a foundation to solve user problems
• Collaborating cross-functionally with various business stakeholders to help define product and new feature requirements and road maps

Associate Manager Chapter UI/UX

Carina Frey Designs

Consulted with (tech) startups to review existing products or to conceptualise new ideas. Provided design solutions to solve both user needs and business challenges through User Research, Information Architecture, Visual Design, Interaction Design, Prototyping and Usability Testing.

UX/UI Designer

zetVisions AG

• Conception of projects and plans for (inter) national customers 
• Responsible for implementation projects in the area of ​​master data management
• Customizing of customer systems for our SAP-based software solutions (SAP add-ons)

Consultant

Caliber Living, LLC

• Budgeted & planned marketing campaigns and events
• Designed marketing and sales collateral using Adobe Illustrator and InDesign
• Rebranded and managed social media accounts of the Caliber property portfolio
• Performed ongoing market research to better identify market trends ahead of the curve
• Supported the leasing team with the expertise to increase occupancy and pre-leasing percentage

Marketing Manager

• Coordinated move-ins and move-outs
• Resolved resident complaints and improved communication between staff and renters
• Conducted apartment tours, collected fees, and processed applications in a timely manner
• Created refreshing visual content and advertised through Direct and Social Media Marketing

Leasing Consultant @ former King Residential Group

Coastal Carolina University

• Greeted, answered questions and followed up with new prospects
• Maintained a clean work environment and organized member files
• Created posters and flyers with Marketing tools to advertise upcoming events

Welcome Desk Assistant

Coastal Carolina University Track & Field Program

• Interviewed student-athletes and coordinated events
• Monitored and analyzed online presence and engagement on all platforms
• Generated content and managed the presence of websites and social media accounts

Social Media Assistant

Coastal Ridge Real Estate

• Captured new prospects through social media and direct marketing
• Resolved resident complaints through the formulation of the maintenance priority list
• Collected rent, fees and deposits and kept an accurate record of the financial transactions
• Conducted apartment tours, answered questions and highlighted benefits of the property

Sales Marketing Assistant

• Lead and trained a team of new student-workers
• Developed test summary reports for upper management
• Generated high-quality deliverables by creating test strategies and techniques
• Assured highest quality on our SAP-based software solutions for master data management
• Communicated effectively with other internal departments to resolve issues in a timely fashion

Quality Assurance Student Worker

Senior UX/UI Designer @ Spread Group | Designing User-Centered Solutions | Former National Track & Field Athlete | Coastal Carolina Alumni 🎓

At the intersection of design, marketing, and business, I've developed a holistic perspective that merges creativity with strategic thinking. My approach centers on seamlessly connecting design with tangible business objectives, crafting conversion-focused solutions that delight users. From conducting comprehensive studies to crafting visually captivating prototypes, I'm dedicated to delivering user-centered experiences that drive growth and foster loyalty.

Additionally, I contribute to the design community by writing detailed articles, aiming to educate and inspire fellow designers. This includes my role as a contributor to the Bootcamp and UX Planet Publication on Medium.

You can find my articles here 👉 https://medium.com/@carinafreydesigns

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