Data-Driven Operations Leader | Digital Healthcare | Strategic Planning | Partnerships | Business Planning And Analysis | Servant Leadership

I have led transformative projects with small teams at startups and large global teams for a Fortune 15 company. I am passionate about empowering others and driving positive change in the world.

I'm a lifelong learner who knows that strong operations, solid strategic planning and a culture of good communication are the pillars for success. 

My team has been responsible for multi-million-dollar CRM/ERP implementations, creation of analytics frameworks, development of sales, marketing, and implementation playbooks, and 10+ Mergers and Acquisitions.

My career focus has been in the healthcare/medical device/digital healthcare space, but I am open to other industries. My experience spans sales, strategy, business development, marketing, operations and analytics providing me with a comprehensive understanding of the whole ecosystem.

Highlights Include:

* Developing a comprehensive enablement plan and revamping the sales and marketing processes and workflows, which led to a 45% improvement in forecasting accuracy.

* Implementing operational workflow changes in marketing, professional services, and sales, saving over 20 hours per week and $500k annually in administrative costs.

* Overseeing the integration of 10 M&A projects resulting in annual operational cost savings of over $2M by eliminating redundant processes.

* Introducing a cross-functional whitespace tool that identified $20M in overlooked pipeline opportunities.

* Establishing a telehealth care model that increased patient volumes by 30%.


My skills include:

Operational Leadership
Business Planning
Healthcare and Medical Device sectors
Expertise in building Sales/Revenue Operations infrastructure
CRM, CPQ, ERP Implementation and Business Leader
M&A management
Project management
Data Analytics
Change Management 

I can be reached at sherri.carpineto1@gmail.com

Sherri Carpineto

December 2025 my husband died suddenly.  

October 2023 my dad died 6 weeks after a Glioblastoma diagnosis.

April 2010 my mom died 11 weeks after a lung cancer diagnosis. 

Our family has experienced an inordinate amount of heartache and loss.

And I’ve also realized over and over again how much life changes in an instant. 

Hustle is great. Moving up the ladder is great. 

But tomorrow is NOT guaranteed.

Putting off joy and vacations and PTO and life for later is a gamble no one should take.

Achieve your dreams. Work hard. Have goals. But please make sure you’re present and you make memories 

Because some day those memories will be all you have to hold close.

I guarantee that amazing work project or promotion will be forgotten.

This from someone who sacrificed career for caretaker and financially now isn’t in the place I could be. 

But memories are forever and I will never regret those. 

Be a good human


This GoFundMe and other ways were created to help my boys fulfill their wish of staying in our home: 

https://lnkd.in/esi8HEfZ
Venmo: Sherri-Carpineto (4504 is last 4) 
Zelle: Sherri.carpineto1@gmail.com 
PayPal sherriandjoe@hotmail.com

Home Depot just announced 800 layoffs AND return to office 5 days a week for workers. 

While this is consistent with trends these days - hire too many and lay people off without care, and then force butts in seats…

Doing this all at once is a double gut punch. 

Remaining workers will now absorb extra work and be required to be in-office to do it.

After losing my husband suddenly last month, and the chaos that has entailed since, I can’t imagine working in an office 5 days a week for an employer who may lay me off soon anyway. 

Actually I can. I did work for managers and companies like that when I lost my mom, had numerous miscarriages and my son was diagnosed with life-changing diseases.

Home Depot is laying people off to increase speed and agility - aka likely AI and to appease shareholders and increase revenue. 

Bottom line is bottom line. That’s all they care about.  So make sure you care about you. 

Make yourself relevant at work. Work hard and make an impact because that’s who you are and you believe in what you do.

But make yourself relevant outside of work even more. Your family doesn’t need more speed and agility and won’t lay you off.

And you never know when you’ll lose them.

Be a good human

I’m excited to share my new job and project!!!!!


My holiday drive raised $7000 for presents for kids whose parents have been laid off.

I want to do it again… but with birthday gifts.

https://lnkd.in/eH5gAR4k

My husband Joe LOVED buying gifts and was the best gift giver.

Here’s a way to honor him 

As I just celebrated my husband’s birthday, the first one without him, I realize how important it is celebrate everything 

And kids all deserve a present for their birthdays.

Birthdays are often the first to go when laid off parents just need to pay the electric bill. 

I remember the stress so well. 

Would you be willing to contribute? 

My hope is to get wishlists from parents and spend between 50-75 per child of a laid off parent.

I could use your help as unfortunately I cannot donate thousand dollars as I did in December now.

I am happy to provide receipts, pics for proof as I was accused of scamming people by a few on LinkedIn. 

In a time when my world came crashing down, the best way for me to stand tall again is to be able to shine the light and help community 

I hope you’ll help, too. 

The Joe Carpineto birthday drive begins now…

If you have a child with a birthday wish you’d like to fulfill please comment below 

If you’d like to help I’m including the link in comments (and other ways if you’d prefer) 

If you can comment, like, share, suggest people who may need help 

Let’s make a difference in supporting kids and laid off parents 

And in Joe’s memory 💕

Be a good human

Receipts and screenshots offered 

https://lnkd.in/eH5gAR4k

In case you prefer: 
Zelle: Sherri.carpineto1@gmail.com
Venmo: Sherri-Carpineto (last four 4504) 
PayPal: sherriandjoe@hotmail.com

This last month since I lost my husband has been about surviving… not thriving.

Surviving non-stop house issues 

Huge snow storms

Sick kids 

Grief 

A celebration of life 

Mountains of paperwork 

Bratty dogs 

My kids and I… we’ve survived and honestly sometimes that IS thriving. 

Not every day is easy or sunshine and roses or belongs on a motivational calendar 

And when I spent time the last few weeks looking at pics for a slide show at my husband’s celebration…

This picture… an early on anniversary pic.. reminds me that memories never fade 

And surviving will turn to thriving again.

If you’d like to help our boys… we’re so appreciative 

Venmo: Sherri-Carpineto 
Zelle Sherri.carpineto1@gmail.com (save the spam)
GFM: https://lnkd.in/esi8HEfZ

Be a good human

No alternative text description for this image

Amazon has announced they are laying off 16,000 people. 

16 THOUSAND.  

They did go on to say that laying people off every few months isn’t their new rhythm. 

But it sure seems that way. Could have fooled me 

And UPS is laying off 30,000, ironically enough as they stop shipping low cost Amazon packages. 

30 THOUSAND. 


This is certainly part of AI. But it is not just a tech issue or an AI one 

If you’re employed, even happily….

Make sure you keep a brag book NOW so you remember 

Keep you Resume updated and relevant 

Take the call from a friend of recruiter and make an intro for them if you’re not interested. You never know if you’ll need them. 

Update LinkedIn with new accomplishments NOW

And realize networking is NOT transactional. It’s every day community building. Do it now not when you need help. 

And if you’re laid off or you see the red flags?  🚩 Take advice with a grain of salt but always advocate fiercely for you and don’t be afraid to ask for help. Now or later 

How can I help?

Be a good human

Posting about being a mom on LinkedIn is unprofessional. 



People always comment on my posts about mom’ing and asking if it belongs here. 

I need to hide being a mom in interviews, in phone calls, and now on LinkedIn posts too?

I can’t hide the most important aspect of my life and the job that’s provided me with more skills than any other in my career. 

I am a mom. First. Always. 

I am a working mom. Always.

I believe in advocating for women in the workplace. 

I believe in paid parental leave/ paid caretaker leave. Better access to childcare. 

I believe in talking about how being a working mom isn’t all rainbows and puppy dogs 

AND how I wanted to be a stay at home mom when my kids were little. 

I talk about how my career suffered because I stayed at jobs that allowed flexibility

And I apologize for none of it. 

We need companies to support working moms (and dads and caretakers)

We need products that cater to this demographic 

We need to be confident in who we are, and for me that’s a mom. 

I can’t hide who I am… it goes against all I believe in. 

In and out of work. 

Be a good human.

Our whole work team is together this week without me. I wasn’t invited.



Ok, I’m just kidding.  I uninvited myself. 

I was actually supposed to speak and train teams at our annual kick-off. I look forward every year to the energy it brings and being in-person with so many people. 

I’ve been working non-stop for the last 15 months on big impactful projects I was excited to train on.

But only a month out from losing my husband, and helping my boys figure out this “new” life, traveling wasn’t in the plans.

It will be again someday. Maybe a few months, maybe 6.  Who knows.

Life and grief and kid’s well-being has no timelines. 

It’s all dependent on how my kids are, childcare plans, ability to make it work. 

Life is infinitely more complicated now that I’m an only parent 

And my kids are grieving their biggest cheerleader.

Life is hard. So hard. But what I AM grateful for is a team that has stood by me.

Picked up the slack. Said don’t worry, care for your family. 

I didn’t take any bereavement leave, just a week of already scheduled PTO the week of Christmas when my husband died.

But I know I can take time. I know things will get done. I know I’ll be supported. 

And I know I can still do amazing things at work while taking care of the two most important things in my life - my sons. 

That to me is work/life balance. Not some equal time… that never works

As I work through mountains of paperwork and what if’s the next few months, I’ll be working long hours until April on this project, too.

And then I’ll take a much needed breather

But until then? I am grateful to not just be employed, but to be valued.

I’ll still miss my co-workers this week. Being on a Teams call just isn’t the same 

Be a good human.

Dow chemical is laying off 4500 people worldwide so they can transform to outperform 

Aka more AI.  And yet somehow the labor market is stable and all is well in the world…

Amazon layoffs = 16k
UPS = 30,000 (attrition or not) 
Home Depot = 800
Pinterest = 15% of employees around 700 to focus on AI

This isn’t a tech problem. This is a market problem.

If you’re employed and reading this PLEASE keep networking NOW

Show up on LinkedIn. Post. Comment. Be relevant, relatable, and available.

I have seen so many open to work posts the last few days from people who haven’t networked or been on LinkedIn since the last time they were job searching. 

Start from a position of power.

Because whether we want to believe it or not, ALL of us are just one number on a spreadsheet away from redundancy 

And for those who are solopreneurs, keep contacts because business ownership isn’t a guarantee either 

Be a good human. Look out for YOU and help your community, too.

If you’ve been impacted by layoffs I hope to open more 15 minute coaching chats in coming weeks, likely end of February, just for a quick plan and see how I can help - no money or pitching.

1 month into the year and this post holds true. 

The word present and along with adding grace remain my words this year.

What was Month 1 like for you?

Be a good human

Being a widow at 49 years old is not how I could have imagined 2025 ending.

But here I am with this new “label.”


2025 saw endless challenges but I was also able to raise 7k to buy gifts for kids whose parents have been laid off 

I was able to take on a new job at work and had to absorb the work of others after layoffs and do it well 

I was able to start my coaching business - helping 12 paid clients land jobs and giving away 75+ hours of free coaching. 

I don’t know what 2026 will hold for our family - but I know it won’t be easy. And I know my boys deserve the best. 

So my word of the year is present. 

Present for my kids. For myself. For life. For Joe’s legacy 

Because time is something we never have enough of. 

I will carry on Joe’s legacy of kindness 

Be a good human 

If you’d like to help my kids and I as we navigate after years of medical challenges and layoffs have made life difficult:

Venmo: Sherri-Carpineto (4504 last 4) 
Zelle: Sherri.carpineto1@gmail.com 
GoFundMe: https://lnkd.in/esi8HEfZ

No is a full sentence.

Setting boundaries doesn’t make you less of a team player. 

Advocating for yourself doesn’t make you overpowering. 

Giving your opinions and sharing expertise doesn’t make you overbearing. 

Asking for what you believe is fair doesn’t make you difficult 

Being confident doesn’t make you rude. 

Negotiating doesn’t make you ungrateful. 

Instead being an employee who is respected, valued, listened to and paid fairly makes you an asset 

Don’t let anyone tell you differently. The more confidence you have with a keen ability to speak up AND listen, the more you’ll bring to the world 

Be a good human.

I help B2C brands win with a clear message, a clear positioning & content that attracts your ideal customers ■ Personal branding for B2B Founders & Professionals on LinkedIn

I’m a doctor for brands.

I help female founders build authority and grow service-based businesses on LinkedIn→no needles, just strategic positioning.


Signs your brand might need me:

→ You post weekly, but engagement is flat
→ You sound like everyone else in your space
→ You overthink LinkedIn until it steals your sleep
→ You want clients + community but don’t know where to start
→ Your content lacks energy & people don’t quite “get” you
→You've realized a need for more persons to hear about your brand 


If this sounds familiar, your brand is not fine.
and needs a prescription.


Most brands struggle online for the same three reasons:

1. Your message is unclear
2. Your positioning is undefined
3. Your content keeps missing the emotional mark.  

That's the pattern.


My job is to fix all three.

I help you:

→ explain what you do in one sentence
→ stand out without shouting
→ attract buyers who don’t need convincing

 
Who is this for ↓

✔ Female founders building a personal brand
✔ Female founders running a service-based business


If you do great work but your brand doesn’t reflect it →we should talk.

Clients come to me when they’re done guessing and ready to scale.

How we work together ↓

DM me “POSITIONING”
or book a strategy call via the featured link.


Before you go → a few unimportant things about me:

→ Played basketball for 2 weeks in college (legend status confirmed)
→ Bread in the morning makes me sick (jury’s still out)
→ Obsessed with my higher self (though she hasn’t shown up yet → rude).


P.S.S  If you like marketing explained in human language, stick around.

Lysa Deniran

Not every female founder needs a personal brand.


That might surprise some people.
But it’s the truth.

Some businesses don’t need a face to attract customers.

This is the case when:

your product is genuinely good
your service is reliable
you solve real problems
and you have strong distribution channels (and sometimes big ad budgets)

…customers will come without knowing “who” you are.

A personal brand would just be optional → complimentary, not essential at this point”.

This doesn’t get talked about enough.

specially with all the hype around “everyone needs a personal brand.”



So who actually needs one?

A personal brand becomes a powerful tool when you’re a female founder who:

Is bootstrapping or running a small team
Doesn't have the budget to rely on ads to scale
Is selling expertise, services, or trust → not just a product
Is on a mission to change how things are done in your industry
Cares deeply about building real relationships with customers at scale

And one more that’s often overlooked:

You’re tired of selling one-by-one.

1 person doing 100 cold calls a day = maybe 3 quality conversations you barely have energy for.

1 piece of content = your message reaches your ideal customers at scale → without being salesy.


The ball is in your court.

If personal branding doesn’t serve your business model, that’s perfectly fine.
You don’t need to do it.

But if it does → putting it off often means:

more manual work
slower growth
and opportunities quietly left on the table


If you want to assess whether your business model needs a personal brand or not

DM me “MY BRAND” for a free business audit.
And if it does, I’ll show you simple, sustainable steps to build it.


This post was inspired by a question Kenroy Jones asked me → and it felt like the right time to clear the air.
Thank you, Kenroy, for bringing this up!



™ The Brand Doctor

🍂I Build Personal Brands & Scale Service Businesses for Female Founders | Personal Brand & LinkedIn Strategist for Female Founders

Call it whatever you want → but as a female founder you likely aren’t struggling because you lack skill or vision

But because you’ve been instinctively trained to stay small and hidden.

To soften your authority.
To downplay your ambition.
To hesitate about going public.

You may recognize these moments:

When you want to self-promote → but then pull back, even when your results clearly speak for themselves.


Knowing you’re ready for bigger rooms, bigger capital, bigger opportunities → yet hesitating before asking.


Saying “I run a business” instead of “I founded one,” just to sound more acceptable, more polite.


If this made sense, it’s not just in your head.

The numbers quietly reflect what many of you already know;


"Female-founded startups received just 2.3% of VC funding in 2025."


Most investors will look up founders online before making decisions → something many of you are already aware of.


And still, you may hesitate to publicly claim your achievements or authority → even when you’ve earned it, and even when you outperform.



You’ve likely been taught that visibility requires sharp elbows.
That leadership means stepping on others.
And that ambition needs to be softened to be respected.


But hiding your ideas, your ambition, or your authority has never protected you either.



You don’t need to be aggressive.
You don’t need to perform confidence that isn’t yours.

What you may need is audacity → the quiet, grounded, unapologetic kind.


The kind that allows you to be visible.

To claim your role.
To let your work be seen without over-explaining or shrinking it.

This was never about being “too much.”


It’s about how many capable, powerful women were conditioned → almost by default → to shy away from bigger stages.


If you want to talk about your work, you’re allowed to.
If you want support in doing that, it’s okay to ask for it.


Your customers don’t trust you less when you’re visible.
They often trust you more.


And that trust matters.


Bigger opportunities don’t come by asking for permission.
They come from preparation and presence.


From being intentional about how you show up.
From being in rooms where decisions are made.
From having support that doesn’t ask you to shrink.


So if you ever hesitate before saying it out loud 

“I founded a business.”

Know this:
You earned that title.
You built something that solves real problems.

You don’t need to soften that.

You get to own it.

You don't define your brand's identity by picking it from a brand wheel or copying your role models

You define it by getting in tune with yourself 

And then picking the name the brand wheel gave to that persona


I don't say I want my brand voice to be "ruler" or "guide"

I ask, who am I
How do I talk
What comes naturally to me 

Once it's clear to me

I look at the brand wheel and say, " Oh, there's the industry term for my kind of voice."

You don't look outward to build an identity 
You look inward 

If you're trying to find your voice and identity by looking at your fav. celebrity or creator or parents 

If you’re looking at them to define your identity 

you're going to miss it.
Cos you're looking in the wrong places 

It's already inside you 

Your own voice without anyone's approval 
That thing that scares you, but you can't stop thinking about
Your own unfiltered opinions of the world around you.

That's YOU.

™ The Brand Doctor

I see female founders obsess over everything being "perfect" before they launch:

You know those days.

Tweaking the branding.
Trying to get "all" the paperwork ready.
Waiting until the website looks “right.”

And telling yourself you can’t move yet because you still need to figure out:

•Marketing
•Operations

Meanwhile… nothing actually moves.

The founders who go on to scale may see things differently,

They understand one thing very clearly:

You don’t grow a business by planning around everything. 
You grow it by taking action first → then adjusting in real time.

Testing.
Experimenting.
Listening.
Refining.

That’s how you'll build actual momentum


When you try to figure "everything" out first,  what will happen is

You burn yourself out.
You run in circles on repeat 
You stay stuck, watching instead of building.

If you don't  know whether your product or service is even validated yet, here’s the truth:

You don’t need more time thinking your way through it
You need "real people".

Go to where your customers already hang out.
Find a few beta users.
Get feedback while you’re building → not after you’re exhausted.

Share what you’re working on.
Watch what people react to.
Notice the patterns.

That’s how you collect data. 
That’s how you find clarity.

Before you launch, there are only 3 boxes that actually matter.
Everything else can wait.

1/ Who is your ideal customer → really?
Not their age. Not theit job titles.

Psychographics.
What are they struggling with "right now"?
What have they already tried that didn’t work?

This is how you stop sounding generic and nail being specific.

2/ Is your message clear?

If your audience can’t explain your offer in simple words to a friend, it’s not clear yet.

Your customers often  do not understand industry jargon.

That's why being clear beats talking smart every time.

3/ How does this business make money → in real time?

A polished brand page won’t save you if your systems don’t convert.

You need to know:

Where revenue comes from.
How leads turn into sales.
What actually drives profit.

Sales hacks and fancy experiments come "later".

Everything else is secondary.

Not a perfect website.
Not a huge budget.
Not flawless aesthetics.

What matters is a "clear value offer" that feels like a no-brainer to the right audience.

Don’t wait for perfect before you ship.

Real growth happens when you ship imperfect, scrappy, 

Giving yourself permission to learn and grow as you go.


If it sounds like you could use some help doing this, then reach out to me using the call link in my featured section or simply DM me "LAUNCH".

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Sherri Carpineto

Lysa Deniran

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The Battle

Sherri Carpineto

Lysa Deniran

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sherri Carpineto's LinkedIn Performance

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