CEO: Brain eBox | Workplace Learning Solutions | Host of the HR on the Brain Podcast | CEO: Lead with Sheree | Speaker | Passionate about developing leaders | Get in touch: sheree@thebrainebox.com

You’ve built a reputation for delivering great L&amp;D work - facilitating training, designing programs, and running onboarding. People trust you to get things done.But to grow into your next role, it’s not just about great work anymore.Now, it’s about influence, alignment, and leadership.You’ve got great ideas, but they’re not always landing.You want to be seen as a strategic partner, but you’re still treated like a service provider.You’re ready to grow, but what you need isn’t tucked inside another course.You need real-world support from someone who understands what L&amp;D excellence looks like - and how to lead it.That’s where I come in.I’m Sheree Comninellis, L&amp;D Executive and mentor for emerging L&amp;D leaders.I help L&amp;D professionals like you step into leadership.If you’re ready to lead, start here:📬 Executive Moves — my 5-minute weekly leadership edge for ambitious L&amp;D professionals.Each edition gives you:📌 1 bold insight to reframe how you lead📌 1 practical move you can apply immediately📌 1 growth resource to help you go deeper➡️ Get Executive Moves here: https://dashboard.mailerlite.com/forms/589169/98676779613423573/share.💡 Want to go further?Join the waitlist for The L&amp;D Professionals Collective - a monthly membership that helps you grow your confidence, visibility, and strategic influence, so you can be recognised as ready for L&amp;D leadership.Inside, you’ll get monthly live sessions, coaching, and practical tools designed to help you bridge the gap between delivering learning and leading it.➡️ Learn more and join the waitlist here: https://leadwithsheree.com/ldprofessionalcollectivewaitinglistMore about me:I live in Cape Town with my wife and beautiful children. I love historical fiction, good coffee, and my all-time favourite series is Gilmore Girls.

Sheree Comninellis (she/her)

IntelexVision

Leading the global marketing function for IntelexVision, a leading provider of AI-powered surveillance solutions. IntelexVision's 4th generation AI enables autonomous monitoring, analysis and detection of safety & security threats in real-time. 

Our AI processes over 2 billion hours of video every month, transforming sectors that include critical infrastructure, transportation, healthcare and urban environments enabling faster response times and improved operational efficiency.

Backed by leading investors including Acurio Ventures, Adara Ventures and Inveready, we operate on 5 continents, working with over 70 distributors and tech partners.

Head of Marketing

B2B Supper Club

We run monthly meetups for like minded people working in B2B marketing.

Founding Supper Clubber

Carve

Carve powering the next generation of AI-powered executive assistants that modern execs need. I'm proud to be supporting Carve Founder Fiona in an advisory capacity focusing on marketing and go to market strategy.

Advisor

Uptick

Led all of Uptick's marketing work across the UK, Ireland and North America:

- Built and scaled a marketing function from scratch.
- Increased inbound MQLs by 63% and inbound generated ARR by 71% year-on-year.
- $1.1m ARR inbound revenue closed & $2.5m ARR inbound pipeline generated last fiscal year
- Reduced cost per MQL by 32%
- Supported the launch of our North American business ($1m ARR in year one)

Head of Content & Marketing Lead

Opine.cm

Fast video collaboration for designers, creatives and product builders. I'm currently supporting the CEO-Founder with Opine's growth strategy.

Marketing Advisor

Sona (getsona.com)

Sona is a modern workforce management platform targeting frontline industries such as social care and hospitality. Backed by leading VCs including Google's Gradient Ventures.

Responsibilities:
- Before Sona's first funding round, I joined to define and build the brand, develop the value proposition and product positioning, and deliver a go-to-market strategy to take the business from pre to post-revenue.
- Projects included launching, and subsequently redesigning, the website, organising webinars and trade shows, and delivering case studies and other assets for sales enablement.
- Led a wide variety of growth initiatives across channels including ABM, email marketing, content, media partnerships, and in-person and online events.
- After seed funding stage, my role became more focused on scaling content marketing. 
- Key tasks included researching, writing and launching long-form industry reports, running the content calendar (blog, LinkedIn, YouTube, subscriber emails, announcements), producing a monthly webinar series, video production, and customer marketing.

Key achievements:
- Delivered a brand and early customer traction which propelled Sona to six-figure ARR within six months and $9m in total funding in year one.  
- Instrumental in scaling Sona's qualified pipeline to nearly £2m per quarter and £1.3m ARR in less than two years.
- Generated c.150 qualified leads a month through content. 3.5k+ report downloads, 1k+ webinar views.
Grew LinkedIn and newsletter audiences from scratch to 3k+ and 3.5k, respectively.

Head of Content and Product Marketing

Hard Numbers 

- Account lead on PR, content & ABM projects for startups and tech-focused SMEs. 
- Clients spanned AI, e-commerce, mobility-as-a-service, and influencer marketing.
- Supported new business projects and client acquisition.

Senior Consultant

Yapster - workplace messaging

Yapster is an app that gives workers in 'deskless' industries a safe, secure mobile hub for 1-1 and company-wide communication.

Responsibilities:
- Setting and executing Yapster's go-to-market and marketing strategies.
- Developing and communicating the brand, vision and value proposition.
- Running an extensive events programme and leveraging PR, social media and speaking opportunities to maximise reach on a modest budget.
- Overseeing the production of all thought leadership, commercial and promotional content including the blog, social media, case study video, sales presentations, and the website.
- Running growth experiments in new channels such as paid media and partnerships - resulting in permanently establishing a commercial partnerships programme.
- Recruited and managed a team of 2 FTEs and 2-3 specialist contractors.

Achievements:
- Tripled ARR from c.£200k to £600+k.
- Instrumental in Yapster's acquisition of marquee customers, including Krispy Kreme, Next, Nobu, and Wagamama. 
- Supported two successful funding rounds, including a Crowdcube campaign and a £2.6m seed raise in 2019.
- Achieved an average ARR:CAC ratio of 4. One project generated 10x ROI on a budget of £7k.

Head of Brand (part time)

Communications Associate

Challenger PR

- I started and ran my own boutique communications consultancy providing PR, marketing and copywriting support for startups and social enterprises.
- Turned £1k starting capital into £64k turnover in the first year.
- Clients included Yapster, The Lumen Prize, OpenOwnership, and Purple.

Founder and Director

firstlight public relations

- Led B2B PR campaigns and project teams for clients including LinkedIn, Standard Life Investments, Novartis and DWF.
- At the time I was the only employee not on the senior management team to bring in my own new business for the firm.
- Promoted 3 times in 2 years.

Account Director

Senior Account Manager

Account Manager

Senior Account Executive

Hi, I'm Aimen. I've had a bunch of different roles in marketing and communications, leading campaigns for some of the world's best-known tech companies and creating brands and GTM strategies to help early-stage startups punch above their weight. 

I'm currently Head of Content for Uptick - a B2B SaaS scale-up helping fire & security businesses keep our buildings safe. 

Eight years into my startup journey, I've built a 'T-shaped' skillset around my extensive experience in brand communications, go-to-market strategy and content marketing. I've been responsible for growth marketing and demand generation campaigns spanning email marketing, in-person and online events, partnerships, customer marketing, ABM and paid media.

I'm primarily on LinkedIn to

1️⃣ Connect with - & learn from - folks working in the fire industry
2️⃣ Share (hopefully) helpful resources and insights for fire businesses
3️⃣ Swap experiences & discoveries with peers in growth roles
4️⃣ Be a champion for mental health & mental wellbeing
5️⃣ Provide job searching advice and trying to help those looking for work

Outside of work, you can often find me travelling, cooking (or eating), running, climbing or enjoying American sports (49ers and Golden State Warriors).

Aimen Chouchane

Compañeros!

Charlie, Walter and I have loved our time in Madrid, visiting our colleagues who've been taking the Southern European market by storm this year.

I've been incredibly fortunate to meet almost a third of the IntelexVision team since joining, despite us working remote-first across 5 continents.

While we have different cultures and backgrounds, what stands out is a never-say-die attitude when it comes to trying to solve complex problems and an unrelenting desire to push the boundaries in security, safety and technology.

Every visit this year has made me more excited for the year to come.

Hasta la proxima, chicos!

Head of Marketing @ IntelexVision - AI video analytics for security | Startup Growth Advisor | Mental Health First Aider | Experienced SaaS Marketing Leader

ICYMI - as it dropped over the weekend - I was on The Front Lines podcast talking about my first few months heading up marketing for IntelexVision.

Like many of you out there, prepping for 2026 is a big focus for me right now, including nailing down that dreaded B-word...the budget!

During the episode, Brett Stapper asked what my budget advice would be for fellow start-up/scale-up marketers. 

My answer: get a defensible V1  'skeleton budget' out for feedback as quickly as possible.

We didn't have time to dig deeper into it, so I wanted to share a few of my early-stage marketing budget principles here:

1. Start with a financial target. It can be as simple as the revenue goal for the year. Push your leadership for a number to anchor your forecast.

2. Review and revise your marketing strategy before you start. This is your framework for deciding where you will and won't spend money.

3. The same goes for your hiring plan! 

4. Chat with your sales team before you fire up the spreadsheet. There will be hard decisions and compromises to come, so make it a collaborative process.

5. You can't predict the future I: Your overall budget should include a healthy contingency line (10%)

6. You can't predict the future II: This should apply to any big-ticket projects within the budget, too.

7. Be ambitious. You're never going to get the first number you propose. So include at least one audacious idea. It's good to show your thinking even if it's the first line deleted from Excel.

What else should I add to the list?

Good morning LinkedIn, wishing you all better day than this poor soul had while sliding into my inbox yesterday 😅

✈️ Another month, another country! Wheels up to Warsaw ready for Safe Place Congress 2025.

After more than 4 months working together, it's about time I met Mateusz, Radosław (Radek) and Radosław in person. 

Lots to discover + lots to celebrate = can't wait!

Happy Thanksgiving to all my American friends around the world.

One of the unsung benefits of doing what I do is getting to make new friends all over the globe, and I feel deep gratitude for taking me under your wings and showing me amazing generosity and hospitality.

2026 USA trip is loading 📶

What being taken hostage taught me about B2B marketing…

…no, seriously - creating a memorable talking point at your event doesn’t have to cost the earth.

It just requires creative thinking and a willingness to be bold.

(In this case, at the Safe Place Congress in Poland, focused on a security audience), the Money Heist parody was a pretty efficient way to get 400 delegates from one room to another for the awards presentation.)

What’s your most memorable moment at a work event?

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The Battle

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Aimen Chouchane

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The Battle

Sheree Comninellis (she/her)

Aimen Chouchane

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Aimen Chouchane's LinkedIn Performance

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