Mt. Bachelor

Senior Human Resources Manager

HR Manager

Shelley Kay Coaching, LLC

Career & leadership coaching specializing in changing the way women work, so they can expand their leadership and maximize their impact — without burning out.

Career & Leadership Coach

Google

People Consultant (HR Business Partner)

PepsiCo

Associate Manager Human Resources - Global Supply/Global Operations

Senior Human Resources Representative - Global Supply

GE Capital

- Provide full function HR Generalist support for Treasury IT and Finance client groups of ~300	
- Partner with the internal staffing organization to develop a candidate pipeline and extend offers, including filling 20+ open roles in 6 month period
- Execute workforce restructurings to adapt to new company strategy
- Brought new leaders up to speed and owned engagement plan during functional transformation 
- Drive HR processes, annual HR review (People Review), organizational effectiveness and performance management
- Partner with management and compensation team to define salary and bonus planning

Human Resources Generalist – Treasury

- Led program operations for global population of 125 employees
- Managed $14 MM program budget, liaising closely with FP&A
- Planned 3 global training conferences for 100+ attendees and managed $500k event budget
- Interviewed, tracked, and managed communications for Summer Associate and Full-time candidates filling 57 positions over 2 years 
- Served as Summer Associate program leader for 13 interns including managing the on boarding, exit, and performance management processes
- Served as interim CLP Leader over four months managing 65 program members, rotation placement, off program placement, performance management, and the talent review process

ECLP and CLS Program Operations Manager

- Completed four, six month rotations providing diverse experiences in FP&A, Pricing, Controllership, Regulatory Reporting, and Human Resources
- Exposure to a variety of GE Capital’s businesses and financial products through roles across GE Equity, GE Commercial Bank, Healthcare Financial Services, and GE Capital HQ
- Completed coursework led by GE Finance professionals in business strategy, business operations, financial management, and Controllership

Financial Management Program

Carlson Companies

Intern

Shelley Kay

Harbor Group Management Company

Leading operations, marketing, and customer service for 528-unit community.

Senior Property Manager

Care-Aging Consulting

✦	Coach award-winning sales teams in interdepartmental communication, lead generation, communication & closing.
✦	Develop productive sales and marketing plans, helpful tools and resources, compelling events, and dynamic content to generate leads and sales.

Marketing And Public Relations Consultant

Freedom Square of Seminole

✦	Created 3-year strategic sales and marketing plan with multichannel approach for CCRC that boosted lead generation by 68% YOY.
✦	Stabilized sales team, CRM, and boosted number of sales and dollars-per-sale by 50% over 2 years.
✦	Cultivated interdepartmental collaboration and  resident advisory group to gain buy-in, create ambassadors and speakers bureau.

Director Of Sales Marketing

Equity Residential

✦ Promoted from managing 250 unit dual site with retail to 368-unit single site with larger, national brand retail to 463-unit complex multi-site managing 15 team members, vendors, and an annual $15M budget.
   ✦ Created process handbooks for new team members, joined First Day Orientation Training Team and mentored new Community Managers.
   ✦ Directed social media presence for all 3 communities and collaborated with national marketing ensure dynamic online presence as well as curb appeal and local awareness. 
   ✦ Teamed up with revenue management to maximize daily pricing model.
   ✦ Managed multiple renovation projects in collaboration with Construction Services, while stabilizing the maintenance team due to leaves and transfers.
   ✦ Brought each community into Tax Credit compliance with perfect audits all 3 years.

Multi-Site Community Manager

Kensington Place Redwood City

✦	Became Certified Residential Care Facility for Elders (RCFE) Administrator and assumed role of Interim Administrator.
✦	Ensure compliance with state and federal regulations including Title 22 under Community Care Licensing with $8M annual budget.
✦	Managed on-the-floor communication, coaching and development, and team morale for team of nearly 100.

Interim Administrator (Certified RCFE Administrator)

✦	Marketing and outreach for beautiful, innovative Memory Care community
✦	Manage 67-bed memory care community partnerships and marketing efforts from pre-open to 98.5% occupancy plus growing wait list.
✦	Created training course for hospital staff, skilled nursing referral sources, community, police and other first responders to better recognize and assist those with dementia.
✦	Recruiting, hiring, training and continued team member training, coaching, and development.
✦	Develop human resource processes, employee handbooks, resident guides, collateral materials.

Director of Community Outreach & Education

St Clare Commons

✦	Pre-market analysis, building set-up, create marketing plan, collateral materials, documentation, processes for $40M new construction senior living project with 152 healthcare continuum suites
✦	Beat census projections 6 months ahead of schedule!
✦	Created collaborative partnerships with physicians, referral sources, internal resources to innovate customer experience
✦	Created and coordinated events such as job and health fairs, open houses, grand opening festivities, educational opportunities. Notably, the first job fair netted more than 4,000 resumes for 130 jobs!

Director of Marketing

Otterbein Retirement Living Communities

✦	Built census from 61% to 100% plus a waiting list!
✦	Oversaw Sales & Admissions teams, outbound marketing of two Continuing Care Retirement Communities totaling 288 senior healthcare apartments (Promoted from Community Information Director)
✦	Created & produced successful marketing events, netting hundreds of new qualified leads annually, building relationships with prospects, family members and community
✦	Reported on all facets to Executives, Board of Directors, Vice Presidents

Regional Marketing Director

Toledo HBA

Past President of Apartment Association
Council Member
Board of Directors

Toledo Area Apartment Council

Dillin LLC

✦  Managed 234 Luxury Apartments, Sales & Home Owner Association of 18 high-end brownstones
✦  Created marketing plans, sales and events for and with 31 retailers and restaurants
✦  Supervised and scheduled sales, leasing agents, maintenance team, and contractors
✦  Coordinated contract administration, travel, and other administrative tasks
✦  Created events, marketing materials, contracts, newsletters, maintained website, resource databases

Tenant Relations Director and Assistant to Executive Vice President

I am an experienced Sales, Marketing and Property Operations Leader with more than 20 years of success in increasingly responsible leadership roles, consistently driving growth across senior living and multifamily residential communities. I am known for opening, marketing, and managing new communities from blue sky to wait lists. Community start-ups and acquistion realignments are my favorite

What I do is stay abreast of industry trends, define overall marketing strategy, inspire innovation, and create meaningful stories and collateral to fuel revenue growth using multi- and omni-channel marketing. I also hire and develop individuals and teams to do more than they thought possible, focusing on the bigger picture but with regular KPI check-ins to achieve larger goals.

The added value that I bring is having managed both sales and marketing as well as operations, I am adept at garnering all-team buy-in and synergy across departments, ensure smooth operations, creating and managing to budgets, as well as ensuring great customer service by building relationships. 

>>> EXPERTISE <<<

☑ Property and Facilities Management 
☑ New Community Launches
☑ Sales & Leasing Staffing & Training 
☑ Strategic Sales & Marketing Leadership
☑ P&L Accountability with Single Digit Delinquency and Vacancy
☑ Perfect LIHTC Audits 3 years running
☑ Market Analysis
☑ Presentations and Events 
☑ Senior Living Innovation
☑ Residential Care Facility for the Elderly (RCFE) Administration
☑ Aging Awareness & Advocacy 
☑ Creative Content Contributor
☑ Advertising Contract Negotiation
☑ Media Relations and Press Releases 
☑ B2B and B2C Sales 
☑ Customer Relationship Management
☑ CRM Tool Administration
☑ Project Management and Leadership

My personal mission is to create and encourage communities and attitudes that foster happy, healthy residents who are served with decency, dignity, respect, and kindness. #opentowork #innovation #apartments #communities #CAM #CPM #seniorliving #seniorliving 

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Shelley Kay

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