Sheela Gonsalves

Boosting Small Business Success: Elevate Sales Process & Strengthen Team Dynamics | Leveraging AI for Peak Profit & Growth.

With over two decades of experience in film and TV sales, I am currently the Senior Vice President of Sales - Lifecycle Distribution at Cineverse. My expertise lies in designing and implementing scalable revenue strategies, aligning with Cineverse’s mission to revolutionize the entertainment distribution space. I am passionate about building innovative systems, partnerships, and workflows that optimize the entire revenue lifecycle, while fostering collaboration across cross-functional teams in the US and India.  

At Cineverse, I lead the full revenue lifecycle across diverse platforms, including Physical, EST/iVOD, SVOD, AVOD, FAST, and YouTube. I have contributed to increased revenue growth by refining release strategies, optimizing windowing and pricing playbooks, and addressing revenue leakage. My hands-on approach supports content owners and platforms, ensuring predictable, scalable success in an evolving digital ecosystem.

Founder | Fractional Sales Planning & Revenue Optimization Specialist

Looking for a boutique firm that can help you take your business to the next level? Look no further than Prism Brand Advisory! Our mission is to empower founders and CEOs who are ready to elevate their sales strategy and streamline their revenue operations. 

With our fractional services, we understand the real challenges that businesses face when expanding their teams and scaling their processes and profits. 

As a dedicated partner to consumer brands, health-tech, and subscription-based businesses.

Oliver Meakings

I'm the founder of Senja.io, a bootstrapped SaaS that helps you collect, manage and share customer testimonials. 

Senja helps you collect testimonials using automations, and share them as images, widgets, popups, Walls of Love, links and videos.

I'd love you to try it: Senja.io

Co-Founder

Co-founder of Senja.io. Collect, manage and share your testimonials.

Olly Meakings

I'm hiring a fullstack engineer for Senja

$8,000/month, remote (but some sync work), 3-person team, small profitable bootstrapped business

Full tech stack in image, application link in reply

Building a bootstrapped SaaS in public, without the BS

Last week's #buildinpublic report for Senja

We added $500 net MRR

- 48 upgrades
- 37 downgrades
- Work to reduce churn continues
-- Our focus is new product features, onboarding changes and + education to get people activated

I’m thinking of starting a SaaS mastermind 

→ Other SaaS founders
→ Over $40,000 MRR
→ Bootstrapped or seed only 
→ High intent / dialed in

Any #buildinpublic people interested?

My biggest marketing mistake?

Not sending enough emails

I've spent YEARS wondering what nurture emails to send to leads, how I should personalize them for different buyers, and how to sequence them most effectively

I've planned SOP-style emails, customer-centred emails, behavioural emails, "claim your account" emails

I've created 10+ nurture sequences for different ICPs

But this was all over thinking

Nurture emails have one goal: remind people you exist

Everything else is a nice to have

So I've decided to stop thinking about what to write, and start hitting send

#buildinpublic

I used to run a music website that compared pop stars with potatoes

Now I spend most my day writing quite-nice sales and marketing assets assisted by AI

I want to capture some of the silliness and weirdness of my past

Who out there is sharing audacious, ridiculous marketing in the B2B space?

Is there any humour left? #buildinpublic

Your customers are your marketing

You've heard me say that 100 times, but what does it actually mean?

In the age of AI, you have a choice: become a full-time slop generator

Or be more human, and more real, to stand out and build trust

If you want to be more human, you need to collect and amplify real customer stories

And then use them everywhere in your sales and marketing funnels

Here's a list of places where customer stories can drive awareness, increase conversion, educate, and get more sign ups to success

Over the next few month's we'll be focused on scaling Senja by amplifying our customer stories 

I'd love to know where else can you use customer stories in your #marketing?

What have I missed?

We're doing $1million ARR with 3 people

But now I am looking for the fourth

I want the marketer that can work alongside me and help take Senja from $1,000,000 -> $2,000,000 ARR

I'm personally working on product and lifecycle marketing

So I want the person that will do customer-centred marketing

Collaborating with partners, educating sign ups, reaching out to dream customers

Where do you find this type of person?

My instinct is that I need to head hunt them and this person won't come to me

Am I wrong #buildinpublic?

PS. the end goal is 5 people, best product, calm but productive company, $4,000,0000 ARR

taplio

The Battle

Sheela Gonsalves

Olly Meakings

Followers

Posts

Engagements

Likes

Performance ScoreOlly Meakings's LinkedIn Performance

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taplio

The Battle

Sheela Gonsalves

Olly Meakings

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Olly Meakings's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreOlly Meakings's LinkedIn Performance