Experience Design Lead ✦ UX/UI Product Design ✦ A11Y Inclusive Design Advocate ✦ NO:CODE Ambassador ✦ 30K+ Followers 🎉

Over the past two decades, I have had the privilege of designing customer-centric applications and digital platforms, managing design and marketing functions, developing industry-leading brands across digital channels, and creating award-winning, high-ROI lead-generation campaigns. I bring a diverse and passionate approach to creativity and innovation for physical and digital experiences.

Shayne Cuffy

Civic Tech Toronto

📣 Collaborated with fellow designers, developers and product owners to lead end-to-end user-centered design processes, resulting in broader project outcomes that empowered Torontonians facing noise pollution.

Prioritized and advocated user needs by designing exceptional mobile and web interfaces in Figma as part of a diverse team.

Proactively initiated user research to gather data, informing design solutions that ultimately improved product usability and met user goals.

Identified opportunities to improve user understanding via customized product discovery approaches, such as stakeholder interviews and competitor analysis.

Product Designer

Northern Pathways Immigration Consulting

🙌🏻 Created visuals for social media, presentations, and other communication materials.
🙌🏻 Helped to organize public events with clients, and internal meetings.

Communications Coordinator

🙌🏻 Crafted diverse information architecture, boosting average homepage visit time 11%, implemented targeted UX content strategies that grew local account organic non-followers by 21.3%.

Created responsive interfaces for mobile and web user-friendliness in line with industry trends.

Product Designer & Marketing Coordinator 

Operations Support Specialist

GroundsUp

🙌🏻 Advocated for user needs by designing responsive web and mobile interfaces, leading to a 22% increase in product sales.

🙌🏻 Led the end-to-end design thinking process, resulting in a 5.3% increase in users' composting habits.

🙌🏻 Navigation received top marks, with 84.2% of participants praising its excellent organization and user-friendly interface.

📍Built GroundsUp's first e-commerce website & developed their brand strategy.

Tospaa Coding Game

🙌🏻 Increased organic search users by 261% and user engagement on site by 82% through a strategic website redesign.

Leveraged data-driven insights from Google Analytics to identify pain points on Tospaa’s landing pages.

Collaborated with developers to implement design systems, Bootstrap, and HTML/CSS, ensuring consistent delightful UI experiences.

Advocated design thinking by educating the content design team on its benefits.

📄 Tospaa is a social enterprise that focuses on Unplugged Coding for kids to reduce inequalities in coding education, one of the 17 Global Goals declared for sustainable development by the United Nations.

Sezin School

🙌🏻 Led award-winning team, earning Rookie Game Design Award in the US region in 2021, among 30 other teams in the US in 2021!

• Cultivated collaboration in challenging pandemic times, fostering teamwork and open communication.
• Strategically planned and executed projects, aligning with client/ stakeholders’ expectations, industry standards and business goals.

Head of Design

🙌🏻 Initiated Sezin School's first robotics team - #8209

Establishing a FIRST Robotics Competition team was not only geared towards nurturing essential skills such as teamwork, problem-solving, and effective communication but also aimed to embody the FIRST Core Values. 

After my tenure, this team ignited a flame, becoming the first torchbearer. Following 8209, Sezin School continued participating in numerous competitions, showcasing sustained enthusiasm even after my departure.

This initiative reflects my commitment to fostering a culture of innovation, learning, and collaboration within the school community.

Co-Founder

YÖM | Yenilikçi Öğrenme Okulları

🙌🏻  Maintain a cohesive visual identity across all content pieces to reinforce brand recognition. Ensure that the design elements align with current brand guidelines and standards.

Graphic Designer 

ROBINCODE.ORG

• Monitored the performance of website and social media content using analytics tools.
• Analyzed engagement metrics to identify successful content and areas for improvement.
• Iterated on content strategies based on data-driven insights.
• Evaluate and optimize website navigation to ensure a seamless and intuitive user journey. Implement clear and concise menus, ensuring users can easily find relevant information.
• Review visual elements across the website to maintain a consistent and cohesive design language. Adjust color schemes, typography, and imagery as needed.

Yenilikçi Öğrenme Merkezi / Center for Innovative Learning

• Creating Sketch Notes for Meetings
• Brand Design
• Visual Design

Graphic Designer

🌱 Lifelong tech enthusiast with a drive for social good — 
Building end-to-end, user-friendly and accessible designs to empower social entrepreneurs and companies, crafting impactful design solutions that make a difference.

🎯Accomplished — UN SDG 17 Global Goals

Global Goals #04 | Quality Education
Global Goals #10 | Reduced Inequalities
Global Goals #12 | Responsible Consumption & Production

➕ Besides being a designer, running cozy coffee shops, leading Chemistry Club with my friends, illustrating my cat.

taplio

The Battle

Shayne Cuffy

Miray B.

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