Experience Design Lead ✦ UX/UI Product Design ✦ A11Y Inclusive Design Advocate ✦ NO:CODE Ambassador ✦ 30K+ Followers 🎉

Over the past two decades, I have had the privilege of designing customer-centric applications and digital platforms, managing design and marketing functions, developing industry-leading brands across digital channels, and creating award-winning, high-ROI lead-generation campaigns. I bring a diverse and passionate approach to creativity and innovation for physical and digital experiences.

Shayne Cuffy

Desisle

At Desisle, we transform complex SaaS products into intuitive, user-friendly experiences. Our expertise spans across industries like IT, healthcare, manufacturing, and e-learning, delivering top-notch UI/UX design and digital solutions.

As the Founder & CEO, I:
- Lead a Talented Team: Guide a team of 5 through various projects, fostering innovation and collaboration.
- Oversee Operations: Ensure daily business activities run smoothly and align with our strategic goals.
- Manage Clients: Build strong relationships with international clients, delivering tailored solutions and ensuring satisfaction.
- Handle Projects: Manage multiple projects from planning to completion, addressing challenges along the way.
- Drive Sales: Identify new business opportunities, pitch our services, and expand our client base.
- Develop Products: Oversee the design and development of user-centric SaaS products.
- Provide Technical Solutions: Implement technical solutions to improve efficiency and host applications on cloud services.
- Support Development: Offer hands-on coding support and collaborate on technical problem-solving

Founder

NTT DATA Services

•	Instituted robust UI/UX best practices and standards, ensuring design scalability and repeatability across products.
•	Directed user research initiatives, translating insights into actionable design improvements for a flagship product.
•	Conducted cross-functional workshops, fostering design thinking across teams and ensuring alignment of 8+ product lines with overarching brand values.
•	Led the development of a modular design system, facilitating efficient design-to-code handovers and cross-product consistency.
•	Piloted the UI UX strategy for diverse verticals including ITSM, Finance, and Smart Manufacturing, employing heuristic evaluations and competitive analyses to drive decisions.
•	Steered the UI conceptualization and wireframing for an innovative Ideas platform using tools like Sketch and Figma, ensuring responsive designs across devices.
•	Played a pivotal role in usability testing, iterating upon feedback to enhance the user journey.

Senior User Experience Designer

•	Championed a user-centric approach, leading the UX discovery phase for medical applications, incorporating user personas, journey maps, and empathy charts.
•	Developed high-fidelity interactive prototypes for a Sales Tracker and an Employee Asset Management system, ensuring stakeholder buy-in through iterative feedback loops.
•	Mastered low code platforms, streamlining the design-to-development pipeline and expediting go-to-market timelines.
•	Collaborated with multidisciplinary teams, fostering a holistic product development approach, from ideation through launch.

Senior User Interface Designer

Kognoz Research & Consulting 

•	Steered end-to-end product lifecycle management, from requirement gathering to post-launch analytics.
•	Spearheaded rapid prototyping initiatives using Adobe XD, facilitating swift stakeholder approvals and iterative improvements.
•	Synthesized technical requirements with user needs, ensuring frontend implementations mirrored design intents.
•	Managed cross-functional SCRUM teams, emphasizing iterative deliveries, sprint planning, and backlog grooming.

Motad

Experience at Motad includes:
With delivery of 8+ Projects on
- UX & UI Design (Websites, Web Applications, Mobile Applications)

User Experience Designer

RAKSYS INDIA LLP

•	Pioneered a data-driven design approach for website revamps, utilizing A/B testing, heatmaps, and user feedback.
•	Conceptualized intuitive multilingual UIs with a focus on cultural nuances and localization for both Arabic and LTR audiences.
•	Innovated on SharePoint UX, leveraging design systems and component libraries for scalability.

Flatworld Solutions

•	Curated tailored user experiences across diverse platforms, ensuring touchpoint coherence and brand voice consistency.
•	Liaised with mobile development teams, ensuring adaptive and fluid designs for iOS & Android ecosystems.
•	Integrated JavaScript-powered micro-interactions, elevating the tactile feedback and user engagement of digital platforms.

User Interface Designer

Next Labs

Experience at Next Labs includes:
• Participated in IOT (Internet of Things) development, specializing in Home Automation.
• Designed embedded hardware, firmware and PCBs.
• Contributed ideas and suggestions in team meetings and delivered updates on deadlines, designs and enhancements.
• Considered and evaluated potential hardware products based on new and existing system to develop the product into much better IoT Solution.
• Prepared test plans and test cases based on requirement and documented them.

Worked on Product Development from scratch which includes
- PCB Design
- Hardware Design
- Embedded Development
- Basic Android Programming
- Soldering
- Testing
- Technical Consultant
- Maintaining the whole R&D data
- Contacting different Vendors
- Corporate public relations

Embedded Engineer

Avurtana Learning Pvt. Ltd.

Experience at Tinker Master includes:
• Evaluated success of training programs and recommended improvements to upper management to enhance effectiveness.
• Assessed gaps for students in understanding Electronics and Robotics and developed training material to meet identified needs.
• Mentored 40 students at a time and helped them in understanding each bit of the topic.

- STEM Classes - which includes basic electronic projects and robotics
- Embedded Development 
- Facilitation

Lead Facilitator & Technical Consultant

CMOS Research Labs

Experience at CMOS Research Labs includes:
• Delivered exceptional level of training to each student by listening to concerns and answering questions and handling major projects of their graduation.

- Developing projects on 8051, PIC, ARM Microcontrollers
- MATLAB & VHDL Programming.
- Training students and teachers on Embedded & VLSI

Embedded Design Engineer

AIESEC

Experience at AIESEC includes:
• Planned marketing initiatives and leveraged referral network to promote business development.
• Increased brand awareness by developing technical and non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters. Generated attractive and consistent graphic designs for use in all types of marketing.

- Content Writing
- Designing of Posters, Banners and Marketing Collaterals
- Digital Marketing
- Articles on AIESEC
- Maintaining information from all over AIESEC India
- Conducting Interviews

Marketing Information Manager

Facing user confusion? I craft intuitive interfaces for clarity | Mastering UI/UX | Driven to Innovate | Desisle Founder

So, you're looking to bring your SaaS product to life?

And you've been told by the "experts" that all you need to do is...

→ Hire a designer and developer separately  
→ Focus exclusively on aesthetics without worrying about user research  
→ Trust that your MVP will somehow resonate with users  

And above all, "let the product evolve on its own"! or - "remember, launching is more important than user experience"!

Let me be honest with you.

If you follow this advice → you'll end up with a product that misses the mark, doesn’t engage users, and wastes your valuable time and resources...

And I’m guessing many who read this

Are already facing these challenges → and that’s why you’re here...

BUT

Creating a successful SaaS product that users love is not a pipe dream.
It’s achievable and can transform your business, improve user engagement, and drive growth.

ONLY

If you commit to the right approach and  
Implement a proven process (my process)

How do I know this? Two compelling reasons:

I’ve done it myself  
In the past 8 years, I’ve helped founders and businesses across industries bring over 20+ SaaS products to market, build MVPs in less than 90 days, and consistently achieve user satisfaction.  
↳ Using a holistic approach that includes idea brainstorming, competitor analysis, user research, and thoughtful design.
↳ I have a solid track record of turning complex ideas into simple, effective, and market-ready products.

I practice what I preach...

I guide others to achieve the same  
And here are some of their success stories:

Founder A.
Turned a vague product concept into a fully functional MVP in 90 days  
Saw a 40% increase in user retention within the first quarter  
Noticed a significant improvement in user feedback

Founder B.
Launched an in-house product tailored for Hindi-speaking, non-technical users
Achieved a 90% satisfaction rate by transitioning from physical book management to a user-friendly online system
Significantly improved user adoption and ease of use

(For more testimonies, visit → www.ishtiaqshaheer.in & www.desisle.com)

So maybe now you’re thinking...

"What do I need to do now? How do I start bringing my product vision to life?"

Just DM me with "SaaS Success" and let’s chat.

PS - It’s more comprehensive than just designing a product and requires dedicated collaboration to implement.

Because there’s no shortcut to building a product that truly resonates with users.

Unlike the “experts” who push one-size-fits-all solutions

Risk-free transformation in 90 days. Consistent, proven results.

Ishtiaq Shaheer

Culture is not built in meetings.
It shows up in moments like this.

A recent team lunch reminded me of something simple:

A good team is not one that is serious all day.
A good team is one that knows when to laugh and when to lock in.

At our place, there are jokes every day.
There are memes, GIFs, random fun, and constant leg-pulling.

But when work starts,
people take ownership.

That balance matters.

Because I don’t want a team that is only formal.
And I also don’t want a team that is only comfortable.

I want a team that feels safe,
but also stays accountable.

And yes, sometimes things don’t go right.

Work gets delayed.
Expectations are missed.
Performance drops.

When that happens, we don’t hide behind “nice culture.”

We get into a performance discussion.
We talk clearly.
We understand the blockers.
We guide, correct, and move forward.

That is the kind of environment I believe in.

Fun, but focused.
Supportive, but honest.
Flexible, but responsible.

Happy to build with people like these.

Tagging the team:
Chitra R Sricharan anbalagan Dharshan Muthukumar ▶️Rohit Bhardwaj

For me, good culture is not about avoiding hard talks.
It is about making hard talks feel safe and useful.

Still growing. Still learning. But happy with the kind of team we are becoming.

Desisle - Global SaaS Design Agency #TeamDesisle

Product Designer | I help SaaS teams ship usable MVPs, fix UX leaks, and scale design execution | Prodxverse - Trainer | Otaku

Culture is not built in meetings.

It shows up in moments like this.



A recent team lunch reminded me of something simple:



A good team is not one that is serious all day.

A good team is one that knows when to laugh and when to lock in.



At our place, there are jokes every day.

There are memes, GIFs, random fun, and constant leg-pulling.



But when work starts,

people take ownership.



That balance matters.



Because I don’t want a team that is only formal.

And I also don’t want a team that is only comfortable.



I want a team that feels safe,

but also stays accountable.



And yes, sometimes things don’t go right.



Work gets delayed.

Expectations are missed.

Performance drops.



When that happens, we don’t hide behind “nice culture.”



We get into a performance discussion.

We talk clearly.

We understand the blockers.

We guide, correct, and move forward.



That is the kind of environment I believe in.



Fun, but focused.

Supportive, but honest.

Flexible, but

taplio

The Battle

Shayne Cuffy

Ishtiaq Shaheer

Followers

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taplio

The Battle

Shayne Cuffy

Ishtiaq Shaheer

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ishtiaq Shaheer's LinkedIn Performance

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Performance ScoreIshtiaq Shaheer's LinkedIn Performance