Senior B2B Sales & Marketing Leader | Driving Predictable Revenue Growth in Start-Ups | Account-Based Growth & B2B Saas & MarTech Sales Strategy Expert

I believe trust, growth, and predictable revenue don’t happen by accident — they happen when you have the right system.

After 30+ years in B2B sales, GTM, and revenue orchestration, I’ve seen the same pattern repeat:

Scattered tactics that never stick

Shiny new tools that collect dust

Great ideas that never become everyday behaviors

Good people forced to guess instead of perform like superheroes

That’s why I build SYSTEMS that make the best mindsets, mantras, skills, and processes repeatable — by design.

🚀 Through SMC Sales:
I help B2B CEOs and CROs win against the 95/5 Rule and the chaos that keeps only 20% of their team producing at peak.

With my Choose Your Own Adventure™ Sales System and Compelevant™ Selling, I turn tactics into a formal, dynamic, always-on sales engine. I systematize your highest-performing channels — like the Compelevant™ Referral Revenue System™ — and unify your CRM, AI, and coaching so trust becomes your greatest pipeline asset.

🌐 Through Boundless Markets:
As Chief Strategy Officer, I help large member associations and nonprofits transform the Voice of the Member into an always-on Boundless Revenue System™.
We capture real stories, fuel retention and referrals, and align sponsors with authentic member outcomes — using low-code tools, data, and AI-powered personalization to make it all scalable, predictable, and trust-driven.

⚡️ Who I serve:

CEOs, CROs, and RevOps leaders who want SYSTEMS as a Service™ — not random acts of selling.

Association Membership & Sponsorship leaders who want to amplify trust, not erode it with one-and-done campaigns.

When your system works, your people fly.

Good sellers become B2B Sales Superheroes. Members become your best marketers. Sponsors become real partners.

If you’re ready to turn trust into your unstoppable growth engine — let’s talk.

🔗 www.B2BSalesSuperheroes.com
🔗 www.boundlessmarkets.com

Shawn Cook

Sales excellence isn’t about tactics.

It’s about who you consistently choose to be under pressure.

For too long, sales has been trained around activity and closing mechanics.

But modern B2B buyers don’t move forward because they feel persuaded.

They move forward because they feel confident.

That’s the standard behind The ABC’s of Sales.

Not scripts.

Not shortcuts.

A disciplined way of operating as a Strategic Contributor in every interaction.
Tagging my former #Vocus colleagues & associateswould love your support - Rick Rudman Norman Weissberg Tristan Cotter Caitlin Fitzgerald Christy (Orlov) Cherry Chris Cutino Matt Melnick Liam Healy Joshua K. Gondwe Darren Stewart 📈 Jeremey Donovan Steve Vintz Marko Purcell Andy Davis Kurt Wyckoff Kevin Fitzgerald Kate Brew Richa Singh Anish Asarawala Peter Opere Julie Landis Christopher Guthrie Marco Orellana Dustin Kiernan Emmy Johnson Kristin Maynard Stephen R. Chambers Nick Carcone Cori Webb Lauren Holzer Michelle Annand Kyle Haran Melissa Haran Rob Judge Kevin O'Brien Mike Zimmerman Marisa Chew Phil Martinelli Sarah Carcone Hunter Montgomery

Turning deal chaos & pipeline uncertainty into predictable, profitable, verifiable growth for B2B revenue teams.

February 22.

The ABCs of Sales _ The B2B Sales Champions Playbook of Mindsets, Mantras Skills and Behaviors is officially live.

6x9 Paperback (276 Pages) is available today.
7x10 Hardcover (249 Pages ) is in final approval.
Kindle and Audible follow this / next week.

But this isn’t about formats.

This book exists because the standard in sales is rising.

Win rates are declining.
Buyer confidence is fragile.
Pressure is up.

And tactics aren’t enough anymore.

This is not a book about closing harder.

It’s about becoming stronger.

Stronger in identity.
Stronger in clarity.
Stronger in execution under pressure.

I’m grateful for every conversation, every leader, every rep who shaped these pages.

If you’re in sales, leadership, or revenue — this book was written with you in mind.

The standard is rising.

Let’s rise with it.

https://a.co/d/05CUUxQ4

Every buyer is asking questions you never hear.

Not about your product.

About you.

Do you actually understand my world?

Do you grasp what this decision means inside our reality?

Will this be easier to justify because of you?

Can you align the room — not just run the demo?

Will you steady us when pressure rises?

Most sales training teaches sellers what to say.

Very little teaches them who they must consistently be.

That’s the shift.

Modern B2B sales isn’t about better techniques.

It’s about operating at a level where buyers feel safe thinking with you.

That’s why The ABC’s of Sales is structured differently.

Each chapter begins with the buyer’s question.

Because sales excellence today is defined by how you are experienced repeatedly.

The book releases February 22.

The standard is rising.

Cisco

Public Sector Technology Account Management
Vendor/Partner Relationships
Contract Management
Enterprise Agreements
Cisco Capital Financing
Cloud Networking - Nexus, Optics, SAN
Computing Systems - Intersight, Servers and Storage
Enterprise Switching - Core, Access and Licensing
Enterprise Routing - Access and Edge
Firewalls - Firepower/ASA
Security - Network Security, Endpoints, DUO, AMP, ESA, ISE, Umbrella, Stealthwatch, Talos etc.
Collaboration - WEBEX Calling/Meetings/Messaging and Voice
IoT 
Meraki - Switching, Wireless, Firewalls and Cameras
Full Stack Observability - ThousandEyes (end-to-end network visibility) and AppDynamics
SD-WAN
Managed/Advanced Services
Cisco TAC

Public Sector Account Manager

Twin Cities Iowa Club

At-Large Board Member of the Twin Cities Iowa Club

At-Large Board Member

Verizon

The management of high-volume and revenue State/Local/Education public sector accounts on behalf of Verizon. 

- Building relationships with decision-makers and stakeholders
- Traditional Wireless - Smartphones, Tablets and Mobile Broadband
- Mobile Device Management and Business Management
- Public Safety Plans and Solutions: Verizon Frontline (Priority, Preemption, Deployables, etc.)
- Education: Remote Learning and Connectivity
- Remote Work: Connectivity and Hybrid Work
- Citizen Services: Improve the Citizen Experience
- Network Modernization: Managed SD-Wan and Security Improvements
- Public Health: IoT, Connectivity and and Push-To-Talk Services
- Verizon Connect: Fleet Management, dashcams and maintenance
- BlueJeans: Video-conferencing and remote work
- VOIP: Verizon One Talk
- Salesforce Expert: Managing pipeline and business
- RFPs and Contract Management

Major Account Manager - SLED Sales

I specialize in the delivery of innovative technology solutions to SLED/Public Sector on the basis of building relationships with leaders in Government.  

My day consists of meeting with Directors, Leaders and Employees in Minnesota and Wisconsin who are endeavoring to solve problems for their communities.

In this role, I also work to coach and collaborate with teams across different channels to find new opportunities.  Career development and growth is a priority in this role.

Current Projects and Solutions:

1) Telematics and Fleet Tracking
2) Mobile Device Management 
3) Tablets and paperless forms
4) High-Value Routers for secure and reliable connectivity
5) Smartphones with Push-to-Talk Plus (Augment Radio Systems)
6) Hotspot Checkout Programs for libraries and schools
7) VOIP and Mobile Phone Integration (get rid of all the junk)
8) Surveillance Cameras and data analytics
9) Smart Cities - Intelligent Traffic, Parking and Lighting
10) Digital Signage for Government
11) Panic Buttons 
12) Situational Awareness and Mission-Critical Applications for Public Safety (Police, Fire and EMS)
13) Analog to cellular replacement services
14) Public Safety Private Networks/First Responder Networks
15) Benefits for employees of Public Sector Entity (Monthly Service Discounts).

Account Manager - SLED Sales

Business Account Specialist - SLED Sales

VZW Project Team - Business Operations Coordinator

Retail Leadership Development - Retail Sales Representative

National Review Institute

Member of the inaugural Class of the Chicago National Review Institute Fellowship Program in 2019.

"The goals of National Review Institute’s Regional Fellowship program are two-fold: first, to impart a deeper understanding of the foundations of conservative thought; and secondly, to build a network of talented, like-minded individuals who can assist one another professionally and personally for years to come." - National Review Institute

taplio

The Battle

Shawn Cook

Mike Rabon 👔

Followers

Posts

Engagements

Likes

Performance ScoreShawn Cook's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Shawn Cook

Mike Rabon 👔

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Shawn Cook's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreShawn Cook's LinkedIn Performance