Web Designer + Brand Strategist

Great brands are built with clarity, intention, and strong creative direction. 
This is the work I do at SK Creative.

I help founders and organizations understand their message, refine their story, and create a clean and professional digital presence that feels true to who they are. With twenty years of experience in brand development, design, and marketing, I bring a simple and structured approach to every project.

My focus is on making brand building easier. I help clients move from confusion to clarity, from scattered ideas to a clear plan, and from an outdated presence to a brand they feel proud to share.

At SK Creative, I support clients with 
• brand strategy and messaging 
• narrative and story development 
• website strategy, UX, and clean design 
• brand identity systems 
• digital presence and communication planning

I believe clarity builds confidence. 
When your message is simple and your brand feels aligned, people understand your work, trust your expertise, and take the next step with you.

Shawn Kwek

Tailored. Agency

We create tailored strategies and campaigns for your brand. Because one size shouldn’t fit all when it comes to social. 

Our team has work with: Bentley Motors, Semrush, Crocs, JBL, Bugaboo, Waterbear, Syoss, Henkel, Emu Australia, AirAsia, Coty, L'Oreal, Chanel, Dior, Manhattan Cosmetics, PlusDental / Dr. Smile, Tom Tailor, Catrice Cosmetics, Beautycon, Get Your Guide, Omio, Apple, Whereby, The Square Berlin, Kadewe, Glossybox, Costa Coffee, Guinness, HSBC, Monzo, Jaguar, Range Rover, Defender, Discover.

Head of Social + Director

Coty

Max Factor, Sally Hansen, global fragrance.

Freelance Creative Strategy Director 

AnalogFolk

Freelance Head of Social Europe

Hey Honey

I lead the largest team (content, strategy, creative, and social media) at Hey Honey—a social-first agency based in Amsterdam with clients all over the 🌎. We work with clients in the fashion, beauty, audio, automotive, and online retail space using creative to activate social media strategies, bring to life content frameworks, and enhance engagement frameworks for our global clients in Europe and beyond.

Director

Edelman

Founding director and head of Edelman’s EMEA-based content hub responsible for managing P&L, client services, growing the team, and increasing revenue. Managed and worked with teams in London, Berlin, Amsterdam, Johannesburg, and UAE for global client projects.

Director at Connected Storytelling EMEA

Vestiaire Collective

I helped Vestiaire Collective set up their social, influencer, and community strategies for their global brand (across the US, EU, and APAC markets) on a short-term interim basis. This resulted in the social channels tripling in size, increasing the ER and driving 1m DAUs to the site per month.

Interim Head of Social, Influencer, and Community Strategy

Amazon

-Head of all content, brand development, and social media for
Amazon Fashion’s private labels
-Managed multi-million euro P&L 
-Worked on top-level strategies for all ten private brand content
and social media channel
-Creative directed campaigns for biggest brands including on and off-site
marketing, photoshoots, and influencer marketing
-Created brand books and identities for all labels for the EU and
US markets
-Developed growth strategies with data and analytics in order to
meet short and long term KPIs
-Supported Amazon Fashion US team on global
influencer initiative
-Developed organic and paid marketing strategies for rapid
growth in EU5
-Worked directly with vendors and brand directors to accurately
develop marketing strategies on and off-site

Head of Content and Social private label

GLOSSYBOX

Global Head of Editorial and Social Media

ELLE Magazine

Senior Beauty Editor for ELLE.com

Refinery29, Inc.

-Worked closely with the branded integration team to execute and produce all branded content for clients.
-Helped build the video channel with original beauty videos and franchises.
-Set up and starred in Insta Makeover videos, some of the top grossing videos for R29.
-Worked closely with the editorial team to execute original content.

Beauty Editor

Creative Strategy - Brand Integration 

The elevator pitch: I’m a mom, I’m autistic, and I help brands do cool shit on social (IG, TT, YT, Pinterest). 

The taxi ride: I'm also an award winning social marketeer with 20 years of experience crafting strategies, creative, and process to excel at social marketing and growth. I've helped build brands across the US, EMEA, APAC, and LA. My focus is on creating results-driven strategies, campaigns, and creative for brands across all customer facing touch points including social media and influencers. I've managed and grown teams up to 20+ and P&L's up to 10m. 

Some of the brands I’ve worked with: Bentley, Amazon Fashion, Crocs, JBL, Ankorstore, Waterbear Network, Henkel, Microsoft, YouTube, DP Worldwide, Omio, Coty, Whereby, Vestiaire Collective, Chanel, Apple, Dior, Starbucks, Sky Vodka, Sunglass Hut, Smashbox Cosmetics, Revlon, Burberry, GAP, Monzo, Costa, HSBC. 

Awards: Draper’s Best Use of Social Media for Crocs EU, European Content Awards for JBL Ready For…, Webby.

I advocate for women, BIPOC, LGBTQI+, the disabled, and all marginalized people. I will center these voices and push upper management to diversify their hires and to create a culture and environment in which these groups would feel comfortable working in. My teams will always reflect this.

taplio

The Battle

Shawn Kwek

Taylor Handsley

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