Shawn Freeman

Technology Coach & Founder | Proven technology leadership to help you grow a profitable future proof business.

You’re not just running an MSP. You’re building something bigger. 

But right now, it feels like you’re stuck working in the business instead of leading it.

You’re juggling too many roles, managing clients, fixing daily issues, and trying to grow your monthly recurring revenue. The competition is fierce, and figuring out how to break through feels overwhelming.

I get it because I’ve been exactly where you are.

In 2011, I founded my own MSP. It started small, with all the typical struggles. Feeling trapped in the day-to-day grind, pricing uncertainty, struggling to delegate effectively, and the constant stress of finding quality clients. But through relentless refinement of systems, positioning, and leadership strategies, I scaled that MSP to seven figures. In 2020, I successfully exited with a high-value acquisition.

Now, as the founder of Impactful MSP, I help ambitious MSP owners like you achieve sustainable, long-term growth, without burning out or getting lost in the weeds.

👉 Here’s the truth:
Your technical skills aren’t the problem. The real challenge is building a business that runs profitably, consistently, and without you trapped in the day-to-day grind.

You don’t need random tactics or one-size-fits-all frameworks.

You need proven strategies, clarity, and the right mentorship to:
✅ Define a mission, vision, and core values that guide every decision you make.
✅ Scale your MRR fast with systems that work, no fluff.
✅ Stand out in a crowded MSP space with a unique differentiator.
✅ Attract and retain high-value clients who pay what you're worth.
✅ Simplify operations so you stop being the bottleneck.

You know you're capable of more, but you're unsure of the next step.

That's why you need me:
I've lived the MSP journey. I’ve felt the stress of unpredictable revenue, tough client churn, competing in a saturated market, and the struggle to lead while overwhelmed. But I also cracked the code to breaking through, and I’ve helped MSPs scale to seven figures and beyond using my coaching methods.

My clients have:
→ Increased MRR by 25%+ within months.
→ Closed larger, more profitable deals with ideal clients.
→ Built scalable systems that run without micromanagement.

This isn’t theory. It’s battle-tested strategy from someone who’s been in the trenches.

If you're serious about becoming the go-to MSP in your market and ready for predictable, scalable growth, send me a DM with the word 'IMPACT' and let’s talk about your next level.

No fluff. No hype. No BS. Just results.

Vice President - Alberta

Vince Fowler

WHAT I DO
I help impact-driven CEOs, Entrepreneurs, and their leaders accelerate and amplify the impact they aspire to make in the world. 

HOW I DO IT
Let's talk about you first.

YOU HAVE A BUSINESS
Your business, or perhaps businesses, and your team work tirelessly. While your impact is evident, your aspirations aim higher.

IS THIS YOU? 
You're a seasoned entrepreneur, savvy and impactful, yet navigating through the high-stakes challenges and uncertainties that come with success and leadership.

Your struggle is less about know-how, strategy, or access to a robust network; it’s in managing the weighty narratives of adversity, competing priorities, opportunities, and the ever challenging complexities of interpersonal relationships.

You value an unbiased, outside perspective to challenge your ideas and thinking, keeping your narrative and ego in check.

You're committed to being the best leader you can be and amplifying your and your business's impact in the community and beyond.

WHAT I BRING TO YOU AND YOUR JOURNEY
An overall understanding and mechanics of business;

» The ins and outs of money - making it, spending it, and keeping it in your business.

» The way outside factors like social and market shifts or economic changes can shift your playing field.

» How your thoughts and aspirations drive behaviours and steer your leadership, especially when circumstances get unpredictable and tough.

» Adaptability Amidst Adversity: My military and deployment days fortified me with resilience, honing an ability to stay committed, yet adaptable, amidst relentless and unforgiving uncertainty.

» Strategic Unity: Military and Athletics instilled a recognition for strategic unity, where each play intertwines strategy and cooperative effort.

» Enduring Leadership: 7 Ultra-marathons and counting have epitomized the mental and physical endurance so necessary and vital for steadfast leadership amidst hardship.

Whether your business realizes millions or billions, I’ve been in the room with you and teams like yours before.

PERFORMANCE COACHING, when done well, leads to insight, propelling action, desired outcomes, and meaningful impact.

INSPIRATIONS from Adam Grant, Brené Brown, Andrew Huberman, and others serve as a gentle reminder: while business and humanity are complex, your aspirations are achievable.

WHAT TO DO NEXT
If you have even the slightest curiosity, would it be such a bad idea to talk?

Reimagine what’s possible.

vince[at]vincefowler[dot]ca

Slàinte 🥃

Human Performance Coach to impact driven CEOs and their Leaders

I work with CEOs and their Leaders. They want to make an impact, I want to help them do just that.

Along the way in my coaching journey, in January 2017 I did a TEDx Talk. » What being a military commando, rugby coach, business coach, and an ADHD dad taught me about living life on your own terms. 

Framework For Mastery is a simple methodology that I felt would bring clarity in purpose, the confidence to execute, measurable success and most importantly, progress to your work and life. 

I am a 7 year veteran of the Canadian Armed Forces with operational experience in war-torn Somalia, played a lot of rugby and was fortunate to experience a few championships - both as an athlete and coach - and 21 years and counting in business. 

I think it's safe to say I have some unique lived experiences - all of which I leverage to benefit you.

TEDx Canmore Talk: "A Framework for Mastery - How to live life on your terms"
  ☞  Keynote Speaker
  ☞  Seminar Speaker
  ☞  Private Workshop solutions

Watch the TEDx Talk ► bit.ly/TEDxVinceFowler


For more information:
✉  vince[at]vincefowler[dot]ca
☎  (403) 874-7376

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The Battle

Shawn Freeman

Vince Fowler

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