Shawn Freeman

Technology Coach & Founder | Proven technology leadership to help you grow a profitable future proof business.

You’re not just running an MSP. You’re building something bigger. 

But right now, it feels like you’re stuck working in the business instead of leading it.

You’re juggling too many roles, managing clients, fixing daily issues, and trying to grow your monthly recurring revenue. The competition is fierce, and figuring out how to break through feels overwhelming.

I get it because I’ve been exactly where you are.

In 2011, I founded my own MSP. It started small, with all the typical struggles. Feeling trapped in the day-to-day grind, pricing uncertainty, struggling to delegate effectively, and the constant stress of finding quality clients. But through relentless refinement of systems, positioning, and leadership strategies, I scaled that MSP to seven figures. In 2020, I successfully exited with a high-value acquisition.

Now, as the founder of Impactful MSP, I help ambitious MSP owners like you achieve sustainable, long-term growth, without burning out or getting lost in the weeds.

👉 Here’s the truth:
Your technical skills aren’t the problem. The real challenge is building a business that runs profitably, consistently, and without you trapped in the day-to-day grind.

You don’t need random tactics or one-size-fits-all frameworks.

You need proven strategies, clarity, and the right mentorship to:
✅ Define a mission, vision, and core values that guide every decision you make.
✅ Scale your MRR fast with systems that work, no fluff.
✅ Stand out in a crowded MSP space with a unique differentiator.
✅ Attract and retain high-value clients who pay what you're worth.
✅ Simplify operations so you stop being the bottleneck.

You know you're capable of more, but you're unsure of the next step.

That's why you need me:
I've lived the MSP journey. I’ve felt the stress of unpredictable revenue, tough client churn, competing in a saturated market, and the struggle to lead while overwhelmed. But I also cracked the code to breaking through, and I’ve helped MSPs scale to seven figures and beyond using my coaching methods.

My clients have:
→ Increased MRR by 25%+ within months.
→ Closed larger, more profitable deals with ideal clients.
→ Built scalable systems that run without micromanagement.

This isn’t theory. It’s battle-tested strategy from someone who’s been in the trenches.

If you're serious about becoming the go-to MSP in your market and ready for predictable, scalable growth, send me a DM with the word 'IMPACT' and let’s talk about your next level.

No fluff. No hype. No BS. Just results.

Vice President - Alberta

This mindset shows up in every strong leader:
“I don’t know how, but I’ll find a way.”

It’s a belief that has fuelled countless success stories.

It helps you see challenges as opportunities,
and it keeps you moving forward when things get tough.

Here's why it's so powerful:

It’s rooted in resilience
↳ It helps you push through uncertainty.
↳ It lets you return stronger after setbacks.

It runs on creativity
↳ It helps you see solutions others miss.
↳ It turns obstacles into new possibilities.

It thrives on adaptability
↳ It helps you adjust quickly when things shift.
↳ It keeps you steady in uncertain moments.

It’s sustained by persistence
↳ It keeps you moving until the goal is met.
↳ It turns consistency into meaningful results.

With these traits, you’ll always find a way forward.
And when you do, you can turn it into a scalable system.

That’s how you build something that runs without you.
That’s when grit starts turning into growth.

Once you understand it you have to apply It.

Here's how:

Build repeatable systems
↳ If you solved it once, document it.
↳ Make it easier for the next person.

Create clear strategies
↳ Set goals that align your team.
↳ Make sure everyone knows what success means.

Use tools that support people
↳ Give your team tools that help them move smarter.
↳ Then trust them and get out of the way.

Remove bottlenecks (starting with you)
↳ If everything needs you, it won’t scale.
↳ Build something bigger than your inbox.

Here are 3 ways to start today:

Document one win
↳ Think of a time you had to find a way.
↳ Write the steps so someone else can repeat it.

Check in with your team
↳ Do they have clarity to act without you?
↳ Do they have the tools to move faster?

Simplify one process
↳ Make it easier, faster, or clearer for everyone.

The “I’ll find a way” mindset will take you far.
But turning that mindset into systems?

That’s how you scale.
That’s how you lead.
That’s how you win.

Ready to make your wins repeatable?
I help MSP owners build systems to grow.
If this resonated with you, DM me!

♻ Found this valuable? Share it with a fellow leader
🙌 Shoutout to Case Kenny for the quote!

MSP Coach | Helping Founders Build High-Performing Companies

I have an exciting announcement to make...

On Monday December 1st, I'm launching a podcast!
It is called Beyond Technology, and I can't wait to share.

The idea for this show came from conversations
I've been having with top founders and leaders.

Conversations about how they build, how they think,
and how they use technology to support their growth.

We talk about the decisions that drive growth,
the systems that build real momentum, and
the role technology plays in modern leadership.

The guests bring real experience from building
companies, and offer perspectives you don't hear often.

I've handpicked leaders who think deeply about growth,
and who speak clearly about what shaped their journey.

Each episode is short and focused, built for
listeners who want practical business insights.

A new episode will drop every second Monday,
with ideas and advice you can apply right away.

If you care about leadership and modern business,
the Beyond Technology Podcast is for you.

More details coming soon.
Stay tuned!

Want to double your revenue?

In just 6 months I scaled an MSP from $1M to $2M ARR.

Here’s what we did and how you can too:

1️⃣ We Built a Strong Operational Foundation
• They weren’t struggling to get clients.
• They were struggling to keep up with growth.

So we:
→ Built SOPs for onboarding, delivery, and retention.
→ Documented workflows to replace verbal handoffs.
→ Added weekly check-ins to catch issues early.

Growth feels chaotic without systems.
We eliminated that chaos, one process at a time.

2️⃣ We Gave Them Strategic Vision
• They didn’t have a revenue problem.
• They had a focus problem.

So we stopped the “grow for the sake of growth” cycle.

We got crystal clear on:
→ Quarterly revenue milestones with exact targets.
→ A defined ICP so they only pursued qualified leads.
→ A 3-channel growth strategy

When you focus on the right clients, growth speeds up.

3️⃣ We Created Financial Clarity
• They were making money.
• But they couldn’t see where it was going.

So we got hyper-clear on the numbers:
→ A 12% minimum profit margin target.
→ A real-time dashboard for MRR, churn, and profit.
→ Cut poor-fit clients to free up high-value capacity.

More revenue means nothing if you can’t measure profit.

Growth isn’t about hustling harder.
It’s about removing friction.

Stop chasing unqualified leads.
Stop running your business on guesswork.
Stop celebrating revenue without tracking profit.

This MSP didn’t need more effort.

They needed clarity, structure, and control.
And once they had it, growth became predictable.

What would doubling your revenue change for you?

More freedom?
More impact?
More control over your future?

If you’re ready to build a real growth engine...
DM me or book a free scale call.

Let’s build the business you actually want to run.

P.S. Enjoy this selfie of Frida and I!

Leadership doesn't mean carrying everything alone.

You can be the one others rely on and
still need people to lean on yourself.

That's not weakness.
That's wisdom.

There are parts of leadership no one sees.
→ The late nights
→ The quiet wins
→ The rejections
→ The doubt you never admit out loud

It gets heavy when you hold it solo.
The pressure builds when you pretend you're fine.
The pace slows when no one is beside you.

But things shift when you have the right people around.
People who challenge your thinking.
People who support your vision.
People who steady you when the pressure rises.

Leaders rise higher when they're supported.
They move faster when doubt is not driving.
They build better when they're not alone.

That's why community matters.
Not as a strategy, but as a multiplier.

If you're an MSP and want to grow with people
who get it, I have a community you'll want to join.

Send me a message, and I'll share the details.

Your pricing should reflect your value.
Not your fear of losing the deal.

Underpricing is one of the fastest ways to stall growth.
Yet more MSPs do it than you think.

Charging $50 per user.
Winning clients on price.
Then wondering why growth never gets easier.

The truth?

Clients who choose you because you are cheap
are the same ones who churn, scope creep,
or drain every ounce of your time.

You don't build a strong MSP by underpricing your value.
You build it by knowing exactly what that value is.

→ Do you help clients run a stronger business?
→ Do you help them achieve their goals?
→ Do you make their teams more effective?
→ Do you improve their bottom line with tech?

If yes, stop racing to the bottom.

There are plenty of clients who will pay more
when you make it clear why you're worth more.

But it starts with your mindset.

From scarcity to abundance.
From guessing to clarity.
From surviving to scaling.

If you are unsure about your pricing or how to
communicate your value, book a call with me.

Let’s make sure you're not holding your business back.

Behind-the-scenes at our first recording session.

Some great conversations are coming your way.
Check back Monday for the first of many.

#BeyondTechnologyPodcast

Every business owner eventually notices the same thing. Technology is no longer a side piece of the business. It’s woven into every decision, every sy

Open article: Introducing the Beyond Technology Podcast by Shawn Freeman • 4 min read

Introducing the Beyond Technology Podcast

Sam G. Winsbury

We Create Thought Leaders Through Personal Branding | 150+ Personal Brands Built | Founder & CEO Kurogo

We turn entrepreneurs into credible thought leaders through personal branding so they can scale their businesses, unlock untapped opportunities and outlast their competition.

If you’re anything like our clients, you’re an expert in your field. One of the best.   

But you just don’t seem to have the reputation you deserve.   

You want to be the go-to authority in your industry and become an opportunity magnet.   

That way you could…  

- Generate inbound leads consistently 
- Win clients and customers with ease 
- Attract media features   
- Attract top talent 
- Speak on stage  

The list is endless.   

We help our clients do just that through the power of personal branding, by: 

1. Giving them clarity on their brand and positioning them as industry leaders.
2. Blowing up their social profiles and landing them high-profile media features.
3. Helping them convert their new-found reputation into meaningful opportunities and ROI

And having built 300+ personal brands, we’ve got quite good at it, achieving results like these in the process:  

🚀 Jack generated 2.5M views and 6 figures in revenue in 90 days with us 
🚀 Joe and Olly generated millions of views and saw a record month
🚀 Guy added 5 figures of pipeline value in a matter of months
🚀 Olie added £50K of inbound revenue to his pipeline
🚀 Sue generated over 8.3 million views in 4 months
🚀 Jemma increased her views by 51,347%
🚀 James became an Amazon Best Seller 
🚀 Tom generated 5M views in 3 months 

Your reputation is your biggest asset.   

Take control of it! 

If you want to see how we could help you build your personal brand, shoot me a dm saying ‘Personal Brand’

If you're not quite ready yet, I post daily content on here showing you how to do it yoursel

Founder

On paper, I look self made: 

- Started Kurogo at 20
- Entirely bootstrapped 
- No loan from mum and dad

 But in reality: 

- Parents never questioned me
- Mentors helped when they didn’t have to
- Friends liked my posts before anyone cared
- My first clients took a chance on a kid with no portfolio
- Teammates believed in the vision when it was just an idea

Every “self-made” story has invisible scaffolding: support, belief, opportunity.

Ps. Who's supported you recently?

300+ Personal Brands Built | Sky, Entrepreneur, Insider | Founder & CEO Kurogo | We Create Thought Leaders Through Personal Branding

Career advice to 18 year olds:

- Work for free to build your network
- Work for someone you admire
- Upskill in your spare time
- Do the apprenticeship
- Learn on the job

Just don’t think you need more knowledge to get started.

Ps. I speak to a lot of very rich people and they admire initiative. Show some.

2015: you won by being the best.
Today: you win by being the authority

You can have a great product…

But if no one knows you
If no one sees you as an expert
If no one trusts you

You’ll never get the credit you deserve.

(And there’s no nobility in being your industry’s ‘best kept secret’ btw)

So of course, ensure your product is good.
But please, ensure your presence is too.

How?

Leverage your senior team.

1. Pick your key profiles
2. Position them as industry experts
3. Optimise their profiles
4. Publish consistent thought leadership
5. Align content with wider marketing pushes

Within 1 month: momentum

After 3 months: recognition

Get to 6 months: authority, pipeline, leverage

Your senior team are your no. 1 marketing channel.

Get the exec personal brand blueprint here: https://lnkd.in/e_uXTgUK

Ps. Prediction: SLT will become the most effective marketing channel in 2026

2015: Few channels, trusting consumers, little competition

2025: Many channels, sceptical consumers, lots of competition

The same tired company campaigns that worked in 2015 don’t cut it now.

Consumers see through it.

Instead, they want to consume content from your people instead.

So turn your senior leaders into brand advocates:

1. Build personal positioning strategies that complement company messaging
2. Update their profiles (no more CV profiles!)
3. Publish content weekly (trends, opinions, predictions, stories)

3 steps and you’re ahead of 90% of your competitors.

Each one will reach, engage and build trust with 100,000s of people per month.

(Or you can stick to the 15 likes you’re getting on the company page)

Want to turn your senior team into brand advocates?

Here’s how: https://lnkd.in/e_uXTgUK

Ps. Hubspot nailing it. Anyone else you’ve seen doing this well?

I keep having to remind myself: 

- This is where I dreamt of being 5 years ago
- This is where I should enjoy the journey most 

But that’s tough to balance with ambition. 

So I’m reading this note daily.

(maybe) controversial advice to grads: 

Take the lower salary if the job will teach you more. 

A job that pays £2,000 less now but teaches you 10x more is worth an extra £200,000 over the next 10 years.

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The Battle

Shawn Freeman

Sam G. Winsbury

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Shawn Freeman's LinkedIn Performance

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