Shawn Freeman

Technology Coach & Founder | Proven technology leadership to help you grow a profitable future proof business.

You’re not just running an MSP. You’re building something bigger. 

But right now, it feels like you’re stuck working in the business instead of leading it.

You’re juggling too many roles, managing clients, fixing daily issues, and trying to grow your monthly recurring revenue. The competition is fierce, and figuring out how to break through feels overwhelming.

I get it because I’ve been exactly where you are.

In 2011, I founded my own MSP. It started small, with all the typical struggles. Feeling trapped in the day-to-day grind, pricing uncertainty, struggling to delegate effectively, and the constant stress of finding quality clients. But through relentless refinement of systems, positioning, and leadership strategies, I scaled that MSP to seven figures. In 2020, I successfully exited with a high-value acquisition.

Now, as the founder of Impactful MSP, I help ambitious MSP owners like you achieve sustainable, long-term growth, without burning out or getting lost in the weeds.

👉 Here’s the truth:
Your technical skills aren’t the problem. The real challenge is building a business that runs profitably, consistently, and without you trapped in the day-to-day grind.

You don’t need random tactics or one-size-fits-all frameworks.

You need proven strategies, clarity, and the right mentorship to:
✅ Define a mission, vision, and core values that guide every decision you make.
✅ Scale your MRR fast with systems that work, no fluff.
✅ Stand out in a crowded MSP space with a unique differentiator.
✅ Attract and retain high-value clients who pay what you're worth.
✅ Simplify operations so you stop being the bottleneck.

You know you're capable of more, but you're unsure of the next step.

That's why you need me:
I've lived the MSP journey. I’ve felt the stress of unpredictable revenue, tough client churn, competing in a saturated market, and the struggle to lead while overwhelmed. But I also cracked the code to breaking through, and I’ve helped MSPs scale to seven figures and beyond using my coaching methods.

My clients have:
→ Increased MRR by 25%+ within months.
→ Closed larger, more profitable deals with ideal clients.
→ Built scalable systems that run without micromanagement.

This isn’t theory. It’s battle-tested strategy from someone who’s been in the trenches.

If you're serious about becoming the go-to MSP in your market and ready for predictable, scalable growth, send me a DM with the word 'IMPACT' and let’s talk about your next level.

No fluff. No hype. No BS. Just results.

Vice President - Alberta

Lindsay Sheldrake, PMP

SOLVED

Founder + Operational Visionary

The Ally Co. 

Trusted Advisor

Phase One Design

Fractional COO + Project Director

Intellidig Research Group Inc.

Fractional Project Director

Studio Y Creations

• Actively oversaw the success of all projects, playing a pivotal role in generating company operating revenue.
• Guided the development and execution of strategic plans, optimizing manufacturing processes and achieving substantial increases in efficiency and cost savings.
• Implemented the EOS system, establishing a robust framework that facilitated organizational goal achievement and significantly enhanced team and individual performance.
• Spearheaded a self-directed team initiative, cultivating a culture of accountability and collaboration, resulting in a remarkable reduction in operational issues and a noteworthy 15% increase in labour profits.
• Orchestrated the integration of all business units, dismantling unproductive silos and fostering a unified effort towards a common goal.

General Manager

• Lead end-to-end coordination of custom projects within the fabrication process, ensuring design precision, strict adherence to schedules, and cost-effective budget management.
• Oversaw diverse manufacturing operations, including 3D modelling, printing, CNC, hot-wire, artistic welding, and finish carpentry.
• Managed project and shop procurement, inventory, equipment, and maintenance to optimize workflow and resource utilization.
• Motivated the Production team to meet timelines, improve budgets, and enhance quality, fostering innovation and promoting employee growth.

Production Manager

• Specialized in 3D design, consistently delivering fully functional designs meeting engineering and aesthetic standards.
• Prepared comprehensive drawing sets for the custom fabrication of 3D props and themed environments, ensuring precise execution.
• Excelled in coordinating the procurement of mechanical materials, prioritizing safety and efficiency while maintaining aesthetic integrity.
• Collaborated with cross-functional teams, including design, structure, sculpting, and installation, to ensure seamless integration of designs across all project aspects.
• Demonstrated a commitment to excellence through a collaborative approach, confirming the suitability of designs and fostering a cohesive team environment.

Technical Designer

LeAnne Bunnell Interiors 

Engaged with clients to comprehend their architectural preferences, introducing innovative ideas aligned with their design goals. Collaborating seamlessly with diverse team members, including contractors, suppliers, and fabricators, I played a crucial role in transforming designs into reality. My responsibilities extended to specifying appropriate products and materials, always mindful of the clients' budget constraints. I demonstrated proficiency in preparing construction documents, meticulously reviewing contractor submittals, and effectively resolving technical design issues, ensuring the seamless implementation of projects from conception to completion.

Junior Designer

Seventy Seventy Designed Cowork

Studio Director

SHELDRAKE Design

Interior Design Technologist

Ibex Engineering and Consulting PLC - IEC PLC

Production Engineering Technologist

Advantage Energy Services

Petroleum Engineering Technologist

Helping Serviced-based Businesses Solve Problems | Fractional COO & Project Director | Aligning People, Processes and Technology | Founder, SOLVED 🌪️

Master your Operations, Maximize your Impact.

I'm Lindsay Sheldrake, Founder and Operational Visionary at SOLVED, a dedicated people and project leader with over a decade of experience in engineering, design, construction, and custom manufacturing. 

At SOLVED, we specialize in transforming chaos into structured success, and I'm passionate about helping businesses achieve just that.

I thrive on exploring 'what if' and 'why not,' challenging the status quo, and pushing beyond conventional norms. As both a fixer and a builder, I enjoy reinventing processes and transforming chaos into organized brilliance. Navigating complex challenges is where I find joy, embracing unpredictability and coloring outside the lines.

Known for tackling challenges head-on, I'm proficient in problem-solving through innovative strategies, data analytics, and well-crafted spreadsheet or software solution. Passionate about people, I excel at bringing individuals together towards a shared objective, ensuring alignment between people, processes, and technology.

Beyond work, I'm a mom to three amazing kids who inspire me daily with their eagerness to learn and succeed. Always eager to learn myself, I dive into books, podcasts, and webinars for fresh insights. On weekends, you'll find me exploring new pathways, finding peace in yoga, or enjoying nature with my husband. And, naturally, I love savoring a good latte with a friend.

Ready to liberate your leadership and make a lasting impact? Let's connect and start the journey to operational excellence and sustainable growth! 🌟

Founder + Project Visionary

The Difference Between “Helpful” and “Strategic”

Helpful operators reduce friction in the moment.

They answer questions, fix gaps, smooth conversations, jump in wherever needed.

They make today work.

Strategic operators change the conditions so the same problem stops repeating.

They make tomorrow easier.

Helpful feels productive but creates dependency.

Strategic sometimes feels slower but creates durability.

The internal shift:

Stop asking “what needs doing?”
Start asking “why does this keep needing to be done?”

#operationsinbusiness
#strategicoperations
#fractionaloperations
#operationsdesignedforgrowth
#fromchaostoclarity

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Fractional COO / Integrator

Fractional COO

Trusted Operations Partner to Founders & CEOs | Designing operations that make work easier today and keep growth sustainable tomorrow | Founder, SOLVED Collective

Trusted Operations Partner to Founder-Led Businesses | Designing Operations That Make Work Easier Today and Keep Growth Sustainable Tomorrow | Fractional COO | Founder, SOLVED Collective

There is a number that keeps coming up in conversations with founders lately.

Not a revenue target. Not a headcount goal.

Twenty people.

Every time, the story sounds the same.

Things were going well. Demand was strong. The team was talented. And then somewhere around twenty people, the business started to feel harder to run.

Not harder because the work changed.

Harder because the structure never did.

Most founders assume that feeling is a leadership problem. That if they just delegated better, communicated more clearly, or hired the right people, the weight would lift.

Sometimes that's true.

But more often, it's structural.

The informal systems that worked at eight people have invisible gaps by twenty. And the founder, without realizing it, has been filling every one of them.

That's not a people problem. It's a design problem.

This week's Diary of a Leader is about that moment. What it actually signals. And the single question that changes where you look for answers.

Link in comments below. 👇 

#Leadership #Operations #FounderLife #BusinessGrowth #OperationalDesign #DiaryOfALeader #SOLVEDCollective

Lindsay Sheldrake, PMP®

The Difference Between Delegating Tasks and Delegating Decisions

Delegating tasks creates capacity.

Delegating decisions creates leadership.

Most growing organizations delegate work well.

Clear deliverables.
Clear timelines.
Clear expectations.

And yet leadership is still involved in everything.

Because tasks were delegated.

Decisions were not.

When decisions keep traveling upward, leaders become the system holding momentum together.

The shift:

Stop asking who executes the work.
Start asking where the decision lives.

Tasks move execution forward.

Decisions move ownership forward.

#operationsinbusiness
#strategicoperations
#fractionaloperations
#operationsdesignedforgrowth
#fromchaostoclarity

Most leadership teams invest heavily in planning.

Annual priorities.
Quarterly goals.
Strategic objectives.

Far fewer invest in how work moves week to week.

Without operational rhythm, plans rely on constant attention to stay alive.

Over time, leaders become the coordination layer.

Not by choice.
By default.

#LeadershipDevelopment #OperationalDesign #ScalingTeams #FromChaosToClarity

When January Planning Meets February Reality How Operational Rhythm Determines Whether Plans Actually Stick Every year, around February, the same patt

THE BRIEF: February 2026

Most founders don’t call it decision fatigue.

They call it being busy.

They assume it’s growth.

And growth does bring more decisions.

But when pricing still waits for you…
When hiring pauses until you weigh in…
When client trade-offs circle back to your desk…
When cash flow timing needs your approval…

That isn’t just growth.

That’s dependency.

Each decision feels reasonable on its own.

Together, they’re heavy.

The shift:

Stop asking, “Why am I so busy?”
Start asking, “Which decisions actually belong to me?”

Accountability in leadership is often introduced with a simple sentence:

“You own this now.”

But ownership rarely works that way.

Accountability that is assigned without definition, understanding or buy-in often just creates pressure instead of progress.

When leaders are responsible for an outcome but haven’t helped shape the conditions for success, they’re left navigating expectations that were never fully clarified.

Authority may be unclear.
Information may be incomplete.
Decision rights may be undefined.

From the outside, it can look like hesitation.

In reality, it’s often structural friction.

Strong organizations approach accountability differently. They recognize that ownership becomes durable when leaders participate in defining it.

What does success actually look like?

What decisions sit inside the role?

What information needs to flow to make those decisions well?

When those questions are answered together, accountability stops feeling like pressure and starts functioning like leadership.

I wrote more about this in this week’s Diary of a Leader.

Link in comments.

Most founders assume decision fatigue is a capacity problem.

If they just got better at saying no, delegated more, or managed their time differently, the weight would lift.

Sometimes that's true.

But in growing businesses, decision fatigue is often structural.

When a company is small, decisions naturally flow to the founder. There's no formal process, no defined authority. Just the person who knows the most making the call.

That works at five people. It starts to strain at fifteen. By twenty-five, it's often unsustainable.

The founder isn't doing anything wrong. The system was just never designed to route decisions anywhere else.

So every question, every approval, every "what should I do here?" still lands on one desk.

That's not a delegation gap. It's a decision flow problem.

When you design who holds what authority, for which decisions, under what conditions, the weight redistributes. The structure starts doing work the founder was doing alone.

The relief that follows is real. And it comes from design, not from trying harder.

Fractional leadership sometimes gets framed as extra help.

A way to take a few things off the founder’s plate.

But that’s not really the point.

The real question is whether it changes how decisions and execution actually happen.

If decisions still route back to the founder, nothing has actually changed.

The right structure doesn’t just add experience.
It changes how decisions move.

This article expands on that lens. 👇

Fractional leadership is often framed as a cost-saving tactic.

In reality, it’s a structural decision that shapes how leadership functions inside a growing company.

For founders navigating increasing complexity, the question isn’t just “Can we afford it?” It’s “Will this leader truly embed and elevate decision quality?”

In our latest article, we outline 10 strategic considerations visionary founders should evaluate before bringing in fractional executive leadership.

If you're scaling and feeling the weight of execution, this lens may help clarify your next move.

https://lnkd.in/gSuybEma

Open article: Evaluating Fractional Leadership: 10 Strategic Considerations for Founders — Savvy Strategic Partners by savvystrategicpartners.com

Evaluating Fractional Leadership: 10 Strategic Considerations for Founders — Savvy Strategic Partners

One of the quieter challenges in operational leadership is comfort.

Early growth forces clarity.
Processes get built.
Stability starts to appear.

And that’s good.

But growing businesses don’t stand still.

What created clarity at one stage can become friction at the next, not because the system failed, but because the business changed.

Complexity grows.
Expectations shift.
Leadership weight increases again.

Operational leadership isn’t about building structure once.

It’s about noticing when it’s time to adjust.

This week’s Diary of a Leader explores why comfort in operations can quietly slow momentum.

Link in comments.

#Leadership #Operations #FromChaosToClarity

A pattern I’m noticing in a lot of leadership conversations right now.

Calendars full.
Teams busy.
Momentum still fragile.

It’s not an effort problem.

It’s a density problem.

More meetings.
More decisions.
More activity.

But the business itself isn’t actually moving faster.

The March edition of Beyond Design explores what’s really happening when work speeds up but progress doesn’t.

And what leaders can do about it.

The Work-Density Problem If your team is busy, your calendar is full, and momentum still feels fragile, you are not falling behind. You are operating 

Open article: THE BRIEF: March 2026 by Lindsay Sheldrake, PMP® • 5 min read

Feeling weighed down by your business?

Most leaders carry a load they don't even see.
It's not about effort, it's about heavy, unresolved friction.

Like carrying an invisible weight that slows everything down.
Decision-making becomes harder, momentum stalls.

The real fix isn't working more.
It's shedding that load.

Identify where friction lives.
Simplify decision points.
Build systems that reduce the burden.

Less weight, more speed.
Clarity isn't just nice, it's your best lever for scale.

If you feel the heaviness, ask what friction is still hidden.
Remove it, and the load lifts.

Start clearing that weight today.
Your growth depends on it.

If someone in my network is looking to move into a professional environment, this opportunity may be a great fit. 👇

Brand Architect for Visionaries and Authors | Speaker | Owner @ Legacy Creative | AI 🤖 + Real Human Enthusiast

Calgary friends, I have two beautiful offices opening up in Inglewood.

Starting April 1, we’ll have two bright, furnished private offices available in our workspace on 9th Avenue in Inglewood.

They’re sunny, modern, and part of a friendly professional environment, ideal for consultants, accountants, realtors, creative teams, or remote teams that want a polished place to work or meet clients. Plus, a great address to put on your website.

Starting at $1,200/month
Included:
• Furnished office
• Internet
• Utilities
• Coffee
• Cleaning

Other details:
• Room for teams up to 6 people
• 6-month minimum term
• Bright, quiet offices that are genuinely pleasant to work in

Parking: Easy parking nearby, lots of free options or under $10/day.
If this sounds like a fit for you, or someone in your network, send me a message and I’ll arrange a tour.

Available April 1.

Send me a message for more details. And please share with your network if you're in Calgary. 

Danica Levesque Lindsay Sheldrake, PMP®Lindsay White Lindsay Sullivan Lindsay Calder Recknell Erin Thorp Vera Milan Gervais 🎤 WORDZ We Wear Nicki Chang-Powless

Most companies hit a growth wall they don’t see coming.

Not because the work slows down.

Because the way work moves starts to strain.

Projects take longer than expected.
Clients feel the delay.
Teams work harder, but momentum feels heavier.

Leadership gets pulled back into the middle.

That’s operational friction.

It rarely lives in one big problem.

It shows up quietly across decisions, communication, and handoffs.

The challenge isn’t just finding where things break.

It’s noticing where energy is being spent just to keep work moving.

Often, the signals look like:

• Too many approvals to move forward
• Decisions revisited more than once
• Workflows designed around exceptions instead of flow

Growth doesn’t slow because people stop trying.

It slows when effort starts compensating for design.

When you can see where work loses energy, you can start rebuilding momentum intentionally.

I’m seeing the same few friction patterns show up again and again inside growing organizations. I’m curious what you’re seeing right now.

What's your biggest friction point right now? 

The Difference Between Alignment and Ownership

Alignment makes leadership conversations feel productive.

Ownership changes how work moves.

Alignment means everyone understands.

Ownership means someone decides.

When ownership isn’t clear, leadership becomes the system holding everything together.

The shift:

Stop asking if everyone agrees.
Start asking where the decision lives.

#Leadership #Operations #FromChaosToClarity

Most founders I talk to aren't lazy or disorganized. 

They're exhausted from a day that was completely full and somehow produced nothing strategic.

That's a specific kind of tired.

It usually means the business isn't designed to hold its own weight yet. 

So everything defaults upward. 

To you.

More discipline won't fix that. 
Neither will a better calendar app.

The work needs somewhere to land that isn't you.

taplio

The Battle

Shawn Freeman

Lindsay Sheldrake, PMP

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The Battle

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Lindsay Sheldrake, PMP

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lindsay Sheldrake, PMP's LinkedIn Performance

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