Shawn Freeman

Technology Coach & Founder | Proven technology leadership to help you grow a profitable future proof business.

You’re not just running an MSP. You’re building something bigger. 

But right now, it feels like you’re stuck working in the business instead of leading it.

You’re juggling too many roles, managing clients, fixing daily issues, and trying to grow your monthly recurring revenue. The competition is fierce, and figuring out how to break through feels overwhelming.

I get it because I’ve been exactly where you are.

In 2011, I founded my own MSP. It started small, with all the typical struggles. Feeling trapped in the day-to-day grind, pricing uncertainty, struggling to delegate effectively, and the constant stress of finding quality clients. But through relentless refinement of systems, positioning, and leadership strategies, I scaled that MSP to seven figures. In 2020, I successfully exited with a high-value acquisition.

Now, as the founder of Impactful MSP, I help ambitious MSP owners like you achieve sustainable, long-term growth, without burning out or getting lost in the weeds.

👉 Here’s the truth:
Your technical skills aren’t the problem. The real challenge is building a business that runs profitably, consistently, and without you trapped in the day-to-day grind.

You don’t need random tactics or one-size-fits-all frameworks.

You need proven strategies, clarity, and the right mentorship to:
✅ Define a mission, vision, and core values that guide every decision you make.
✅ Scale your MRR fast with systems that work, no fluff.
✅ Stand out in a crowded MSP space with a unique differentiator.
✅ Attract and retain high-value clients who pay what you're worth.
✅ Simplify operations so you stop being the bottleneck.

You know you're capable of more, but you're unsure of the next step.

That's why you need me:
I've lived the MSP journey. I’ve felt the stress of unpredictable revenue, tough client churn, competing in a saturated market, and the struggle to lead while overwhelmed. But I also cracked the code to breaking through, and I’ve helped MSPs scale to seven figures and beyond using my coaching methods.

My clients have:
→ Increased MRR by 25%+ within months.
→ Closed larger, more profitable deals with ideal clients.
→ Built scalable systems that run without micromanagement.

This isn’t theory. It’s battle-tested strategy from someone who’s been in the trenches.

If you're serious about becoming the go-to MSP in your market and ready for predictable, scalable growth, send me a DM with the word 'IMPACT' and let’s talk about your next level.

No fluff. No hype. No BS. Just results.

Vice President - Alberta

Simpl.AR

CEO, Co-Founder

SOS Charging Solutions

Mortgage Architects

Mortgage Planner

Sharp's Audio Visual

•	Active involvement in the execution of business/account plans with a focus on creating new revenue as well as retention of existing clients with the use of complete audio visul solution configurations
•	Assigned direct accountability at the account level
•	Creation of propositions based on customer discovered and supplied requirements
•	Build integrated value propositions for a specialized product set designed to help acquire customers, and retain and grow stakeholder value
•	Employ effective need creation sales techniques to build and drive opportunities
•	Make choices about resource utilization based on strategic and lifetime customer value
•	Regularly liaise with Account Managers, Sales Managers, Executive Team (Sales, Marketing and ICT) as well as the Design, Digital Signage and Installation teams to ensure proper implementation of new knowledge and processes

Account Manager

TELUS Communications

Account Sales Representative

CEO • De-mystifying Augmented & Mixed Reality • Speaker • DJ ChargedUp 🎧

Joel is the CEO and co-founder of SOS Charging Solutions and Simpl.AR, two industry award-winning companies that are revolutionizing the event industry. With over 15 years of experience in design, mobile technology, marketing, and finance, he has a proven track record of creating innovative solutions that enhance the presence and engagement of brands and attendees at events across the globe.

SOS provides mobile device charging stations to events across the globe, that are more than just functional. They are also a unique way to deliver brand messaging, and are popular for fostering social connections.

Simpl.AR leverages the power of web-based augmented reality to create immersive and interactive experiences that blend digital elements with the real world, without the need for apps or downloads. 

Joel's mission is to de-mystify augmented and mixed reality and make it accessible and simple for everyone. He is also a passionate advocate and educator for the events industry and a firm believer in giving back to others. He volunteers for various causes that are close to his heart and was the recipient of the Volunteer of the Year award with the International Live Events Association in 2023.

When he is not behind a desk, he is behind the decks as DJ ChargedUp, mixing music and creating positive vibes.

Joel Olandesca

taplio

The Battle

Shawn Freeman

Joel Olandesca

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