Shawn Freeman

Technology Coach & Founder | Proven technology leadership to help you grow a profitable future proof business.

You’re not just running an MSP. You’re building something bigger. 

But right now, it feels like you’re stuck working in the business instead of leading it.

You’re juggling too many roles, managing clients, fixing daily issues, and trying to grow your monthly recurring revenue. The competition is fierce, and figuring out how to break through feels overwhelming.

I get it because I’ve been exactly where you are.

In 2011, I founded my own MSP. It started small, with all the typical struggles. Feeling trapped in the day-to-day grind, pricing uncertainty, struggling to delegate effectively, and the constant stress of finding quality clients. But through relentless refinement of systems, positioning, and leadership strategies, I scaled that MSP to seven figures. In 2020, I successfully exited with a high-value acquisition.

Now, as the founder of Impactful MSP, I help ambitious MSP owners like you achieve sustainable, long-term growth, without burning out or getting lost in the weeds.

👉 Here’s the truth:
Your technical skills aren’t the problem. The real challenge is building a business that runs profitably, consistently, and without you trapped in the day-to-day grind.

You don’t need random tactics or one-size-fits-all frameworks.

You need proven strategies, clarity, and the right mentorship to:
✅ Define a mission, vision, and core values that guide every decision you make.
✅ Scale your MRR fast with systems that work, no fluff.
✅ Stand out in a crowded MSP space with a unique differentiator.
✅ Attract and retain high-value clients who pay what you're worth.
✅ Simplify operations so you stop being the bottleneck.

You know you're capable of more, but you're unsure of the next step.

That's why you need me:
I've lived the MSP journey. I’ve felt the stress of unpredictable revenue, tough client churn, competing in a saturated market, and the struggle to lead while overwhelmed. But I also cracked the code to breaking through, and I’ve helped MSPs scale to seven figures and beyond using my coaching methods.

My clients have:
→ Increased MRR by 25%+ within months.
→ Closed larger, more profitable deals with ideal clients.
→ Built scalable systems that run without micromanagement.

This isn’t theory. It’s battle-tested strategy from someone who’s been in the trenches.

If you're serious about becoming the go-to MSP in your market and ready for predictable, scalable growth, send me a DM with the word 'IMPACT' and let’s talk about your next level.

No fluff. No hype. No BS. Just results.

Vice President - Alberta

Chris Jones

EOS Worldwide

Expert EOS Implementer

Certified EOS Implementer

Strategic Traction

Our client, Momentum Health, achieved third place on the Alberta Venture’s Fast Growth 50. When we were brought in they were struggling to implement an effective leadership structure to manage the growth they were experiencing and to engage all levels of the organization.

We helped Momentum Health clarify their vision across the organization, and gave them the tools to manage their teams better, connect at meetings and hold each other accountable. Every employee has a voice and is engaged in creating solutions.

Their leadership said they wouldn’t have been able to manage the growth and make the company scalable without the Entrepreneurial Operating System.

Founder  -  Helping leadership teams get unstuck with the Entrepreneurial Operating System.

Entrix Sports

After 20 years building Entrix Sports, my goal became to transition myself out of the company and have it run itself with minimal input from me. Using the Entrepreneurial Operating System, I positioned the leadership to take over and now spend just three hours a month with the company.

Board Of Advisors

I used the Entrepreneurial Operating System to grow four brands to No. 1 market share in Canada in the competitive sports apparel industry.

Having everyone aligned to the organization’s goals was essential in reaching these achievements. When we launched a compression sock into the market at a higher cost than the industry norm, it was essential we communicated the value of our product to the market. Working together, we were able to change the market’s perception about what represented value and gain number one market share.

Founder & CEO

I work with the leadership of growth-orientated companies 🙋‍♂️ that have hit a roadblock in their growth. 📈

I learned the hard way in my own company but eventually learned the secret to getting unstuck.

The secret was a simple set of practical tools. 💡

Entrepreneurial Operating System (EOS) helped me transition from an extremely hands-on founder to stepping back into an advisory role, empowering leadership to continue growing a successful company.  🚀 

I delegated everything until there was nothing left. Letting go of EVERYTHING. 🤯

What do you want to achieve❓ 

DOES YOUR COMPANY:
🚩 Lack clarity around your vision or direction?
🚩 Struggle to get things done or deliver on your vision?
🚩 Have a lack of buy-in or teamwork from your employees?

I HELP LEADERSHIP:
✅ Build and gain clarity on a vision everyone in the company can understand
✅ Successfully execute on your vision with both discipline and accountability
✅ Develop an engaged team that buys into the company vision and works together to achieve it

WHY I HELP LEADERSHIP TEAMS:
When I achieved my first No.1 market share in Canada with Entrix Sports, my priorities changed. I wanted the company to stand on its own two feet — I had other things I wanted to do. 
Using the Entrepreneurial Operating System, I engaged the team to determine where we were headed and redrew the rules for my leadership team.

As I transitioned my leadership role, we built three more No.1 brands in Canada and I eventually reduced my input to just three hours a month. 

That was my vision. What is yours?

WHO YOU ARE:
I work with privately-held, entrepreneurial and growth-orientated companies, between 10-250 employees. You are looking for help, willing to be open, honest and vulnerable, appreciative and respectful. 
I don’t work with government or public companies that are bogged down with red tape. Spending time with my family is a priority and that is why I only work with companies in the Calgary area or those willing to come to Calgary.

WHAT’S NEXT?
✉ If you are a leader who knows you need help to get to grow, a 15-minute conversation will help us understand if there is a fit to take it to the next level. 
Book with my assistant: lorna.brown1@eosworldwide.com 
or visit 
www.eosworldwide.com/chris-jones

Getting quoted in a book is cool. Being part of a movement that demands bolder leadership? That’s everything.

Huge thanks to Mark C. Winters for including me in “Visionary; How Driven Entrepreneurs Get What They Want Without Doing it All Themselves” and for sending a signed copy with a thoughtful note.
Class act.

More than the quote itself, what struck me is the message behind the book:
This is the year of the visionary.
The world doesn’t need more noise.
It needs leaders with courage…
clarity…
and a vision big enough to create real, positive change.

I’m honoured to play even a small role in a conversation that pushes leaders to think bigger, move faster, and build something that actually matters.

Thanks again, Mark.
Here’s to the visionaries -
the ones who believe better is possible…
and relentless enough to go create it.

Business team coach | Best-Selling Author | Expert EOS® Implementer | Speaker

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