Shawn Freeman

Technology Coach & Founder | Proven technology leadership to help you grow a profitable future proof business.

You’re not just running an MSP. You’re building something bigger. 

But right now, it feels like you’re stuck working in the business instead of leading it.

You’re juggling too many roles, managing clients, fixing daily issues, and trying to grow your monthly recurring revenue. The competition is fierce, and figuring out how to break through feels overwhelming.

I get it because I’ve been exactly where you are.

In 2011, I founded my own MSP. It started small, with all the typical struggles. Feeling trapped in the day-to-day grind, pricing uncertainty, struggling to delegate effectively, and the constant stress of finding quality clients. But through relentless refinement of systems, positioning, and leadership strategies, I scaled that MSP to seven figures. In 2020, I successfully exited with a high-value acquisition.

Now, as the founder of Impactful MSP, I help ambitious MSP owners like you achieve sustainable, long-term growth, without burning out or getting lost in the weeds.

👉 Here’s the truth:
Your technical skills aren’t the problem. The real challenge is building a business that runs profitably, consistently, and without you trapped in the day-to-day grind.

You don’t need random tactics or one-size-fits-all frameworks.

You need proven strategies, clarity, and the right mentorship to:
✅ Define a mission, vision, and core values that guide every decision you make.
✅ Scale your MRR fast with systems that work, no fluff.
✅ Stand out in a crowded MSP space with a unique differentiator.
✅ Attract and retain high-value clients who pay what you're worth.
✅ Simplify operations so you stop being the bottleneck.

You know you're capable of more, but you're unsure of the next step.

That's why you need me:
I've lived the MSP journey. I’ve felt the stress of unpredictable revenue, tough client churn, competing in a saturated market, and the struggle to lead while overwhelmed. But I also cracked the code to breaking through, and I’ve helped MSPs scale to seven figures and beyond using my coaching methods.

My clients have:
→ Increased MRR by 25%+ within months.
→ Closed larger, more profitable deals with ideal clients.
→ Built scalable systems that run without micromanagement.

This isn’t theory. It’s battle-tested strategy from someone who’s been in the trenches.

If you're serious about becoming the go-to MSP in your market and ready for predictable, scalable growth, send me a DM with the word 'IMPACT' and let’s talk about your next level.

No fluff. No hype. No BS. Just results.

Vice President - Alberta

This mindset shows up in every strong leader:
“I don’t know how, but I’ll find a way.”

It’s a belief that has fuelled countless success stories.

It helps you see challenges as opportunities,
and it keeps you moving forward when things get tough.

Here's why it's so powerful:

It’s rooted in resilience
↳ It helps you push through uncertainty.
↳ It lets you return stronger after setbacks.

It runs on creativity
↳ It helps you see solutions others miss.
↳ It turns obstacles into new possibilities.

It thrives on adaptability
↳ It helps you adjust quickly when things shift.
↳ It keeps you steady in uncertain moments.

It’s sustained by persistence
↳ It keeps you moving until the goal is met.
↳ It turns consistency into meaningful results.

With these traits, you’ll always find a way forward.
And when you do, you can turn it into a scalable system.

That’s how you build something that runs without you.
That’s when grit starts turning into growth.

Once you understand it you have to apply It.

Here's how:

Build repeatable systems
↳ If you solved it once, document it.
↳ Make it easier for the next person.

Create clear strategies
↳ Set goals that align your team.
↳ Make sure everyone knows what success means.

Use tools that support people
↳ Give your team tools that help them move smarter.
↳ Then trust them and get out of the way.

Remove bottlenecks (starting with you)
↳ If everything needs you, it won’t scale.
↳ Build something bigger than your inbox.

Here are 3 ways to start today:

Document one win
↳ Think of a time you had to find a way.
↳ Write the steps so someone else can repeat it.

Check in with your team
↳ Do they have clarity to act without you?
↳ Do they have the tools to move faster?

Simplify one process
↳ Make it easier, faster, or clearer for everyone.

The “I’ll find a way” mindset will take you far.
But turning that mindset into systems?

That’s how you scale.
That’s how you lead.
That’s how you win.

Ready to make your wins repeatable?
I help MSP owners build systems to grow.
If this resonated with you, DM me!

♻ Found this valuable? Share it with a fellow leader
🙌 Shoutout to Case Kenny for the quote!

MSP Coach | Helping Founders Build High-Performing Companies

I have an exciting announcement to make...

On Monday December 1st, I'm launching a podcast!
It is called Beyond Technology, and I can't wait to share.

The idea for this show came from conversations
I've been having with top founders and leaders.

Conversations about how they build, how they think,
and how they use technology to support their growth.

We talk about the decisions that drive growth,
the systems that build real momentum, and
the role technology plays in modern leadership.

The guests bring real experience from building
companies, and offer perspectives you don't hear often.

I've handpicked leaders who think deeply about growth,
and who speak clearly about what shaped their journey.

Each episode is short and focused, built for
listeners who want practical business insights.

A new episode will drop every second Monday,
with ideas and advice you can apply right away.

If you care about leadership and modern business,
the Beyond Technology Podcast is for you.

More details coming soon.
Stay tuned!

Want to double your revenue?

In just 6 months I scaled an MSP from $1M to $2M ARR.

Here’s what we did and how you can too:

1️⃣ We Built a Strong Operational Foundation
• They weren’t struggling to get clients.
• They were struggling to keep up with growth.

So we:
→ Built SOPs for onboarding, delivery, and retention.
→ Documented workflows to replace verbal handoffs.
→ Added weekly check-ins to catch issues early.

Growth feels chaotic without systems.
We eliminated that chaos, one process at a time.

2️⃣ We Gave Them Strategic Vision
• They didn’t have a revenue problem.
• They had a focus problem.

So we stopped the “grow for the sake of growth” cycle.

We got crystal clear on:
→ Quarterly revenue milestones with exact targets.
→ A defined ICP so they only pursued qualified leads.
→ A 3-channel growth strategy

When you focus on the right clients, growth speeds up.

3️⃣ We Created Financial Clarity
• They were making money.
• But they couldn’t see where it was going.

So we got hyper-clear on the numbers:
→ A 12% minimum profit margin target.
→ A real-time dashboard for MRR, churn, and profit.
→ Cut poor-fit clients to free up high-value capacity.

More revenue means nothing if you can’t measure profit.

Growth isn’t about hustling harder.
It’s about removing friction.

Stop chasing unqualified leads.
Stop running your business on guesswork.
Stop celebrating revenue without tracking profit.

This MSP didn’t need more effort.

They needed clarity, structure, and control.
And once they had it, growth became predictable.

What would doubling your revenue change for you?

More freedom?
More impact?
More control over your future?

If you’re ready to build a real growth engine...
DM me or book a free scale call.

Let’s build the business you actually want to run.

P.S. Enjoy this selfie of Frida and I!

Leadership doesn't mean carrying everything alone.

You can be the one others rely on and
still need people to lean on yourself.

That's not weakness.
That's wisdom.

There are parts of leadership no one sees.
→ The late nights
→ The quiet wins
→ The rejections
→ The doubt you never admit out loud

It gets heavy when you hold it solo.
The pressure builds when you pretend you're fine.
The pace slows when no one is beside you.

But things shift when you have the right people around.
People who challenge your thinking.
People who support your vision.
People who steady you when the pressure rises.

Leaders rise higher when they're supported.
They move faster when doubt is not driving.
They build better when they're not alone.

That's why community matters.
Not as a strategy, but as a multiplier.

If you're an MSP and want to grow with people
who get it, I have a community you'll want to join.

Send me a message, and I'll share the details.

Your pricing should reflect your value.
Not your fear of losing the deal.

Underpricing is one of the fastest ways to stall growth.
Yet more MSPs do it than you think.

Charging $50 per user.
Winning clients on price.
Then wondering why growth never gets easier.

The truth?

Clients who choose you because you are cheap
are the same ones who churn, scope creep,
or drain every ounce of your time.

You don't build a strong MSP by underpricing your value.
You build it by knowing exactly what that value is.

→ Do you help clients run a stronger business?
→ Do you help them achieve their goals?
→ Do you make their teams more effective?
→ Do you improve their bottom line with tech?

If yes, stop racing to the bottom.

There are plenty of clients who will pay more
when you make it clear why you're worth more.

But it starts with your mindset.

From scarcity to abundance.
From guessing to clarity.
From surviving to scaling.

If you are unsure about your pricing or how to
communicate your value, book a call with me.

Let’s make sure you're not holding your business back.

Behind-the-scenes at our first recording session.

Some great conversations are coming your way.
Check back Monday for the first of many.

#BeyondTechnologyPodcast

Every business owner eventually notices the same thing. Technology is no longer a side piece of the business. It’s woven into every decision, every sy

Open article: Introducing the Beyond Technology Podcast by Shawn Freeman • 4 min read

Introducing the Beyond Technology Podcast

Carina Farrell 🌻

LeverBrands

As a Brand Manager, I leverage my extensive expertise in personal brand management to oversee and enhance all aspects of our client's brand development and strategy, including but not limited to:

- Cultivating and nurturing client relationships, serving as a trusted advisor and primary point of contact.
- Leading weekly ideation and strategy meetings, driving innovative concepts and securing necessary approvals.
- Spearheading the account setup process, ensuring a seamless and efficient onboarding experience.
- Monitoring client accounts for potential leads, proactively identifying opportunities for brand growth.

Brand Manager

Kurogo

- Conduct in-depth research on clients' industries for comprehensive understanding
- Develop robust brand strategies to position clients as thought leaders
- Leverage brand strategy, social media, and PR for clients' benefit
- Supervisor role to the Content Writer and Social Community Executive.
- Run video shoots in collaboration with the team to enhance clients' brand presence

Account Manager

-Creation of positioning strategies for clients to align with their personal brand and business goals
-Create LinkedIn content to align with clients' positioning strategies.
-Maintain strong communications with clients, building relationships and keeping them informed of campaign progress
-Community management of client accounts to ensure high-quality engagement across client accounts
-Track client analytics and share monthly reports to review campaign performance

Personal Brand Manager

Stadt Erlangen

- Translated press releases regarding Coronavirus updates from the City Council and appointment letters to English, ensuring effective communication and citizen awareness during challenging times.
- Provided translation services for mayoral election materials.

Mayor and Press Office Erlangen - Translator

Dialogue Language Services International Ltd

- Managed accounts including quoting, placing jobs, text analysis, invoicing, and handling queries, and complaints.
- Conducted detailed QA checks and formatted translated files (Word, Excel, InDesign).
- Developed client leads and recruited new linguists and VO artists.
- Produced blog content for social media and conducted competitor analysis.

Translation Project Manager & Account Manager

Third Bridge Group Limited

- Managed approximately 3-4 due diligence (DD) projects on a fortnightly basis for a consulting firm in the top 5.
- Supported clients in the DACH market directly on their investment research projects across a wide range of industries, setting up meetings with world-leading industry experts.
- Built up a rapport with over 500+ leading industry experts and conducted custom recruiting.
- Worked and collaborated locally and internationally in a fast-paced environment, handling multiple requests with tight timelines across various industries and time zones.

Key Achievement⭐:
Helped set project flow records by attracting more transaction cases than ever with DACH clients.

Client Manager- European Consulting DACH 

- Built up a rapport with over 500+ leading industry experts
- Working and collaborating locally and internationally, in a fast-paced environment, working on multiple requests on any given day, all with tight timelines, and spanning a wide variety of industries across multiple geographies and time zones.

Key Achievement⭐
I received praise in weekly vertical meetings from the VP for our team and my individual performance in exceeding targets, often working at 200% of my run rate.

Associate - European Consulting

- Translated international project proposals into English.
- Secured and coordinated appointments for international guests with high-end companies to build strong international partnerships.
- Strengthened international relations by interpreting on behalf of guests and companies to ensure clear communication.
- Designed the end-of-year international presentation.

Key Achievement⭐:
Helped to rebuild the twinning relationship between Erlangen and Stoke.

Mayor and Press Office of the City of Erlangen Internship

British Council

- Enhanced foreign language learning of pupils aged 10-18.
- Supported the running of international projects and activities.
- Added value to the school curriculum by designing lessons and resources on UK contemporary culture tailored to class needs.

Key Achievement⭐:
Significantly improved pupils' confidence in speaking English in the classroom.

English Language Assistant

Bell Tent Boutique

- Expanded clientele reach by translating the company's website into German
- Boosted company’s marketing strategy by creating a blog post on German campsites for their customers
- Gained Commercial Awareness in the sector- a strong focus on their social media usage.

Marketing Intern

Top 24 Marketer 2024 | Creating Thought Leaders through Personal Branding

Hey, I’m Carina! I help people stand out on LinkedIn by turning their thoughts, experiences, and expertise into content that gets seen and starts conversations.

As an Account Manager at the world’s leading personal branding agency, I work with founders, execs, and professionals to grow their audience, build credibility, and open doors to new opportunities.

I’ve spent years figuring out what actually works on LinkedIn, what flops, and how to create content that people want to read. 

Personal branding isn’t about chasing likes or trying to sound perfect. The best personal brands are built on real stories, honest opinions, and a clear message. I help people figure out what they want to say and how to say it in a way that actually resonates.

🌻 I’ve helped clients reach millions of views and turn LinkedIn into their biggest growth channel
🌻 I know what makes content stand out, whether it’s storytelling, strategy, or saying what everyone else is too afraid to say
🌻 I love working with people who have something to say but don’t know how to put it into words

As an employee, I also like to create content showing the other side of work, the moments outside of client calls and meetings that make work more than just a job. I share many employees' thoughts and experiences in today’s workplace, but are often too nervous to voice them.

When I’m not working on LinkedIn content, you’ll probably find me traveling, volunteering with Girlguiding, or learning a new language.

Always open to speaking opportunities and brand partnerships.

My DM's are always open :-)

Carina Farrell

You can have a strong title, decent pay, and great perks.

And still feel like you don’t belong.

Not because you want attention.
Because you want your voice to count.

(Image credit to Felix Bertram)

Most companies say they listen.
But if they heard what people say after work, they’d realise they don’t.

So, how do you know if a company actually values you?

🌻 You’re asked for input, and it’s acted on
↳ Not just “we’ll take it on board.”

🌻 You can speak up without fear
↳ Respect should never depend on your job title.

🌻 You get credit for your ideas
↳ Recognition shouldn’t get lost up the chain.

🌻 You’re supported when things are tough
↳ Being valued means being backed on bad days, too.

Culture isn’t free coffee and flexible Fridays.
It’s how people are treated when no one’s looking.

If your voice doesn’t matter,
Your job title won’t make a difference.

Would you agree, and have you ever felt undervalued?

🌻 Repost with your network and follow Carina Farrell!

Favikon Top 20 Personal Branding Influencers in the UK in 2025 | Brand Manager at Lever Brands

Helping others doesn’t take anything away from you.

 If anything, it brings out the best in you.

Image credit to Gareth Lloyd.

Every week, I volunteer with Girlguiding.

I work with a brilliant group of girls who are all different and finding their way.

 Some are confident. Some are quiet. Some don’t quite believe in themselves yet.

And I get to watch them grow.
To see them speak up when they were once silent.
To try new things, take the lead, and help each other.

It’s honestly the best part of my week.

And what’s surprised me the most is how much I’ve grown, too:
→ I’ve become more patient
 → I listen better
 → I’m more open

You don’t need to join an organisation to make a difference.

 Just look around.

There’s always someone who could use a bit of time, care, or encouragement.

Helping others doesn’t require anything extraordinary, just the decision to show up for them.

And you’ll be surprised by how much it gives back.

Who showed up for you? Tag them in the comments!

P.s drop me a follow while you're at it Carina Farrell

I thought feeling miserable at work was just part of being an adult.

I graduated into a pandemic and somehow landed what looked like a “great” job.

It paid well. There was a clear career path. The company had a name people recognised.

But I hated it.

Every day, and even the evenings after, felt like a long, stressful slog. I felt flat and disconnected, and started to wonder if this was just how work is meant to feel. Something you push through, not enjoy.

A few years later, everything looks different.

I started making content on the side. That turned into a genuine interest in personal branding.

Now I’m a brand manager.

The work can still be intense at times, but the days go fast and I feel like myself in the work. That alone makes a huge difference.

It’s not about finding a “dream job”.

It’s about doing something that actually fits you.

If your job constantly drags you down, maybe it’s not you.
Maybe it’s time to change direction.

Image credit: Felix Bertram

🌻 Repost and follow Carina Farrell for more!

Favikon Top 20 Personal Branding Influencer | Brand Manager at Lever Brands

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The Battle

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Carina Farrell

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The Battle

Shawn Freeman

Carina Farrell

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Shawn Freeman's LinkedIn Performance

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