Award Winning Event Strategist Driving Growth and Transformation For YOU | Plug-and-Play Project Manager | Technology Enthusiast | Always Curious

Shaping the Future of International Meetings | Collaborative Growth | Event Transformation

Curiosity - Innovation - Storytelling

As the Regional Director for North America at ICCA, I am passionate about driving growth and fostering collaboration within the global meetings and events industry. ICCA has stood at the forefront of shaping the future of international association meetings since 1963, and I'm honoured to be part of a team that champions innovation, sustainability, and advocacy on a global scale.

Over the years, I've had the privilege of strategizing, planning, and executing transformative events—from intimate gatherings to international conferences. My career has been built on an unwavering commitment to innovation, creative problem-solving, and a collaborative approach to ensure that every event exceeds expectations. Along the way, I've been fortunate to be recognized with honours such as "Planner of the Year" by Smart Meetings and a spot on the "40 Under 40" by Connect x BizBash.

But more than accolades, it's the connections I've built and the stories we've shaped together that truly inspire me. It was the Guinness World Record attempt to host the largest online event gathering, GMID Goes Virtual, in 2020, which connects almost all the industry associations across the globe. It was #EventprofsBreakShit that I co-founded in 2021, seeking an honest, authentic, but joyful way to explore event technology. 

These are the real rewards of our work, and they underscore the power of collaboration in our industry.

At ICCA, we're not just organizing meetings—we're creating spaces where ideas flourish, communities grow, and the future of our industry is redefined. I'd love to connect if you're interested in exploring how we can collaborate, build meaningful partnerships, or simply share ideas. Let's work together to amplify the value of international meetings and create sustainable, innovative solutions for the future.

Are you ready to shape the future of international association meetings? Let's connect and make an impact together.

Shawn (Yih-Hsiang) Cheng

Boots on the Ground - Mobile Meetings Management

Meeting & Event Management | Heritage Travel Director |  

DAHLIA+Agency

LinkedIn Strategist | Tech Connector of Humans | AI Explorer | Speaker

InterAct.Events

The team specializes in planning and managing conferences for higher education. Each member has over 20 years of meetings and travel industry experience.

InterAct.Events is a division of Windhausen Marketing LLC

Meetings, Conferences & Incentives Manager

Meeting Professionals International

Created strategic business alliances in meetings industry and uncovered business opportunities to fund chapter programs.

Led team that grew membership via strengthened community and corporate relations, more targeted prospect identification and relationship building. 

Planned unique themed fundraising events and led special event volunteer committee. 

Member since 2004.

VP Membership ('09-'12), Dir. Special Events ('07-'08), Dir. Strategic Partner Alliances ('14-'15)

MIND Research Institute

Planned and executed diverse fundraising, donor recognition and prospect cultivation events. Exceeded revenue goals every year while reducing expenses. Grew event scope and vision. Developed new volunteer program and managed internal and external volunteer teams.

Senior Engagement Manager, Meetings & Events

MIND Research Institute (Nonprofit)

Special Event Volunteer

The American College of Trial Lawyers

Planned and executed large accredited multi-day events throughout the US and Canada, each with large-scale themed events, gala dinners, general sessions, breakouts, off-site events, tours, and tennis and golf tournaments.

Meetings & Conference Manager

Edwards Lifesciences

Medical continuing education and event manager of diverse accredited events for US and international surgeons. Managed budgets, site selection, contracts, event marketing, communications, on-site management, travel, registration, audio-visual, hotel, billing, and post event reviews.

Clinical Education Program Manager

Nobel Biocare

Dental continuing education and event manager that planned and executed events with $1.8M budget in the US, Europe, and Latin America. Handled vendor negotiations, invitations, registration, travel, hotel, menus, shipping, audio-visual, event design and logistics, billing reconciliation, and post event reporting. Heavy travel in North America, Europe and Latin America to build relationships with current and prospective customers.

Global Education Manager / Marketing Activities Manager

On-Site Meeting and Event Management | Travel Director | Tech Advisor

Hello! I'm Peggy Lamberton, CMP Emeritus, and I've been orchestrating unforgettable events for over two decades. I'm multilingual and well-versed in the art of cross-cultural communication, which has enabled me to deliver high-stakes international legal conferences, oversee global education for two major medical device companies, and create intimate, impactful local gatherings. 

Today, I wear two hats. In 2016, I founded Boots on the Ground, bringing my onsite expertise to the aid of conference planners everywhere. That same year, I joined the tech tribe of Dahlia+ Agency, founded by the visionary and force of nature, Dahlia El Gazzar. Working with Dahlia, I discovered my second superpower - helping professionals craft their brand to stand out in the crowded digital world.

I empower professionals in both the physical and digital realms. Whether you need on-the-ground support for your event, event tech guidance, or help in enhancing your digital presence, I'm here for you!

taplio

The Battle

Shawn (Yih-Hsiang) Cheng

Peggy H. Lamberton, CMP Emeritus

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