Award Winning Event Strategist Driving Growth and Transformation For YOU | Plug-and-Play Project Manager | Technology Enthusiast | Always Curious

Shaping the Future of International Meetings | Collaborative Growth | Event Transformation

Curiosity - Innovation - Storytelling

As the Regional Director for North America at ICCA, I am passionate about driving growth and fostering collaboration within the global meetings and events industry. ICCA has stood at the forefront of shaping the future of international association meetings since 1963, and I'm honoured to be part of a team that champions innovation, sustainability, and advocacy on a global scale.

Over the years, I've had the privilege of strategizing, planning, and executing transformative events—from intimate gatherings to international conferences. My career has been built on an unwavering commitment to innovation, creative problem-solving, and a collaborative approach to ensure that every event exceeds expectations. Along the way, I've been fortunate to be recognized with honours such as "Planner of the Year" by Smart Meetings and a spot on the "40 Under 40" by Connect x BizBash.

But more than accolades, it's the connections I've built and the stories we've shaped together that truly inspire me. It was the Guinness World Record attempt to host the largest online event gathering, GMID Goes Virtual, in 2020, which connects almost all the industry associations across the globe. It was #EventprofsBreakShit that I co-founded in 2021, seeking an honest, authentic, but joyful way to explore event technology. 

These are the real rewards of our work, and they underscore the power of collaboration in our industry.

At ICCA, we're not just organizing meetings—we're creating spaces where ideas flourish, communities grow, and the future of our industry is redefined. I'd love to connect if you're interested in exploring how we can collaborate, build meaningful partnerships, or simply share ideas. Let's work together to amplify the value of international meetings and create sustainable, innovative solutions for the future.

Are you ready to shape the future of international association meetings? Let's connect and make an impact together.

Shawn (Yih-Hsiang) Cheng

AVIXA

Senior Vice President

LIGHTFAIR International

Oversee and manage all aspects of LIGHTFAIR International, a business division of AMC, Inc. and in partnership with the IES and IALD.

Vice President

Managing Director

NCR Corporation

Director, Marketing Services

Starwood Hotels & Resorts Worldwide, Inc.

Sales Manager

Trump Taj Mahal AC

Executive Player Development

Accomplished executive with proven experience in multimillion-dollar global sales, marketing, finance, and operations optimization in alignment with a company’s vision, value, and goals; and is responsible for resource acquisition and leader of award-winning teams with integrity.  A results driven leader with a proven track record, intuitive business strategist and capable of balancing tactical implementation, contributes key analytical abilities with superior attention-to-details, demonstrates expertise in evaluating trends and prioritizing.  Acknowledged for process improvement solutions that helped surpass quotas, produce results and empower teams to excel over the long-term.  A leader recognized consistently for significant revenue growth, excels in customer retention, new business development and superior customer service while managing projects to maximize resources, boost productivity, and achieve objectives.  Out-of-the-box thinker who seamlessly liaises among C-level executives, global business professionals, and teams while driving lucrative results.  

Specialties: Exceptional leader, outstanding performance track record, sales and marketing strategist, customer focus, and results driven.

I focus my efforts on growth, diversity, equity, and inclusion and enhancing customers' experiences.

Rochelle Richardson, CEM (She/Her/Hers)

taplio

The Battle

Shawn (Yih-Hsiang) Cheng

Rochelle Richardson, CEM (She/Her/Hers)

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?