Award Winning Event Strategist Driving Growth and Transformation For YOU | Plug-and-Play Project Manager | Technology Enthusiast | Always Curious

Shaping the Future of International Meetings | Collaborative Growth | Event Transformation

Curiosity - Innovation - Storytelling

As the Regional Director for North America at ICCA, I am passionate about driving growth and fostering collaboration within the global meetings and events industry. ICCA has stood at the forefront of shaping the future of international association meetings since 1963, and I'm honoured to be part of a team that champions innovation, sustainability, and advocacy on a global scale.

Over the years, I've had the privilege of strategizing, planning, and executing transformative events—from intimate gatherings to international conferences. My career has been built on an unwavering commitment to innovation, creative problem-solving, and a collaborative approach to ensure that every event exceeds expectations. Along the way, I've been fortunate to be recognized with honours such as "Planner of the Year" by Smart Meetings and a spot on the "40 Under 40" by Connect x BizBash.

But more than accolades, it's the connections I've built and the stories we've shaped together that truly inspire me. It was the Guinness World Record attempt to host the largest online event gathering, GMID Goes Virtual, in 2020, which connects almost all the industry associations across the globe. It was #EventprofsBreakShit that I co-founded in 2021, seeking an honest, authentic, but joyful way to explore event technology. 

These are the real rewards of our work, and they underscore the power of collaboration in our industry.

At ICCA, we're not just organizing meetings—we're creating spaces where ideas flourish, communities grow, and the future of our industry is redefined. I'd love to connect if you're interested in exploring how we can collaborate, build meaningful partnerships, or simply share ideas. Let's work together to amplify the value of international meetings and create sustainable, innovative solutions for the future.

Are you ready to shape the future of international association meetings? Let's connect and make an impact together.

Shawn (Yih-Hsiang) Cheng

Shiloh Event Management, Inc.

CEO & Founder

Head Of Client Services

ServiceNow

Digital & Community Manager

NASA - National Aeronautics and Space Administration

Public Relations Manager

CEO & Founder @ Shiloh Events | Passionate about bringing peace to the events industry

Huong is the CEO and founder of Shiloh Events, a full-service agency that specializes in managing large-scale corporate events for global brands. With an MBA in marketing and over 15 years of experience in the events industry, she has a proven track record of delivering captivating experiences that enhance brand awareness, engagement, and loyalty.

As the leader of a dedicated team of event professionals, Huong oversees all aspects of event planning, execution, and evaluation, ensuring high-quality results and client satisfaction. She also leverages her expertise in digital marketing and community relations to amplify the impact of events through social media, content creation, and influencer outreach. Huong's passion for events stems from her belief that they are powerful tools for storytelling, connection, and innovation.

Visit www.shiloh-events.com for our portfolio!

Huong N.

taplio

The Battle

Shawn (Yih-Hsiang) Cheng

Huong N.

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