Shathyan Raja

Digital Marketing Consultant

With over 9 years of experience in growth and performance marketing, I have helped various startups and established brands in e-commerce, entertainment, gaming, and IT Products / SAAS domains to achieve their business goals and scale their online presence.

My core competencies include campaign management,  marketing communications, user journey optimization, funnel analysis, A/B testing, marketing attribution, and ROI measurement. I am passionate about solving problems across the user lifecycle, leveraging analytics, tools, and best practices to deliver impactful and sustainable results. I am always eager to learn new skills and collaborate with other professionals to share insights and grow together.

Senior Digital Marketing Manager

RBL Bank

Hello and welcome to my LinkedIn profile! I am a Deputy Vice President of the Analytics Team at RBL Bank, one of India's leading banking institutions. With over 10 years of experience in the financial industry, I specialize in product analytics of liability products such as Savings, Current, Salary, NR, and more.

As a key member of RBL Bank's analytics team, I am responsible for driving critical initiatives related to AI, cross-selling, and acquisition. By leveraging cutting-edge technologies and data-driven insights, I help our bank identify new opportunities for growth and optimize our product offerings to meet the evolving needs of our customers.

In addition to my strategic responsibilities, I am also responsible for managing and mentoring a team of 15 talented data scientists. By fostering a culture of innovation and collaboration, I am committed to helping our team reach new heights of success and achieve our shared goals.

Throughout my career, I have developed a reputation as a strategic thinker, innovative problem-solver, and trusted leader. If you are interested in learning more about my expertise and experience, please feel free to connect with me here on LinkedIn. I look forward to connecting with you!

Deputy Vice President - Data Science

Poonawalla Fincorp

General Manager - Analytics

Adani Ports and SEZ

Analytics Manager

CRG Solutions Pvt. Ltd

#BigVizHackathonS2
CRG's BigViz Tableau Hackathon is a data visualization competition organized yearly pan India.
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Founder of CRG's #BigVizHackathonS2

Sr. Business Analyst

TVS Credit:
-	Working closely with the planning team of TVS Credit to solve complex business problems
-	Working as a technical project manager to deploy CRG’s team in TVS credit and implementing the BI and Analytics roadmap for next 2 years

Zee Entertainment:
-	Working closely with the CTO’s analytics team to build and implement roadmap of BI reports with advance analytics
-	Developing predictive models in R and integrating the same in respective dashboards
-	Implemented several dashboards for different entities of the company such as  Broadcasting, Music, Employee performance trackers, Movie Business 

Mahindra Finance:
-	Working as a project manager to deploy CRG’s team in Mahindra Finance and implementing the Analytics roadmap
-	Daily communication with client to understand their requirement 
-	Creating wireframes and blueprints for the development team
-	Working with the clients by designing, developing and implementing BI solutions as per the data
-	Development of interactive dashboards with Quick/Context/ Global filters, Data Source filters, calculated fields and Parameters in Tableau Desktop along with advance Tableau features like Data Blending, Actions Filters, LOD, Map, Heat Charts and Data Security by User filters

Business Analyst

Culture Machine

- Working as Content Curator & Data analyst on Wynk Movies ( Wynk movies is a movie app which is been launched by Airtel )
- Giving insights for content curation by analyzing the data coming to form various platforms like Omniture and Mo-engage.
- Making of the database and updating it continuously.
- YouTube Channel analysis.
- Deal Projections for new talents coming into MCN.
- Developing different models to capture app usage data.
- Developed one of our own movie meters.
- Making dashboards for clients on Tableau and Sisense.
- Automation of the work using Postgresql, R-console.

Business  Analyst

Fine Edge Pictures

Its my own YouTube channel. I host celebrity chat shows here on weekends.

Anchor /Creative Director

Factive Research Pvt Ltd

- Drafting research briefs and commissioning research.
- Designing the research methodology.
- Formulating a plan/proposal and presenting it to the client or senior management.
- Drafting research instruments such as Questionnaires & Discussion Guides.
- Briefing interviewers and researchers.
- Liaising with and managing survey staff (Field Investigators).
- Undertaking ethnographic research (observing people in their homes and other environments).
- Conducting qualitative or quantitative surveys, which involves field, interview or focus group assessments.
- Using statistical tools to manage and organize information.
- Monitoring the progress of research projects.
- Analyzing and interpreting data to identify patterns and solutions, including surveys and focus group transcripts through statistical tests.
- Writing detailed reports and presenting results to client.

Research Analyst

Federal Bank

-Developing a credit risk model for the data of auto loans .
-Writing report for the same project .
-Making presentation for the same project .

Intern

ANANTO ANALYTICS PRIVATE LIMITED

Data Analyst  ( Intern )

Hello and welcome to my LinkedIn profile! I am a Deputy Vice President of the Analytics Team at RBL Bank, one of India's leading banking institutions. With over 10 years of experience in the financial industry, I specialize in product analytics of liability products such as Savings, Current, Salary, NR, and more.

As a key member of RBL Bank's analytics team, I am responsible for driving critical initiatives related to Advance Analytics, AI, cross-selling, and acquisition. By leveraging cutting-edge technologies and data-driven insights, I help our bank identify new opportunities for growth and optimize our product offerings to meet the evolving needs of our customers.

In addition to my strategic responsibilities, I am also responsible for managing and mentoring a team of 12 talented data scientists. By fostering a culture of innovation and collaboration, I am committed to helping our team reach new heights of success and achieve our shared goals.

Throughout my career, I have developed a reputation as a strategic thinker, innovative problem-solver, and trusted leader. If you are interested in learning more about my expertise and experience, please feel free to connect with me here on LinkedIn. I look forward to connecting with you!

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