Shathyan Raja

Digital Marketing Consultant

With over 9 years of experience in growth and performance marketing, I have helped various startups and established brands in e-commerce, entertainment, gaming, and IT Products / SAAS domains to achieve their business goals and scale their online presence.

My core competencies include campaign management,  marketing communications, user journey optimization, funnel analysis, A/B testing, marketing attribution, and ROI measurement. I am passionate about solving problems across the user lifecycle, leveraging analytics, tools, and best practices to deliver impactful and sustainable results. I am always eager to learn new skills and collaborate with other professionals to share insights and grow together.

Senior Digital Marketing Manager

Sr. Digital Marketing Manager||Hindustan Times||Performance & Growth Marketer ||Google & Facebook certified|MICA|Ex Infoedge ,BIGO

With over 10 years of experience in digital marketing, I currently serve as the Assistant General Manager - Digital Marketing at HT Media Group, focusing on user acquisition growth and social media strategies to elevate brand presence. My role involves driving engagement and expanding the audience base for Hindustan Times' digital platforms through growth-driven initiatives, including product enhancements, GTM planning, and media strategies.  

Leveraging skills in brand marketing, growth hacking, and branding, I collaborate with cross-functional teams to optimize customer metrics and advertising partnerships while improving content strategies. My goal is to enable impactful digital growth, foster user engagement, and drive success in the highly dynamic digital media landscape.

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Shathyan Raja

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