Shathyan Raja

Digital Marketing Consultant

With over 9 years of experience in growth and performance marketing, I have helped various startups and established brands in e-commerce, entertainment, gaming, and IT Products / SAAS domains to achieve their business goals and scale their online presence.

My core competencies include campaign management,  marketing communications, user journey optimization, funnel analysis, A/B testing, marketing attribution, and ROI measurement. I am passionate about solving problems across the user lifecycle, leveraging analytics, tools, and best practices to deliver impactful and sustainable results. I am always eager to learn new skills and collaborate with other professionals to share insights and grow together.

Senior Digital Marketing Manager

HDFC ERGO General Insurance

Manage digital marketing for the fastest growing line of business: travel and home insurance.

- Ensure campaigns deliver positive ROI to achieve desired results.

- Maintain and monitor keyword bids, audience targeting, account daily and monthly budgets, 
impression share, quality score and other important account metrics on existing and new categories.

- Utilize data driven analysis insights, identify opportunities, making recommendations for performance optimizations. 

- Develop and implement creative strategy to enhance engagement, CTR, and conversions.

- Holistically approach all paid marketing channels and align those efforts cross functionally across HDFC Ergo.

- Provide regular reporting for related KPIs.

- Stayed current with search engine and PPC industry trends; mentored junior team members and onboarded new starters through training, regular meetings, and feedback.

Deputy Manager - Performance Marketing

Madchatter Brand Solutions

- Lead and set up paid marketing for the clients.

- Managed to secure three paid media proposals, including one from a client in the United States.

- Worked across departments to contribute in areas like email marketing, content marketing, social media marketing, and digital strategy.

Digital Marketing Executive

JM Financial Services Ltd

- As Operations Executive, tested and optimized backend and frontend software, enhancing algorithms, methods, and procedures for operations. 

- Added features like investment summary reports, schedule portfolios, and one-click SOA, while automating backend processes to save time and increase efficiency.

Senior Executive - Operations (Digital Product Development)	

INDIAN COMMODITY EXCHANGE LTD (ICEX)

- Oversaw core strategies for executing daily orders, preparing MIS for management, and handling business queries.

- Piloted new developments in UAT for deployment in the live system and familiarized with transaction processing on the exchange side.

Business Development Executive

Ifan Finserv Pvt Ltd.

- Responsible for overseeing the entire business process.

- Effectively handling & monitoring day-to-day operations viz transaction processing, allotments, payouts, KYC audits, etc.

- Guiding sub-agents regarding transactions, reconciliation, reimbursement, software.

-Handling various day to day transactions activities.

- Preparing brokerage rate entry & brokerage payment to sub-agents with respect to MF, FD, Bonds, Insurance.
   
- Managing records and receipts.

- Reconciling daily, monthly and yearly transactions.

- Processing invoices.

- Developing in-depth knowledge of organizational products and processes.

- Providing customer service to clients.

- Resolve financial disputes raised by the customer service and sales teams

- Being a key point of contact for other departments on financial and accounting matters.

Operations Executive

ASMACS SKILL DEVELOPMENT LIMITED

With respect to skill development projects like RPL, BSDM, PDOT, PMKVY, DDUGKY, CSR. 

- Overseeing and coordinating the day-to-day running of projects by assisting project managers and senior managers.

- Preparing presentations to update senior management on the project's progress and showcase the project's value. 

- Providing administrative support.

- Tracking and communicating projects risk and opportunities.

- Worked as part of the sales team to bring in new projects.

Project Program Coordinator

Experienced professional specializing in digital marketing strategy with a focus on performance marketing and AdTech.

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Shathyan Raja

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