Shathyan Raja

Digital Marketing Consultant

With over 9 years of experience in growth and performance marketing, I have helped various startups and established brands in e-commerce, entertainment, gaming, and IT Products / SAAS domains to achieve their business goals and scale their online presence.

My core competencies include campaign management,  marketing communications, user journey optimization, funnel analysis, A/B testing, marketing attribution, and ROI measurement. I am passionate about solving problems across the user lifecycle, leveraging analytics, tools, and best practices to deliver impactful and sustainable results. I am always eager to learn new skills and collaborate with other professionals to share insights and grow together.

Senior Digital Marketing Manager

Growth Consultancy

Brand Strategist, Growth Consultant. Leadership Mentor

Wadhwani Foundation

Global Marketing Head. Driving thought leadership, brand equity and expansion efforts across global markets.

Executive Vice President - Global Marketing

MARG GROUP

MARG Group is among the fastest growing infrastructure organizations and is touted as the new face of Indian Infrastructure.

Known for its young & dynamic leadership team that is creating benchmarks in Indian infrastructure sector.

Reported to Chairman & Managing Director.

Group Vice President and Head of Corporate Communications

Biocon Limited

Worked at Biocon world headquarters, Bangalore with a mandate to set up structured Communications and Branding initiatives for the Group. Instrumental towards a host of successful brand launches.

Group Head-Brand Marketing & Communications

Bharti Airtel Limited

Responsible for Marketing Communications and Brand Development initiatives. Was a key member of the iconic refreshed branding exercise of the Airtel brand and achievements included a massive revamp of retail & outdoor visibility, innovative PR initiatives and the President’s medal for excellence.

DGM Marketing

Tata Teleservices Limited

Marketing Head of 3 telecom circles (Gujarat, UP-E & UP-W) with Telecom major, “Tata Teleservices Ltd”. Part of the core team for the service launch of Indicom Brand across the three circles.

 -Major responsibilities – Business Plan / Product &Service mix and Market movement / Customer retention and loyalty / Revenue enhancement /Brand Launches / Ad campaigns & Media Planning (ATL) / BTL promotions and strategic tie-ups / Public Relations.

Head Marketing - 2 telecom circles

Shaw Wallace

Handled major liquor brands like Royal Challenge & Antiquity and millionaire brandies in the South.
			
Major responsibilities –Packaging, Positioning, Pricing, Mass media, advertising, consumer & trade promotions, events, merchandising etc. High interactions with sales for key markets’ focus and spend management. A key achievement/initiative was the launch of golf accessories as a brand surrogate.

National Product Manager

Wharton School, EVP Global Marketing; 30k Followers

www.atulraja.com

I am a marketer, brand builder and strategist with 28-yrs high octane cross-industrial experiences across some leading organizations like Bharti Airtel, Tata Teleservices, Shaw Wallace, Videocon, Bennett & Coleman, Biocon and Daewoo Motors. Specializing in business planning, strategic marketing, branding, product management and marketing communications, I have launched and managed leading FMCG brands like Airtel, Royal Challenge, Daewoo Matiz, Tata Indicom and Kenwood and my long marketing stint is marked by success stories on corporate branding and product marketing.

Equipped with a Management degree, I have honed my marketing & branding skills at Marcus Evans, London, Indian School of Business (ISB), Indian Institute of Management, Bangalore (IIMB) and Tata Management Training Centre (TMTC). I am an avid writer and a regular columnist in leading publications. Frequently warded for marketing initiatives, I am a member of US headquartered International Association of Business Communicators (IABC).



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Shathyan Raja

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