Shathyan Raja

Digital Marketing Consultant

With over 9 years of experience in growth and performance marketing, I have helped various startups and established brands in e-commerce, entertainment, gaming, and IT Products / SAAS domains to achieve their business goals and scale their online presence.

My core competencies include campaign management,  marketing communications, user journey optimization, funnel analysis, A/B testing, marketing attribution, and ROI measurement. I am passionate about solving problems across the user lifecycle, leveraging analytics, tools, and best practices to deliver impactful and sustainable results. I am always eager to learn new skills and collaborate with other professionals to share insights and grow together.

Senior Digital Marketing Manager

Mobavenue Media

•	Spearheading India’s Retargeting Business by managing programmatic Remarketing Campaigns through a SaaS-based Demand Side Platform, achieving a 95% client retention rate with seamless onboarding and account management.
•	Collaborated with clients to define campaign objectives, optimize metrics, and improve ROAS by 20%, while proactively resolving 90% of escalations within 24 hours to ensure high satisfaction levels.
•	Designed and implemented customer success frameworks, fostering 3+ upsell opportunities, strengthening client partnerships, and driving long- term business growth.

Associate Director

Affle

•	Led a team of business development executives to expand RevX Demand Side Platform (SaaS) across India, the Middle East, and Southeast Asia, achieving 20% revenue growth through strategic programmatic campaigns and securing 30+ high-profile client deals from the app marketers like the Landmark Group, Junglee Games, Indigo, Gameskraft among many others, as well as the agencies like M&C Saatchi, Mindshare, Wavemaker, Dentsu and so on..
•	Identified 7+ upselling opportunities, driving 12–15% growth in client accounts and surpassing revenue targets by 10%. Conducted 15+ quarterly business reviews to ensure transparency and achieve a 40% increase in client conversion rates.
•	Supported clients with integrations of Mobile Measurement Partners (MMPs) such as Branch, Appsflyer, Adjust, and Singular, streamlining campaign tracking and performance analysis.
•	Partnered with the marketing team to create 10+ case studies and compelling client presentations, strengthening client communication and showcasing RevX’s value proposition.
•	Delivered actionable insights through data analysis and reporting, improving internal decision-making and enhancing campaign performance.

Manager- Business Development

Chocolate Platform

•	Drove global business development for SDK and project management, collaborating with top 1000 app developers and managing key accounts such as Outfit7, Zynga, Disney, Spotify, and Times Internet.
•	Managed end-to-end publisher operations on the marketplace front, including video campaign execution, database management for advertisers and publishers, and malware control.
•	Developed effective communication channels with internal and external teams, ensuring seamless collaboration for campaign execution, client management, support, and success.
•	Oversaw budget planning, prioritizing markets, allocating media budgets, and analyzing returns on investments to optimize campaign performance and financial tracking.
•	Monitored and analyzed traffic performance, maintained quarterly and monthly reports, and ensured robust reporting frameworks to support decision-making and strategic growth.

Senior Executive Business Development

Adcanopus Digital Media Pvt. Ltd.

 • Global Business Development
 • Communication with the internal as well as the external teams
 • Publishers accounts management and support
 • Negotiation
 • Manage and overlook performance campaigns
 • Submit monthly reports

Account Manager- Publishers' Solutions

Riverbridge Ventures Innovations Platform

Sales Executive- IT Sales & BD

Mahindra and Mahindra Limited [Automotive, Farm Equipment and Agri Business]

Intern

I am an astute & result-oriented professional with 9+ years of experience in Business Development, Advertiser Sales, Account Management, Customer Success, Partnerships and other AdTech roles. In my last assignment, I was working as an Associate Director for Mobavenue Media. Before that, I was with organizations like Affle India Limited, Vdopia Inc. and Adcanopus Digital Media. I have a track record of establishing many milestones & handling several turnaround projects. I have also worked with CRM tools like Salesforce, Apollo.io, Zoho, Trello and Lusha. 

Perseverance, Discipline, and Resilience are my strengths which always helped me in completing major professional assignments.

My skills include Strategic planning, Data analysis, Sales Training, Account Management, Customer relationship management (CRM), Pre- sales, Sales, Communication, Project management, Digital marketing, Analytical thinking, Leadership qualities, Team collaboration, Market research, Customer feedback analysis, Business Development, Presentation, Negotiation, Adaptability, Problem-solving, and Customer success metrics.

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Shathyan Raja

Anasuya Sarma

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