Shathyan Raja

Digital Marketing Consultant

With over 9 years of experience in growth and performance marketing, I have helped various startups and established brands in e-commerce, entertainment, gaming, and IT Products / SAAS domains to achieve their business goals and scale their online presence.

My core competencies include campaign management,  marketing communications, user journey optimization, funnel analysis, A/B testing, marketing attribution, and ROI measurement. I am passionate about solving problems across the user lifecycle, leveraging analytics, tools, and best practices to deliver impactful and sustainable results. I am always eager to learn new skills and collaborate with other professionals to share insights and grow together.

Senior Digital Marketing Manager

Mashrise

Manager - Delivery 

Click2Commission

Manager-Mobile Delivery

Assistant Manager- Delivery 

Grasp Anything

Student Journalist

AdyourApp

Senior Affiliate Manager

3.14 Analyst

Collegedunia

Content Writer

I am a digital marketing enthusiast with 4 years of experience in the field of advertising and marketing. 

In my current role at Mashrise as the Manager-Delivery, I am on a mission to grow the Performance Marketing vertical here by 10X with the support of my strong team of Affiliates and excellent mentors.

Some of my Key Responsibility Areas have been:
1. Connecting with new Publishers & Advertisers and trying to build a long-term connections with them.
2. Working on models like CPI, CPR, CPA, CPT with a major focus on Education, Utility, Gaming and BFSI verticals.
3. Managing campaigns via API, S2S and MMPs.
4. Campaign analysis and optimizations for higher retention and lesser fraud, thus increasing the ROI.
5. Focusing on the overall revenue and growth of the company.

At the end of the day, my job is PEOPLE and I like to meet them where they are. 

I enjoy reading, writing and eating my way around the world.  
One thing which keeps me motivated is that I've studied the great literature all my life, and those stories are replete with characters that let opportunities slide by. What I read is more than just literature, its lessons in life and If I don't follow the tenets of those literature, I am not the person I thought I was, the person I want to be.

If you ever want to talk to me or bounce off ideas or solutions from me, feel free to contact me at aditi7403@gmail.com.

Aditi Arun

taplio

The Battle

Shathyan Raja

Aditi Arun

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