As a Virtual CFO, I help service based founders bring order to financial chaos,  turning fast growth into scalable, sustainable success.

My mission? To help ambitious founders make smarter financial decisions, build real wealth from their innovation, and create companies that don’t just grow,  they endure.

With deep expertise in strategic finance and scaling high-performance businesses, I partner with founders who want more than growth, they want clarity, control, and cash flow confidence.

I get how it feels to lead a business moving at lightning speed; the pressure to grow, hire, fund, and forecast all at once. I’m here to give you the structure, insights, and financial strategy that keep you in command, not reacting to fires.

I provide tailored financial architecture designed for service based businesses ready to level up from messy growth to measured success all built around The Profit Revolution Framework™, my strategic advisory framework that turns rapid growth into lasting wealth and freedom.

Profit Architecture – Build a clear profit model that aligns with your growth goals. Understand where your money’s made (and lost) — and design a system that multiplies returns.

Cashflow Forecasting & Financial Visibility – No more guessing. See your numbers in real time, forecast with confidence, and make strategic decisions based on data — not gut feel.

Scalable Systems – Create the financial infrastructure your business needs to grow — from reporting frameworks and KPIs to cash management and automation that free up your headspace.

Revenue Streams & Pricing Strategy – Optimise pricing models and recurring revenue structures for predictability, performance, and sustainable scaling.

Leadership Decision Support – Gain access to CFO-level strategic thinking without the full-time hire. I act as your sounding board for big decisions — funding, hiring, margins, or expansion.

Through The Profit Revolution framework™, I help service based founders:
Turn rapid growth into predictable, sustainable profit
Gain full financial clarity and decision-making confidence
Build financial systems that scale with them
Create a business that funds innovation and freedom

If you’re a service based founder ready to build financial systems that match your company’s ambition, let’s talk.

I’ll help you go from flying blind to leading with financial command using a framework built for founders who move fast, think big, and expect excellence.

The Profit Revolution™  Where clarity meets control, and growth becomes lasting wealth.

Sharon Crombie

Rashida Tayabali

You won't find a copywriter more invested in seeing you succeed than me. Here is a list of the skills and expertise I bring to every project.

1. Your special sauce - really getting to the heart of how you provide value to your clients and finding out your special sauce to help you attract the type of clients you want to work with. I'll help you stand out in your industry and become the go-to solution for your clients.

2. Align with your audience - writing content with the right keywords to help educate your audience at all stages of the buyer's cycle. Case studies, whitepapers, and blogs for all stages of your funnel.

3. Improve and drive results - if you write your own content and feel like that's something missing, or want to improve it, I can help suggest ways to improve it or revise it for you so it speaks to your ideal audience.

As a copywriter, I've helped clients reposition their service offerings to attract the right audiences, drive traffic to their websites by optimising the content for SEO, and stand out in their industry confidently.

All copy is led by strategy and extensive research so it produces the results you're looking for.

Copywriter

Rashida Tayabali Author

WHAT HAPPENS WHEN YOU LOSE YOUR HUSBAND AND SOCIAL STANDING IN A SINGLE MOMENT?

An unexpected phone call shatters Indian immigrant Tasneem Zain’s idyllic family life in Sydney. Her husband has been in a terrible accident. Doctors aren’t sure if he’ll make it.

When Ali dies, Tasneem’s social status changes overnight. People in her community believe that widows are bad luck. They must be shunned and banned from any joyous occasions to avoid their ‘bad luck’ affecting others. Tasneem is also expected to fade away into the background, and become half the woman she is. 

As a widow, she must observe iddah, a compulsory mourning period for Muslim women. Isolated in a room in her home, Tasneem experiences what it means to be an outsider. Shut away from the outside world, Tasneem prays for her late husband’s soul while struggling with grief and loneliness. As her iddah progresses, she starts searching for a new identity. Who is she and what does she really want?

She also resigns herself to spending the rest of her life alone knowing that’s what’s expected. But life has something unexpected in store.

Indie Author

Rashida Tayabali Copywriter

I love a good story and writing feature articles that bring out the human element is where I excel.

I began my career as a feature writer for some of Australia's leading publications. My articles are published in Sunday Life, BITE magazine, My Career, Kidspot, SBS Voices, Practical Parenting, ONYA, Mahlab Media and Essential Kids & Baby.

I've also written branded content for Domain, Essential Kids & Baby, and SMH. My skills include finding interesting angles for stories and writing articles that are optimised for SEO.

Features Writer

Leaders in Heels

I joined Leaders Agenda (formerly Leaders in Heels) as Chief Editor, to help manage content and expert contributors for the website's Career and Business sections. Part of my role included interviewing and writing profiles on women in high-profile leadership positions like Pip Marlow and Carolyn Cresswell of Carman's Fine Foods. My responsibilities included writing articles on on-trend topics, editing content and uploading it on the website ready to be published.

Editor

Imagine your website working 24/7, effortlessly attracting high-quality leads and showcasing you as the go-to expert in your industry. 

That's the power of authentic, conversion-focused copy.

I create magnetic website and sales page content that:

✅ speaks directly to your ideal clients.
✅ drives measurable ROI.
✅ authentically represents your brand voice.

My clients consistently report:
✓ Ever-increasing website traffic
✓ Higher-quality leads on autopilot
✓ Explosive brand visibility 👉 Lucrative PR and partnership opportunities

The result? Dramatic increases in sales and bookings.

🧲 My Secret Weapon: Deep-Dive Research

I don't just write pretty words. I become an extension of your business, diving deep into your:

🔍 Business vision and values
🧑‍🤝‍🧑 Target audience psychology
🔍 Competitor landscape
📈 SEO-optimised keywords

This foundational work sets the stage for copy that attracts and converts your ideal clients - again and again.

Choose from:

☑️ SPARK Website Audit: Uncover hidden opportunities in your current website
🔥 IGNITE Web Copy Package: Hassle-free, done-for-you copywriting 
💰 POWER UP SEO content : Boost your online conversions and engagement.
💻 Custom Copywriting and SEO Workshops: Master the art of persuasive web content with AI and SEO.

Don't let weak copy hold your business back. 

Get content that works as hard as you do, attracts your dream clients and turns traffic into loyal customers.

Ready to unlock your website's hidden potential?

 📧 rashida@rashidatayabali.com.au 

PS: I’m choosy about the clients I work with. I’ll only take you on as a client IF I’m confident I can make a real difference to your bottom line.

CLIENT TESTIMONIAL👇

🔥 My new website inquiries went from 0 to 45% 🔥
You’ve done such an incredible overhaul of my website. It looks and reads better than I could have imagined. The ideas you brought in, layout, wording, and short and sharp messaging are personable yet professional! My website inquiries have increased by 45%.

TASNEEM CHOPRA OAM
Diversity, Equity, Inclusion, Cross-cultural consultant

taplio

The Battle

Sharon Crombie

Rashida Tayabali

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