As a Virtual CFO, I help service based founders bring order to financial chaos,  turning fast growth into scalable, sustainable success.

My mission? To help ambitious founders make smarter financial decisions, build real wealth from their innovation, and create companies that don’t just grow,  they endure.

With deep expertise in strategic finance and scaling high-performance businesses, I partner with founders who want more than growth, they want clarity, control, and cash flow confidence.

I get how it feels to lead a business moving at lightning speed; the pressure to grow, hire, fund, and forecast all at once. I’m here to give you the structure, insights, and financial strategy that keep you in command, not reacting to fires.

I provide tailored financial architecture designed for service based businesses ready to level up from messy growth to measured success all built around The Profit Revolution Framework™, my strategic advisory framework that turns rapid growth into lasting wealth and freedom.

Profit Architecture – Build a clear profit model that aligns with your growth goals. Understand where your money’s made (and lost) — and design a system that multiplies returns.

Cashflow Forecasting & Financial Visibility – No more guessing. See your numbers in real time, forecast with confidence, and make strategic decisions based on data — not gut feel.

Scalable Systems – Create the financial infrastructure your business needs to grow — from reporting frameworks and KPIs to cash management and automation that free up your headspace.

Revenue Streams & Pricing Strategy – Optimise pricing models and recurring revenue structures for predictability, performance, and sustainable scaling.

Leadership Decision Support – Gain access to CFO-level strategic thinking without the full-time hire. I act as your sounding board for big decisions — funding, hiring, margins, or expansion.

Through The Profit Revolution framework™, I help service based founders:
Turn rapid growth into predictable, sustainable profit
Gain full financial clarity and decision-making confidence
Build financial systems that scale with them
Create a business that funds innovation and freedom

If you’re a service based founder ready to build financial systems that match your company’s ambition, let’s talk.

I’ll help you go from flying blind to leading with financial command using a framework built for founders who move fast, think big, and expect excellence.

The Profit Revolution™  Where clarity meets control, and growth becomes lasting wealth.

Sharon Crombie

avails

At avails, we’re about creating high quality, affordable social media video and photo content. For a fixed hourly rate, our avails Squads come to your business and capture content for your, from start to finish. We shoot, you share.

Managing Director

Racket

Racket Agency is a full-service marketing, design, advertising and content firm based in Melbourne. At Racket Agency we strive to deliver innovative communications solutions that create cut-through for our clients. 

Working across many and varying sectors, including; retail, engineering, education, professional services, technology, entertainment, health services, government, IT and more – at Racket Agency we pride ourselves on getting to know our clients, helping then find innovative ways to promote their businesses. 

This may be in the form of a new brand, sales collateral, catalogues and brochures, video production, TV and radio advertising, POS collateral, websites, social strategy and implementation, media planning, and much more. 

At Racket Agency we tell our clients stories through the expression of exceptional ideas. We make a racket.

As Managing Director of Racket Agency I lead an exemplary team of creative people who inspire, amaze, drive and challenge me everyday. 

Responsibilities:
• Business Strategy
• Business & Team Management
• Business Development 
• Marketing Strategy
• Content Strategy
• Creative Direction 
• Finance
• Recruitment & Human Resources 
• Client & Supplier Relations
• Trend and Direction Forecasting

Hyvio

Hyvio is an evolutionary hybrid Video on Demand (VOD) platform, designed to deliver high quality content to consumers in an engaging way, that benefits content creators. Hyvio facilitates new, flexible pathways for brands, business and content creators to connect and engage with their audience on multiple levels and on any device.

Hyvio allows consumers to browse, find, watch and share high quality content quickly and easily. At the same time, Hyvio gives all power to content creators by allowing them to choose and control the way in which they monetise their asset, whilst retaining all rights and ownership. 

For content creators and lovers, Hyvio is a better place to be.

Responsibilities:
• Platform Design
• Market & Competitor Research
• Asset Design
• Design & Trend Forecasting
• Brand Design & Management
• Marketing Strategy
• Marketing Collateral Design

Brand & UX Strategy

Consultant

Working with a number of national and international organisations across technology, entertainment, events, renewable energy and real estate sectors, I was engaged to develop effective strategies and implementation plans to take these brands, product and services to market. 

With a focus on delivering ROI, during this time I worked closely with these organisations to establish strong branding systems, sales and marketing strategies, marketing collateral, social and digital campaigns. 

Responsibilities:
• Branding
• Marketing Plans
• Sales Strategies 
• Brand Guidelines
• Sales Collateral Development
• Brand Assets Development
• Event / Tradeshow Planning & Management
• Advertising Creative
• Media Planning

Brand, Marketing & Sales

adz@work

Adz@work is a creative marketing and communications agency with offices in Melbourne and Warrnambool in regional Victoria. adz@work strive to align themselves with clients who value innovation, creativity and effective strategy in marketing, PR, branding, digital and design solutions.

adz@work design and produce a wide range of communication materials for numerous State Government, Local Government, tourism and hospitality, retail and corporate clients including television and radio commercials, corporate branding, print and multimedia documents, website development and social media strategies, press and outdoor advertising, event management and styling & photography.

As an Account Director at adz@work my key responsibility was to manage the flow of work from clients, through the agency, through to finished product. This involved liaising with clients, suppliers and internal stakeholders on a daily basis through every stage of a production. My role had a strong business development focus, which saw me fostering client relationships as well as utilising my knowledge in marketing and brand strategy. 

Responsibilities:
• Account Management
• Business Development
• Brand Strategy
• Marketing Strategy
• Campaign Development
• Campaign Rollout Planning & Management
• Creative & Art Direction
• Video Direction
• Photographic Direction
 •Digital & Social Media Strategy
• Website Design & Development
• Branding Rollout Management
• Copywriting

Account Director

kma20 | Advertising & Marketing

kma20 is an advertising and marketing firm based in Melbourne. kma20 specialise in branding, marketing strategy, creative advertising and graphic design solutions, predominately for the retail sector. 

kma20 is a brand strategy agency that design and produce high quality branding, advertising campaigns, promotions, catalogues, direct mail, digital and social marketing, event collateral for national and international organisations. 

As Creative Director of kma20 I was ultimately responsible for creative output of the agency. Working with a team of Designers and Art Directors we developed creative executions across a multitude of advertising and promotional mediums. I was required ensure the agency delivered only the highest level of creative output.

Responsibilities:
• Brand Strategy
• Marketing Strategy
• Advertising Campaign Development
• Rollout Planning & Management
• Catalogue Production
• Magazine / Booklet Production
• Photographic Direction
• Social Media Strategy
• Website Design & Development
• Branding Rollout Management
• Interior Office Design & Fit Out (Project Management)
• Exterior Store Design
• Press / Proof Checking
• Graphic Design
• Copywriting
• Supplier Sourcing & Quoting

Creative Director

kma20 is an advertising and marketing firm based in Melbourne. kma20 specialise in branding, marketing strategy, creative advertising and graphic design solutions, predominately for the retail sector. 

kma20 is a brand strategy agency that design and produce high quality branding, advertising campaigns, promotions, catalogues, direct mail, digital and social marketing, event collateral for national and international organisations. 

As Senior Art Director of kma20 I was responsible for the development of creative across numerous mediums. Working within a team of creatives, under the Creative Director, we were required deliver innovative, strategic design solutions in a prompt, efficient manner. 

Responsibilities:
• Advertising Creative
• Catalogue Design
• Promotional Collateral Design
• Photographic Direction
• Website Design
• Digital Design
• Magazine / Booklet Design
• Packaging Design
• Interior Office Design

Senior Art Director

HUGE

Working within the Graphic Design team at Huge Studios I progressed from a Junior to Senior Designer within 2 years. In this role I developed creative for a wide range of printed executions including; POS, flyers, signage, exhibition signage, brochure, press advertising, branding suites, invitations, with a particular focus on catalogues. 

Responsibilities:
• Graphic Design
• Photography Direction
• Digital Retouching
• Brand Development
• Print Sourcing
• Production Management
• Talent Sourcing
• Press Checking
• Estimating & Quoting

Graphic Designer

With 15 years of industry experience as a creative designer, strategist, and marketer, my journey has been a rewarding exploration of opportunities with both established and emerging brands, spanning a diverse range of projects.

My career started after graduating from La Trobe University with a Bachelor of Visual Arts (Graphic Design), and it has since evolved through various agency and consultancy roles. Beginning as a Graphic Designer, I progressed into more strategic positions as a Senior Art Director and Creative Director, honing my skills in the creative realm.

As my journey continued, I transitioned into business development, taking on the role of an Account Director. This pivotal role involved building and nurturing a robust portfolio of local and national clients.

In recent times, I've had the privilege to collaborate directly with national and international companies, ranging from startups to multi-nationals. My expertise now lies in consulting on branding, collateral development, and sales and marketing strategies, providing valuable insights to these organizations.

Presently, I hold two significant roles; as the Founder and Managing Director of Racket Agency and as the Co-Founder and Head of Design & UX at Hyvio. Additionally, I take pride in dedicating my time and expertise to the Werribee Football Club, where I contribute as a member of their Marketing Advisory Committee.

My journey as a creative professional has been both enriching and fulfilling, and I'm enthusiastic about continuing to contribute to the success and growth of brands and businesses across diverse industries.

taplio

The Battle

Sharon Crombie

Patrick Tyers

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