As a Virtual CFO, I help service based founders bring order to financial chaos,  turning fast growth into scalable, sustainable success.

My mission? To help ambitious founders make smarter financial decisions, build real wealth from their innovation, and create companies that don’t just grow,  they endure.

With deep expertise in strategic finance and scaling high-performance businesses, I partner with founders who want more than growth, they want clarity, control, and cash flow confidence.

I get how it feels to lead a business moving at lightning speed; the pressure to grow, hire, fund, and forecast all at once. I’m here to give you the structure, insights, and financial strategy that keep you in command, not reacting to fires.

I provide tailored financial architecture designed for service based businesses ready to level up from messy growth to measured success all built around The Profit Revolution Framework™, my strategic advisory framework that turns rapid growth into lasting wealth and freedom.

Profit Architecture – Build a clear profit model that aligns with your growth goals. Understand where your money’s made (and lost) — and design a system that multiplies returns.

Cashflow Forecasting & Financial Visibility – No more guessing. See your numbers in real time, forecast with confidence, and make strategic decisions based on data — not gut feel.

Scalable Systems – Create the financial infrastructure your business needs to grow — from reporting frameworks and KPIs to cash management and automation that free up your headspace.

Revenue Streams & Pricing Strategy – Optimise pricing models and recurring revenue structures for predictability, performance, and sustainable scaling.

Leadership Decision Support – Gain access to CFO-level strategic thinking without the full-time hire. I act as your sounding board for big decisions — funding, hiring, margins, or expansion.

Through The Profit Revolution framework™, I help service based founders:
Turn rapid growth into predictable, sustainable profit
Gain full financial clarity and decision-making confidence
Build financial systems that scale with them
Create a business that funds innovation and freedom

If you’re a service based founder ready to build financial systems that match your company’s ambition, let’s talk.

I’ll help you go from flying blind to leading with financial command using a framework built for founders who move fast, think big, and expect excellence.

The Profit Revolution™  Where clarity meets control, and growth becomes lasting wealth.

Sharon Crombie

Coraggio

Supporting business owners, SMEs to scale, grow and enhance business productivity and profitability as well as facilitating accountability focusing on their end-game incorporating their personal growth, work ethos and values.

Chairperson

Coral Sea Marina Resort

Organisers recently announced that the fourth annual Australian Superyacht Rendezvous will be hosted in the Whitsundays by Coral Sea Marina Resort from 16th to 18th October 2020. Around $250 million worth of Australia’s leading superyachts are expected to participate in the Australian Superyacht Rendezvous – Great Barrier Reef edition. Paul Darrouzet, owner of new host venue Coral Sea Marina Resort, and this years organiser of the Australian Superyacht Rendezvous, says it is an exciting opportunity to showcase the superyacht cruising potential of the Great Barrier Reef. “Australia’s prominence on the global superyacht stage continues to gain momentum and the 2020 Great Barrier Reef edition of Australian Superyacht Rendezvous is our opportunity to showcase to the world our unrivalled and pristine cruising charter grounds for superyachts,” Mr Darrouzet said, “superyachts are an exciting tourism avenue for Australia thanks to environmental cleanliness and standards of these vessels, they offer low impact but high yield tourism.”

Australian Superyacht Rendezvous Strategic Advisor

Inland Rail

Conceptualising, implementing and managing all Inland Rail communications strategies including collateral, C-Suite announcements and videos, internal and external initiatives. Additionally, all external-facing stakeholder and industry engagement program wide messaging and project-wide communications, whilst developing and managing entire Inland Rail Communications Strategy with frameworks and budget implementation.

Communications Manager

Turner & Townsend

Industry & stakeholder engagement, branding and strategic marketing / tenders in health, education, commercial, defence, property, infrastructure, natural resources, tourism sectors. Supporting cross-divisional project & cost management teams with internal & external communications including Chinese cultural workshops, conference presentations, awards, media, sponsorships, collateral & capability statements for high-profile global and national projects, client engagement initiatives and business development campaigns.

Strategic Growth & Communications Manager

Had The Last Word

Endorsed by Government, NH&MRC representatives and leading estate lawyers this first-of-its-kind, user-friendly, interactive software was developed to capture your life legacy ensuring you are remembered in memoriam and farewelled in honour with your wishes; alleviating the excruciating burden from  family members at a time of bereavement, whilst mitigating family disputes and empowering our ageing population.

Founder

Abell Point Marina & Lure, Whitsundays

Senior Strategic Marketing Consultant

Australia China Metal Corporation

Created history by breaking the Australian (Tyco) monopoly by gaining AS 2280 industry standards for ductile portable water pipe.

Chief Executive Officer

Brisbane City Council

Strategic Advisor

The Queensland Institute of Medical Research

Deputy Director - Development

Experienced Communications and Stakeholder Engagement Specialist with a 35 year demonstrated history working in the infrastructure, mining and health industry sectors, including 16 years in medical research making a difference to longevity. Skilled in Strategic Communications, Marketing, Public Speaking / Facilitation Workshops, Chairing Advisory Boards and International Relations, including bi-lateral trade. 

Career highlight - working and living in China for 7 years launching world-first clinical cancer trials. 
Personal Achievement - raising 3 respectful children who contact their grandparents.
Mantra - If you can't change it - let it go!

taplio

The Battle

Sharon Crombie

Michelle Lagana

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