As a Virtual CFO, I help service based founders bring order to financial chaos,  turning fast growth into scalable, sustainable success.

My mission? To help ambitious founders make smarter financial decisions, build real wealth from their innovation, and create companies that don’t just grow,  they endure.

With deep expertise in strategic finance and scaling high-performance businesses, I partner with founders who want more than growth, they want clarity, control, and cash flow confidence.

I get how it feels to lead a business moving at lightning speed; the pressure to grow, hire, fund, and forecast all at once. I’m here to give you the structure, insights, and financial strategy that keep you in command, not reacting to fires.

I provide tailored financial architecture designed for service based businesses ready to level up from messy growth to measured success all built around The Profit Revolution Framework™, my strategic advisory framework that turns rapid growth into lasting wealth and freedom.

Profit Architecture – Build a clear profit model that aligns with your growth goals. Understand where your money’s made (and lost) — and design a system that multiplies returns.

Cashflow Forecasting & Financial Visibility – No more guessing. See your numbers in real time, forecast with confidence, and make strategic decisions based on data — not gut feel.

Scalable Systems – Create the financial infrastructure your business needs to grow — from reporting frameworks and KPIs to cash management and automation that free up your headspace.

Revenue Streams & Pricing Strategy – Optimise pricing models and recurring revenue structures for predictability, performance, and sustainable scaling.

Leadership Decision Support – Gain access to CFO-level strategic thinking without the full-time hire. I act as your sounding board for big decisions — funding, hiring, margins, or expansion.

Through The Profit Revolution framework™, I help service based founders:
Turn rapid growth into predictable, sustainable profit
Gain full financial clarity and decision-making confidence
Build financial systems that scale with them
Create a business that funds innovation and freedom

If you’re a service based founder ready to build financial systems that match your company’s ambition, let’s talk.

I’ll help you go from flying blind to leading with financial command using a framework built for founders who move fast, think big, and expect excellence.

The Profit Revolution™  Where clarity meets control, and growth becomes lasting wealth.

Sharon Crombie

Melrose International

Director

Spa Australasia

eNews and Online Editor

Director of Melrose International, Madonna Melrose, has experienced first-hand most facets of business throughout her 30 year career. She has been a part of the Beauty and Fashion Industries for over 30 years and began her career as a Celebrity Makeup Artist and then interwove her creativity and business nous by opening three Makeup Studios across Melbourne and began importing beauty products from Europe - Diego Dalla Palma and Pierre Cardin. As a Fashion and Beauty Editor and Public Speaker, she has an authoritative voice which she now uses to assist not only the beauty industry but all industries in accessing Government Funding. For the past decade she has assisted Australian companies gain access to some of the 4,000 State, Local and Federal funded grants and programs to assist with their growth, research and export opportunities. Having worked with some of the industries bigger exporters, manufacturers and developers , she is held in the highest of regards. 

Specialising in The Export Marketing and Development Grant along with the Research and Development Tax Incentive, there are a plethora of other programs and grants available to Australian Business’.  Business' may not have considered their eligibility when it comes to Tourism, Sustainability, Employment, Capital Works and Manufacturing opportunities, just to name a few. Once grants are identified through our Grant Analysis it is imperative that business' have a Grant Strategy implemented into any Business Strategy within the company and that they are actually Grant Ready when it comes to application time. Melrose International  understand the mechanics of government and the complexity of its ever-changing landscape.
Specialties: Export Marketing and Development Grant, Research and Development Tax Incentive, Grant Analysis, Grant Strategy, Grant Ready, Government Strategy

taplio

The Battle

Sharon Crombie

Madonna Melrose

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?