As a Virtual CFO, I help service based founders bring order to financial chaos,  turning fast growth into scalable, sustainable success.

My mission? To help ambitious founders make smarter financial decisions, build real wealth from their innovation, and create companies that don’t just grow,  they endure.

With deep expertise in strategic finance and scaling high-performance businesses, I partner with founders who want more than growth, they want clarity, control, and cash flow confidence.

I get how it feels to lead a business moving at lightning speed; the pressure to grow, hire, fund, and forecast all at once. I’m here to give you the structure, insights, and financial strategy that keep you in command, not reacting to fires.

I provide tailored financial architecture designed for service based businesses ready to level up from messy growth to measured success all built around The Profit Revolution Framework™, my strategic advisory framework that turns rapid growth into lasting wealth and freedom.

Profit Architecture – Build a clear profit model that aligns with your growth goals. Understand where your money’s made (and lost) — and design a system that multiplies returns.

Cashflow Forecasting & Financial Visibility – No more guessing. See your numbers in real time, forecast with confidence, and make strategic decisions based on data — not gut feel.

Scalable Systems – Create the financial infrastructure your business needs to grow — from reporting frameworks and KPIs to cash management and automation that free up your headspace.

Revenue Streams & Pricing Strategy – Optimise pricing models and recurring revenue structures for predictability, performance, and sustainable scaling.

Leadership Decision Support – Gain access to CFO-level strategic thinking without the full-time hire. I act as your sounding board for big decisions — funding, hiring, margins, or expansion.

Through The Profit Revolution framework™, I help service based founders:
Turn rapid growth into predictable, sustainable profit
Gain full financial clarity and decision-making confidence
Build financial systems that scale with them
Create a business that funds innovation and freedom

If you’re a service based founder ready to build financial systems that match your company’s ambition, let’s talk.

I’ll help you go from flying blind to leading with financial command using a framework built for founders who move fast, think big, and expect excellence.

The Profit Revolution™  Where clarity meets control, and growth becomes lasting wealth.

Sharon Crombie

Evolve Advertising

At Evolve Advertising, we believe that advertising should be more than just a means to an end. We see it as an opportunity to help our clients grow and succeed in today's ever-changing business landscape. Our team of creative professionals, strategists, and media experts are committed to providing holistic solutions that drive results and create meaningful connections with audiences.

With a focus on brand development, creative campaigns, media planning and buying, and data-driven insights, we offer a full suite of advertising services that can help businesses of all sizes and industries achieve their goals. Whether you're looking to increase brand awareness, boost engagement, or drive sales, we have the expertise and experience to deliver customized solutions that meet your unique needs.

At Evolve Advertising, we're not just an agency, we're a partner. We're dedicated to building long-lasting relationships with our clients and working collaboratively to help them achieve their business objectives. Let us help you evolve your brand and take your advertising to the next level.

Director

Yakkazoo

Head Of Investment

Yakkazoo was born to embrace the new. An agency where curiosity looks beyond expected solutions. A full-service agency that’s actually full-service. 

We bring together creative, strategy, media, content and technology to create work that has a real impact. This means we reach the right people, in the right place with the right content to drive the right actions.

What does looking beyond the expected mean at Yakkazoo? We use the common tools - real insights, razor-sharp strategies and the magic of storytelling – but also something else – our Unthink Ordinary approach. We don’t accept that what was, is what must be. We don’t adapt our work to fit the channel either. We make the work that’s right for each channel and audience. 

Our people have broader skills than their titles. They’re curious creatives - designers, thinkers, builders and influencers, from all walks of life. Seriously curious. What we do outside of work matters because we know this brings broader thinking and new ideas into our business.

In a world full of same-same content we have some unexpected tools in our art box. Data and insights are our workbench, but surprise and difference are our power tools.

Head Of Client Services

Frontier Advertising

I direct all marketing enterprises for the agency’s largest full-service client (New Balance) including traditional and digital media, creative, PR, eCommerce, and Point of Sale across Australia and New Zealand.

Client Service Director

dentsu X - Dentsu Aegis Group

In this role, I oversaw team workflows and client portfolio accountabilities for clients such as Bendigo Bank, Headstart Toys, The Body Shop, Open Universities, Hotondo Homes, Modern Brands, Bio Revive, and Feld Entertainment. I developed and maintained value-added, sustainable relations with clients through exceptional delivery of proposals focused on promoting lifetime customer value and long-term visibility of client brands.

Client Lead

Dentsu Mitchell - Dentsu Aegis Group

I independently managed a diverse client portfolio including the City of Melbourne, Open Universities Australia, The Body Shop, Hotondo Homes, and Hotels.com. I partnered with the Group Account Director in leading team workflows and client services regarding analysis of client market position, campaign strategy planning, campaign launch and optimisation, and post campaign assessment.  Throughout my tenure, I effectively cultivated and managed client relations, mentored staff and developed team strengths.

Business Director

Huckleberry Agency - Denstu Aegis Group

As the Business Manager, I oversaw a client portfolio including Funtastic Toys, Hotels.com and The Body Shop, ensuring end-to-end campaign planning and execution. I directed a client-centred team accountable for planning and buying media for multi-channel campaigns and partnered with networks, publishers and creative agencies to execute on-time campaign metrics and procure best value proposals for clients. I also designed and presented innovative and strategic marketing plans that consistently met key business goals for my clients.

Senior Business Manager

Carat Australia - Denstu Aegis Group

In this Business Executive role, I directed comprehensive media buying processes for key clients including Nissan and Mondelez. I consistently guaranteed booking, launch, optimisation, monitoring, and reporting of all campaign metrics as well as strategic negotiations, optimal value-added media placement and cost management processes. Throughout my tenure, I was known for delivering best-in-industry campaign outcomes while expertly administering financial control of all media invoicing.

Senior Business Executive

With over 20 years of experience in the advertising industry, I am a highly skilled and accomplished professional with expertise in senior management, client service, media planning and buying, and strategy across brand, media, and creative.

Throughout my career, I have had the privilege of working with a diverse range of clients and industries, from global brands to local startups. My passion for client service and relationship-building has allowed me to develop deep and lasting partnerships with my clients.

My expertise in media planning and buying and strategy across brand, media, and creative has enabled me to develop effective campaigns that meet clients' business objectives and drive significant revenue growth. I believe in a collaborative approach to advertising, working closely with clients to understand their unique needs and goals.

As a seasoned professional, I am committed to staying on top of the latest trends and technologies in the industry to ensure that my clients stay ahead of the competition. I am passionate about delivering creative and effective solutions that help businesses of all sizes achieve their marketing objectives.

If you're looking for an experienced and skilled partner to help you achieve your marketing goals, I would be honored to work with you.

taplio

The Battle

Sharon Crombie

Dusanka Dimovski

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