As a Virtual CFO, I help service based founders bring order to financial chaos,  turning fast growth into scalable, sustainable success.

My mission? To help ambitious founders make smarter financial decisions, build real wealth from their innovation, and create companies that don’t just grow,  they endure.

With deep expertise in strategic finance and scaling high-performance businesses, I partner with founders who want more than growth, they want clarity, control, and cash flow confidence.

I get how it feels to lead a business moving at lightning speed; the pressure to grow, hire, fund, and forecast all at once. I’m here to give you the structure, insights, and financial strategy that keep you in command, not reacting to fires.

I provide tailored financial architecture designed for service based businesses ready to level up from messy growth to measured success all built around The Profit Revolution Framework™, my strategic advisory framework that turns rapid growth into lasting wealth and freedom.

Profit Architecture – Build a clear profit model that aligns with your growth goals. Understand where your money’s made (and lost) — and design a system that multiplies returns.

Cashflow Forecasting & Financial Visibility – No more guessing. See your numbers in real time, forecast with confidence, and make strategic decisions based on data — not gut feel.

Scalable Systems – Create the financial infrastructure your business needs to grow — from reporting frameworks and KPIs to cash management and automation that free up your headspace.

Revenue Streams & Pricing Strategy – Optimise pricing models and recurring revenue structures for predictability, performance, and sustainable scaling.

Leadership Decision Support – Gain access to CFO-level strategic thinking without the full-time hire. I act as your sounding board for big decisions — funding, hiring, margins, or expansion.

Through The Profit Revolution framework™, I help service based founders:
Turn rapid growth into predictable, sustainable profit
Gain full financial clarity and decision-making confidence
Build financial systems that scale with them
Create a business that funds innovation and freedom

If you’re a service based founder ready to build financial systems that match your company’s ambition, let’s talk.

I’ll help you go from flying blind to leading with financial command using a framework built for founders who move fast, think big, and expect excellence.

The Profit Revolution™  Where clarity meets control, and growth becomes lasting wealth.

Sharon Crombie

Joel Brody

Ethical Recruitment Leader | Mid to executive-level placement | Helping Qualified Candidates Grow Their Careers by Matching Them with Thriving Companies

Six months. That’s how long a construction firm searched for their next Director of Operations.

Hundreds of resumes. Dozens of interviews. Zero results.

When the CEO finally called me, he was exhausted. The business was growing, but without the right leader in place, he was stuck in the weeds, running operations himself instead of focusing on scaling the company.

Here’s what happened next: I clarified the role, tapped into my hidden network, and within six weeks placed the leader they’d been chasing for half a year. That hire streamlined operations, stabilized the team, and gave the CEO his time back.

This is what I do.
I help mid-market and growth-stage businesses—in construction, real estate, healthcare, and e-commerce—find the executives and senior managers who can turn chaos into clarity and growth into something sustainable.

Not by flooding inboxes with résumés.
Not by recycling candidates who happen to be “looking.”
But through our Right-Fit Recruiting Method™️: deep discovery, targeted headhunting, and cultural alignment that ensures leaders don’t just stick, they scale with you.

Here’s why clients come back:

8 years recruiting across industries that don’t tolerate mistakes

92% retention rate at the 12-month mark for senior hires

A reputation as a trusted advisor to CEOs and founders who are serious about growth

One client put it best:
“Joel didn’t just send resumes, he delivered the leader we’d been searching for. His process saved us months of wasted time and gave us the confidence to scale.”

At the end of the day, I’m not just a recruiter. I’m a headhunter.
I don’t stop until the right leader is in the seat.
I don’t just fill roles, I help companies build futures.

Outside of work, you’ll find me with my family and involved in my community. That same people-first mindset drives everything I do: relationships first, results always.

Looking to make your next senior hire the right one? Let’s talk about how we can find your perfect fit.

Executive Level Recruiter

The Resume Illusion

We still judge candidates by resumes.
But here’s the problem:

A resume tells you what someone did.
It doesn’t tell you how they did it.

Two candidates can have the same job title.
One built trust.
The other burned bridges.

The paper looks the same.
The story doesn’t.

How much longer will we pretend resumes measure character?

𝐃𝐨 𝐲𝐨𝐮 𝐥𝐢𝐤𝐞 𝐭𝐡𝐢𝐬 𝐩𝐨𝐬𝐭?
If you want to see more
𝐂𝐥𝐢𝐜𝐤 𝐭𝐡𝐞 🔔 𝐨𝐧 𝐦𝐲 𝐩𝐫𝐨𝐟𝐢𝐥𝐞!
𝐂𝐨𝐧𝐧𝐞𝐜𝐭

The real signal it’s time to move on?
When you don’t recognize yourself anymore.

It’s rarely about the workload.
It’s rarely about the hours.

It’s about the mask you’re forced to wear every day:
⚡ Saying “yes” when your gut screams “no”
⚡ Laughing at comments you know are wrong
⚡ Biting your tongue when ethics are crossed
⚡ Apologizing just for having boundaries

You start telling yourself this is what being “professional” looks like.
That everyone deals with it.
That this is just how work works.

But then one day, you catch yourself in the mirror —
and the person staring back feels like a stranger.

People don’t quit jobs.
They quit the version of themselves they had to become to survive there.

The exit doesn’t have to be dramatic.
Start small:
✔ Leave on time without apology
✔ Update your resume tonight
✔ Reach out to one new connection in your field

Because there are workplaces where boundaries are respected.
Where disagreement isn’t punished.
Where you don’t have to pretend to fit in.

You deserve to work somewhere you don’t have to lose yourself just to belong.

—
𝐃𝐨 𝐲𝐨𝐮 𝐥𝐢𝐤𝐞 𝐭𝐡𝐢𝐬 𝐩𝐨𝐬𝐭?
If you want to see more
𝐂𝐥𝐢𝐜𝐤 𝐭𝐡𝐞 🔔 𝐨𝐧 𝐦𝐲 𝐩𝐫𝐨𝐟𝐢𝐥𝐞!
𝐂𝐨𝐧𝐧𝐞𝐜𝐭

Post Inspired by Dora Vanourek

The Resume That Lied

I once reviewed a resume that looked flawless.

Perfect progression. Perfect titles. Perfect formatting.

But when I spoke with references, a different story emerged.
Yes, the candidate had the job.
But they left every team worse than they found it.

On paper, they were a star.
In reality, they were chaos.

Resumes measure history.
They don’t measure impact.

What matters isn’t what someone did.
It’s how they did it — and who they became along the way.

What do you think — should we start “fact-checking” resumes like we fact-check news?

𝐃𝐨 𝐲𝐨𝐮 𝐥𝐢𝐤𝐞 𝐭𝐡𝐢𝐬 𝐩𝐨𝐬𝐭?
If you want to see more
𝐂𝐥𝐢𝐜𝐤 𝐭𝐡𝐞 🔔 𝐨𝐧 𝐦𝐲 𝐩𝐫𝐨𝐟𝐢𝐥𝐞!
𝐂𝐨𝐧𝐧𝐞𝐜𝐭

The Hiring Trap

Hiring managers say:
“We want someone who fits the culture.”

Translation?
Someone who looks, talks, and thinks like us.

That’s not culture.
That’s comfort.

And comfort kills growth.

The best hires don’t fit your culture.
They stretch it.

What do you think — should “culture fit” be retired as a hiring standard?

𝐃𝐨 𝐲𝐨𝐮 𝐥𝐢𝐤𝐞 𝐭𝐡𝐢𝐬 𝐩𝐨𝐬𝐭?
If you want to see more
𝐂𝐥𝐢𝐜𝐤 𝐭𝐡𝐞 🔔 𝐨𝐧 𝐦𝐲 𝐩𝐫𝐨𝐟𝐢𝐥𝐞!
𝐂𝐨𝐧𝐧𝐞𝐜𝐭

The Ghosting Manager

A candidate once told me the worst part of their job search wasn’t rejection.

It was silence.

Weeks of waiting.
No email.
No feedback.
Just nothing.

They said, “I can handle no. I can’t handle being treated like I don’t exist.”

And they’re right.
Ghosting doesn’t just kill trust — it kills reputation.

Every unanswered email is a brand decision.

What do you think — is ghosting now the biggest stain on company reputations?

𝐃𝐨 𝐲𝐨𝐮 𝐥𝐢𝐤𝐞 𝐭𝐡𝐢𝐬 𝐩𝐨𝐬𝐭?
If you want to see more
𝐂𝐥𝐢𝐜𝐤 𝐭𝐡𝐞 🔔 𝐨𝐧 𝐦𝐲 𝐩𝐫𝐨𝐟𝐢𝐥𝐞!
𝐂𝐨𝐧𝐧𝐞𝐜𝐭

The Broken Metric

Companies love to measure “time-to-hire.”
But here’s the reality:

Speed doesn’t matter if trust is broken.
A fast hire who leaves in 90 days isn’t a success.
It’s a revolving door.

The only real metric is:
Did they stay, and did they grow?

What do you think — should time-to-hire even be a metric anymore?

𝐃𝐨 𝐲𝐨𝐮 𝐥𝐢𝐤𝐞 𝐭𝐡𝐢𝐬 𝐩𝐨𝐬𝐭?
If you want to see more
𝐂𝐥𝐢𝐜𝐤 𝐭𝐡𝐞 🔔 𝐨𝐧 𝐦𝐲 𝐩𝐫𝐨𝐟𝐢𝐥𝐞!
𝐂𝐨𝐧𝐧𝐞𝐜𝐭

The Overpaid Era Is Over

Let’s be real.
A lot of people got overpaid during Covid.

Capital was cheap.
Companies were desperate.
Salaries inflated far past reality.

Now the reset is here.
And candidates don’t like it.

But here’s the thing:
The market isn’t broken.
It’s just back to normal.

Companies aren’t going to pay pandemic premiums forever.
They’ll pay for value.
For proof.
For leaders who bring ROI — not just big asks.

🔥 The “easy money” era is done.
The reality era is back.

Are candidates ready?

—
𝐃𝐨 𝐲𝐨𝐮 𝐥𝐢𝐤𝐞 𝐭𝐡𝐢𝐬 𝐩𝐨𝐬𝐭?
If you want to see more
𝐂𝐥𝐢𝐜𝐤 𝐭𝐡𝐞 🔔 𝐨𝐧 𝐦𝐲 𝐩𝐫𝐨𝐟𝐢𝐥𝐞!
𝐂𝐨𝐧𝐧𝐞𝐜𝐭

The Wrong Fit

A client once insisted on hiring “culture fit.”

They found a candidate who looked like them.
Talked like them.
Agreed with everything.

Three months later, the team was stagnant.
No new ideas. No pushback. No growth.

They didn’t hire a culture fit.
They hired a comfort fit.

The best hires don’t fit your culture.
They stretch it.

What do you think — should companies retire “culture fit” once and for all?

𝐃𝐨 𝐲𝐨𝐮 𝐥𝐢𝐤𝐞 𝐭𝐡𝐢𝐬 𝐩𝐨𝐬𝐭?
If you want to see more
𝐂𝐥𝐢𝐜𝐤 𝐭𝐡𝐞 🔔 𝐨𝐧 𝐦𝐲 𝐩𝐫𝐨𝐟𝐢𝐥𝐞!
𝐂𝐨𝐧𝐧𝐞𝐜𝐭

I used to waste too much energy on things that didn’t matter.

What others said — or didn’t say.
What others did — or didn’t do.

And all it did was drain me.

Because deep down, I was waiting for someone else to make things better.
Someone else to recognize me.
Someone else to fix it.

But no one’s coming to save you.

That’s when I learned what real ownership means:
Taking full responsibility for your life — without excuses, without waiting.

It means focusing only on what you can control,
letting go of what you can’t,
and being grateful for what’s already yours.

That’s where your power lives.

No one owes you success.
No one owes you happiness.
Everyone’s fighting their own battles.

So stop waiting for permission.
Stop expecting others to lead your change.

Own your mindset.
Own your actions.
Own your future.

Because happiness isn’t something you get.
It’s something you build.

When you expect less from others and more from yourself,
you stop feeling disappointed — and start feeling unstoppable.

Freedom starts the moment you take back responsibility.

🔥 What’s one thing you’re taking ownership of this week?

Post Inspired by Cristina Grancea
—
𝐃𝐨 𝐲𝐨𝐮 𝐥𝐢𝐤𝐞 𝐭𝐡𝐢𝐬 𝐩𝐨𝐬𝐭?
If you want to see more
𝐂𝐥𝐢𝐜𝐤 𝐭𝐡𝐞 🔔 𝐨𝐧 𝐦𝐲 𝐩𝐫𝐨𝐟𝐢𝐥𝐞!
𝐂𝐨𝐧𝐧𝐞𝐜𝐭

AI Won’t Replace You. But Someone Using It Will.

We’ve seen this before.

• Typewriters → Word processors
• Blackberry → iPhone
• Spreadsheets → ERP systems

Every time, the same thing happens:
Those who refuse to adapt get replaced.

Not by the tool.
By the people who learned to use it better.

AI is no different.

The companies I work with aren’t scared of it.
They’re hiring people who already know how to use it to drive results.

—

Don’t fear the tool.
Fear being the one who didn’t pick it up.

𝐃𝐨 𝐲𝐨𝐮 𝐥𝐢𝐤𝐞 𝐭𝐡𝐢𝐬 𝐩𝐨𝐬𝐭?
If you want to see more
𝐂𝐥𝐢𝐜𝐤 𝐭𝐡𝐞 🔔 𝐨𝐧 𝐦𝐲 𝐩𝐫𝐨𝐟𝐢𝐥𝐞!
𝐂𝐨𝐧𝐧𝐞𝐜𝐭

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The Battle

Sharon Crombie

Joel Brody

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The Battle

Sharon Crombie

Joel Brody

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Joel Brody's LinkedIn Performance

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Performance ScoreJoel Brody's LinkedIn Performance