As a Virtual CFO, I help service based founders bring order to financial chaos,  turning fast growth into scalable, sustainable success.

My mission? To help ambitious founders make smarter financial decisions, build real wealth from their innovation, and create companies that don’t just grow,  they endure.

With deep expertise in strategic finance and scaling high-performance businesses, I partner with founders who want more than growth, they want clarity, control, and cash flow confidence.

I get how it feels to lead a business moving at lightning speed; the pressure to grow, hire, fund, and forecast all at once. I’m here to give you the structure, insights, and financial strategy that keep you in command, not reacting to fires.

I provide tailored financial architecture designed for service based businesses ready to level up from messy growth to measured success all built around The Profit Revolution Framework™, my strategic advisory framework that turns rapid growth into lasting wealth and freedom.

Profit Architecture – Build a clear profit model that aligns with your growth goals. Understand where your money’s made (and lost) — and design a system that multiplies returns.

Cashflow Forecasting & Financial Visibility – No more guessing. See your numbers in real time, forecast with confidence, and make strategic decisions based on data — not gut feel.

Scalable Systems – Create the financial infrastructure your business needs to grow — from reporting frameworks and KPIs to cash management and automation that free up your headspace.

Revenue Streams & Pricing Strategy – Optimise pricing models and recurring revenue structures for predictability, performance, and sustainable scaling.

Leadership Decision Support – Gain access to CFO-level strategic thinking without the full-time hire. I act as your sounding board for big decisions — funding, hiring, margins, or expansion.

Through The Profit Revolution framework™, I help service based founders:
Turn rapid growth into predictable, sustainable profit
Gain full financial clarity and decision-making confidence
Build financial systems that scale with them
Create a business that funds innovation and freedom

If you’re a service based founder ready to build financial systems that match your company’s ambition, let’s talk.

I’ll help you go from flying blind to leading with financial command using a framework built for founders who move fast, think big, and expect excellence.

The Profit Revolution™  Where clarity meets control, and growth becomes lasting wealth.

Sharon Crombie

Infostatus

Founder and Managing Director of Infostatus, a global technology company focused on helping Startups and innovative businesses realise their product vision, from ideation and strategy, through prototyping and development, to the delivery and support of global-scale products and IT solutions. 

We are a technology company that understands your ongoing value creation process, and the commercial landscape of the startup space. Whether you require unbiased advice to embark on your journey, or effectively an outsourced strategic and operational IT department, we can support you at the level that’s appropriate for your business. 

As an organisation, we adopt a cloud-first philosophy and focus on core competency in strategy and innovation leadership, product planning and development, DevOps and cloud architecture, and the cornerstone of all modern organisations, data management and science.

We adhere to an agile methodology and process as a default, and are invested in our own agile practice centre of excellence, but work with businesses at every level of governance and internal process.


Our global teams interact with you where and when it makes sense for your business with offices in Australia and Vietnam.

At the core of what we do is the desire to deliver the very best products and services to our customers, it just so happens that’s exactly what you do as well. There must always be an outcome, a change, a disruption in some cases, or work to improve and inspire in others. 

We build world-class products every day, and that’s a process you can leverage to get the benefits of scale, architectural best practices, affordability, technical trends and innovation and timeless strategies and principles. Most of all we are all driven by meaningful interactions with our customers. 

We love tech, but we know it only exists to serve, which is why we are driven by deeply human digital.

Chief Executive Officer

InPayTech Limited (ASX:IP1)

Chief Innovation Officer

YuriQa

With more than 30 years’ experience in data transformation and analytics and 12 years’ experience in global travel management, YuriQa has created a business intelligence solution for the Travel Industry that combines past, present and future views of T&E data to deliver actionable insights.
Using sophisticated technology we can expertly integrate multiple T&E data streams in near real time to deliver powerful insights, in a single view through:

* Complex Data Transformation
* Performance Metrics
* Powerful Visualisations
* Actionable Insights
* Predictive Analytics

Empirics Data Solutions

Empirics is a subsidiary of the Link Group global network of companies. The Link Group is a global third party financial record keeper active in the securities registration, superannuation administration and property sectors, along with providing a suite of value added services. In Australia alone, the Link Group manages over 15 million account records and processes more than 60 billion dollars in payments every year.

Initially an advisory role, Brad was subsequently appointed Empirics Chief Information Architect.
The role required the remediation of an international corporate travel based business intelligence application, consisting of data warehousing, analytics and business unit strategy. 

Managed development team of 6, and a testing team of 2 onshore, as well as international vendors supplying specialist professional services in USA and Canada.

Developed and communicated new strategic blueprint for application in consultation with executive stakeholders (inclusive of Link Market Services Managing Director).

Produced revised data model and architecture that supported a new strategic vision for sourcing, storing and reporting corporate travel data and financial data sourced from credit providers.

Coordinated iterative development cycles of delivery for International corporate clients.

Chief Information Architect

Australian Administration Services

Business Intelligence Consultant

Chamonix IT Consulting

Management and support of Chamonix’s BIIM Practitioners.
Creation of best practices, business unit strategy, pre sales client support.
Functioning as a principal technical consultant on site.

BIIM Practice Manager

Telstra

VicRoads

Business Intelligence Project Manager

Founder & CEO - Infostatus IT Consulting - I drive better ROI for your technology investment

Enterprise Business Intelligence, Information Management Leader, AI/ML Specialist, and Startup Founder
“Creating and managing information assets to help businesses make better decisions—and leveraging cutting-edge AI to propel innovation.”

Brad is a proven data, analytics, AI, and information management professional with over 20 years of experience designing, managing, and delivering enterprise projects in the data and analytics domain. With a track record of incorporating next-generation AI and machine learning—ranging from predictive modeling to large language models (LLMs) and agent-based AI—Brad excels at helping organizations unlock transformative insights and competitive advantage.

Having held management, advisory, development, and AI-focused roles, Brad is uniquely placed to drive synergy between business objectives and technology enablers. He leads the creation of agile, data-driven frameworks that incorporate advanced analytics and emerging AI trends such as Agentic AI, generative AI, reinforcement learning, and transformer-based architectures. His approach not only supports real-time decision-making but also establishes robust, scalable platforms that adapt to future business growth.

Brad’s leadership extends to working with stakeholders, vendors, and interdisciplinary teams to implement strategic AI-driven innovations. He has spearheaded MLOps initiatives—ensuring efficient model deployment and lifecycle management—and introduced best practices in Responsible AI and explainable AI (XAI). This ensures alignment with regulatory requirements, ethical considerations, and organizational governance.

With experience in diverse industries—most notably Gaming, Utilities, and Telecommunications—Brad understands both the strategic imperatives of competitive markets and the operational constraints that demand careful management. His hands-on involvement ranges from developing real-time analytics for customer engagement to implementing autonomous, agentic AI solutions that streamline processes and enhance decision-making at scale.

Whether driving enterprise-level transformations or pioneering AI-first startups, Brad remains at the forefront of the latest AI trends, including foundation models, large language models, and ethical AI frameworks. His blend of deep technical expertise, strategic leadership, and passion for innovation ensures that businesses can harness the full power of data and AI to achieve sustainable growth and operational excellence.

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The Battle

Sharon Crombie

Bradley Riley

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